How to open a massage parlor from scratch: a business plan with calculations. Business plan for a massage parlor. How to open a massage parlor

• Description of products and services
• Production plan
• Recruitment
• Marketing plan
• Financial plan
• SPA business technologies
  • • • Similar business ideas:

Business plan for opening a massage parlor in a residential area of ​​the city, with a population of 1.3 million inhabitants.

The goal of our project is to organize massage parlor(Thai massage), providing unique and high-quality services to the residents of our city. Currently, there are many massage parlors open, but there are very few worthy organizations. We conducted research during which it became clear that people are willing to pay 2-3 thousand rubles per session, as long as the massage is of high quality, health-improving and beneficial for the body.

Step-by-step plan for opening a massage parlor

According to the plan, the opening of a business will be preceded by the following steps:

1. Analysis of investment prospects, risk assessment;
2. Search for sources of project financing;
3. Preliminary search for highly qualified massage therapists;
4. Finding a convenient and advantageous location for the salon;
5. Registering a business, concluding a rental agreement for premises;
6. Minor repairs and room design;
7. Purchase of massage equipment;
8. Personnel employment;
9. Active advertising of services and opening of a salon.

How much money do you need to open a massage parlor?

According to preliminary calculations, opening a massage parlor will require an investment of about 1,180,000 rubles:

• Repair and design of the premises (to offset the rent) - RUB 300,000.
• Purchase of equipment and furniture - 500,000 rubles.
• Consumables - 30,000 rub.
• Advertising budget - 100,000 rubles.
• Business registration and other organizational expenses - 50,000 rubles.
• Reserve fund - 200,000 rubles.

Description of products and services

A special feature of our salon will be the presence large quantity popular SPA programs. The list of services will include:

• Thai traditional massage;
• Balinese traditional massage;
• Deep relaxation;
• Figure correction;
• Romantic programs - SPA for two;
• Anti-aging and anti-stress programs;
• Wrap and thalassotherapy;
• Power massages;
• Facial care;
• Foot massage.

The cost of a massage will depend on the duration of the session (15, 30, 60 minutes or more) and the time of service. On weekends the price will be higher. Thai and Balinese massage will cost an average of 2,500 rubles per hour of session, foot massage - from 2,000 rubles. per hour (1300 rubles for 30 minutes). Body correction will cost the client 3,000 - 5,000 rubles per hour. The rejuvenating program will cost 2000 -7000 rubles for 1.5 hours. According to preliminary calculations of the business plan, average bill our salon will be 1500 rubles per person. The average attendance per day will be 15 people. Potential revenue will thus be 22,500 rubles. per day and 675,000 rubles. per month. In fact, this is an average annual figure, since during the season (spring and autumn) revenue can be much higher, while during the off-season (summer, winter) income will be lower.

Download massage parlor business plan

Production plan

To accommodate the massage salon, it is planned to rent a premises with an area of ​​82 square meters. m on the first floor of an apartment building. The premises are located in a residential area of ​​the city, in an area of ​​elite new buildings. The rent will be 49,200 rubles. per month. According to SES standards, each visitor to a massage parlor must have at least 8 sq. m, supply and exhaust ventilation must be installed in the room, and the lighting level must be at least 120-150 lux. These requirements will be fully complied with. The premises will be divided into several rooms:

• Living room - waiting and relaxation area for visitors;
• Bathroom and toilet;
• Three massage rooms (12 sq. m. each);
• Staff room;
• Visitor reception room (administration desk).

What equipment to choose for a massage parlor

In terms of equipment, we will purchase massage couches lined with foam rubber, round bolsters, tables and special chairs for massage, cabinets (for storing towels, sheets, bathrobes and massage accessories). The living room will include a soft leather sofa, a coffee table, a plasma TV and a massage chair with a coin and bill acceptor. Some of the funds will be spent on purchasing special oils, towels, sheets and other consumables. In total, at this stage, from 400 to 500 thousand rubles will be spent.

Recruitment

Some difficulties may arise with finding personnel. There are very few good Thai massage masters in our city. The best massage therapists are from Thailand and Bali. We will attract craftsmen through high wages. The master's salary will be 50% of the cost of the session. On average, our master will earn 1000 rubles per client. It will be important for us that the master has a high qualification. After all, the price tag for services in our salon is far from cheap, so the level of the specialist must be appropriate. At least twice a year (or even more often) our masters will be sent to advanced training courses. In addition to massage therapists, we will need to employ two administrators to work on a 2/2 shift schedule. The wage fund will be 34 thousand rubles per month. The services of a cleaner and an accountant are planned to be provided under an outsourcing agreement (12 thousand rubles per month).

What OKVED code should I indicate when registering a massage parlor?

An ordinary individual entrepreneurship will be registered as an organizational form. The OKVED codes will be: code 93.02 - “provision of services by hairdressing salons and beauty salons”, code 93.04 - “physical education and recreational activities”.

Which tax system to choose for a massage parlor

The optimal taxation system for a Thai massage salon is the simplified tax system, 6% of revenue.

Marketing plan

Special attention will be paid to ways to promote massage services. Thai massage is a fairly popular trend, familiar to many people (at least they have heard about it). You just need to convey information about our salon to maximum quantity potential customer audience. And you can already get your first visitors. We will launch all possible popular advertising channels: distributing leaflets at the entrances of houses, advertising in newspapers and specialized magazines about beauty and health, radio advertising, banner advertising. Active cooperation with local beauty salons is planned. In the first months after opening, there will be promotions and massages will be offered at reduced prices. We also plan to hold drawings for certificates for a free visit to our salon (on special coupon sites). A good tool to attract visitors to major cities is the Internet. Thus, according to statistics from the Yandex search engine, the phrase “massage salon Ekaterinburg” is searched more than 2,800 times a month (and this is not yet the high season).

By creating your own website and placing contextual advertising, you can attract up to 10-15 clients a day through a search engine alone. The cost of opening your own business card website will be about 50 thousand rubles. Monthly expenses for contextual advertising (Yandex Direct) will be 10 - 15 thousand rubles.

Financial plan

Let's move on to calculating the main indicators of the project's economic efficiency. Fixed monthly expenses:

• Rent of premises - 49,200 rubles.
• Salary and insurance contributions for administrators - 44,200 rubles.
• Advertising (including outdoor advertising, contextual advertising on the Internet) - 25,000 rubles.
• Utilities - 10,000 rub.
• Outsourcing (accounting and cleaning) - 12,000 rubles.
• Other expenses - 15,000 rubles.

Total - 155,400 rubles.

Variable expenses: wages for massage therapists. It will amount to 50% of the salon’s revenue or 337,500 rubles per month.

How much can you earn by opening a massage parlor?

The organization's net profit will be 154,785 rubles. per month. The profitability of the massage parlor is 31%. The return on the initial investment with such calculations will occur within 8 months. The actual payback may be 5-6 months longer, since the organization still needs to develop an audience of regular customers and reach revenue targets.

We recommend download massage parlor business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What documents are needed to open a massage parlor?

The package of documents required to open a salon will include:

• conclusions from Rospotrebnadzor and Gospozhnadzor;
• contracts for disinfection, deratization, disinfestation,
• contracts for maintenance and cleaning of swimming pools and sewers;
• contracts for washing workwear;
• accounting documentation:
• documents on personnel qualifications.

Do I need a permit to open a massage parlor?

A license to operate a massage parlor must be obtained only if the services include manual therapy or medical massage. When the services include only Thai, relaxation or similar species massage, no license required. But you need to pay attention to one more detail. If you invite citizens of foreign countries to work, they must register, otherwise you may have problems.

SPA business technologies

When creating a spa business, you need to take into account current technologies that are adapted to the modern customer and meet official requirements. Therefore, in our massage salon we will try to use new technologies that are most popular among clients. This may include:

• preparatory procedures;
• various types of massages;
• hydrotherapy and thalassotherapy;
• thermal procedures;
• wrap;
• aroma, stone and chromotherapy.

Since many spa procedures can create a certain load on the body, it will be necessary to competently create a spa package that we can offer to the client.

Which are in demand at any time: peaceful and military, crisis and during economic recovery. How to open a massage parlor? If previously massage parlors could only be opened when medical institutions, then today even permission from the Ministry of Health to open such an establishment is not required (if we are not talking about manual massage). It is enough to familiarize yourself with the requirements, competently draw up a business plan for a massage parlor, select premises, hire good specialists- and you can earn decent income. Statistics have proven that only a third of visitors enter the salon on the advice of doctors. The rest come to have fun, relax, and take care of their figure or face.

How to open a massage parlor: first steps

A new business starts by drawing up a business plan for a massage parlor. They start by outlining the essence of the project. This is also important for inspectors, but, most importantly, putting it on paper will help the entrepreneur understand which salon is more profitable to open and how to organize its work. Massage therapists can provide several types of regular relaxation massage.

A business plan for a massage salon may include spa treatments, exotic techniques (Thai, Japanese, Chinese, etc.). Experienced entrepreneurs say that salons that offer relaxing couples treatments, for example, for husband and wife at the same time, are very popular. The more services the salon provides, the more investments will be required, but they will pay off faster.

What services can the salon offer?

• Regular (classical) massage.
• Relaxation techniques.
• Rejuvenating procedures.
• Solarium.
• Romantic programs for two.
• Cosmetologist services (if licensed).

The types of services depend not only on the desires of the businessman, but also on potential clients. An expensive salon in a residential area or college town will not pay for itself; a simple establishment located in an elite city quarter is unlikely to be in demand. Therefore, in the first section of a massage parlor business plan you should:

• analysis of the existing services market;
• analysis possible places salon location;
• analysis of the specifics of the clientele.

Market analysis

What does it take to open a massage parlor? What preliminary work should be done? Before opening, you should study well how many salons are in the area and what services they provide. You can find information on the Internet, collect information about competitors, or interview salon visitors and neighborhood residents. It has been noticed that people who want to receive a therapeutic (medical) massage do not choose the location of the office, but a specialist.

Those who visit such establishments for cosmetic purposes or just for pleasure usually choose nearby points. The most affluent clients prefer exotic types of massage along with a range of additional services, a fashionable setting, and a romantic atmosphere. Young people often choose procedures for two. Not very rich middle-aged people (especially women) do not chase the situation, wanting to get maximum services at reasonable, not very high prices.

This is why a massage parlor business plan must take into account the location and needs of potential clients. You should immediately think about how high the prices will be and what the massage therapist’s salary will be. The first should not be higher, and the second should not be lower, than those of competitors.

Rent and preparation of premises

When thinking about how to open a massage parlor, you shouldn’t take too many risks. To get started, you can simply rent a room in a clinic, hairdresser or residential building. Only after making sure that the business is profitable can you buy your own premises. Before opening, the office should be prepared. Important: sanitary standards require at least 8-10 square meters per client.

It’s good if it is possible to equip a separate closed office for each master and client. However, today couples massage is becoming more and more in demand, so it will be necessary to arrange rooms for the simultaneous work of two masters. According to SES standards, they should be from 12 square meters. m. The salon provides space for an administrator, changing clothes, a shower room, and a reception area.

The floors, walls, and ceilings of the cabin must be made of modern, easy to clean, but not flammable materials: this prerequisites SES and fire inspection.

Furniture and equipment

A common mistake: when drawing up a business plan for a massage parlor, some entrepreneurs forget to include all the necessary furniture. You will need chairs and sofas for relaxing clients and staff, a table for the administrator, furniture for the pool, shower, and tea room. It’s good if all the furniture is made in the same style: it’s easier to create the desired interior.

If the craftsmen do not have separate offices for work, then they will have to buy portable partitions or screens. It is important to think about the lighting: twilight sets the mood for a romantic wave, relaxes, and it is likely that the client will want to prolong the procedure.

List of the most necessary equipment

The equipment for the massage room will depend on what types of massage will be provided in the room. The minimum set consists of:

• medical couches (one for each separate room);
• massage tables;
• cabinets for storing cosmetics and oils;
• cabinets for storing towels and linen;
• cabinets for cleaning equipment (this is a requirement of the sanitary inspection);
• towels, sheets;
• cabinets for gowns and staff clothing;
• wardrobe or hangers for clients.

Massage is popular due to its healing and relaxing effects, as well as its ability to relieve tension. It is indicated for people who experience pain in the back, neck, joints, or have work disorders nervous system, have headaches or have been injured. In addition, the now popular trend for healthy image life stimulates the demand for massage.

A massage salon is a popular type of business that does not require significant financial investments. The massage services market is inextricably linked with medical services. According to BusinesStat research, the number of medical appointments, including massage appointments, was expected to increase in 2018. In addition, the share paid services in the medical sector is constantly growing, which means the population is ready to spend cash to maintain your health.

In cities with a population of up to 4 million people, up to 40 massage establishments are open. If you organize your business correctly, you can earn a stable income.

The initial investment amount is 685 000 rubles

Break-even point is reached On the second month of work.

Payback period 11 months.

Average net profit 90 298 rubles

2. Description of the business, product or service

Let's determine the main options for opening a massage parlor:

• Massage room in an existing salon. This opening option is possible with limited initial investment. Most often, massage rooms are rented by existing specialists and provide services by appointment;
• A full-fledged massage studio with a wide range of services and hired therapists.

This business plan considers the option of opening a massage studio wide range, which will employ highly qualified specialists in various fields.

Studio services:

• Classic general massage;
• Back massage;
• Massage of the face and neck-collar area;
• Relaxing massage.

Over time, you can introduce an additional list of services, such as: anti-cellulite massage, Thai massage, various types of body wraps, sports massage, Japanese massage, etc.

Opening hours: 10:00-21:00 daily, reception is by appointment.

The greatest demand for massage services is observed in winter and spring; in summer, as a rule, sales fall, as people go on vacation and postpone taking care of their bodies until the colder seasons.

3. Description of the sales market

4. Sales and marketing

5. Production plan

6. Organizational structure

The full calculation of the payroll with the bonus part and insurance premiums for 24 months is presented in the financial model.

7. Financial plan

All data is calculated based on the fact that the salon will begin operating in March, providing 4 types of services. Average prices for each type of massage are indicated; the range can be expanded later. According to the neutral forecast, the project will pay off in the 11th month of operation, and positive cash flow will begin to flow in the second month after launch. Business profitability is 33%, which is quite competitive in today's realities. The average monthly profit of the project is 90,298 rubles, which means that, taking into account the relatively small initial investment, the project is profitable.

A detailed sales plan, calculation of investment efficiency and forecast of key financial indicators are presented in the financial model.

8. Risk factors

What risks await you during and after the launch of the project?

• Difficulties in finding highly qualified personnel. To reduce this risk, it is necessary to search for personnel using various resources and offer favorable conditions to personnel;
• The risk of dishonest work by a massage therapist (booking clients at home, for example). It is necessary to create as much as possible comfortable conditions for the client after the procedure, so that he does not have the desire to go to a specialist at home;
• High competition. To reduce risks, you should pay attention to the quality of massage, high level service, convenient location, favorable prices;
• Decrease in the solvency of the population. Here you will be helped by constant monitoring of market conditions, the introduction of new promotions and offers.

If the goal is to create a business with high profits and low costs for its organization, you can open a massage room (salon). Here you can download the business plan.

U massage business has its own peculiarities due to the past massages in medical institutions. Nowadays, you don’t have to contact the Ministry of Health to obtain permission and licenses to conduct relaxing and cosmetic types of massages if there are no services manual therapy or other types of medical massages.

Business plan

We present to you for free ready-made example business plan for a massage salon (office) with calculations. This material contains all the cost items that you may encounter when opening and maintaining an office.

This type of entrepreneurship is most relevant for big city, because on a small scale you are unlikely to have many clients, because... the number of people taking care of themselves in them is usually smaller.

How to open a massage parlor

So, let's look at the information about what is needed to open a massage office (salon). The first step in creating a business is to find the right premises. 1 massage therapist should have at least 8 sq.m. area, otherwise the sanitary and epidemiological station will not give permission, which cannot be obtained for objects located in basements. It is allowed to provide massage services if there are two specialists in one room, the area of ​​which is 12 sq.m. This is due to the fact that simultaneous massage given to two people is popular nowadays. The calculation of the room area depends on the number of massage therapists and the premises where the administration is located. Usually 80-90 sq.m. is enough. for a massage room. It is recommended to create several small offices around the city rather than one large one. This must be done due to the economic infeasibility of one massage parlor that has more than 5 jobs.

At the second stage, you need to find staff consisting of massage therapists with average medical education, as well as a specialist certificate allowing them to engage in this type of activity. This rule is set by sanitary and epidemiological standards. It is recommended to follow the advice of experienced entrepreneurs and hire professional massage therapists who know European and Oriental massage techniques. Then the services of the new massage room will be complemented unusual species massages. But professional specialists conduct private practice and want to receive wages about 50 percent of the price of a massage, although the usual salary is 30 percent.

It is also necessary to purchase equipment and other necessary items and furniture. According to the rules established by the sanitary and epidemiological station, the office must have a bathroom, and the walls must have tiles or wallpaper that can be washed. In the office premises, it is necessary to carry out preventive maintenance and disinfection once a week, as well as keep records of the consumption of disinfectants in a special journal. In addition, you need to buy it in a store medical equipment massage tables and couches. A sofa and counters must be placed in the reception area. You should also purchase clean towels and washing machine.

At the next stage of opening a massage salon (office), the status of an individual entrepreneur is issued for paying taxes. Since 2011, the rules for processing documents have become simpler. If you personally submit documents to open a massage parlor to the registering tax authority, the notary will not certify them. If individual entrepreneur wants to stop operating his massage parlor, he may not submit the certificate received from Pension Fund, which does not work on every subject in this moment. After the report has been accepted by the Pension Fund, it is necessary to submit a certificate to in electronic format to the registering tax authority, and some entities do not require submitting a report until the closure of the individual entrepreneur.

Experts have calculated the period during which a massage room (salon) will pay for itself. It turned out to be 6-7 months, and the profit was 20-30 percent. To start your own business you need to spend a relatively small amount. According to experts, to open an office with an area of ​​70 square meters, with two massage tables and a salon staff of 4 specialists working in shifts, an amount equal to 290,000 rubles is needed, along with the renovation of the premises, the purchase of furniture and other expenses. Fixed expenses payment for utilities and room rental amounted to 100,000 rubles. Massage therapists receive a salary based on the income from the services provided. As a result, you need to have about 390,000 rubles to open an office, as well as free funds if additional expenses arise during the first months of work. The profit received from business in a massage parlor (office) in this case will be 60,000-90,000 rubles per month.