Each famous brand has a personal logo that is remembered at first sight. A team of specialists and creative designers usually works on the development of brand names, however, there are cases when a brand announced a competition for best job and accepted sketches from emerging designers and ordinary consumers.

The creation of a clothing brand label is usually based on the name of the brand, or a specific image that carries an informational message.

Logos of famous clothing brands

On this moment All global clothing brands have their own logos. But the most recognizable logos fashion brands clothes have the following brands:

1. Gucci. The brand logo was designed by the eldest son of the founder of the brand, Guccio Gucci. The sign depicts two intertwined capital letters G. These letters symbolize not only the name of the designer, but also a stylized image of a stirrup, since at the beginning of his career Gucci sold equestrian accessories.
2. Hermes. The logo depicts a horse with a cart. This is due to the fact that initially the company was engaged in the manufacture of harness for horses. Subsequently, a style from Hermes appeared - processing things with a “saddle stitch”.
3. . The famous American brand depicted two horses trying to rip jeans on their logo. In addition, the red thread on the outer side seam has become a signature feature of Lewis jeans.
4. Louis Vuitton. The brand uses the LV monogram, which is made in different colors. This brand has made its logo on just a brand name, but also the main decoration of its products.
5. Lancome. The world-famous drawing of a cute kitty called Hello Kitty was created by designer Yuko Shimizu. It is noteworthy that he did not receive any remuneration for this idea, as he left the company ahead of schedule.

Unable to provide full list logos of clothing brands, since each well-known brand must have one logo. The logos of the world's Chanel (two crossed horseshoes), Givenchy (printed letter G located in a square), Versace (head of the fatal jellyfish Gorgon), and others have also become famous.

In 2010 fashion house Trussardi celebrated its 100th anniversary, and this year the brand is celebrating the birthday of its corporate logo featuring a greyhound, which is 40 years old. In honor of such an event, an Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director by James Lima released a short animated film The Sky Watcher with a purebred dog leading role. website learned the history of the logo in detail Trussardi and remembered other emblems of famous fashion brands.

Trussardi: English Greyhound

The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and manufacture of leather gloves in the Italian town of Bergamo. But the greyhound became the symbol of the brand only in 1973. Her nephew decided to use Dante Nicola Trussardi. The Greyhound hound, graceful, elegant, dynamic and refined, perfectly symbolized the style of the brand. In addition to gloves, Nikola began to produce other leather goods stamped with the new logo.

« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely blown away by their beauty and incredible elegance., - Nicola said about the logo he chose, which has become synonymous with Italian quality.

In a new video Trussardi The Sky Watcher, released for the anniversary of the logo, a statue of an English greyhound comes to life chasing a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze Greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.

“We wanted to avoid going into explanations about the history of the brand, and preferred emotions, beautiful pictures and music", - admitted the creative director of the brand Gaia Trussardi.

Chanel: Intertwined C's

Logo Chanel- one of the most famous in the world of fashion. Two intertwined letters "C" can be seen on all products of the brand, but for the first time the symbol appeared in 1921 on the bottle of the legendary perfume. Chanel #5. There are several versions of the creation of the emblem in the form of two "C". According to the most popular, these are the initials of the Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Koko in the 1920s much earlier, in 1886. It is known that the ornament in the form of a connection of two horseshoes, symbolizing double luck, was fashionable at the end of the 19th century. Therefore, many researchers believe that the similarity between the emblem of the fashion house and Vrubel's sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the wrought-iron ears that adorn the doors of the orphanage where Chanel grew up. One way or another, Coco did not fail with the choice of the logo, it brought good luck to the House.

Versace: Medusa

Symbol of the fashion house Versace- the head of a jellyfish - appeared in 1978, when the 34-year-old Gianni Versace opened his first name boutique in one of the most prestigious areas of Milan via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio di Calabria and drew attention to the marble figure of the Gorgon Medusa. The most famous of the three Gorgon sisters woman's face and wriggling snakes instead of hair, turning a person into stone with one glance, would ideally fit the role of the brand logo. Gianni was always interested in mythology and classical literature and decided that in the new context the head mythological creature will symbolize fatal attraction. It is in the role of a temptress that the fashion house Versace I saw my customer.

Burberry: Knight

English brand logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning, products Burberry distinguished by high quality fabrics, convenience and practicality. During the First World War, commissioned by the British Royal Air Force Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order for the manufacture of full uniforms for officers, the question arose of creating a trademark Burberry. Then the emblem of the brand appeared - the figure of a knight-rider in armor and with a spear in his hands, which was depicted against the background of a flag with the inscription "prorsum", which means "forward" in English. Such a motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.

Lacoste: crocodile

sports brand Lacoste was founded by a famous tennis player René Lacoste. The Frenchman, who was sent to England by his father to receive a prestigious education, became a 10-time Grand Slam winner. But at the peak of Rene's career, doctors discovered tuberculosis in the tennis player. His sports career came to an end, but Lacoste conceived new project. In 1933 he, along with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailors. The logo in the form of a crocodile appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team Rene said. - He promised to buy a suitcase made of crocodile leather that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved to the brand's items. Lacoste.

Ralph Lauren: polo player

Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo fashions and already in 1968 he opened his first boutique. The world-famous brand logo appears in 1971, when Ralph first presented women with a men's polo shirt.

“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in his youth, athletic and non-fashion, in the form of a horsewoman with hair flying in the wind».

The designer not only created a polo shirt for ladies, but also placed a logo in the form of a polo player on horseback on its cuffs. Lauren himself admitted that for him the game of polo has always been the personification of wealth, luxury and power. native of poor family, he always dreamed of becoming a part of high society, joining it. The fashion designer's dreams came true, and the polo player figure that symbolized luxury for Lauren is now associated with classic American style.

Fred Perry: laurel wreath

Fred Perry- the famous English tennis player of the 1930s. He founded his company in 1952. It all started with the collaboration between Fred and the former Austrian football player Tibby Wagner, who had the idea to sell an elastic band around his wrist under the name Perry. Soon, athletes expanded production and began to produce sports shirts. Fred Perry. Of course, the name of the popular tennis player was associated with the famous Wimbledon tournament among buyers, and they willingly purchased the brand's goods. It is known that originally a heavy smoker Fred wanted to make a smoking pipe as the logo of the brand. He did not at all think that such a symbol would not be suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words "the girls will not like this." The partner suggested an alternative:

"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .

Since 1934, when he won Wimbledon, Fred has always performed with this symbol. Although relations with English club Perry did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that the famous tennis player would use their symbol, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath has become the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.

See other photos:

Analyzing what does brilliant people in any of the areas human activity, you come to the conclusion that, in addition to innate abilities, a genius is always hardworking, and resolutely strives forward. He sees the goal and goes, wading through misunderstanding and mistrust. Receiving recognition and merit, goes further without stopping. Trademark Ralph Lauren Polo and its creator Ralph Lauren belongs to the world of fashion. How can an emigrant from a poor large family become a Fashion Legend and three times Designer of the Year in America?

The beginning of life

The Jewish large family Livshitsey, who arrived in America at the beginning of the last century, was poor and experienced hardships. It was only at the age of 11 that Ralph found out there was another life, a much more prosperous one. It does not need to wear things for older brothers. There is even a clothes storage room - a dressing room. At the age of 12, he earned a three-piece for his first suit.

Fate loves successful people. The family's neighbor in those years was the famous fashion designer Calvin Klein, also an immigrant. Under his guidance and with the help of Ralph, he remade the clothes he inherited from his brothers and received his first lessons in design, aesthetics and the concept of elegance. Natural flair for beauty and taste complemented his education in the field of designing a suit that would meet modernity, be comfortable and look dignified.

In 1955, Ralph realized the name of the master must work for him. Now he became Ralph Lauren, having received a sonorous surname, in the American manner. The years of service in the Army passed quickly, and the first years of college, where Ralph Lauren learned the basics of economics and business.

Designer's career path

The young man did not know that fate was preparing world fame for Ralph Lauren, but it happened, he again got into the world of fashion.

First steps

Financial difficulties forced the young Ralph to go to work in a clothing store, and then to enter a company for sewing men's ties. However, Lauren soon opens her own business, which is a handicraft production of wide silk ties for men, called handkerchiefs.

Fashionistas liked the new accessories and soon the young entrepreneur was able to open a men's clothing store with the help of a sponsor. There were presented exclusive items, designer collection Ralph Lauren. The pieces were expensive, comfortable, and worthy of the wallets of the businessmen who appreciated the collection, creating a demand for Ralph Lauren clothing. At the same moment, the manufacturer's logo appeared in the form of a rider on a horse playing polo. From now on, all products that were produced under the name of the creator bore the POLO brand. The rider on horseback was the epitome of Ralph Laurel's motto:

• aristocratic;
• strictly;
• comfortable.

This obligatory polo label honors any item in the collections bearing the Ralph Lauren name.

Stages of the path

The first profit and investments of the partner could not give scope to the creativity of the young designer, and Polo Fashion gradually faded. Investments of businessman Peter Smith, who headed the company, allowed to expand the line of sales. Under the polo label, glasses, accessories, and household items began to be sold.

At the same time, a collection of polo shirts was developed. Comfortable fit, pure cotton, a well-known brand and a wide variety of product colors have made this product the face of the company. Later, shirts of the same type were offered to women and made up another collection of fashionable clothes.

Children's clothing made of pure cotton, the development of sports uniforms for teams for significant competitions, and other designer's signature developments follow one after another. At the same time, Lauren subtly feels the need in society for a quality product, where his logo is a guarantor of quality and a worthy purchase.

Work principles

So, the development of some lines began when the master lacked a quality item for his own comfort in everyday life. He was included in the development as a talented businessman, anticipating the need. At the time of the release of the product, it is already in demand. Ralph Lauren himself says that he develops lines based on his own needs and listening to his inner circle.

A feature of the designer is the lack of own production. He uses the services of the world's best commodities companies. Lauren cooperates with them on an equal footing, offering design solutions for production. At the same time, he claims that he is able to make a good development, and masters of their craft can translate it into material. Therefore, partnerships are needed, where one master cannot do without the other.

Development of business projects

However, by transferring production to partners and being confident in the quality of the developed collections, he establishes management. Own trading houses around the world, trading on the Internet, using advanced technologies - everything is under his control. He is the owner of many trade brands, including Club Monaco. All of its sales areas are recognizable through the use of the POLO logo and brand.

Signs of branded clothing

One of the main signs of the company will be the logo of the company with a mandatory rider on a horse playing golf. At the same time, the drawing is embossed and of high quality, there are no distortions of forms, and reliefs and forms are well drawn. Smeared and fuzzy embroidery cannot be from the manufacturer.

Only one size label without variations belongs to the true manufacturer. It is performed on a special machine, and it is impossible to create an exact copy, at least at the present time.

All identification marks are located in exactly the places assigned to them by the designer without variations. Accessories are selected only high quality. So, for a polo shirt, a column that goes behind the collar, two buttons with four holes for sewing will be characteristic.

It is better to purchase quality goods without a doubt in their origin in Lauren branded stores. By the way, for those who do not live in the Moscow region, goods from the online store of branded clothing from the manufacturer are available.

A SERIES OF ARTICLES ABOUT THE LOGOS OF FAMOUS BRANDS

Animal logos

part 2

Animal images are very often used by designers when creating brand logos. This is not surprising, because representatives of the fauna are understandable and close to every person, and therefore are well perceived and remembered at a subconscious level.

Take, for example, the Lacoste brand. Many are ready to "lay out" a decent amount of money for a modest polo shirt from this company. Although it differs from other, cheaper ones, only a crocodile sewn on the pocket.

We have already talked about the logos of famous institutions, which depict various animals that have become a symbol of the brand. In this article, we will continue this topic.

Ford Mustang

Animals are very common on car logos. A prime example this is served by the Ford Mustang. Mustang is a feral domestic horse. But the creators of this car did not think about it. Giving the name to their offspring, they meant a completely different mustang - the famous WWII fighter P-51 Mustang.

But, nevertheless, the symbol of this iconic car was not an airplane (which would be a little strange), but a galloping wild horse. Moreover, interestingly, many were outraged by the fact that she runs opposite to the direction of the horses at the races. But the creators of the car explained this by the fact that the wild mustang always jumps where he wants.

linux

Linux's trademark is a penguin named Tux. Initially, Linux developers wanted to choose for their brainchild, as a logo, the image of some strong, noble beast, fish or bird. For example, an eagle or a shark. But Linus Torsvalds, "father" operating system, expressed a desire to make it the emblem of a penguin, tk. he was very fond of these birds. And so it was done - the penguin logo is the official trademark of Linux. His name is Tux.

play boy

The symbol of the famous Play Boy magazine is a rabbit in a bow tie. It was created by designer Arthur Pohl in 1953. According to him, the image of the rabbit was supposed to embody both playfulness and audacity, and his butterfly was supposed to add sophistication and sophistication to the brand name. Now the Playboy Bunny has long gone beyond the scope of the magazine. This symbol has become truly iconic.

Arthur Pohl once mentioned that if he had known in 1953 how popular the logo he created would become, he would have devoted much more time to creating it. Then he drew it in just half an hour!

Winston

The logo of Winston cigarettes features an eagle soaring in the sky. This proud bird is considered a symbol of America. She represents strength and dignity. The creators of cigarettes gave them the name in honor of the American town of Winston-Salem. And the eagle, as a trademark of products, carries the idea of ​​patriotism and emphasizes the high quality of products.

Saab

The griffin, a mythical animal with the body of a lion and the head of an eagle, has long been the symbol of Swedish Saab cars. The company borrowed this logo from its partner, Scania, which produced trucks. And she, in turn, adopted it from the coat of arms of the city of Scania. So, since 1985, the griffin has become the trademark of Saabs and Scania trucks. Unfortunately, since 2013, the griffin has disappeared from the hoods of Saabs. Now they just flaunt the inscription SAAB. The reason for this was the bankruptcy of the company and, as a result, the sale to a new owner.

Saab logo

Trussardi

An English greyhound flaunts on the logo of the Italian brand Trussardi, which produces elite clothing and accessories. This symbol was personally invented by Nicolo Trussardi, the man who made the company what we can see it now. Greyhound symbolizes elegance, grace, flair and constant movement forward.

Lufthansa

The logo of the German airline Lufthansa is an excellent example of the fact that not only such a powerful and respected animal as a lion, puma or an eagle bird can become a famous symbol.

The trademark of Lufthansa is the flying crane. And, interestingly, when creating this logo in 1919, the designer Otto Firle did not at all personify the bird depicted on it with any specific prototype. But in 1928, the logo was named "flying crane".

Why the bird was called a crane is not known. It is speculated that the reason was the fact that the crane is the largest of the flying birds. So Lufthansa wanted to emphasize its importance and power. In addition, the crane has long been surrounded by a certain mythical aura: it is considered a symbol of good luck, long life and is considered the messenger of Paradise.

Nestle

As a logo for the Nestle company, its founder Henry Nestle, a German by birth, took his family coat of arms. It depicts a nest in which a mother bird feeds three chicks. Nestle means "little nest" in German. The Nestle logo symbolizes the family, its values ​​and maternal care for children.

True, a century later, the Nestle brand name has changed a little - now, instead of three chicks, two of them are drawn on it. This change was made so that any person could associate the bird family with their own. And today, three children in a family is the exception rather than the rule. Most European and American families now have no more than two children.

Metro Goldwyn Mayer

The logo of the world famous film company Metro Goldwyn Mayer depicts a roaring lion. MGM was formed in 1924 as a result of the merger of three film studios and at the same time it was decided to take a ready-made logo of one of the film companies for it. It seems to many that over the years, the Metro Goldwyn Mayer logo has not changed at all. However, in reality, this is not the case. Over the years, 7 different lions have already changed on the MGM screensaver!

The last lion, Leo, has held the position of the film company's mascot since 1957 and is not going to leave his position yet.

Alfa Romeo

Another representative of the fauna - a snake, is depicted on the logo of the Italian automobile company Alfa Romeo, created in Milan. This emblem is very original in itself and has interesting story creation.

In 1910, the artist Romano Cattaneo was standing at a tram stop and saw the flag of the city of Milan, which depicted a red cross. And then I saw on the facade of the noble Visconti house their old coat of arms (which was once the coat of arms of Milan) - a snake swallowing a person. This bloodthirsty picture symbolized the readiness to destroy enemies.

So Romano Cattaneo decided to combine the two famous Milanese emblems into a single symbol of the Italian car manufacturer - Alfa Romeo. Since 1910, the Alfa Romeo logo has been slightly modified and improved, but its main idea has remained unchanged.

"How to buy a polo with a horse and not be deceived at the same time."

In the last 3-5 years in Moscow (and therefore throughout Russia), polo shirts have become especially fashionable and beloved. The most famous manufacturers of such shirts (among world brands) are about 15 companies. All these brands, with greater or lesser success, are counterfeited by unscrupulous businessmen who have filled everything with their bullshit. Russian markets. But with particular fury, all these jackals pounced on (the most popular among our population) polo shirts with horse riders embroidered on the chest. Since our Club promotes mainly American brands, the most famous brands with the rider(s) logo on the horse(s) are US POLO Assn (USPA) and Ralph Lauren (RL).

It should be noted right away that these are absolutely 2 different brands, each of which has its own history and does its own independent business. These companies pursue different goals, perform different tasks, have different pricing policies. The only thing that unites them is the slightly similar (especially from a distance and for people with poor eyesight) logos with polo players.

The USPA brand has a longer history dating back to 1890. Ralph Lauren has been making these shirts since 1967. To avoid confusion, US POLO ASSN writes the following phrase on some cardboard labels: "NOT AFFILIATED WITH POLO RALPH LAUREN CORP."

Both companies (after intensifying the release of fakes on the market) are trying to diversify the range of products and change logos. Both brands have in their arsenal both large and small horses (Big Pony and Small Pony). Both firms produce polo shirts for men, women, children, as well as women's dresses based on polo shirts (of course, a little longer than the shirt).

Consider examples of the USPA brand:

The products of this company are more mass-produced and have more affordable prices. For the American market, these polo shirts are produced mainly by Bangladesh and India.

Now let's give examples of Ralph Lauren (RL) brand products:

In addition, Ralph Lauren pays great attention to tall clients (with long arms) and fans of Big Macs with a large volume of the abdomen and waist. A special size range is produced for them: Big & Tall:

This company even offers the production of personalized products, on which the customer's initials or emblems can be embroidered (according to his wishes):

This company can make a similar shirt for your pet:

But this is for gourmets and lovers of the exotic ...

The products of this brand are (in general) more expensive, as this company positions itself as an elite one in the world of the fashion industry. Although this manufacturer has several product lines that differ greatly from each other in price.

However, back to our main topic: how to distinguish an original polo from a fake.

To start this conversation, we must immediately say that in each team of polo players - usually 4 players (very rarely - 5). Therefore, when you see a number greater than 5 on the sleeve, chest or back of a polo shirt for sale, you can safely spit in the face of the seller. Polos with the numbers 6, 7, 8 and 9 are sold in full on the market (they were made by completely illiterate Chinese, and our people who are not too far away, but who strive to be in trend, buy them).

The next important (and easy to check for authenticity) point is: the presence of cuts on the sides (at the bottom of the product) and the difference in the length of the front and back parts. In RL polo shirts (both men's and women's), the back is longer than the front. The exceptions are shirts for golf and tennis.

For men's USPA polo shirts, the difference in length is about 3 cm, for women's USPA polo shirts, the front and back lengths are the same.

At the next stage of the check, you need to carefully examine the details on the embroidered logo: on the original product, all the smallest details of the riders are clearly visible:

Both manufacturers have vertical stripes (such as adhesive tape) glued on top of their shirts, on which the size of the product is repeatedly indicated (for hooded manufacturers, the production of such a tape usually causes big problem and additional costs).

It should be noted here that, of course, you can make a high-quality fake of any product (even a Bentley car!), But the cost of such a product will be higher than that of the original. Therefore, high-quality fakes are unprofitable and do not interest fakers. They try to get the maximum profit at the minimum cost!

Then it would be a good idea to carefully examine all cardboard labels and internal fabric labels and labels. On real shirts, cardboard labels are made of fairly thick cardboard and have clear, high-quality lettering.

On the inside of the USPA polo collar, a letter logo is always sewn on and the size, fabric composition and country of origin are indicated.

Ralph Lauren shirts have fabric tags sewn into the side inner seam (at the bottom of the polo): one is wide with instructions for washing and caring for the product, the other is narrow (SUPPLIER) with the manufacturer's code).

During an external examination, attention should be paid to the buttons sewn on the collar strap, as well as their number. Usually, there are only 2 buttons on such shirts. Each button has 4 holes and is carefully sewn to the fabric. RL buttons are mother-of-pearl (optional) white color). USPA buttons have "US POLO ASSN SINCE 1890" engraved all around.

On the "ears" of the collar, you also need to carefully look. The correct option is shown in the photo:

Naturally, one must carefully look at the quality of the lines on the front and inner sides products. At the same time, you do not need to rush when inspecting the product that interests you. At the slightest suspicion, it is better to refuse to buy - you should not part so easily (and voluntarily) with absolutely hard-earned money!

Following our simple tips, you can pick up a quality genuine polo shirt for yourself and at the same time not join a fairly large class of deceived.

Now another (easiest) way to avoid being scammed: don't EVER buy ANYTHING from strangers and in unfamiliar places. Use the recommendation of relatives, acquaintances, work colleagues.

And by becoming a member of our Club, you will be able to use (provided by us) a unique opportunity to order at your own discretion any product from any online store located in the United States and NOT delivering orders to Russia.

We wish you successful shopping and only genuine goods!