How to open a beauty parlor? What you need to open a beautician's office. How to open your own beauty salon. Collection and use of personal information

The beauty industry is a fast growing and quite profitable business. To organize such a business does not require large investments. Many women take care of their appearance and do not save money on it, so beauty salons usually do not suffer from a lack of customers. In this article, we will talk about how to open a beauty parlor and make it profitable.

Business registration

Before you open a beauty parlor, first of all, you need to form a legal framework. To do this, register an individual entrepreneur or LLC. If you are not going to further expand your business or provide licensed services, you can issue an IP. This will allow you to open in the shortest possible time and pay taxes under the simplified taxation system.

Some aspiring entrepreneurs ask the question, how to open a beauty parlor without a license? If the list of cosmetic services does not include those that are considered medical, you will not need a license. To avoid mistakes when preparing documents, seek help from specialists.

To obtain a license, you must submit the following documents:

• Equipment certificates;
• Diplomas of specialists;
• Agreement for the lease of premises;
• Permits from SES and fire inspection;
• Equipment maintenance contract.

In order not to waste time on paperwork, you can purchase ready business or open a franchise.

Start-up capital

Before you open a beauty parlor from scratch, you will have to collect start-up capital. Banks refuse to lend to such a business, and it is almost impossible to find partners or investors. Therefore, you will have to use personal savings.

You can also try borrowing money from friends or relatives. If you plan to take out a loan, you should remember that a beauty parlor pays off within 2-3 years.

If you could not find the amount you need, you can find out. This will allow you to earn money and fulfill your dream.

Where to begin?

Now let's figure out how to start opening a beauty parlor. After you register your business, you can start choosing a premises. The profitability of your business largely depends on its location. IN big cities the most profitable are sleeping areas.

When developing the layout of the premises, all the norms and requirements established by the Ministry of Health should be taken into account. The area of ​​the room should be at least 15-20 square meters. meters, so that it freely accommodates all the necessary equipment. In addition, you need to allocate space for a wardrobe, utility room, toilet and waiting room.

It is better to finish the office in a calm color scheme, which allows clients to relax and tune in to a certain procedure. Indoors, you need to constantly maintain perfect cleanliness so as not to scare away customers. You should not set high prices for services, as your visitors may go to competitors who will attract them with cheap offers. But this is not all that is needed to open a beauty parlor. You still have to choose equipment, hire staff and conduct an advertising campaign.

Service list

A good salon should have the following services:

• Epilation;
• facial skin cleansing;
• Massage;
• Specialist consultations;
• Manicure and hairdressing services.

Cabinet equipment

For visitors to be comfortable, you need to choose a comfortable chair. Usually cosmetic procedures take a lot of time. They are carried out in a sitting or lying position, so the chair must meet all the established requirements.

In addition, the equipment for beauty parlors includes:

• Steam bath for washing;
• Sterilizer;
• Apparatus Darsonval;
• Special laser and more.

You will also need cosmetic underwear, wipes, tampons, masks, tonics, and more. Cosmetics that you use for procedures must be included in the list compiled by the Ministry of Health.

Staff

As a rule, a cosmetologist, a massage therapist, as well as a specialist in manicure and pedicure work in a cosmetology room. Since this area is constantly developing, the labor market lacks qualified personnel. Therefore, when compiling a business plan for a beauty parlor, be sure to include an expense item in it - employee training. Cabinet employees must constantly improve their professionalism and follow all the latest in cosmetology.

Large beauty salons hold master classes for their employees, and also regularly send them to advanced training courses.

The duties of a beautician include:

1. Performing procedures related to facial aesthetic cosmetology;
2. Aesthetic cosmetology of the body - body shaping, hair removal, spa programs, etc.;
3. Preparation of medical documents;
4. Consultations.

IN job description beautician, it is indicated that he must have the appropriate education, medical book, work experience and well-groomed appearance. When hiring such a specialist, be sure to pay attention to the fact that he meets all these requirements.

Expenses

Now let's calculate how much it costs to open a beauty parlor.

Initial costs:

• Room rental - from 30 thousand rubles;
• Purchase of equipment - from 150 thousand rubles;
• Cosmetics and special underwear - from 120 thousand rubles;
• Advertising - from 80 thousand rubles;
• Repair and design of the premises - from 100 thousand rubles.

fixed costs

• Pay wages employees;
• Payment of taxes and rent of premises;
• Purchase of consumables (cosmetics).

Depending on the cost of services, the monthly income of such an enterprise ranges from 35-60 thousand rubles. To increase profits, you can ask,. This will allow you to offer additional services to customers. The initial investment will be returned in 1.5–2 years. According to experts, the profitability of this business reaches 20%.

Advertising campaign

After you purchase equipment, hire staff and make repairs to the premises, you should think about how to attract customers to the beauty salon. You can advertise the institution in the media or on the Internet. In order to attract the attention of potential consumers of services, hand out leaflets in crowded places, offer gift certificates and discount coupons. The initial period is the most difficult and costly. In order to create a client base, you will have to work at a loss for some time, but thanks to this, after a while your income will skyrocket.


If you are going to work with clients with an average income, you can significantly save on renting a room and purchasing equipment. In a quiet residential area you can rent an inexpensive room. As for equipment, Polish and Taiwanese manufacturers offer equipment at affordable prices. For example, equipment for pedicure and manicure will cost you 50-60 thousand rubles, and for massage - 15 thousand rubles. You can also purchase domestic appliances, which are of good quality and affordable prices.

Some entrepreneurs are interested, ? It is much easier to do this than to organize the work of a beauty salon. Therefore, in order to avoid difficulties with paperwork, businessmen first open a hairdressing salon, and cosmetology services are offered as additional ones. Such institutions attract less attention from regulatory authorities.

Do I need a license for a beauty parlor, what permits will be needed for work - the main questions of entrepreneurs who are interested in this business. The answers to them depend on the direction in which it is planned to develop the business.

If the salon will provide only image services (manicure, haircut and hair coloring), then a license is not needed to open it. Another thing is if you plan to diversify the list of services with more complex physiotherapy, medical and caring procedures. In this case, to the question: “Is a license required for a beauty parlor?” the answer will be positive.

How to open a cosmetologist's office: a list of procedures

When opening a beauty parlor, you need to obtain a license for those types of services that are medical. Therefore, it is first desirable to determine the list of services that need a license for a beauty parlor. These include:

• cryomassage and other types of therapeutic massage;
• invasive and anti-cellulite procedures;
• lymphatic drainage and electrolysis;
• callus removal and peeling;
• complex skin care;
• mesotherapy, skin tightening, microdermabrasion, cryodestruction;
• removal of ingrown nails.

Where can I get a license for a beauty parlor?

Having determined that the services are those that require mandatory licensing, entrepreneurs are interested in where to get a license for a beauty parlor. This document is issued by the Ministry of Health. To obtain it, the following documents are required:

• certificate of registration in tax service and constituent documents (for LLC);
• title documents for premises and equipment (lease agreement, certificates and registration certificates for equipment, etc.);
• contract for the maintenance of medical equipment;
• certificates and diplomas on the education of specialists.

To open a beauty parlor, approvals and permits must also be obtained from the SES and fire supervision.

License to open a beauty parlor: requirements for a manager

The owner of the salon must have a special education. If it is not there, then you need to hire a specialist with the education of a dermatocosmetologist and make him a manager or chief physician. In addition to qualification documents, at least five years of work experience in the specialty is required.

License for a cosmetology parlor: staff requirements

Also, the business plan of the beauty parlor includes information about personnel and equipment. In the salon, you can hire specialists who have a specialized education. To confirm their qualifications and experience, the following documents must be submitted to the Ministry of Health: diplomas of education, certificates of primary specialization or basic education, and advanced training.

Documents for equipment

To open a beauty parlor, you will need special equipment. In addition to a license to carry out medical activities, documents for equipment are also required. All equipment and consumables must have registration certificates, certificates or passports. They are obtained from the supplier when purchasing devices. It is also desirable to conclude an agreement with a licensed company for the maintenance of all equipment.

The subtleties of the legal registration of a business, project development planning, attracting clients - it is important to be able to solve these and other tasks using up-to-date and accurate information. This knowledge is essential for the successful management entrepreneurial activity. You can get them by becoming a member of the Business Youth training center.

There is a little trick when opening a beauty parlor.

Everyone knows, and if anyone does not know, they will now find out that the first peak in the flow of customers occurs in the spring, when people take off their hats, and the second - on September 1 (plus or minus a week), when people come from the sea.

Option 1 is fast.

If you do everything in time for the summer, then your costs will begin to "fight back" in the fall.

Option 2 is lazy.

If you do not have time, you will be able to acquire more customers by the spring.

Starting a cosmetics business from scratch, forget about what “profitability” is, at least in the first weeks of operation. When setting the cost of services, you will have to take into account the prices of competitors, so to attract customers you will have to work even at a loss.

Payback periods for beauty salons - from three to five years

beauty parlor

It differs from a beauty salon only in a smaller range of services offered.

1. To open an office - $ 10-15 thousand,

2. to launch a salon - $ 60-80 thousand,

3. Clinic - more than $250,000

Are you talking about a beauty salon?

2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.

For comparison: a German manicure table costs $1.6 thousand, a mermaid table costs from $120 to $200.

Teach?.. Or die as an ignoramus?

You can save on chairs, but you can't save on staff. Especially in terms of improving his skills.

Specialists with a medical background are now being retrained to become cosmetologists at the same pace as medical students were retrained to become field surgeons in 1941.

Basic training - from $300 to $1000.

Retraining and advanced training - training in hardware cosmetology, and all other features - requires additional costs.

You or your master can pay for training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “by distribution”, for at least one year.

-And pay? -Who how much.

So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring,

2) manicure masters - 20-30%,

3) pedicure masters - 30-40%,

4) massage therapist - 20%.

It is best to open a salon with five jobs.

The most common services:

a) skin care

b) body care

c) manicure,

d) pedicure,

e) hairdressing services.

If you are not a beauty salon, but a hairdresser with a beauty salon component, then the opposite is true for you. First - hairdressing and in the end - facial skin care.

And further…

Equipment costs - $ 3-4 thousand.

$0.7-1 thousand for the purchase of consumables,

Rent about $150-200 per month.

Clarifying…

Salon for wealthy clients. Initial costs - at least $ 60-80 thousand.

They are made up of:

rent in the city center (per month for 1 m2 - from $10),

stylish renovation (from $100 per 1 sq. m.),

equipment of well-known German brands - Italians - break down, keep in mind. ($40-50 thousand without a laser). The laser system for removing pigmented formations costs $54,000.

expensive cosmetics trademarks, immediately a whole line for $ 4-5 thousand.

Arrangement of a manicure and pedicure room - $ 5 thousand.

massage room and administrative hall - $ 1.5-2 thousand.

middle class,

rent in the sleeping sector for 1 sq.m - $ 5 per month. That is, for 60 sq. m monthly $300,

repair - $ 1.5-2 thousand,

equipment of Polish or Taiwanese assembly

for a beauty parlor - $ 2-4 thousand,

for a manicure / pedicure room - $ 2 thousand,

For massage room - $300).

But the main thing that you always need to remember is that the beauty salon opens "under the masters of golden hands", like a restaurant under the chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to risk it. Just like that, they go to unfamiliar salons only for eyebrow correction, and then - people who do not respect themselves.

The services of a good beautician are always in demand. After all, a competent cosmetologist helps to get rid of many problems and preserve the beauty of the skin. Owning such a profession, it is a sin not to make it your source of income. You can start small - open a beautician's office at home.

Today, cosmetology services can be obtained at every step. Large cosmetology centers, smaller clinics and private offices offer a lot of modern options for preserving youthful skin and treating dermatological problems. But, having opened an office at home, you can hardly stay at a loss. Many women feel more relaxed at the appointment with a private beautician in a small cozy office. And, there is a category of clients for whom they are not important at all external conditions. For them, the priority is the skill of a specialist and the result that can be seen after visiting a private beautician.

Therefore, if you have a specialized education, professional skills, a few free square meters in an apartment and a great desire to start your own business, it is worth a try. Perhaps, over time, the customer base will accumulate, opportunities will expand, and there will be an option to think about opening a larger platform for the provision of services.

Before you start buying everything you need for a beauty parlor, you need to consider some details. The premises must meet certain requirements:

• There must be an individual sewerage system.
• The premises must comply with fire safety regulations.
• The office must be spacious. For one beautician you need at least 15 square meters of space.
• Good artificial lighting should be organized in the room.
• The interior environment must be created in accordance with sanitary requirements.

After making sure that everything in the apartment or house meets the necessary standards, it is worth starting the legal issues of registering your business. It is impossible to provide services without first registering an individual entrepreneur or LLC. The easiest and most affordable option is to open an IP. Of course, this form of activity implies the possibility of providing a certain (permitted) list of services. Some types of services that are classified as medical manipulations require a special license. Before deciding on an acceptable list of services, you can consult with a specialist from the licensing office.

List of required equipment

If you already have a room for an office, you should think about the equipment. Without good cosmetic equipment, things will not work. Perhaps the selection necessary equipment- this is a column on which you can not save. Although, the choice of instrument requires a reasonable approach.

The cosmetologist's office assumes the mandatory presence of the following things:

• Special couch. The client who came to the reception will need to be placed comfortably. At the same time, the specialist should also not experience inconvenience in the course of his work. That is why you should choose modern improved models of couches.
• Loupes for cosmetology. Such devices allow for a good visualization of the client's skin. Due to high-quality equipment, it will be possible to carry out a detailed examination and carry out cosmetic manipulations with the maximum level of accuracy.
• Mirror. In any beauty parlor without a mirror in any way. The client should be able to look at himself in the mirror. The absence of a mirror in the field of beauty is impossible.
• UV sterilizer for instruments. Sterilization of devices above all. A cosmetologist who does not follow the rules for sterilizing a working tool literally breaks the law and endangers the health of clients.
• Cosmetic forceps and other special tools. A set of items for cosmetic manipulations must be complete. It is impossible to provide services without being able to perform all the necessary manipulations with high quality.
• Special clothing for staff and clients. Sanitation rules prescribe the presence of special gowns and caps, as well as sterile gloves. Violation of such requirements can lead to very undesirable consequences. Cosmetology services involve interventions in the area of ​​​​the skin. Even a minimal chance of getting and developing an infection should not be allowed.
• A set of towels. You will need a lot of towels. They should be of different sizes and will imply different purposes of use. There are no extra towels in the beautician's office.
• Disposable hygiene items. Napkins, peignoirs, hats and other little things will always come in handy during the reception. These things also need to be purchased with a margin.
• Cosmetology devices for vibromassage, laser correction and other possible procedures. Good cosmetology equipment in all its diversity is offered by various manufacturers of medical equipment. It is necessary to choose options that are convenient in terms of price and quality and equip your beauty parlor with them.
• Special furniture. In the office of a specialist, everything cannot be out of place. Order and exemplary cleanliness are partly responsible for the confidence of patients. A beautician's office needs a convenient cabinet for storing tools and shelves for distributing hygiene items and cosmetics.
• A set of specialized skin care products, as well as antiseptics and other necessary preparations. The beautician's office should have a good choice effective means. At this point, too, you will not be able to save. Using products of dubious quality, you can pay with your reputation. Clients go to the cosmetologist for top-level care. Simple affordable means they can use at home. The specialist should use only professional lines designed for effective cosmetology.

Disposable hygiene items

Towel set

Instrument sterilizer

Other nuances of creating an office

So, the premises are ready, the equipment has been purchased, the legal moment has been observed. What else should be paid attention to? It is worth studying the demand for services and determining the initial selection of positions provided. A small office cannot immediately start with a wide range of services. You need to start with a few, but very popular options. Of course, creative ideas can be appreciated by the consumer. But, best of all, develop in your own unique direction, already having more or less solid ground under your feet. Customers are more likely to choose something that someone has already tried and recommended well. Learning preferences is easy. Especially if there is a certain knowledge base in a given direction.

Also, when opening your own beauty parlor, it is important to consider that such sites open everywhere. Competition is a serious thing. In order to develop your own customer base, you need to find your own zest that will attract people and make this particular office preferable among many others. Such a highlight can be the quality of service, pleasant environment and atmosphere in the office, but also, of course, the level of services provided. Prices will be important. Promoted sites can afford a high bar. You need to start with accessibility.

Based on the above, we can conclude that before opening own business in the direction of cosmetology, a clear plan is needed, in which the smallest details will be thought out.

The modern beauty industry is a rapid progress, the constant introduction of unique developments and the most incredible know-how. Recent achievements in the world of cosmetology allow not only women to find their “youth code”, but also open up great and wide opportunities for running a successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.

The cosmetics market today is a broad sector of the economy, including the production, marketing of products and the provision of services. Each section of the market is in great demand, very difficult and very profitable.

If you are not a tycoon and cannot buy a factory and laboratories for yourself, hire “great minds” to develop cosmetic products, and if creating networks for the sale of cosmetic products is very difficult and requires large investments, then the market segment: the provision of cosmetology services is difficult, expensive, but possible and very profitable!

And most the right decision for a person who is not a qualified specialist in the field of aesthetic cosmetology, but who has a business streak and a great desire to create a stable business with the fastest payback, whose services are in demand at all times, this is a beauty salon. One could say: an aesthetically pleasing business with “ woman's face". But, of course, not everything is so simple.

Nowadays, beauty salons of any class: economy, elite, VIP-class, well, just a lot. According to statistics, about 55% of newly opened salons are closed literally within a year or two. There are quite a few reasons for this. The very first and objective reason is uniformity! Also, among the main factors of an unsuccessful project is the unwillingness to delve into / study at least the main subtleties of the beauty industry and, of course, illiterate management and marketing.

In addition, as a rule, the majority of the owners of this business are mostly women, for whom the beauty salon was bought / opened as not a business, but rather a place for leisure.

If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should think about what to offer a potential client, what competitors do not have and what may be of interest to a future client from the point of view of innovation, efficiency and affordability.

Today, among the services of the beauty industry in a special favor - hardware cosmetology. And it was the opening of a hardware cosmetology beauty salon, where customers will be offered a wide range of services for effective rejuvenation, safe and impressive results in lifting, body shaping, etc. using innovative equipment, will allow predicting the prosperity of the business and significant advantages over competitors. That is, for the success of the business, it is required to open a beauty salon of a completely new level.

Today, enough hardware cosmetology salons are already represented on the domestic cosmetology market, and marketing research shows that this is indeed one of the most promising areas in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!

Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won the most important position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and body shaping, effective solution of the most complex cosmetic problems by hardware methods have gained immense popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, among which 70% of women (the most promising client, focusing on which beauty salons are opened) and 15% of men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are not higher than in any other serious business, one might say, even lower. If we approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first main and very important aspects of opening this business:

• – The need to familiarize yourself in detail with all the features of the business itself and
  with the prospects and possibilities of hardware cosmetology;
• – Marketing research of the salon business in the area where it is planned
  open a salon: is the service in demand among the population
  aesthetic cosmetology, study of the closest competitors, their features,
  offers and benefits.

Consider a step-by-step algorithm of the necessary actions to open a successful hardware cosmetology beauty salon:

• Step #1: Selection of a place to open a salon. A well-chosen place is the main
  business success factor;
• Step #2: Professional development of a business plan and corporate identity of the future
  salon. (1 subparagraph);
• Step #3: Interior design project;
• Step #4: Preparation, registration and legal support of the necessary
  a package of documents for opening a salon. This aspect, in our case, will be
  have additional difficulties, as documents will be required for
  equipment and a license to conduct hardware procedures.
  (list of all required documents. 1 sub-item: do the design
  documents on your own or entrust to professionals);
• Step #5: Selection of equipment. (buy at the exhibition or rent with subsequent purchase. Briefly about
  leading manufacturers and their products);
• Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
  services. Briefly about pricing policy);
• Step #7: Recruitment and training. (1 subparagraph);
• Step #8: Advertising. Carrying out an advertising campaign. (1 subparagraph);
• Step #9: Conclusion.

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

First of all, it should be clearly understood that a beauty salon of a decent level is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today it is one of the fastest growing sectors of the beauty market, and the chances of creating a successful, prosperous aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after that you can seriously approach the choice of a place for the future salon. Depending on the intended clientele, the area and premises are selected.

If there is a desire and opportunities to create an elite-class salon, then both the place and the premises must fully correspond to the status of the salon and future customers.

Therefore, the choice should fall on the city center or the area where the inhabitants are successful business people for whom the cost of beauty services is not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but completely the new kind aesthetic cosmetology - hardware.

It will be necessary not only to detect an opponent, but also to identify all his strengths and weak sides, and, having made the right conclusions, open a salon of a higher, completely new level. This is good market research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then it must be taken into account that the contingent of clientele will be completely different: they can be like simple housewives, women are quite middle age and business woman. In any case, you should count on the fact that your client, first of all, will be interested in the availability of hardware cosmetology services.

Salon of the elite class.

As numerous studies show, if you open a luxurious “luxury” salon, this does not mean at all that it will bring big profits. Of course, the prices of such a salon will in any case allow the project to pay off, but this is by no means a fact that there will be a lot of clientele.

The rich clientele that the salon will be focused on is a rather peculiar audience, it will take time and a very strong advertising company to “lure” successful ladies and glamorous ladies to their salon. And here no promotions and bonus programs “will work”. Clients of elite salons are of little interest in how much more economically it is to visit your salon.

You will need something stronger, at least that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is constantly on hearing, for example Volochkov, etc.

Salon middle class.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers say today, this is the real “ Goldmine". And in this case, the premises do not have to be selected directly in the city center, but the outskirts will not work in any way.

It is worth looking closely at the sleeping areas where people from average incomes and above live. And here the most correct decision is also to conduct a marketing research: how people live in this area, what cars they drive, in what boutiques they dress, etc. Those. find out if they can afford regular visits to a hardware cosmetology beauty salon, where prices will be real, but still not the same as in a simple beauty parlor.

In any case, before renting/buying a space for a future salon, you need to get clear answers to the questions: does the client need something fundamentally new in a certain area? Are people in the area interested at all? new service beauty services?

Conclusion:

• - A place for an elite-class cabin needs to be selected exclusively in a very prestigious area, it will cost a lot, guarantee
  the success rate of the salon is about 55%. But if you can make it prosperous, then you will be rich.
• - The right place for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.е. to conducting market research, starting with the selection of a place for a future business. Perhaps that is why in our country there are not so many successful businessmen and so many failed ones.

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunities to open a beauty salon of a new level. Its class and even its location are selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be like and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs it?

The business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of a business idea and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced professionals, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise, where all the nuances and risks will be taken into account.

What should a hardware cosmetology beauty salon business plan include?

• – Assessment of the market situation and assessment of the closest competitors. This is the most important stage of business planning, since potential risks depend on it.
• - Premises. The presence of a legal address is a mandatory requirement for starting any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of the salon business depends on a well-chosen location.
• – Development of the design of the exterior, interior and corporate identity of the salon (name, logo, corporate colors, staff uniforms, letterheads,
  website page, etc.)
• - Registration of documentation - legalization of business. You need to register the salon with the tax authority. IMPORTANT! Consider when choosing an LLC or sole proprietorship that in case
  bankruptcy of the Company, you will lose only the registered property, and individual entrepreneur risks personal property. Usually,
  registration of a company will cost no more than 12 - 15 thousand rubles. You will also need to register a cash register with the tax office, otherwise they will be provided
  big fines.
• – Hardware cosmetology is medical cosmetic services subject to compulsory licensing. Roszdravnadzor such a license is issued for
  the basis of the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
  activity qualification.
• - Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
  expected in the cabin.
• – Staff. The beauty salon should have administrative staff and attendants. Recruitment is the most important and most responsible step, since it will depend on the professionalism of the staff of your salon whether the salon will become successful or close in a year or two.
• – Develop and establish a list of proposed services and a mode of operation that will be convenient for the target group.
• - Financial plan.

a) calculation of all costs for opening a salon (fee for premises, repair and
design work, equipment, paperwork, etc.)
b) calculation of prices for the services provided
c) staff salaries
d) expenses and consumables
e) taxes
f) advertising

All data of financial calculations are preliminary.

• - Advertising company. Salon marketing plan. IMPORTANT! Advertising
  the company must be held one month before the opening of the salon.
• – Calculation of the planned indicators of the beauty salon for 2-5 months.
• - A preliminary result of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a new level beauty elephant business plan is not an easy task. Therefore, the best solution is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be painted and calculated, up to possible risks.

Step number 3: Design project of a beauty salon.

A beauty salon needs to be beautifully “dressed”. The interior is business card salon.

The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether customers want to return to your salon after the first visit.

A beauty salon is a place where beauty is offered to people: services that allow a person to feel harmony with own body. Therefore, the interior should deliver aesthetic pleasure to customers with different taste preferences.

The interior should correspond to the high level of the cabin. It is from the appearance that will set the mood, emphasizing the level and individuality of the establishment.

Competent zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a staff rest room, treatment rooms and a mandatory CEC requirement - the presence of at least two utility rooms, two bathrooms, and, of course, the elegant office of the director of the salon - this is the main thing that must be taken into account in planning.

Creating a salon design project is exclusively the prerogative of professionals who, thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the premises and the corporate style of the salon, will develop an interior design that will be the realization of the owner’s dream and the harmony of aesthetics and exploration of modernity.

It is very important to correctly distribute all the space, all square meters of the cabin should work in full. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright bold colors can be annoying to customers.

Hardware cosmetic procedures are rather medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing and calming effect. Each client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a beauty salon of a new level should be modern, refined, harmonious in every element and with a touch of luxury. Great option there will be a special highlight of the interior - it can be like a special room for relaxing and meeting clients, with beautiful furnishings, large mirrors in silver openwork frames, with a beautiful decorative fountain, or vice versa, a hall decorated in the style of trendy minimalism, hi-tech ...

In any case, you need a twist, and it all depends on the imagination and creativity of your tandem with a designer-developer.

The most important! When decorating the interior of the salon, you should not save on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the interior of the salon will look cheap, which will immediately affect the clientele. People even with average incomes, going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon, special attention is paid to engineering systems. Of course, they should be hidden, but have access for regular maintenance and checks. It is also necessary to take into account the fact that there will be a lot of hardware equipment and many sockets will be required.

The SanPiN norms regulate not only the area of ​​​​the premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, all the requirements of the established standards should be observed, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, the main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will become the key to the successful operation of a hardware cosmetology beauty salon.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.

The legal execution of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort-consuming and nerve-wracking stage of the entire process. But it must be passed!

Today, many law firms offer the service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a saving solution for people who value their time and their nerves.

If you are engaged in the preparation (collection) and execution of all documents / permits on your own, then saving a little, you will lose a lot of time and effort for repeated visits to many instances. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

• – Documents on registration of the company with the tax authority (form of ownership and
  charter).
• – Lease agreement (registration with the City Property Committee is required).
• – Permission to conduct activities from the district council. This document
  issued free of charge.
• – Conclusion of the CEC inspection.
• - The conclusion of the fire inspection.
• – Permission to trade (provision of services). This permission is issued
  District Council and must be certified by the CEC.
• - Document on the assortment list of services.
• – License and permission to provide medical services – hardware
  procedures. The document is issued by Roszdravnadzor.
• - Garbage collection contract.
• – Laundry service contract.
• – Agreement with REU or ZhEK for maintenance (water supply,
  electrician).
• – Agreement with a company (optionally selected) serving the cash register
  apparatus.
• – Permission to place a sign (this is a whole package of documents).
• – On a voluntary basis, a certificate of conformity is issued (this document
  it is desirable to arrange).

This list may not be complete as each regulatory body may request additional documents.

Step #7: Staff recruitment and training.

Frames are everything!

It is on how qualified personnel you select for a hardware cosmetology beauty salon that its success and prosperity will depend.
Remember that money in the beauty industry can only be earned together with high-level professionals. You do not need a simple full-time beautician, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct decision would be to contact a professional consulting agency, where they will help you select high-class specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountant, security guard and other staff.

The growth of the salon business begins with the successful selection of a team of personnel! According to experts, the prospects for business development - salons / centers of hardware cosmetology are quite large, but in this market only those salons that provide services to clients on European level quality, fulfill all the wishes of their customers, create a comfortable psychological atmosphere, and all this depends solely on the team - the staff of the salon.

When looking for employees, the manager must:

• - clearly and clearly understand what kind of specialist he needs;
• - conduct personal interviews with each candidate;
• - evaluate in the candidate professional quality, his experience and personal qualities;
• – be sure to familiarize yourself with his documents: diplomas, licenses,
  work book, with recommendations from previous jobs;
• – hire selected candidates on a probationary basis,
  which will make sure of his professionalism, get to know him better
  personal qualities. And if a person does not meet the required
  criteria, you can fire him without any problems. If your employee
  suits, then you officially hire him and conclude a labor
  contract.

It may also be necessary to train your selected staff to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, so salon specialists must have medical education and a diploma of completion of the hardware cosmetology course.

Salon staff training is not only advanced training for medical personnel, but also training for the salon director modern technologies business and team management, courses for the administrator and other service personnel.

Having assembled and trained his “team”, the manager must install in the salon professional ethics, which is a significant factor for a cohesive and effective work employees.

The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

• - work with resources mass media(magazines, radio, television);
• – printing promotional products: business cards, booklets, posters, flyers, etc.;
• – advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people they draw all the information today from the networks;
• – steps to create and stimulate demand for salon services;
• - Salon presentation.

An important role in the advertising of the salon is played by its name, it should be not cutting the ear, original and consonant with something pleasant and exclusive. Particular attention should be paid to outdoor advertising salon. The sign must be harmonious with the exterior of the building where the salon opens, it must attract the eyes of people even at a distance, and therefore be bright, aesthetically attractive and beautifully illuminated at night.

The outdoor sign of the salon should not be installed the day before the opening (as often happens), but a month before it should show off and interest passers-by.

And, of course, for the effectiveness of an advertising company, some kind of tempting “chip” is needed. And it should be present on all promotional printed materials to attract potential customers. To achieve the best result, it is necessary to use a combination of a wide variety of ways to advertise the salon, this is what will increase the impact on consumers.

It will depend on the results of the advertising campaign of the hardware cosmetology beauty salon that you launch your business successfully and from the “first turn”, or a second attempt will be required. Do you need her? Therefore, an advertising company is that point in the business plan for opening a salon on which it is categorically not recommended to save.

And, of course, the best solution for an advertising campaign to go perfectly and give excellent results is to hire professionals in their field - advertising marketing aces. The fact that a beauty salon of a completely new level is opening, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite .... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail here “will not work” and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and tempting advertising campaign will allow you to get a large “influx” of customers on the opening day, and whether customers want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautifully today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to highlight all the important aspects of opening a salon business, where the main services are hardware cosmetology. This guide covers step by step the entire process of creating a salon from scratch.

A new level beauty salon with unique hardware cosmetology services is not only a form of a modern and beautiful business, but also one of the most profitable and fast-payback investment options in the beauty industry market, while at the same time with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in cooperation with specialists. Of course, if financial opportunities allow, then having decided what exactly you want, how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage in such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, feelings, joy for each stage passed - this is called “investing your soul” in your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, one cannot do without specialist assistants, since each stage, each nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not yet the success of the entire business. Business requires the strongest return, thoughtfulness and professionalism. You have a desire, opportunities and certain goals. And you will succeed in this complex and beautiful business!

Good luck and prosperity to your beautiful business!

We offer a video: Beauty salon - interiors and plans