How to write a business plan for a beauty salon. Economic indicators for a beauty salon

♦ Initial investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest in special procedures, cosmetics, visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the field of beauty has great potential and profitability.

As in any other serious business, the first step to success is to write beauty salon business plan.

Why open a beauty salon?

1. Such a business in the future can be developed into a whole network of salons.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will suffice.
3. For a beauty salon, it is not necessary to rent a large room.
   If there is enough space for 2-3 masters (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty Salon Business Plan: Planning

Project Summary

A business plan for a beauty salon begins with a summary of the future enterprise.

This is the most short section plan, but no less important.

Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

In this paragraph, the entrepreneur describes in more detail the goals he has set for himself and with the help of what methods he plans to achieve the desired.

The first ones include:

• profit from the organization of a beauty salon;
• development of a step-by-step development strategy;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Company business plan information

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with a busy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The firm may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and clear signs for visitors.

beauty salon marketing plan

In the "Marketing" section of the business plan, the place of the project in the service market is determined, strengths and the presence of competitors are assessed.

IN finished document An analysis and description of the following factors should be included:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how the location of the salon will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken during the opening of the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.

Target audience of the project

The largest part of clients of beauty salons in the current business plan is represented by women aged 25-34. However, in last years the segment represented by teenagers aged 14-18 is also growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average level of income of the target audience depends entirely on the type of salon. Obviously, VIP class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, for visitors to economy-class firms, an income of 20-30 thousand rubles is typical. per person.

Salon advertising campaign

However, there are several options for an inexpensive but effective advertising campaign for the current business plan:

• Adding to maps.
  Many customers are looking for a salon on request a la "China-Gorod metro haircut."
  To get into the results of the issuance, usually you don’t even have to pay extra. So be sure to pay attention to these directories on a geographical basis!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you.
• Advertising on the forums.
  The female part of the Internet space spends quite a lot of time on forums. And trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a stream of new customers.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation for yourself.
• Social media.
  IN modern world development of the company without representation in in social networks almost impossible.
  For starters, you should create accounts on Vkontakte and Facebook. The rest of the chains increase brand awareness, but rarely have a significant impact on sales.

Project Services

To make a list necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, wedding and evening hairstyles, hair care with special products and procedures.
2. Nail care: a full range of activities dedicated to pedicure and manicure.
3. Services of a cosmetologist.
4. Skin care: procedures using special cosmetics, massages. When expanding the list of services, this can include a solarium.

Salon staff

The organization of a beauty salon requires the following employees in the state:

• Administrator.
  Responsibilities include: taking orders, purchasing inventory, managing finances, coordinating the work of other team members.
• Hairdresser.
  Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the women's room and one for the men's.
• Masseur.
• Master of nail care.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• Cosmetologist, who also performs the duties of a make-up artist.

The staff at the time of opening the salon will be seven people, with the exception of the head.
Labor Code duties, shift schedule, salary - all these data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project Implementation Schedule

With the help of a project implementation plan, scheduled by months, business initiators can control the process of opening a salon on time.

For each stage is assigned responsible person and a description of the required actions.

1. The future owner of the salon registers as an entrepreneur, draws up a state of emergency, orders a seal.
   The necessary permits for work are also issued.
   The last item may take several months. For example, in order to obtain fire safety papers, the salon premises must already be repaired and brought into line with the standards.
2. Looking for a space for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of craftsmen, a recreation area (TV, coffee machine) and an administrator's place (computer, printer, telephone, modem) are ordered.
   It is necessary to specify who and in what time frame will deliver the products.
2. The found premises are repaired by an invited team of specialists.
   You can decorate the interior on your own if the budget is limited, and it is not yet possible to invite a designer.
3. The search for employees for a beauty salon begins.
4. An advertising campaign is launched, which will continue for as long as the salon exists, and a budget will be allocated for this.
   Until the moment of reaching the break-even level, financing should be especially active.

1. Purchased equipment is installed and connected.
   The finishing touches are being added to the interior design.
2. The staff, if necessary, is instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Cost of opening a beauty salon

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Barbers' room: women's and men's	365 000
4.	Manicurist's place	100 000
5.	Place for masseur	125 000
6.	Place for beautician	425 000

P.S. This does not include the cost of the premises, which are included in the "Monthly expenses: rent" section. In the case of buying premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Based on the amounts given in the business plan, it is possible to calculate the expected profit and the rate of return on the project.

what to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

For inclusion in beauty salon business plan In the section describing the payback of the project, it is important to indicate the estimated monthly income.

For this business the nature of seasonality.

The peak of clients falls at the end of spring, when clients want to renew themselves, meet the warmth with beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and a decrease in incomes of the population. The next peak falls on the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

With an average cost of a service of 300 rubles and the presence of three masters in the staff, the income from haircuts and styling per month will be:

3*10*600 = 18,000 rubles a day, 18,000*30 = 540,000 rubles.

According to the same scheme, income from the work of a nail care master, cosmetologist and masseur is calculated.

A manicure and pedicure master brings about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Monthly expenses are deducted from this amount. Based on these figures, the payback period of the project can be calculated. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur's path to success begins is. This document does not just allow you to receive investments or a loan from a bank. First of all, he helps the initiator of the project to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put aside. You need to constantly return to it in order to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing (including hair extensions);
• Manicure and pedicure (including nail extension);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in major city) Approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration entrepreneurial activity, obtaining permits, choosing a taxation system.

Open IP with simplified taxation. OKVED codes:

1. 93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical culture and health-improving activities (massages, solarium).
3. 85.14 Other health protection activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumery goods.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo (100-150 $);
• Website development and promotion ($150-350);
• Printed handouts: flyers, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction - 4.

Nail care

• Manicure - 5;
• Pedicure - 11;
• Paraffin therapy - 4;
• Nail extension - 12-30 depending on the technology.

Depilation and epilation

• Leg depilation - 8;
• Depilation of the hips - 8;
• Depilation of hands - 8;
• Armpit depilation - 6;
• Classic bikini - from 8;
• Deep bikini - 18;
• Electrolysis - 16/hour;
• Laser hair removal - 4.5 / 1 sq. cm;
• Photoepilation - from 55.

Cosmetology

• Ultrasonic facial cleansing - 26;
• Whitening with vitamin C - 15;
• Facial massage - 12;
• Facial peeling - 30-60;
• Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
• Anti-couperose program - 29-38;
• Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

• Massage - from 13;
• Lymphatic drainage massage - from 23, general - 70/hour;
• Vacuum roller massage - 15/session;

Wrap

• Honey - 20;
• Algal - 23;
• Chocolate - 23;
• Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe - 9 sq. m;
2. Hairdresser's room - 15 sq. m;
3. Make-up artist area - five square meters;
4. Manicurist zone - 6 sq. m;
5. massage room- 11 square meters;
6. Cosmetology room - 10 sq. m;
7. Solarium - eight square meters;
8. Utility room - 3 sq. m;
9. Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

• Reception desk - 300;
• Cash register - 180;
• Computer, phone - 300;
• Wardrobe for things - 230;
• LCD TV - 240;
• Sofa - 150;
• Coffee table - 70.

hair salon

• Two armchairs – 300-400. A good choice low-cost hydraulic chairs are produced by the Image Inventor brand.
• Workplace with a mirror(two) - 300. Image inventory or Panda.
• Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
• climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
• Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
• Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) - 96. Modus, Artecno.

Nail care cabinet

• Manicure table - 90. Best Options offer Artecno, Madison, Euromedservice.
• Rack - 110. Artecno.
• Manicure apparatus - 300. Saeshin, Euromedservice.
• Manicure hood - 60. Ultratech.
• UV lamp - 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax traps, paraffin therapy equipment – ​​100. Yoko, Madison.
• Shelves - 75. Lemi, Armando.
• Bath for pedicure - 30. Polaris, Refreshing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Visage

• Armchair - 40. Image master, Lemi.
• Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

• "Toplaser" for photoepilation - 4600.
• Apparatus for vacuum-roller massage "Diflexi" — 5300.
• Pressotherapy apparatus "Bloomoon" — 2300.
• Device for ultrasonic peeling SILVER FOX - 320.
• Master's chair - 75. Madison, Gezatone.
• Couch - 200. Madison, Image Inventor.
• Beautician's table - 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage bed – 200. Cesare Qaranta, Belberg.
• Massage table – 40. Belberg, Diacoms.
• Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• Londa;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dikson;
• BaByliss;
• Moser;
• hairway.

Cosmetics and make-up tools:

1. dive;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Tools and supplies for nails:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• redmond;
• Vitek;
• scarlett.

Wrap cosmetics:

1. Algotherm;
2. Blue
3. Arabia Organic.

organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and repair of premises, decoration;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also on , for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• The emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the list of procedures.
• Deterioration of the market situation, reduced solvency. The development of additional proposals will help, the introduction special programs, holding shares. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
• Theft. A burglar alarm and property insurance will help to save you from this.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

• Registration with the IFTS, obtaining permits - 1000;
• Rent for the year ahead - 11 thousand;
• Interior design development - 1500;
• Engineering design - 700;
• Technological design - 400;
• Repair of the building, premises - 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
• Finishing, purchase of decor items - 3000;
• Appliances, furniture, equipment - 38 thousand;
• Purchase of consumables - 3000;
• Advertising - 1500;
• Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

• Wage fund - 1500 (masters work piecework);
• Bookkeeping - 250;
• Purchase of consumables - 1000;
• Advertising - 200;
• Utility payments (including garbage collection) - 100;
• Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $20-40. The revenue in the first 4-6 months will be about $7,000, and the net profit (including the salary of the craftsmen) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

Usually when writing recommendations for a business plan or step by step instructions focus on the preparation of production, marketing, financial plans. All this is important, but we will do it differently. The basis of any business is sales.. All other aspects are important, but if there is no sales, then any, the best organization in all other areas becomes an unnecessary addition to unsuccessful sales.

You can rely on blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, try to develop a business idea that will be different from what is available on the market. ... Then blind chance will be less blind to his favorite.

Let's start the beauty salon business plan by considering the features of the industry, possible ideas, and a range of proposals. At the end, general recommendations for a production, marketing and financial plan will be given and a small indicative costing sample will be made.

Distinctive features of a beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. Actually the hairdresser can already be considered as a small beauty salon. And if financial considerations do not allow you to open a full-scale salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways to become a business. In many ways, traditional, that's how it historically developed.

Basic services of beauty salons

Services of beauty salons can be divided into two groups: basic services and additional.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services does not differ much from the set of hairdressing services. It is characterized by the fact that it should be provided in any beauty salon.

The additional services of a beauty salon can include everything related to the design of a person's appearance and not only.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• epilation, depilation;
• make-up services;
• image maker services (creation external image);
• stylist services;
• etc.

Generally speaking, the set of additional services is not limited. specific list, you can include something of your own, characteristic of the region, city.

Types of beauty salons

To understand business and especially its further development It suffices for us to single out four qualitative groups. And in addition, to designate another fifth one separately. The fifth one stands out separately, since it can be either independent or included in a set of additional services of others.

Basic beauty salons

These are small beauty salons, with a limited range of services, actually basic, maybe with slight variations. Designed for the immediate environment, fast services, everyday services (haircut between work, styling, nail treatment, etc.). Usually services are inexpensive, in the lowest price range, without excessive requirements for the final result. They are modestly located in residential areas, industrial districts, where the cost of rent is not so high. Designed for classic, working, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of services of a fairly high class. A shift towards an individual approach and development of recommendations for each client. Basically a beauty studio. There are regular customers with their own schedule of visits and features of their service. Designed for the middle class or the preparation of an external image for various events. Including the study of images for weddings, celebrations, costume balls, etc. The set of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, in shopping centers.

Top class beauty salons

The whole range of services is provided here. Sometimes services are added at the request of the client. Client base - big businessmen, politicians, officials, public figures And so on. Special quality requirements, development of individual styles, personal consultants. The location of such salons is not so important, since specific clients are able to drive a few extra kilometers for a good service. But the interior design should match. In addition, there should be a high-quality coffee bar in the salon. Some of the services take a long time and clients should not feel disadvantaged. The requirements for staff are increased, often clients go not to the salon, but to a specific stylist for service. However, each high-class salon is a bright individual institution, as well as its clients.

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Network of beauty salons

The most versatile form. It can include both a network of small basic-class salons and a set of multi-format salons. In the case of a set of various salons, any needs of customers are closed. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for the right specialist for some time.

Separate fifth class beauty salon - Internet salon

In fact, the point of sale of services on the Internet.

Firstly, except for the base class beauty salon, everyone else must have their own representations in the Internet space. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this selling point can be completely independent. Those. services can be provided offsite. Or, by agreement with other institutions and specialists, organize a service for clients in a particular institution.

So, we examined the possible types of beauty salons. The organization of this or that type primarily depends on your financial opportunities. But don't forget that great things start small. By organizing your first small beauty salon, you can create opportunities for further development..

What does it take to open a beauty salon

To be included in the finished business plan of a beauty salon, you will need to decide which beauty salon will be implemented initially. If not enough own funds, you will need to attract investors or lenders. Particular attention should be paid to the preparation of a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the summary is read and if it is of interest, then they get acquainted with the entire document. This is the main point with a lack of finance.

The requirements for a beauty salon can differ significantly from volumes, a set of services.

Documentation

To open a beauty salon, it is enough to register an individual entrepreneur, licensing is not required. But depending on the client base, the peculiarities of taxation, it is possible that the option with corporatization will be more profitable. In addition to everything, according to the option of corporatization, it is possible to create a cartel-type society, where employees can also be co-owners of the business.

Documentation:

• a set of constituent documents;
• necessary documents with external organizations (lease agreements, work contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Space requirements vary. General Approach: minimum size the premises is 14 square meters, each additional workplace - plus another 7 square meters. Be sure to provide cold hot water, microclimate maintenance systems.

For additional procedures - separate rooms, suitably equipped for the procedure.

It will also be necessary to provide facilities for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, linen. Own mini-laundry or under an agreement with an external organization.

For staff, it will be necessary to provide for some kind of personal area: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that the staff can wash off their cut hair.

All premises are subject to standard requirements for fire safety and SES.

Equipment

The specific set of equipment depends on the fullness of the services. Naturally, each unique service has its own equipment. All equipment must be professional.

The minimum set for the base class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• dirty laundry basket;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the cabin class, the higher the requirements for personnel. For small salons, one person is enough. But this is usually in small settlements, or somewhere on the far outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the payback of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, cleaners, an administrator, specialized specialists (make-up artist, massage therapist, stylist, etc.) can be added.

It is not necessary to recruit new specialists to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• provide training for staff.

Generally, the future of business depends on the professionalism of specialists.

competition, customers

For the organization of points of sale, the most important thing is customers and the competition available in this place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition on average across the country, one can observe such a picture. IN Lately quite a lot of ultra-small points of beauty salons have opened. Which is quite understandable: opening a small point does not require large expenses. Small points do not bring any significant profits, they rather give work to the owner himself, since the owners themselves mostly work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers. In the middle segment, things are not so good. Salons of this class appear, but they are clearly not enough. Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and higher prices for services.

To work out the competitive environment and the client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going to, for example, completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• understanding of the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Let's give a small sample of the costing of a beauty salon. We will not consider a large enterprise. For example, just look at the calculation of a small institution. Beauty salon for 3 masters. There will be no additional staff. All work is carried out independently. The room is 40 square meters. Basic set of services.

Income

The average revenue from one client is 200 - 400 rubles. With the passage of 20 - 30 people a day, we get - 4 - 12 thousand rubles a day. On average, it will turn out 120 - 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback of the project will be approximately from 1.5 to 3 years.

Self-sufficiency in this business is quite fast - 2-3 months. Subject to the prevention of miscalculations in planning.

The organization of beauty salons is one of the promising types of business that attracts many start-up entrepreneurs. The relevance of this case is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can without a neat hairstyle. That is why a hairdresser or a small salon will always be in demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this area start very successfully. To open a new business, an entrepreneur must know which services to provide and which not, he must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes they are located close to a friend. There is one important aspect that you should seriously think about - the quality of the services provided. It is thanks to the high service that the beauty salon accumulates a good client base. With competent advertising, qualified craftsmen, a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different. Do not deceive people by proudly calling an ordinary hairdresser a “beauty salon”. When opening this business, you should think about the audience: for which category of the population does the salon open? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would be out of place.

In the case of this target audience, it is better to call your business “hairdresser” so as not to scare off the category of clients that you are going to serve on a permanent basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin the registration of a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Scheduled business plan;
• lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to maintain the selected economic activity;
• Received a certificate of conformity;
• Availability of medical books for all current employees.

Some special services of beauty salons are subject to a compulsory licensing procedure. This list includes all services where a violation of the skin is expected. These important points must be considered when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Usually, all salons have the following standard set of services:

• Quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room of 120 sq.m., where there will be the following departments:

• Receptionist - for receiving clients and registering calls;
• Halls for the provision of hairdressing services;
• Hair care room - washing, curling and dyeing of hair will take place here;
• Pedicure and manicure rooms;
• massage room;
• Equipped room for solarium;
• Stylist-make-up artist's office;
• Staff quarters;
• Utility room.

At the same time, a novice entrepreneur must be aware that any room will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the room, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. The business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description selected industry and new company;
• Description of the services provided;
• Project summary;
• Analysis of the selected market niche;
• Description organizational moments when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Evaluation of the effectiveness of the project;
• Possible risks and guarantees.

These are the main points that should be contained in any business plan. A similar order will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need investments in the amount of 2 million rubles. for a salon in a small town and from 4 million and more - for a studio in a large metropolis. Next, it is necessary to establish specific deadlines for the implementation of this project to obtain the necessary permits, purchase the necessary equipment. All these points the entrepreneur must carefully analyze and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons located in million-plus cities - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people who regularly visit salons has increased by 40%. This growth is associated with an accelerated pace of life, when, instead of self care behind them, many women began to often use the services of beauty salons, estimating their services as profitable and affordable.

Usually a beauty salon is a room on the 1st floor of an apartment building, with a separate entrance and a catchy sign. In order to refurbish the rented premises, the entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose IP. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

• The whole range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - the whole range of services for care, extension, design and correction;
• Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services, affordable prices, high quality and worthy service. Next, you need to provide a price list of all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles, an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 entity- IP. This activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetic massage, manicure, pedicure, professional make-up;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical culture and health-improving activities - involving visits to various types of baths, weight loss salons, massage rooms.

It takes up to 3 months to implement the project, from the moment of registration up to the permission to start sales, this should be taken into account by the entrepreneur. The business owner turns into the head of the salon. It is on his shoulders that the important strategic planning his case, conducting an analysis on key performance indicators. All service personnel are subordinate to him, we entrust the affairs of accounting to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up a financial plan for future contributions at the preparatory and main stages. Among the main costs of the preparatory period, we note the following costs:

• Registration fees, obtaining the necessary permits, execution of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of the rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Staff recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

• Monthly rent - 80 thousand rubles;
• payroll - 300 thousand rubles;
• Bookkeeping - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment for utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Organization of garbage collection - 2 thousand rubles.

Here are approximate financial indicators, all these values ​​\u200b\u200bmay vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

organizational plan

First you need to decide on the room where the salon will be located. Preferably in a busy area. Carefully study what is near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all capital work. The running salon will be maintained by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit those masters whose skills are confirmed by various training diplomas. This required condition to ensure a good reputation for the salon. The main requirements that will be imposed on employees are a good level of competence, the ability to find mutual language with people, sociability, responsible approach to work. As fixed costs notes expenses for the purchase of consumables, payment of rent, utility bills, payment for garbage collection. The volume of services is influenced by seasonality with a slowdown in the summer, during the period of formation there is an increase in the recognition of the salon. The duration of all these procedures is 3 months.

Evaluation of the effectiveness of the case

To fully implement this project, decent financial costs will be required. As the payback grows and a stable planned volume is reached, financial risks are reduced to a minimum. The approximate payback period for this business is 7 months. The project will begin to bring a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a beginner may face certain risks that may arise in his work. Among them are various kinds of theft, natural phenomena, the emergence of strong competition. Raising raw material costs can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an affordable cost. During the period of seasonal decline in sales, the volume of planned profit also decreases, this point must be taken into account. To cut it short seasonal phenomenon, it is important to change the organizational policy, organize various promotions and discounts. In the field of cosmetology and hairdressing, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This should be monitored, because it affects the image of the enterprise.

The main risk of this case lies in the low funding of various marketing campaigns organized to attract new customers. In developing advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and low level the professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to reducing the profit of the salon and incurring direct losses caused by improper organization, incorrect calculation of the approximate payback. Your salon can bring losses if its work is organized incorrectly.

• Financial losses due to lack of organization and activity of competitors;
• Change in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of likely risks in your business plan. In order to provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we increase the advertising budget by 15%, we are working on self-promotion in the face of strong competition. All of this should be included in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work on improving the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will go to your competitors. It is important to prevent this, so it is not worth spending money on quality advertising and professional trainings, since these events have a direct impact on your business.

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investments emerges.

Each person, regardless of his status and age, is very an important factor is its appearance.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high readings demand for supply, and the main advantages are following characteristics:

• Proper organization of the beauty business in the future can lead to the emergence of a number of network salons, under an already established brand name. Which, moreover, independently attracts additional investors;
• To enable the business to work, a minimum number of hired personnel and equipment for the salon is required;
• The enterprise can perform its functioning within a small room. For example, the calculation is carried out according to the quadrature occupied by the master of the workplace. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the time of crisis.

The development of a beauty salon requires a fairly small initial capital, which, with the correct and accurate introduction of the enterprise, justifies itself in about nine months.

Planning stage

The project of a business plan for a beauty salon begins, first of all, with a competent and correct summary of the planned company. This section is rather short in its content, but at the same time its significance is quite high. Since the component must necessarily lure future readers and create a positive opinion about itself and the project.

And so, the initial lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the tasks set and by what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from the organization of a beauty salon;
• Detailed description of the enterprise development plan;
• The final conclusion with the analysis regarding the payback period of the beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

A business plan for a beauty salon from scratch assumes the availability of all the necessary information about the enterprise, such as: the name of the salon, the exact location, the planned work schedule of the company.

To host your own business focused on the beauty industry, it is better to choose places for a salon closer to the city center, preferably with heavy traffic and the presence of parking spaces.

But you should also not forget about the main rule, the location of the planned business object, which says that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use the places in mall or office premises, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

• The development trend of the enterprise in a competitive environment;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Drawing up an analysis of the planned advertising, which is expected at the start of the business project;
• Information relating to competitive firms, their positive sides and features.

In today's market of services, the placement of a beauty salon is a very cost-effective solution. And when building a competent plan, as well as placing the enterprise in the right place, a large attendance and profit are guaranteed.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of a beauty salon. Since, the number of customers directly depends on this, and hence the generated profit.

Until recently, the main clients of beauty salons were mostly women in the age category from twenty to thirty-five years. However, today this age and gender category has changed significantly. Now they also often visit a beauty salon and a teenager from the age of fourteen, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and more. Mid-level salons, in turn, are aimed at customers with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

However, if you have even small funds, you can create a good advertisement by resorting to the following methods:

• It is worth adding a beauty salon to the cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure of the Leninskaya metro station”, while you don’t need to pay extra to get into the results;
• Availability of gift certificates. Which will attract more customers to the salon. Because, today it is very popular to give friends and work colleagues paid visits to beauty salons;
• Promote an advertisement about a beauty salon in various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other members of the forum;
• Promote an advertising company in various social networks. This is sometimes even a much more effective method compared to the others listed above, because a modern person spends most of his free time on such Internet resources.

Description of all services offered

To get more detailed information concerning the necessary equipment, tools, workers, materials, it is necessary to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

• Hair care procedures that include: cutting, styling, coloring, creating complex hairstyles, as well as full-length salon care using professional cosmetics.
• Nail treatments. And various techniques and procedures, for the implementation of which special means, equipment, tools and others are needed.
• List of cosmetic procedures.
• List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

beauty salon staff

For the normal functioning of the beauty salon, it is necessary that the following employees be present in it:

• manager (administrator). Job responsibilities, which include: registration of applications, procurement necessary funds and equipment financial management, control of the rest of the staff;
• Hair stylist. For the functioning of the salon at the initial stage, it is recommended to hire one male and two female masters. And it is desirable that people be qualified specialists with a certain amount of experience in their position;
• Massage professional. Also, do not hire newcomers without some experience and relevant knowledge.
• Nail master. At the beginning, there may be one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedules, and salaries.
Thus, the initial team will have seven people available, with the exception of the leader.