Business massage parlor pros and cons. How to write a competent business plan for a massage parlor

Approximate data:

• Monthly income – 352,500 rubles.
• Net profit – 60,180 rubles.
• Payback period is approximately 1 year.

In this article we will talk about this type of business as massage parlor/ office and we’ll try to write detailed business plan massage parlor with calculations. We also recommend reading an interview with an existing entrepreneur.

Market analysis

Today, people in Russia use cosmetic services quite actively. As a rule, women show interest in this area. One of the most popular offers is massage. It can be divided into 2 types:

• cosmetic;
• medicinal.

The first is responsible for the aesthetic component, the second helps fight various diseases and ailments.

Men use massage services somewhat less frequently.

The vast majority of visitors are women (more than 70%). These are either wealthy ladies who prefer cosmetic types of massage (anti-cellulite, firming and others), or women who have certain diseases for which massage is necessary.

We must not forget that to conduct therapeutic massage sessions, the master must have the appropriate qualifications.

Men rarely use cosmetic massage; usually these are rich and influential people who care about their appearance and want to bring themselves back to normal.

Massage is formed on Russian market service. Therefore, it will not be possible to come up with any new methods. An important factor The massage therapist will have licenses and certificates. Perfect option– hiring a person who has regular clients.

If we analyze competitors, the greatest inconvenience will come from large cosmetology centers that are well-known in the city, as well as those who actively promote the salon through advertising. Treatment centers will also become a serious competitor in the market.

It is important to note that the competitive struggle of the main market players is not aimed at ousting rivals, but at preserving own positions. Simply put, everyone is interested in securing their own customer base.

To become a competitive massage salon, it will be necessary to offer affordable prices for services (preferably at the same level as average, but lower in the first stages). Particular attention will also have to be paid to advertising.

A positive point is the standardization of related products, which are not difficult to purchase.

Thus, the work of the massage parlor will be aimed at attracting mainly female and male persons aged 20-40 years.

Before starting work on a specific project, it is worth studying the massage services market and analyzing prices. Own value must be set based on demand and the average competitive price.

SWOT analysis

Opportunity Assessment

The massage parlor will be open daily. The operating mode will be as follows:

Total: 80 hours.

Thus, the work will require at least two qualified specialists.

Seasonality does not particularly affect the work of the center. The flow usually increases during the pre-holiday and post-holiday periods. At this time, people like to give gift certificates and tidy themselves up.

Subsequent development is possible through the introduction of additional services, new offices, and expansion.

Organizational and legal issues:

1. The first step is to decide on the OPF. You can choose either LLC or . The second option is more suitable, since it will be easier to register, and the tax regime is very flexible. In addition, individual entrepreneurs involve working with individuals, which corresponds to the services provided. The OKVED code when opening a massage parlor in most cases will be 93.04 - physical education and recreational activities.
2. Obtaining appropriate permission from the fire service and SES, allowing you to operate the premises.
3. Obtaining licenses to conduct medical massage, since this activity is one of the medical services. Relevant documents must be submitted to Roszdravnadzor.
4. It is worth choosing or. In the case of the simplified tax system, taxes are paid either on income (6%) or on the difference between income and expenses (15%).
5. We also recommend accepting payments from our clients by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.

• At least 8 m2 must be allocated for any massage therapist. If 2 specialists work with a client at once, then it is necessary to have an office with an area of ​​at least 12 m2.
• The optimal size of a massage room will be 70 m2 if 2 massage therapists work simultaneously. It is necessary to have a bathroom, a bathroom, 2 massage rooms, and a reception area on the territory of the massage salon. It is better if each office has its own bathroom and bathroom.
• It is better to immediately choose a commercial premises for rent. This could be an apartment, for example. You can also enter into an agreement with a fitness center that does not have its own massage room. In this case, refurbishment of the premises will be cheaper.
• Try contacting the employment service, perhaps they will provide support to your organization as a small business. To do this, you must provide a detailed business plan for the project.

Description of service

Initially, visitors will be able to use the following services:

• general body massage;
• massage of individual areas;
• Anticellulite massage.

Registration is carried out by phone through the administrator or on the website (group) of the organization. It would be ideal if the website allows customers to leave an online request or make a reservation for a specific time.

In the future, it is planned to open several more points. This massage room can be expanded to a maximum of 5 specialists. It will be inappropriate to hire more for one point, and the return on investment for the service will decrease.

When working with a client, the master solves certain problems and satisfies the needs of the visitor. An individual approach is applied to everyone.

It is very important to use high-quality oils that will not harm the body and skin in particular. These must be certified products from a reliable supplier.

To increase customer demand and trust, you need to hire qualified and experienced specialists. If you cannot assess professionalism yourself, you can consult with the administration of those organizations where the applicant for the position previously worked.

Marketing plan

Pricing strategy :

At first, the price should be below the average in this market segment. This will attract more customers. At the same time, the quality must be at the same level. You can change the price depending on the solvency of the client.

Service promotion strategy:

The main means of promotion will, of course, be advertising. The following varieties can be included:

• Organization sign. It is also very important to come up with an interesting and memorable name.
• "Word of mouth." This is the most effective advertising, and it’s free. It is based on informing potential clients through their friends and relatives. Its disadvantage is that it cannot be controlled by the organization’s administration. For incentives, you can use discount programs, for example: “Refer a friend, get free session massage."
• Leaflets (distributed near the salon itself, placed in mailboxes in the area).
• Internet promotion, including contextual advertising.
• Creating your own website, group, advertising them.
• Information in the media. You should not get carried away with this type of advertising. As a rule, this expensive method does not produce a large number of responses. You can, for example, limit yourself to advertising in a newspaper.

It is worth developing a system of discount cards, discounts dedicated to certain holidays, for example. A great idea would be to create gift certificates.

Let's calculate the planned revenue:

2 massage therapists work simultaneously (four staff units in total). The monthly hourly output for all is 680. Only 405 hours are used. Therefore, only 59.56% of the opportunities are used.

Monthly income is 352,500 rubles.

Production plan

Before starting work, it will be necessary to repair the premises. These costs also include the cost of bathroom and bathroom equipment. The massage salon has a total area of ​​70 m2. Of these, 12 are reception rooms, 29 are massage rooms. The total cost of repairs is 300,000 rubles.

Each office will need equipment: medical couches (2 pcs.) and massage tables (2 pcs.). Their total cost is 140,000 rubles. We take the average cost of a table to be 40,000 rubles, a couch – 30,000 rubles. You can also get by at a lower cost by buying used furniture, for example, on Avito. But it’s still better to buy new, high-quality equipment.

You will also need furniture for work. Including tables, chairs, a hanger for visitors, cabinets for oils and other accessories, screens for changing clothes (for the greatest comfort of visitors). In total, this will cost 50,000 rubles.

The administrator will need a laptop; offices can be equipped with stereo systems for greater relaxation of visitors. Another 60,000 rubles will be spent on equipment.

It will also be necessary to purchase primary supplies of raw materials, including oils, jars (for anti-cellulite massage), towels, creams, napkins. This is another 50,000 rubles.

Administrators and cleaners, like massage therapists, work in shifts (40 hours each). The work is carried out as follows: administrator + cleaning lady + 2 massage therapists.

The responsibilities of the administrator include receiving calls and requests on the site, meeting clients, and consulting.

The cleaning lady comes 3 times per shift. Her responsibilities include not only cleaning the floors, but also the bathroom.

Organizational plan

The lease agreement should be concluded long-term, at least for a year. Administrators are responsible for maintaining and filling the site during their working hours.

The head of the organization does the accounting.

Financial plan

Monthly income - 352,500 rubles.

Initial costs – 672,900 rubles.

Calculation of periodic costs:

Thus, profit before tax will be equal to 352,500 – 281,700 = 70,800 rubles.

We calculate taxes based on the difference between income and expenses: 70,800 * 0.15 = 10,620 rubles.

Net profit will be equal to 70,800 – 10,620 = 60,180 rubles.

Let's calculate the payback period: 672,900/60,180 = 11.19. The project will pay for itself in a little less than a year.

Profitability will be equal to 100*(60,180/352,500) = 17%.

Risks

Today, Chinese massage is beginning to gain great popularity; you can try to open your own office in this direction.

A little more about obtaining a business license:

If the office provides medical massage, you must obtain a license. Otherwise, the organization may be subject to an administrative fine.

You will have to provide, among other things, the following documents: Goskomstat codes, certificates of registration and tax registration, lease agreement.

You will also need contracts with employees and their medical records. Each massage therapist must have at least 5 years of experience in this field! You will need a staffing table.

The equipment must also have certificates.

There are other aspects that will need to be taken into account. Of course, it is best to seek help from one of the companies that provides legal services, because obtaining a license is labor-intensive and time-consuming (review within 30-45 days).

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

The 21st century is a time of opportunity both in leisure and at work. To open your own business you need only two things: desire and money. If future businessmen usually have enough of the first, then problems may arise at the financing stage. It is because of this that everyone future entrepreneur trying to find an idea that is not only interesting, but also accessible. Among these ideas is opening a massage parlor as a business.

Massage is not only a therapeutic procedure, but also a relaxing one, with a cosmetic effect. People come to massage therapists to plunge into an atmosphere of relaxation and relax their soul and body to pleasant music and aromas of incense.

Is it profitable to open a massage parlor? Let's figure it out.

Business idea analysis

To prevent this from happening, consider the following:

• Understand what audience your services are aimed at;
• The massage room is more cosmetic than therapeutic. Therefore, the atmosphere and quality of services must be better than those of competitors;
• The price of a massage varies depending on the skill of the master, but even if you set the price lower than that of your colleagues, you can make good money;
• Competition in the massage business is very high, which means that only good specialist can make decent money from this business.

First of all, determine what target audience your business is aimed at.

For clients with an “above average” income, it is assumed that wide range services. In addition to the usual procedures, this can be a massage with hot stones, wrapping with therapeutic mud, clay, chocolate, and so on.

Middle class clients. The range of services includes the usual procedures. Perhaps providing a cosmetic component that will attract women of different ages to your massage parlor.

Business plan

A business plan for a massage parlor is the next step that a good organizer should take. It is at this stage that the question of whether you have enough strength and finances for entrepreneurship will be decided. If you can’t make a plan yourself or are too lazy, then there are many companies and websites that provide ready business massage room plan with calculations (sometimes even free).
The first thing you need to open a massage parlor is registration. The massage therapist registers himself as a private entrepreneur and registers with the tax office. If the office has nothing to do with the provision of medical services, you do not need a license for this activity. But there must still be some specific documents, namely a certificate of completion of massage courses. If you haven’t taken these courses yet, add their cost to your expenses.

Don't forget to get permits from the sanitary-epidemiological and fire stations.

Search for premises

Alternatively, you can rent a room next door to gym. , usually quite large. Some clients will certainly want to relax after a workout and will use the massage service.

However, it is not necessary to rent a room; you can always use a room in your home or work on the road.

Repair and equipment

Before renovating a room, read the requirements of the services that will inspect the finished version so that you don’t have to redo it later.

A massage room requires an appropriate atmosphere. The pleasant relaxation that accompanies a good massage is achieved through proper repair. It includes painting (the walls should be in pleasant colors, wash well and not slip from contact with disinfectants). Create a beautiful design, for example, in an oriental style, hang tapestries or paintings on the walls, or equip a music center.

Near the administrator's desk you can place several armchairs and a coffee table. This is where customers will wait their turn.

In total you will need to purchase:

• Administrator's desk with chair;
• Armchairs and coffee table;
• A massage table;
• Couch;
• Cabinet or shelves for products, towels and accessories;
• Equipment for bathrooms and showers;
• Computer and phone.

In addition to the main massage room and the hall, where the administrator and visitors waiting in line will be located, furnish a room where the salon staff can relax.

When a master works on a home visit, he may not read the entire list above. He only needs different oils and a folding massage table (it would be good if he could adjust his body position).

Video on the topic Video on the topic

Staff

The number of staff depends on how much you want to expand your business. If it is just a massage room, then the staff will be four people: a massage therapist, an administrator, a security guard and a cleaning lady. The larger the room you occupy, the more people would need.

A massage therapist must have a medical book, a medical examination at least once a year, and at least courses as an education.

The administrator’s duties will be to keep records of clients, make appointments, pay bills, and maintain the salon’s Internet resources.

Advertising campaign

Even the best massage parlor will remain idle if potential clients do not know about it. No one will go into a salon unless there is a nice sign hanging above it, or people are talking about it on the Internet. Your first assistant is precisely The World Wide Web. Organize advertising mailings to email, place business cards in the mailboxes of nearby houses, post advertisements in the subway, on boards, poles, banners - wherever there is a chance that the words “massage parlor” will catch the eye of the likely target audience. Create a website where the full range of your services and prices will be displayed, as well as photos of certificates, diplomas, and famous clients.

If you are still interested in how to open a massage parlor without a license, then we will give you advice: focus on quality. Choose your services carefully and create at least a small assortment, which will allow you to attract a wider audience. In essence, the massage business is inexpensive and does not require large premises or special equipment. You don’t have to bother at all and go home with a massage - then you won’t even have to spend money on repairs and additional staff. The most difficult and important thing will be to take the appropriate courses and constantly maintain your level of professionalism. If you can handle this, then nothing else will stop you.

More recently, massage was considered exclusively a medical service, the provision of which could be carried out by the appropriate institution - a hospital or clinic. Now the price list for the provision of such services can be found in hairdressing salons, fitness clubs, beauty salons and, of course, massage parlors.

Among the main advantages of business are:

• small amount of starting capital;
• quick payback;
• no need to obtain a license to operate from the Ministry of Health (the only exception is manual therapy).

Market and competition analysis

Massage is a very popular therapeutic and health procedure. A good massage therapist can eliminate body discomfort associated with a sedentary lifestyle in just a few sessions. This entrepreneurial activity is very interesting, since low initial costs are combined with high popularity among the population.

Next important point One thing that definitely needs to be paid attention to when drawing up a business plan is determining the target audience. It is directly influenced by the specialization of the massage therapists hired and the type of massage chosen, which can be:

• medicinal;
• children's;
• sports;
• relaxing.

If we talk about competition, it is quite low: the number of people willing to use this traditional service significantly exceeds the number of truly qualified specialists.

You can watch an interesting interview with the owner of such a business in the following video:

Production plan

Once the target audience has been determined, you can proceed to searching for a suitable premises. Visitors will go to a valuable specialist, in whose qualifications they are confident, even to the other end of the city. But if visiting the office is aimed only at obtaining pleasure and positive feelings, then the priority will be establishments located close to home.

Statistics show that 30% of clients come for medical reasons, and 70% for relaxation and care purposes. own body. Therefore, the room should be located in a residential area, and in one where elite new buildings predominate.

The establishment must include at least 3 premises:

• the office area itself at least 8 sq. m., provided that there is one massage therapist;
• reception;
• administrator's room.

In accordance with the requirements of Rospotrebnadzor, the salon must be equipped with a bathroom, and the inner surface of the room in which services are provided must be covered with a finishing material that can be washed - tiles or appropriate wallpaper.

After completing the search for a suitable premises, you can proceed to purchasing the necessary equipment:

• massage table – 15,000 rubles;
• couch – 4000 rub. (minimum 2 pcs required);
• sofa and table in the reception area - about 30,000 rubles;
• cabinet or rack – 10,000 rubles.

The main accessories needed for work are a range of special oils. A standard massage involves the use of an olive option, while a more complex or specialized procedure uses essential oils. In addition, you need to provide visitors with clean towels, which will require a washing machine to wash.

Financial plan

The main expenses of the first year of business include:

• rental of premises;
• carrying out cosmetic repairs;
• selection and hiring of necessary personnel;
• purchase of equipment;
• enterprise registration.

The total amount of capital investments is approx. 2 million rubles.

Additional annual expenses are:

• purchase of oils for massage and hygiene products – 70,000 rubles;
• purchase of necessary linen – 30,000 rubles.

Organizational plan

To start a business, it is suitable to provide massage services of a general strengthening nature, which are not medical and do not require obtaining a license. Individual entrepreneur status is quite suitable for running a business.

In addition, you need to complete the following documents:

• the program in accordance with which production control will be carried out;
• medical books, without which employees cannot work;
• conclusion signed by the head of Rospotrebnadzor;
• contracts for disinfestation, disinfection and deratization, as well as for the maintenance of air conditioning systems and removal of lamps.

A guarantee of successful activity is good masseur, finding which is not an easy task, because a master of this level usually works for himself. An experienced employee will come to work only if he knows that favorable working conditions have been created for him at the workplace, and also if he is offered a high salary.

The specialist must have a general focus and master Eastern and European technology. The salary of such an employee depends on how much a massage session costs, and is about 50% of this cost.

In addition, the state cannot do without administrator and accountant. Each of them will need to pay approximately 10-15 thousand rubles. monthly.

Marketing plan

The project promotion plan involves the sequential passage of the following stages:

1. If the location of the establishment is a residential area, then the main task is to notify the population living nearby about the opening. This can be done using advertising poster(stretchers, citylight, banner).
2. To secure customer loyalty, you need to take care of providing discounts and discount cards.
3. Advertising on the Internet - placing a banner on a regional website or creating your own resource. The implementation of this stage guarantees the attraction of clients from other areas of the city. But at the same time, some unique service must be advertised, or it must cost much less than competitors.
4. Advertising in a local glossy magazine, popular among the female half of the population.
5. Colorful booklets with detailed description services and their costs.
6. Students, pensioners and housewives can be attracted by offering discounts on weekdays, for example, from 10 to 12 hours.

Risk analysis

In order for the organizational plan to be implemented in accordance with the expected scenario, it is necessary to conduct a risk analysis and compare the likelihood of their occurrence with the financial section.

The following risks require mandatory attention:

• Increased cost of raw materials. Carrying out activities is impossible without the appropriate materials and tools, which are sold by numerous suppliers. You can avoid the risk by changing the supplier or by switching to another brand of cosmetics.
• Activation and dumping of a direct competitor. If there are existing competitors in the area where the establishment is opening, then their possible marketing activity should be taken into account, which can reduce and redistribute the customer flow. A competent marketing and pricing strategy, unique selling offers, and a loyalty program will help mitigate the risk.
• Seasonality of sales. A decrease in average annual profit significantly increases the cost side of the business. It is impossible to level out seasonal peaks without developing internal organizational policies and external marketing communications (various types of promotions).
• Changing fashion trends, the emergence of a new cosmetic technique. This risk leads to the obsolescence of the basic technology and an increased need to purchase new material, tools, and also attract a more expensive specialist. Constantly maintaining the relevance of services allows you to prevent the occurrence of such a situation.

A massage parlor is a profitable and fashionable business with minimal input and quick payback. Therapeutic, health, and cosmetic massage brings a lot of benefits and pleasure. Clients flock to good craftsmen and spare no money on own health. According to experts, you can enter the business with about 500,000 rubles. Of this, about 300,000 rubles will be spent on renovation of the premises, decoration, purchase of equipment and consumables. 200,000 rubles will be spent on rent, salaries, and unforeseen expenses.

Education

Before opening a massage parlor, familiarize yourself with massage techniques. You must be aware of what is happening in your establishment, even if you do not intend to carry out the procedures yourself. Choose courses according to training conditions. Students should have modern massage tables, desks, and aromatic oils at their disposal. The optimal number of people in a group is no more than 7 people. Once you receive your certificate, don't stop there. The emergence of new massage techniques should encourage you to improve your skills.

Types of massage:

• wellness,
• medicinal (requires licensing),
• sports,
• cosmetic.

Legal issues

Before starting work, you will have to register a company or register as a private entrepreneur. It’s up to you to decide whether to choose an LLC or an individual entrepreneur. Experienced entrepreneurs, experienced in the field of business,. The peculiarity of a limited liability company lies precisely in limited liability. In case of failure, payment for the company's debts is made from the company's authorized capital. The disadvantage of an LLC is the difficulty of keeping records (an accountant will be needed). easier. Individual entrepreneur can keep records independently. But he must also independently bear responsibility for the success or failure of his enterprise. An individual entrepreneur is liable for his obligations with personal property.

How to open a massage parlor without a license? It’s very simple if you don’t do therapeutic massage. To carry out the usual procedures, it is enough to have a certificate of completion of the courses in hand. If you don’t have a certificate, but really want to open an office, hire certified massage therapists. In order to provide medical services and practice manual therapy, you will need to obtain a license.

Massage room at home - advantages and disadvantages

Having received a certificate of completion of the courses, many newly-minted massage therapists want to start receiving services at home. At first glance, it seems that it is very simple: pay for advertising and wait for clients while sitting at home. There are actually two ways here:

• put a couch in your home and work illegally,
• transfer housing to non-residential stock and open officially.

In the first case, you face a fine for tax evasion. Tax officials do not sleep; they regularly raid “home workers”: they call advertisements and send fake clients to sessions.

In the second case, your activity will be no different from the usual opening of a massage parlor. Transferring residential premises to non-residential premises is a troublesome and thankless task. You will need to make a separate entrance for visitors and equip the salon in accordance with SES requirements. The only advantage is that you don’t have to buy a building for a salon and pay rent.

Search for premises

Experienced entrepreneurs recommend starting a business by collaborating with beauty salons. Rent a room and pay rent monthly, or enter into an agreement with the salon owner, promising him 15-20% of your revenue. In fact, this is very convenient: clients come to popular salons, see your massage in the list of services and come to you. After you have built up a client base, you can think about how to open a massage parlor at home.

In addition to beauty salons, your potential clients “live” in fitness centers and sports clubs. Renting an office in an existing salon has many advantages. Ask the owner of the premises about his relationship with regulatory authorities. Read the contract carefully. Some landlords operate on an all-inclusive basis and provide premises for rent that have already been endorsed by the SES and the Ministry of Emergency Situations. Others rent bare walls, placing all responsibility for the condition of the premises on the tenant.

Do you think renting a room is too much? low start for you? Rent or buy a premises and open a full-fledged massage parlor. It is estimated that the optimal salon area should be from 70 to 100 square meters. This area is quite enough for 5 workplaces. Let you have four rooms: three rooms of 8 square meters for an individual reception and one room of 12 square meters for a couple reception (some clients like to come for a massage in the company of a significant other or girlfriend).

Equipment and design

A massage parlor is not a medical office. People come there to rest and relax, but they want to relax in impeccable, from a sanitary point of view, conditions. It is mandatory to have a bathroom for clients and staff. The floors and walls of the massage room should be covered with ceramic tiles or washable wallpaper. All surfaces: walls, floors, tables, sanitary zone will have to be regularly treated with disinfectant solutions.

Pay attention to the design. Are you planning to do oriental massage? Decorate the room in Asian style: with tatami mats, scented candles and Japanese curtains. Is there classical technique in the program? In this case, traditional European design with modern furniture, fashionable lamps and shiny surfaces is suitable. Experiment, create a special atmosphere in your establishment, make your style recognizable.

Be sure to take care of purchasing special equipment and furniture. Most likely you will need:

• massage tables (15,000 rubles per piece),
• couches (4,000 rubles),
• sofa in the reception area (30,000 rubles),
• rack for massage oils (10,000 rubles),
• washing machine (10,000 rubles).

Stock up on clean white towels. The number of towels per day is calculated as follows: the number of potential clients plus 5–10 pieces in reserve. Every morning you should have at least 20 clean towels on your shelf.

The massage is done using massage oils. For a simple procedure, olive oil is suitable. Relaxation techniques are performed using aromatic components. Just add the aromatic mixture to the base oil and get an excellent cosmetic product. Buy oils at wholesale stores: prices are lower there and there is more choice. It is estimated that 100 ml of olive oil is enough for approximately 5 sessions, a bottle essential oil– for 100 sessions.

Staff

How to open a massage parlor from scratch and achieve success? Contact the professionals. Clients go to massage parlors not for the beauty of the interior or discounts, but for the sake of professional massage therapists. A good massage therapist takes years to make a name for himself. He has in his phone the numbers of regular clients who follow him from salon to salon. At some point, this massage therapist goes free, and the clients leave after him. Your task is to entice the best professionals by offering them conditions that they cannot refuse.

The second option is to start training your massage therapists from scratch. People learning a new profession, as a rule, are aware of their inexperience and do not demand a large salary. The option is cost-effective, but risky. Some beginners never become professionals. They master a profession at the level of artisans and plunge into routine, not being interested in advanced training.

A massage therapist's salary is calculated on a piece-rate basis. Depending on qualifications, the massage therapist receives 30–50% of the proceeds. A good master serves up to eight clients a day. An inexperienced or middle-aged massage therapist serves up to four people a day. Massage is hard physical work, so after each session the master must rest for half an hour.

In addition to massage therapists, you will need a cleaner, a security guard, an accountant and an administrator. It is highly recommended that you take on at least administrative responsibilities at first. This will help you save money at first. Clients will be pleased if they are greeted by the owner of the salon himself. This will create a favorable image for the establishment.

Payback

The cost of a massage session depends on settlement, season, type of procedure. On average, a classic back massage costs about 300 rubles, a full body massage costs about 700 rubles. The cost of a session of anti-cellulite, relaxing, oriental procedure starts from 1000 rubles. Demand for the service varies depending on the season: the peak is in spring, the decline is in summer.

Experts estimate business profitability at 25–30%. With a successful combination of circumstances, the project can pay for itself in 3–4 months, maximum in one year. By raising your massage business, you can expand: open your own beauty salon, spa, or relaxation center with a sauna (hammam) and a swimming pool.

Human life in modern world associated with constant stress and strain. Office work is very tiring, and constant fatigue over time becomes the cause of depression.

It is probably for this reason that Lately Many people try to lead a healthy lifestyle and take care of their health. This trend has made its own changes in the field of health services, and entrepreneurs began to think about how to open a massage parlor.

This type of business is quite simple to organize and does not require large investments at the start. In addition, the funds invested in a massage room quickly pay for themselves, especially if you hire highly qualified specialists with their own client base.

Market analysis

Before opening a massage parlor, you need to determine the main target audience and study the interests of potential clients. You should also consider the possibility of business development and carefully consider the list of services based on your market analysis. It would be great if you offer your clients different types of massage. This will allow you to expand your circle of potential audience and, accordingly, increase the profitability of your business.

Business registration

Before opening a massage parlor, it is necessary to prepare the legal basis for the business: register a private enterprise with the tax authorities, obtain permits and a license for the relevant activities. But first you need to decide on the services you plan to provide.

In accordance with the eastern classification of massage, it can be structured according to the following principle: health, sports, therapeutic and cosmetic. The methods of carrying out the procedure also differ: manual, hardware and combined.

Licensing of a massage room is required only if the list of services includes therapeutic massage. If you have the appropriate certificate and you will provide massage services to clients yourself or with the help of hired specialists, then it is enough to register an individual entrepreneur or entity. The first organizational form is more preferable, as it significantly simplifies the taxation system.

Documents for starting a business

In addition, before opening a massage parlor, you must obtain the following documents:

1. Permission from the SES and fire service authorities.
2. Certificate authorizing the provision of massage services to clients.

It is worth noting that the main requirement for obtaining a license is that the applicant owns a building or premises. At the same time, it is allowed to place massage rooms in rooms without natural light, if standardized indicators of microclimate and air exchange are ensured.

Selecting a room

Before opening a massage parlor, you need to find a room. If we talk about its location, then many factors need to be taken into account. If you have an experienced specialist working with your own client base, you can choose premises in any convenient location. His regular customers will come to any area of ​​the city. All you have to do is make sure there is convenient access to the building and parking for cars.

If you just have to develop a clientele, then you should give preference to a residential residential area or an area of ​​expensive new buildings. People prefer to visit massage parlors within walking distance. There is another option - opening such an office on the basis of an existing fitness or sports club, beauty salon, sauna and so on. Here every visitor to a club or salon can become your client.

SES requirements for the premises

In order to coordinate all issues with the SES, it is necessary that the premises you choose meet a number of mandatory requirements, namely:

1. The area of ​​the massage room depends on the number of specialists who will work for you. One workplace must have at least 8 sq. m.
2. It is necessary to equip a relaxation area where clients can relax after massage treatments.
3. The premises must have all the necessary communications: water supply, sewerage and a bathroom.
4. It is necessary to allocate a zone for the administrator's workplace.

Therefore, to organize a massage room with one specialist, it is enough to purchase a room with an area of ​​30 square meters. m. If your plans include the provision of diversified services, then you will need an area of ​​at least 70-100 sq. m. m. In addition, the SES requires that the walls of the room have tiles or washable wallpaper, since prevention and disinfection must be carried out in the office once a week. You also need to make sure you have clean towels and purchase washing machine to keep them in proper condition.

Before opening a massage parlor with more than 4-5 massage therapists, consider whether it will be cost-effective. If your funds allow, then perhaps the best option will be the opening of several offices of different profiles. Or it is worth opening several small salons in different areas of the city.

To equip a massage room, you need to purchase special equipment. The main attribute, of course, is a massage couch or a stationary table. The choice of such tables is quite extensive both in functionality and in appearance. In addition, you will need furniture for the administrator and reception area, ionizers, consumables, massage accessories, cosmetic oils, massagers, and so on.

Massage room staff

The work of a massage room cannot be established without specialists. To provide massage services to clients, you need to hire massage therapists with average medical education and the presence of a certificate giving the right to engage in this type of activity. This requirement is also mandatory according to SES standards. Hiring already established specialists with their own client base is, of course, profitable, but, as a rule, they have a private practice and want to receive approximately 50% of the cost of a massage, while the usual earnings of a massage therapist are 30%.