Business from scratch: hardware cosmetology. Cosmetology business: how to open a beauty salon. How to open your own beauty parlor: equipment and SES requirements

The modern beauty industry is a rapid progress, the constant introduction of unique developments and the most incredible know-how. Recent achievements in the world of cosmetology allow not only women to find their “youth code”, but also open up great and wide opportunities for running a successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.

The cosmetics market today is a broad sector of the economy, including the production, marketing of products and the provision of services. Each section of the market is very much in demand, very difficult and very profitable.

If you are not a tycoon and cannot buy a factory and laboratories for yourself, hire “great minds” to develop cosmetic products, and if creating networks for the sale of cosmetic products is very difficult and requires large investments, then the market segment: the provision of cosmetology services is difficult, expensive, but possible and very profitable!

And most the right decision for a person who is not a qualified specialist in the field of aesthetic cosmetology, but who has a business streak and a great desire to create a stable business with the fastest payback, whose services are in demand at all times, this is a beauty salon. One could say: an aesthetically pleasing business with “ woman's face". But, of course, not everything is so simple.

Nowadays, beauty salons of any class: economy, elite, VIP-class, well, just a lot. According to statistics, about 55% of newly opened salons are closed literally within a year or two. There are quite a few reasons for this. The very first and objective reason is uniformity! Also, among the main factors of an unsuccessful project is the unwillingness to delve into / study at least the main subtleties of the beauty industry and, of course, illiterate management and marketing.

In addition, as a rule, the majority of the owners of this business are mostly women, for whom the beauty salon was bought / opened as not a business, but rather a place for leisure.

If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should think about what to offer a potential client, what competitors do not have and what may be of interest to a future client from the point of view of innovation, efficiency and affordability.

Today, among the services of the beauty industry in a special favor - hardware cosmetology. And it was the opening of a hardware cosmetology beauty salon, where customers will be offered a wide range of services for effective rejuvenation, safe and impressive results in lifting, body shaping, etc. using innovative equipment, will allow predicting the prosperity of the business and significant advantages over competitors. That is, for the success of the business, it is required to open a beauty salon of a completely new level.

Today, enough hardware cosmetology salons are already represented on the domestic cosmetology market, and marketing research shows that this is indeed one of the most promising areas in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!

Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won the most important position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and body shaping, effective solution of the most complex cosmetic problems by hardware methods have gained immense popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, among which 70% of women (the most promising client, focusing on which beauty salons are opened) and 15% of men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are not higher than in any other serious business, one might say, even lower. If we approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first main and very important aspects of opening this business:

• – The need to familiarize yourself in detail with all the features of the business itself and
  with the prospects and possibilities of hardware cosmetology;
• – Marketing research of the salon business in the area where it is planned
  open a salon: is the service in demand among the population
  aesthetic cosmetology, study of the closest competitors, their features,
  offers and benefits.

Consider a step-by-step algorithm of the necessary actions to open a successful hardware cosmetology beauty salon:

• Step #1: Selection of a place to open a salon. A well-chosen place is the main
  business success factor;
• Step #2: Professional development of a business plan and corporate identity of the future
  salon. (1 subparagraph);
• Step #3: Interior design project;
• Step #4: Preparation, registration and legal support of the necessary
  a package of documents for opening a salon. This aspect, in our case, will be
  have additional difficulties, as documents will be required for
  equipment and a license to conduct hardware procedures.
  (list of all required documents. 1 subparagraph: deal with registration
  documents on your own or entrust to professionals);
• Step #5: Selection of equipment. (buy at the exhibition or rent with subsequent purchase. Briefly about
  leading manufacturers and their products);
• Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
  services. Briefly about pricing policy);
• Step #7: Recruitment and training. (1 subparagraph);
• Step #8: Advertising. Carrying out an advertising campaign. (1 subparagraph);
• Step #9: Conclusion.

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

First of all, it should be clearly understood that a beauty salon of a decent level is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today it is one of the fastest growing sectors of the beauty market, and the chances of creating a successful, prosperous aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after that you can seriously approach the choice of a place for the future salon. Depending on the intended clientele, the area and premises are selected.

If there is a desire and opportunities to create an elite-class salon, then both the place and the premises must fully correspond to the status of the salon and future customers.

Therefore, the choice should fall on the city center or the area where the inhabitants are successful business people, for whom the cost of beauty services is not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but completely the new kind aesthetic cosmetology - hardware.

It will be necessary not only to find an opponent, but also to identify all his strengths and weaknesses, and, having drawn the right conclusions, open a salon of a higher, completely new level. This is good market research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then it must be taken into account that the contingent of clientele will be completely different: they can be like simple housewives, women are quite middle age and business woman. In any case, you should count on the fact that your client, first of all, will be interested in the availability of hardware cosmetology services.

Salon of the elite class.

as show numerous studies If you open a luxury salon “luxury”, this does not mean at all that it will bring big profits. Of course, the prices of such a salon will in any case allow the project to pay off, but this is by no means a fact that there will be a lot of clientele.

The rich clientele that the salon will be focused on is a rather peculiar audience, it will take time and a very strong advertising company to “lure” successful ladies and glamorous ladies to their salon. And here no promotions and bonus programs “will work”. Clients of elite salons are of little interest in how much more economically it is to visit your salon.

You will need something stronger, at least that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is constantly on hearing, for example Volochkov, etc.

Salon middle class.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers say today, this is the real “ Goldmine". And in this case, the premises do not have to be selected directly in the city center, but the outskirts will not work in any way.

It is worth looking closely at the sleeping areas where people from average incomes and above live. And here the most correct decision is also to conduct a marketing research: how people live in this area, what cars they drive, in what boutiques they dress, etc. Those. find out if they can afford regular visits to a hardware cosmetology beauty salon, where prices will be real, but still not the same as in a simple beauty parlor.

In any case, before renting/buying a space for a future salon, you need to get clear answers to the questions: does the client need something fundamentally new in a certain area? Are people in the area interested at all? new service beauty services?

Conclusion:

• - A place for an elite-class cabin needs to be selected exclusively in a very prestigious area, it will cost a lot, guarantee
  the success rate of the salon is about 55%. But if you can make it prosperous, then you will be rich.
• - The right place for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.е. to conducting market research, starting with the selection of a place for a future business. Perhaps that is why we do not have so many in our country successful businessmen and so many failed.

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunities to open a beauty salon of a new level. Its class and even its location are selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be like and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs it?

The business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of a business idea and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced professionals, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise, where all the nuances and risks will be taken into account.

What should a hardware cosmetology beauty salon business plan include?

• – Assessment of the market situation and assessment of the closest competitors. This is the most important stage of business planning, since potential risks depend on it.
• - Premises. The presence of a legal address is a mandatory requirement for starting any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of the salon business depends on a well-chosen location.
• – Development of the design of the exterior, interior and corporate identity of the salon (name, logo, corporate colors, staff uniforms, letterheads,
  website page, etc.)
• - Registration of documentation - legalization of business. You need to register the salon with the tax authority. IMPORTANT! Consider when choosing an LLC or sole proprietorship that in case
  bankruptcy of the Company, you will lose only the registered property, and individual entrepreneur risks personal property. Usually,
  registration of a company will cost no more than 12 - 15 thousand rubles. You will also need to register a cash register with the tax office, otherwise they will be provided
  big fines.
• – Hardware cosmetology is medical cosmetic services subject to compulsory licensing. Roszdravnadzor such a license is issued for
  the basis of the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
  activity qualification.
• - Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
  expected in the cabin.
• – Staff. The beauty salon should have administrative staff and attendants. Recruitment is the most important and most responsible step, since it will depend on the professionalism of the staff of your salon whether the salon will become successful or close in a year or two.
• – Develop and establish a list of proposed services and a mode of operation that will be convenient for the target group.
• - Financial plan.

a) calculation of all costs for opening a salon (fee for premises, repair and
design work, equipment, paperwork, etc.)
b) calculation of prices for the services provided
c) staff salaries
d) expenses and consumables
e) taxes
f) advertising

All data of financial calculations are preliminary.

• - Advertising company. Salon marketing plan. IMPORTANT! Advertising
  the company must be held one month before the opening of the salon.
• – Calculation of the planned indicators of the beauty salon for 2-5 months.
• - A preliminary result of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a new level beauty elephant business plan is not an easy task. Therefore, the best solution is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be painted and calculated, up to possible risks.

Step number 3: Design project of a beauty salon.

A beauty salon needs to be beautifully “dressed”. The interior is business card salon.

The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether customers want to return to your salon after the first visit.

A beauty salon is a place where beauty is offered to people: services that allow a person to feel harmony with own body. Therefore, the interior should deliver aesthetic pleasure to customers with different taste preferences.

The interior should correspond to the high level of the salon. It is from appearance will set the mood, emphasizing the level and individuality of the institution.

Competent zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a staff rest room, treatment rooms and a mandatory CEC requirement - the presence of at least two utility rooms, two bathrooms, and, of course, the elegant office of the director of the salon - this is the main thing that must be taken into account in planning.

Creating a salon design project is exclusively the prerogative of professionals who, thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the premises and the corporate style of the salon, will develop an interior design that will be the realization of the owner’s dream and the harmony of aesthetics and exploration of modernity.

It is very important to correctly distribute all the space, all square meters of the cabin should work in full. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright bold colors can be annoying to customers.

Hardware cosmetic procedures are rather medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing and calming effect. Each client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a beauty salon of a new level should be modern, refined, harmonious in every element and with a touch of luxury. Great option there will be a special highlight of the interior - it can be like a special room for relaxing and meeting clients, with beautiful furnishings, large mirrors in silver openwork frames, with a beautiful decorative fountain, or vice versa, a hall decorated in the style of trendy minimalism, hi-tech ...

In any case, you need a twist, and it all depends on the imagination and creativity of your tandem with a designer-developer.

The most important! When decorating the interior of the salon, you should not save on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the interior of the salon will look cheap, which will immediately affect the clientele. People even with average incomes, going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon, special attention is paid to engineering systems. Of course, they should be hidden, but have access for regular maintenance and checks. It is also necessary to take into account the fact that there will be a lot of hardware equipment and many sockets will be required.

The SanPiN norms regulate not only the area of ​​​​the premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, all the requirements of the established standards should be observed, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, the main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will become the key to the successful operation of a hardware cosmetology beauty salon.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.

The legal execution of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort-consuming and nerve-wracking stage of the entire process. But it must be passed!

Today, many law firms offer the service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a saving solution for people who value their time and their nerves.

If you are engaged in the preparation (collection) and execution of all documents / permits on your own, then saving a little, you will lose a lot of time and effort for repeated visits to many instances. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

• – Documents on registration of the company with the tax authority (form of ownership and
  charter).
• – Lease agreement (registration with the City Property Committee is required).
• – Permission to conduct activities from the district council. This document
  issued free of charge.
• – Conclusion of the CEC inspection.
• - The conclusion of the fire inspection.
• – Permission to trade (provision of services). This permission is issued
  District Council and must be certified by the CEC.
• - Document on the assortment list of services.
• – License and permission to provide medical services – hardware
  procedures. The document is issued by Roszdravnadzor.
• - Garbage collection contract.
• – Laundry service contract.
• – Agreement with REU or ZhEK for maintenance (water supply,
  electrician).
• – Agreement with a company (optionally selected) serving the cash register
  apparatus.
• – Permission to place a sign (this is a whole package of documents).
• – On a voluntary basis, a certificate of conformity is issued (this document
  it is desirable to arrange).

This list may not be complete as each regulatory body may request additional documents.

Step #7: Staff recruitment and training.

Frames are everything!

It is on how qualified personnel you select for a hardware cosmetology beauty salon that its success and prosperity will depend.
Remember that money in the beauty industry can only be earned together with high-level professionals. You do not need a simple full-time beautician, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct decision would be to contact a professional consulting agency, where they will help you select high-class specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountant, security guard and other staff.

The growth of the salon business begins with the successful selection of a team of personnel! According to experts, the prospects for business development - salons / centers of hardware cosmetology are quite large, but in this market only those salons that provide services to clients on European level quality, fulfill all the wishes of their customers, create a comfortable psychological atmosphere, and all this depends solely on the team - the staff of the salon.

When looking for employees, the manager must:

• - clearly and clearly understand what kind of specialist he needs;
• - conduct personal interviews with each candidate;
• - evaluate in the candidate professional quality, his experience and personal qualities;
• – be sure to familiarize yourself with his documents: diplomas, licenses,
  work book, with recommendations from previous jobs;
• – hire selected candidates on a probationary basis,
  which will make sure of his professionalism, get to know him better
  personal qualities. And if a person does not meet the required
  criteria, you can fire him without any problems. If your employee
  suits, then you officially hire him and conclude a labor
  contract.

It may also be necessary to train your selected staff to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, so salon specialists must have medical education and a diploma of completion of the hardware cosmetology course.

Salon staff training is not only advanced training for medical personnel, but also training for the salon director modern technologies business and team management, courses for the administrator and other service personnel.

Having assembled and trained his “team”, the manager must establish professional ethics in the salon, which is a significant factor for a cohesive and effective work employees.

The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

• - work with resources mass media(magazines, radio, television);
• – printing promotional products: business cards, booklets, posters, flyers, etc.;
• – advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people draw all the information today from the networks;
• – steps to create and stimulate demand for salon services;
• - Salon presentation.

An important role in the advertising of the salon is played by its name, it should be not cutting the ear, original and consonant with something pleasant and exclusive. Particular attention should be paid to outdoor advertising salon. The sign must be harmonious with the exterior of the building where the salon opens, it must attract the eyes of people even at a distance, and therefore be bright, aesthetically attractive and beautifully illuminated at night.

The outdoor sign of the salon should not be installed the day before the opening (as often happens), but a month before it should show off and interest passers-by.

And, of course, for the effectiveness of an advertising company, some kind of tempting “chip” is needed. And it should be present on all promotional printed materials to attract potential customers. To achieve the best result, it is necessary to use a combination of a wide variety of ways to advertise the salon, this is what will increase the impact on consumers.

It will depend on the results of the advertising campaign of the hardware cosmetology beauty salon that you launch your business successfully and from the “first turn”, or a second attempt will be required. Do you need her? Therefore, an advertising company is that point in the business plan for opening a salon on which it is categorically not recommended to save.

And, of course, the best solution for an advertising campaign to go perfectly and give excellent results is to hire professionals in their field - advertising marketing aces. The fact that a beauty salon of a completely new level is opening, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite .... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail here “will not work” and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and tempting advertising campaign will allow you to get a large “influx” of customers on the opening day, and whether customers want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautifully today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to highlight all the important aspects of opening a salon business, where the main services are hardware cosmetology. This guide covers step by step the entire process of creating a salon from scratch.

A new level beauty salon with unique hardware cosmetology services is not only a form of a modern and beautiful business, but also one of the most profitable and fast-payback investment options in the beauty industry market, while at the same time with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in cooperation with specialists. Of course, if financial opportunities allow, then having decided what exactly you want, how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage in such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, feelings, joy for each stage passed - this is called “investing your soul” in your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, one cannot do without specialist assistants, since each stage, each nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not yet the success of the entire business. Business requires the strongest return, thoughtfulness and professionalism. You have a desire, opportunities and certain goals. And you will succeed in this complex and beautiful business!

Good luck and prosperity to your beautiful business!

We offer a video: Beauty salon - interiors and plans

The services of a good beautician are always in demand. After all, a competent cosmetologist helps to get rid of many problems and preserve the beauty of the skin. Owning such a profession, it is a sin not to make it your source of income. You can start small - open a beautician's office at home.

Today, cosmetology services can be obtained at every step. Large cosmetology centers, smaller clinics and private offices offer a lot of modern options for preserving youthful skin and treating dermatological problems. But, having opened an office at home, you can hardly stay at a loss. Many women feel more relaxed at the appointment with a private beautician in a small cozy office. And, there is a category of clients for whom they are not important at all external conditions. For them, the priority is the skill of a specialist and the result that can be seen after visiting a private beautician.

Therefore, if you have a specialized education, professional skills, a few free square meters in an apartment and a great desire to start your own business, it is worth a try. Perhaps, over time, the customer base will accumulate, opportunities will expand, and there will be an option to think about opening a larger platform for the provision of services.

Before you start buying everything you need for a beauty parlor, you need to consider some details. The premises must meet certain requirements:

• There must be an individual sewerage system.
• The premises must comply with fire safety regulations.
• The office must be spacious. For one beautician you need at least 15 square meters of space.
• Good artificial lighting should be organized in the room.
• The interior environment must be created in accordance with sanitary requirements.

After making sure that everything in the apartment or house meets the necessary standards, it is worth starting the legal issues of registering your business. It is impossible to provide services without first registering an individual entrepreneur or LLC. The easiest and most affordable option is to open an IP. Of course, this form of activity implies the possibility of providing a certain (permitted) list of services. Some types of services that are classified as medical manipulations require a special license. Before deciding on an acceptable list of services, you can consult with a specialist from the licensing office.

List of required equipment

If you already have a room for an office, you should think about the equipment. Without good cosmetic equipment, things will not work. Perhaps the selection of the necessary equipment is a column on which you cannot save. Although, the choice of instrument requires a reasonable approach.

The cosmetologist's office assumes the mandatory presence of the following things:

• Special couch. The client who came to the reception will need to be placed comfortably. At the same time, the specialist should also not experience inconvenience in the course of his work. That is why you should choose modern improved models of couches.
• Loupes for cosmetology. Such devices allow for a good visualization of the client's skin. Due to high-quality equipment, it will be possible to make a detailed examination and carry out cosmetic manipulations with maximum level accuracy.
• Mirror. In any beauty parlor without a mirror in any way. The client should be able to look at himself in the mirror. The absence of a mirror in the field of beauty is impossible.
• UV sterilizer for instruments. Sterilization of devices above all. A cosmetologist who does not follow the rules for sterilizing a working tool literally breaks the law and endangers the health of clients.
• Cosmetic forceps and other special tools. A set of items for cosmetic manipulations must be complete. It is impossible to provide services without being able to perform all the necessary manipulations with high quality.
• Special clothing for staff and clients. Sanitation rules prescribe the presence of special gowns and caps, as well as sterile gloves. Violation of such requirements can lead to very undesirable consequences. Cosmetology services involve interventions in the area of ​​​​the skin. Even a minimal chance of getting and developing an infection should not be allowed.
• A set of towels. You will need a lot of towels. They should be of different sizes and will imply different purposes of use. There are no extra towels in the beautician's office.
• Disposable hygiene items. Napkins, peignoirs, hats and other little things will always come in handy during the reception. These things also need to be purchased with a margin.
• Cosmetology devices for vibromassage, laser correction and other possible procedures. Good cosmetology equipment in all its diversity is offered by various manufacturers of medical equipment. It is necessary to choose options that are convenient in terms of price and quality and equip your beauty parlor.
• Special furniture. In the office of a specialist, everything cannot be out of place. Order and exemplary cleanliness are partly responsible for the confidence of patients. A beautician's office needs a convenient cabinet for storing tools and shelves for distributing hygiene items and cosmetics.
• A set of specialized skin care products, as well as antiseptics and other necessary preparations. The beautician's office should have a good choice effective means. At this point, too, you will not be able to save. Using products of dubious quality, you can pay with your reputation. Clients go to beautician for care top level. Simple affordable means they can use at home. The specialist should use only professional lines designed for effective cosmetology.

Disposable hygiene items

Towel set

Instrument sterilizer

Other nuances of creating an office

So, the premises are ready, the equipment has been purchased, the legal moment has been observed. What else should be paid attention to? It is worth studying the demand for services and determining the initial selection of positions provided. A small office cannot immediately start with a wide range of services. You need to start with a few, but very popular options. Of course, creative ideas can be appreciated by the consumer. But, best of all, develop in your own unique direction, already having more or less solid ground under your feet. Customers are more likely to choose something that someone has already tried and recommended well. Learning preferences is easy. Especially if there is a certain knowledge base in a given direction.

Also, when opening your own beauty parlor, it is important to consider that such sites open everywhere. Competition is a serious thing. In order to develop your own customer base, you need to find your own zest that will attract people and make this particular office preferable among many others. Such a highlight can be the quality of service, pleasant environment and atmosphere in the office, but also, of course, the level of services provided. Prices will be important. Promoted sites can afford a high bar. You need to start with accessibility.

Based on the above, we can conclude that before opening own business in the direction of cosmetology, a clear plan is needed, in which the smallest details will be thought out.

The beauty and health industry is experiencing a new boom. If earlier it was fashionable to turn to stylists, manicure and pedicure masters, now it has become fashionable to go to a beautician for procedures. Lifting, Botox, laser photoepilation and peeling are firmly included in ordinary life the average person. That is why, having opened a hardware cosmetology salon, you can be sure of success.

Registration and organization of business

In order to open your own hardware cosmetology salon, you need to go through a series of

Very milestones and get a work permit. The main ones include:

Required Documentation

Legal registration of all necessary papers for the salon is a complex and multi-stage process, as a result of which the owner will spend a lot of time and effort. As a result, some paper or certificate will still be missed.

Therefore, for quick start, it is best to involve private individuals - lawyers who will help to prepare the entire basic package of documents in a timely manner. The package of required documents includes:

1. Certificate from the Federal Tax Service on the registration of a legal entity.
2. Lease agreement (which must be registered with the City).
3. Permission to conduct business activities (obtained free of charge in the city government).
4. The conclusion of the Sanitary Inspectorate of the city.
5. Fire inspection permit.
6. Permission to provide services (issued at the city government and certified by the SES).
7. Prepared price list.
8. License and permission to provide medical services.
9. Agreement on garbage collection and disposal of household chemicals.
10. Contract for the maintenance of the building (communal services).
11. Agreement with the company servicing the cash register - optional.
12. Permission to place a sign (additional package of documents).
13. At the personal request of the entrepreneur, inspection organizations can issue a certificate of compliance with the quality of the services provided.

Location and premises

When registering a business in the service sector, one of the success factors is the location. It is better if the future salon will be opened in the city center, not far from the prestigious area. This will greatly help to attract the first customers, including VIP visitors.

In addition, it is necessary to prepare and implement a design project for the premises, which will become the determining factor in the choice. After all, any of the visitors evaluates the quality of the services provided and the degree of prestige precisely by the rich design and external sterility.

Separately, it is worth mentioning zoning and the total area of ​​\u200b\u200bthe cabin, since the passage of the sanitary commission depends on this.

So the final project should look like this:

Range of services

It is worth determining the price level and the list of available services based on potential client requests. According to statistics, the bulk of visitors are women and men aged 20 to 60 years.

The main demand observed for hardware cosmetology services is body shaping and skin rejuvenation procedures.

Therefore, it is worth creating a combined price list, in which, in addition to classical hardware procedures, there will be new ultra-modern techniques.

List of procedures:

• quantum therapy;
• liposuction with ultrasound;
• cavitation;
• laser biorevitalization;
• relaxation therapy;
• fractional phototheomolysis;
• fractional rejuvenation;
• laser therapy;
• microcurrent therapy;
• laser resurfacing.

Staff

In order to register a business, you do not need to have special education or knowledge in the field of cosmetology. Enough to hire qualified personnel.

Minimum list on labor law for beauty salons and medical institutions includes:

1. Cosmetologist (practicing at least 5 years).
2. Administrator (who will maintain a work schedule, order products and organize the reception of visitors).
3. Cleaners (at least 2 people).
4. Deputy Director (in the event that you have to leave for a business trip or for personal reasons for a long time).

Marketing

Since business in the beauty industry is a profitable and sought-after event, many aspiring businessmen try to open a salon or clinic. a wide range services, it is worth considering in advance marketing plan and possible solutions to the financial crisis.

It is advisable to order a marketing research and find out how best to promote the product and services.

Since, most often, people do not turn to specialists due to financial difficulties or suspiciousness (fear of getting negative result especially for facial procedures).

If you create a mutually beneficial entrepreneurial solution, you can get a sufficient number of customers from different social strata.

To do this, you need to launch a website where motivating articles will be posted and details about each procedure. It will not be superfluous to launch advertising on television, in which anyone can take part. Naturally, for the participant of the video clip, procedures and care products will be provided free of charge.

Additionally, you can hold promotions and make nice gifts for salon clients, which will also significantly increase the flow of those wishing to sign up for procedures.

The financial component of the business

The profitability of the newly opened salon will directly depend on consumer demand for services. As a rule, a business in the beauty industry pays off within 1 year from the start of work. However, there are a number of situations that are referred to as "unforeseen", the occurrence of which can provoke a slowdown in the pace of work or financial losses.

Cost of opening and maintaining

It is impossible to realize the plan without serious capital investments and time costs. To date, to open even a small barbershop with a standard

list of services, you need to spend at least 4 months and invest at least 300,000 rubles. What can we say about such a large-scale undertaking as a hardware cosmetology salon.

In order to just enter the competition, you will have to pay at least 2,000,000 rubles. These funds are evenly distributed among the "expenses" items. It looks like this:

• legal services - 20,000 rubles;
• rent and repair of premises - 500,000 rubles;
• rental of equipment with the right to purchase - 1,000,000 rubles;
• utility bills and taxes - 300,000 rubles;
• salary - 180,000 rubles.

Size of future income

With a good pace of work and the ability to increase the staff, respectively, increasing the range of services offered, the salon and its owner will, on average, be able to earn at least 300,000 rubles a month (the amount is presented net of taxes and other financial obligations).

Payback period

If we take into account the initial cost of opening and the monthly profit, it turns out that the hardware cosmetology salon will recoup the owner for 1 year of work.

Starting a thriving business is a difficult marketing challenge. At the initial stages, you will have to think over a plan of action for a very long time and hard, think through all possible risks. However, it is impossible to predict everything. Therefore, before implementing this or any other project, it is worth weighing the pros and cons several times.

What associations does the word “business” evoke in the majority of the population! more than 75% of the population of our country, without hesitation, will answer: "business is when you do not need to do anything, while earning millions." What about the other 25%? These are the people who are in this business. They will say the opposite: “business is when you need to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening ".

And what about those who open luxury establishments and earn crazy sums almost immediately after opening? These are those who have invested in opening their business 2 times more than the minimum required to start this business, and such money can be received either from wealthy relatives or earned by doing another business. And what about the rest - to work all their lives for "Uncle Sam"? Not at all. Open what you have enough funds for and try to achieve astronomical income, gradually expanding.

Naturally, if the funds are sorely lacking, it will not work to open any business from scratch, acting as a leader. Money will be constantly lacking, your business will develop too slowly, in which case you will become uninteresting to potential customers. The only way left is to open a business based on your professional skills, having worked for some time before opening in some well-known company. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, it's too early to think about opening a beauty salon. It is better to start small, with a beauty parlor. How to open a beauty parlor?

Registration and placement

Why register, because at first you do not plan to attract additional staff, and taxes will take some of the profits? Most people who start their business from scratch without registration can be left with almost nothing in a few months, that is, without even a large part of their personal property. After all, the fine for illegal entrepreneurial activity often reaches 300,000 rubles, and since this is an economic crime, in the event of a shortage of financial assets, within the framework of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living area exceeding 21 m2, you will have to exchange an apartment. Here is such a cheerful prospect, and the first candidate for "forgery of such a pig" is a beauty parlor or salon in which you worked earlier. A client comes to you, receives the full range of services offered, and a few hours later, representatives of law enforcement agencies come to you with evidence of your illegal activities.

But a registered entrepreneur operates within the law. Moreover, the owner of the IP beauty parlor pays a single tax of no more than 3% of the total profit.

But there are no special requirements for the premises. If no one lives with you in the apartment or you have ownership of the apartment that you rent out, you already have a room for a beauty parlor. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, in your apartment you can take the first few months after starting your business.

Approximately in 3 months, taking into account that you will provide cosmetic services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions to three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to re-equip a separate room for a beauty parlor, with an area of ​​20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with yours, so to speak, industrial waste not so simple. Many areas of business activity are interconnected. There are many companies whose services are not in demand by themselves. Well, why donate broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and luminescent lamps, as well as for garbage disposal, disinfection services with companies providing these services, must be concluded by any entrepreneur without fail. How much do these companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required for the provision of medical services, and no license is required for the provision of cosmetic services. Therefore, in order not to give competitors a reason to strangle your business in the bud just because instead of cosmetic, you do therapeutic massage and ... Oh my! Without a license, check with the licensing authority for a clear delineation of your activities. In order not to look for a long time where to turn in your region, contact the local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business– provide a narrow range of services to a larger number of customers; provide a variety of cosmetic services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach what you yourself have only a general idea about? How do you make sure your business isn't stolen from under your nose?

So that no one is tempted to hide revenue or lure customers, you will have to rent a new room with a total area of ​​​​at least 50 m2 and pass all orders through the administrator. The client, before getting an appointment with a beautician, must pay the required amount for the services rendered not to the hands of the beautician, but to the cashier.

You will say that this is no longer a beauty parlor, but a beauty salon, and you will be absolutely right. You have taken your business to the next level!

Don't stop there! Set up some solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a stable flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities”, because it is not known whether you will be able to open your own business, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a cosmetology salon by 1.5 times and the office by 3 or more times.

Payback

Starting a business for the provision of cosmetology services requires different investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and supplies. In this case, you will pay off in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay off in 9-12 months.

Today, many Russians are trying to take care of their appearance, look neat, beautiful and as young as possible. Moreover, this desire is inherent in both women and men. You won’t surprise anyone with neat hairstyles, men’s manicures or injections hyaluronic acid: people visit beauty salons even in small depressed towns, spending money on personal care. Accordingly, the beauty industry brings serious profits with the right approach. In this article, we will analyzewhat is needed for this and how much income it will bring.

Business registration

There are three options for opening your own office. Let's consider them in detail:

1. Buy a ready-made business. This is the simplest solution, but also the most expensive. It should be understood that no one will sell a successfully operating enterprise, therefore, offices with a small number of visitors, a damaged reputation, or in the case when the owner decides to switch to something new, are put up for sale.
2. Rent an office. Often, the owners of an established business dream of moving into another niche, but at the same time they do not want to sell it. In this case, renting may be the solution. You become a kind of CEO, gaining the rights to manage the company, and lead economic activity paying rent to the owner.
3. Registration and licensing of a cosmetology office from scratch. Everything is simple here: you need to register with the tax authorities, find a room, purchase equipment and furniture, obtain licenses and get to work.

Beauty parlor may require licensing

In this article, we will consider the latter option, since it is the most common one. When registering, you need to choose a form of business: it can be either an individual entrepreneur or an LLC. If you work independently, that is, you do not plan to attract a partner, then the easiest way is to register as an individual entrepreneur. To do this, you just need to contact the tax office with a passport and TIN. There you will write an application, pay a fee of 800 rubles, and in 5 working days you will receive the documents.

With an LLC, everything is a little more complicated: in order to open it, you need to collect a package of documents, create an enterprise charter, go through the registration procedure, etc. The process itself is more labor-intensive, and the procedure for filing tax returns is difficult compared to an individual entrepreneur, but an LLC allows you to share shares, if you start working with partners, and also reduces the risk in case of bankruptcy.

Attention:An LLC risks only its authorized capital, which can be equal to 10,000 rubles, while an individual entrepreneur risks its property. In the event of bankruptcy, the sanctions against individual entrepreneurs will be more serious.

Do I need a license to open an office? There is no single answer here. It all depends on what kind of services you plan to provide. If there are no medical services in their list, then you can do without a license. If they are planned, then you will have to go through the procedure and receive it, otherwise you will not only be fined, but also closed. We will not consider obtaining a license, since this is a topic for a separate article. We will only say that in order to obtain it, you will need an appropriate diploma (or the manager must have a diploma). You will also need certificates of conformity for the equipment that will be used in the process, permission to open from the fire inspection and SES, a contract for disinfection and maintenance of equipment.

It is noteworthy that in Lately you can open a beauty parlor franchise. It's essentially a form of rental - you pay a lump sum to start, then pay royalties and operate under the brand name of a franchise. This is a good option if you do not want to deal with all these documents, marketing, selection of services, but just want to work. To obtain a franchise, you will have to invest even less than if you open it yourself, since many companies rent equipment to their partners.

Room selection

To you will need a room. Its area directly depends on what kind of equipment you plan to place and how many people will work in it. The minimum area is 20 m2, the recommended area is 40–50 m2, the maximum is practically unlimited. On this area you will need to place a bathroom, a room for staff, a reception room with a dressing room and the equipment itself.

The office does not need large rooms

Where is the best place to open such an institution? It is impossible to say for sure. First of all, study the offices and beauty salons available in your city - it does not make much sense to open nearby. Then study the availability of premises and the cost of rent. If the difference between the sleeping area and the center is not very big, then it is better to open somewhere on the first line. If everything in the center is already occupied, then it is quite realistic to launch your office in a residential area, serving local residents.

What are the requirements for such a room? It should not be on the ground floor, have a heating and ventilation system, connected water and sewerage, as well as an adequate level of lighting. It is not recommended to rent rooms in the basement or on the upper floors - firefighters and SES may not approve such decisions. Therefore, before concluding a long-term rental agreement, consult with the relevant authorities regarding their requirements.

Necessary equipment

To choose you need to think over the list of services that you will provide. In any case, you will need a minimum set, which includes:

1. Couches for the patient.
2. Pair of armchairs for the master and clients.
3. Shelving and cabinets for displaying cosmetics, tools and other necessary things.
4. A table and several nightstands.
5. Operator's desk, money storage box and cash register.

You will also need various items: steam baths, sterilizers, makeup and manicure devices, massage tables, cosmetics, etc. It is almost impossible to list everything, because you must clearly understand what exactly you plan to do in the office and what services you provide.

Attention:so that you do not have problems with inspection bodies and the sanitary and epidemiological station, order goods only from trusted brands. Be sure to take certificates of conformity from the seller, without them you simply will not be given a license.

What is included in the list of services of a standard institution? Anything that is popular and that you are entitled to. Clients constantly come for manicures and pedicures, for facial cleansing and peeling, for massages (relaxing, anti-cellulite and therapeutic). Cosmetic procedures are also popular: skin tightening and wrinkle smoothing with hyaluron injections, removal of scars and scars, laser tattoo removal, electric and laser hair removal, lymphatic drainage, cryodestruction, mesotherapy, etc. Do not forget about ordinary hairstyles and makeup - this can bring a stable and high profit, provided that the local population is served for various holidays such as graduation, New Year, etc.

The more services you provide, the more profit

Opening and first steps

You will have to start preparing for the opening a couple of months before this bright day. Firstly, the premises will have to be fully renovated, taking into account the requirements of the SES and firefighters. You can develop beauty parlor design on your own or turn to professionals who will do the author's work. Beautiful design and high-quality repair is a guarantee that you will have customers.

First, run ads in local media and newspapers, then create groups in in social networks, add information in city portals and forums. Keep in touch with users, answer their questions, be sure to review complaints and correct them. A good option is to create your own business card website with a description of services and contact information. Think over a discount policy for regular customers, develop a system of discounts and incentives. Remember that you need to get into a fairly competitive business, so don't get greedy. Treat your customers as if they were your friends or family, and in this case, you are guaranteed success.

Enterprise Profitability

Now let's look at a briefTo do this, we will give as an example a real-life salon with an area of ​​45m2, which operates in a small town with 300 thousand people. The upfront costs will be:

1. Registration, obtaining a license and other documentary expenses - 30 thousand rubles.
2. Purchase of equipment for basic cosmetic procedures - 200,000 rubles.
3. Repair in the room - 150,000 rubles.
4. Purchase of cosmetics, underwear and various accessories - 150,000 rubles.
5. Marketing program and other expenses - 100,000 rubles.

The office can be organized in an ordinary apartment

Marketing includes the production of signs, outdoor and print advertising, as well as ordering advertising on the Internet. That is, for initial expenses you will need approximately 650 thousand rubles. The following are fixed costs:

1. Pay wages 2 employees - 50 thousand rubles per month.
2. Rent and utilities - 40,000 rubles per month.
3. Taxes and other expenses - 10,000 rubles per month.

That is, every month you will have to give another approximately 100 thousand rubles. Next, we turn to the calculation of profitability. About 10-12 people visit a standard salon per day, average check is 700 rubles. 700x10 = 7,000 rubles a day brings a salon, 7000 * 26 = 182 thousand is a profit per month, that is, a net income of about 80 thousand per month. The investments made will fully pay off in 8-10 months, although in fact it is usually 10-12 months, because you are unlikely to receive a constant stream of customers from the first day.

Attention:The above calculations are approximate and do not take into account the realities of your business. But in general, practice shows that the cabinet, with the right approach, really pays off in a year and begins to bring a stable profit.

conclusions

Above, we calculated the approximate profitability and examined the key stages of opening a mini-beauty salon. But here everything is purely individual and it is impossible to plan with high accuracy how much expenses and how much income you will have. For example, if you are a good massage therapist, then one room with two tables is enough for you, and you will have such a flow of clients that you will have to work from 7 am to 10 pm. Or if you provide a service that has no analogues in the city, then many residents will also probably reach out to you locality to try something new and improve your look. Here are some tips on how to increase the income of the enterprise:

1. Choose equipment for a beauty parlor from trusted manufacturers. If you do not have enough money, then you can buy used goods, which will save your budget by 20-40%.
2. The more services you provide, the more clients you will have. Combine related services with each other: haircut and make-up, manicure and pedicure, rejuvenation and tightening.
3. Treasure every customer and try to start with them friendly relations. Practice shows that people do not go to the salon, but to the master, so the better you work, the more clients you have.
4. Competent marketing is the basis of business. Don't skimp, don't skimp on it. Interesting offers are a reason to remind old customers about yourself and attract new visitors.