How to properly organize a homemade food business. How to write a business plan for delivering food to offices

With the advent of Western trends on the domestic market of goods and services in the mid-90s of the last century, new types of services began to appear in Russia. The most daring entrepreneurs of those times enthusiastically tried to introduce European and. One of the most successful projects that worked and began to actively develop is food delivery as a business.

Today, the service for the delivery of finished products is being improved and supplemented with new types of services. Many people in big and small cities, immersed in a series of worries and without the time and opportunity to cook their own food, order food every day for delivery to their home or office. So why not take advantage of the current trend and benefit from it? We invite you to consider the idea of ​​a food delivery business and find out what it will take to implement it.

Food delivery business: highlights

Food products belong to the category of goods that under no circumstances will leave the market and will not become less in demand. At the same time, the rapid pace modern life in cities leads to the fact that people spend less and less time at home, and not everyone wants to spend their free hours on cooking. This makes the idea for a food delivery business relevant and promising. Even small enterprises providing such services have room to grow: today catering is gaining momentum - a type of activity that involves on-site catering at banquets, buffets, parties and other events.

But you should still start small - organize the delivery of ready-made meals to your home or office in a particular area or city (if it is small). At the pre-opening stage, it is recommended to conduct a thorough analysis of the competitive environment, identify strengths and weak sides firms with which you will have to compete, and make up detailed business plan(read about what it should be).

A food delivery business can exist either independently or be part of a larger and widespread project. For example, you can not only purchase ready-made dishes from cafes and restaurants and then deliver them to customers, but also directly prepare them. Organizing a full cycle requires more time, effort and money at the start, but the profit can be several times higher. To make a choice in favor of one option or another, evaluate your financial capabilities, existing experience and material resources. Having made a decision, you can begin to implement the idea.

The World of Business website team recommends that all readers take the Lazy Investor Course, where you will learn how to put things in order in your personal finances and learn how to earn passive income. No enticements, only high-quality information from a practicing investor (from real estate to cryptocurrency). The first week of training is free! Registration for a free week of training

Where to begin

From the very beginning, it is necessary to think through a plan for market introduction. Your task is not to become a gray mass, to stand out from your competitors. This can be facilitated by:

• creating your own website and mobile application;
• use of a loyalty program (discount cards, discounts, promotions, bonuses, etc.);
• development of corporate identity, beautiful packaging design;
• wide range of dishes;
• providing more complete information about the product (for example, the energy value of the product).

There are many ways you can promote food delivery on the Internet. To do this, you need to create a high-quality website that has a convenient navigation system, containing “delicious texts”, large and appetizing photographs of products. When the service is ready, you can start advertising campaign. The most effective ways promotion is contextual advertising search engines and promotion in in social networks.

Having developed the concept of the enterprise and determined the main marketing moves, begin preparing the material and legal base.

Documents for work

The amount of documents required to launch a food delivery service to the office and home will depend on whether you already have an operating catering establishment at this point: pizzeria, sushi bar, restaurant, etc. In this case, you just need to make changes to the state register of business entities by writing a corresponding application and indicating the code of the new type of activity.

In the latest edition of the species classifier OKVED activities 2016 you must select code 53.20.32 “Home food delivery activities.” If you are starting a business from scratch and are only going to do delivery, then you should also choose this code. If you are planning to organize a full production cycle enterprise, that is, prepare and deliver food yourself, you will need to select the appropriate code from group 56.10 “Restaurant activities and food delivery services.”

Having decided on the types of activities, you can begin to register the business. To provide courier services, registration as individual entrepreneur. This procedure is carried out in tax service based on the documents and application provided individual on registration of individual entrepreneurs. Based on its results, you will receive a Certificate, which will be the main document confirming the legality of your business activity.

To make non-cash payments to clients, you will need a bank account. Find out what they are and how to choose the right bank.

In addition, you will need personal medical records for each employee who will work with the preparation and delivery of food. If you deliver home-cooked products, the list of documents will be supplemented with papers confirming the compliance of the premises for storing and preparing food with current sanitary and fire safety standards. Such conclusions can be obtained from the local authority of Rospotrebnadzor and the regional branch of the Ministry of Emergency Situations, respectively.

By law, you are required to notify Rospotrebnadzor about the start of business activity in the prescribed manner. Read also,. Having sorted out the documents, we will find out what material and technical base will be needed to run a business.

Material resources and technical equipment

Since we initially considered two options for organizing a food delivery business, we’ll talk about each separately, since their need for production assets will be different.

What you need for a food delivery business

So, if you are doing delivery exclusively, you will need:

• automobile. You can buy both new and used. It is advisable to choose a model in the middle price range, not too expensive to maintain and repair, and with low fuel consumption. When buying a used car, be sure to pay attention to the sanitary and technical condition;
• delivery equipment – ​​bags with thermal protection;
• consumables – packaging material, disposable tableware etc.;
• laptop or computer with Internet access, communication equipment.

If you plan to start with small volumes, then you can do without an office. In this case, you can receive and process orders yourself at home, or hire an employee to work remotely.

This business format involves cooperation with catering organizations. Pay due attention to finding suitable establishments, evaluate the freshness and taste characteristics of the dishes offered and the breadth of assortment, and only then enter into the necessary contracts.

What is needed to organize a full-cycle enterprise

Another option is to organize a business in the production of ready-to-eat dishes with their subsequent delivery. To start such a project, you will need:

• room for cooking - for starters, 30-40 square meters will be enough. m;
• equipment for storing raw materials and semi-finished products - refrigerator and freezer;
• work surfaces, kitchen tables;
• gas or electric stove with oven;
• microwave;
• hood;
• food processor;
• dishes and equipment.

This list can be expanded or shortened depending on what you are going to offer to your clients. In addition to all this, you will also need a car, thermal bags and other equipment discussed in the previous chapter.

Personnel for work

With staff, everything is quite simple: at the stage of opening a business, it will be enough to hire 1-2 couriers with driver license and driving experience. For production you will need 1 cook and 1 auxiliary worker. You will also need a manager to carry out procurement and work with clients. You can perform the functions of the latter yourself for some time.

As the business grows, the need for additional staff may arise. As for couriers, consider hiring employees with their own cars as an option. This way you can save on buying a car by compensating the employee only for the cost of fuel and lubricants.

Important! If your food delivery service includes the possibility of paying for orders in cash, it is advisable to enter into liability agreements with couriers.

Food delivery as a business: profitable or not

It is quite difficult to withdraw the amount that needs to be invested in opening a food delivery service, because it all depends on the city in which the enterprise will operate, whether it will prepare food, etc.

As a rule, it takes up to 100,000 rubles to launch the delivery itself, not counting the purchase of a car. Current expenses in this case include the purchase of ready-made meals, fuel costs, salaries, taxes and advertising. The average markup is 30%. You can independently calculate how many clients need to be served per day, and what the average bill should be for the business to bring the desired profit.

Before delving into all the secrets and deciding to open your own business, you need to understand how food delivery services work.

Food delivery is a service that provides users with the opportunity to order dishes from restaurants and receive food in a short time, and also provides information about catering establishments in the city:

• prices;
• stock;
• menu.

How do companies in this business sector make money? The partner restaurant pays a percentage of each order delivered to the delivery service. This service is convenient not only for customers, but also for restaurateurs, because with its help it becomes possible to attract more customers.

Food delivery business: where to start

If you have decided to open a business in this area, then you should start by creating your own website. It should be simple and understandable for users. The website should present a colorful menu of various restaurants with prices and descriptions of dishes.

Another important point when organizing a business - geolocation service - automatic determination of the customer’s location, based on which a choice of restaurants located within a radius of 2-5 kilometers is offered. This will reduce the waiting time for your order.

When organizing such a business, it is important to take into account the fact that more than 50% of global Internet traffic comes from mobile devices. That is why special attention should be paid to creating an application for platforms such as:

• Android;
• Windows.

The owners of Delivery Club, the largest food delivery service in Russia, note that more than 70% of orders come from mobile devices. In addition, the Delivery Club smartphone application provides the ability to select a geoposition. Users can pay as plastic cards, and in cash.

The owners of the food delivery service Foodfox, after launching a mobile application for iOS, decided not to stop there and created a courier application. It allows you to track the location of couriers and update the order status online. For now, this function is available only to administrators, but in the future the owners plan to provide this opportunity to their clients.

Partnership with restaurants

If you want to open a food delivery business, one of the main tasks will be finding partner restaurants. How to establish mutually beneficial conditions cooperation with catering?

Your task is to select a number of restaurants with which you want to start cooperation. Next you need to send it by email Commercial offer or personally talk with the owners of the establishments. In most cases, organizing a delivery service for restaurateurs is a complex, time-consuming process, so they willingly agree to partnership.

There are two options for cooperation:

• fixed delivery fee: the client places an order for any amount, but at the same time he needs to pay separately for food delivery (this amount will be the organization’s income);
• fixed minimum check amount: the client can place an order for a minimum set amount. In this case, your company receives profit in the form of interest paid by the partner restaurant.

These conditions must be discussed in advance with the owners of catering establishments.

At this stage, it is important to remember one rule: “The client will re-order only if he is satisfied with the food he ordered.” If a restaurant loses a customer, then your business loses income.

It is important to follow trends and take into account taste preferences audience. The head of the center for expert business support "KLEN" Vladimir Mikhailov believes that today.

Restaurant rating

If you decide to organize your business in this area, then special attention should be paid to the distribution of restaurants on your list. It is not necessary to include all catering establishments in the city on your list. Establishments whose dishes leave much to be desired can be completely removed from the list. Establishments with the best service and delicious food should be ranked first.

• number of failures, for example, per month;
• reviews;
• number of repeat orders.

Accordingly, if a restaurant does not have repeat orders, and customer reviews are not the most flattering, then the establishment drops in the ranking from the first lines to lower positions.

Transferring orders to restaurants

Another problem that many food delivery services face is handing over orders to restaurants. Typically in this situation it is used Email. However, this process creates many inconveniences, for example, the establishment needs to hire a separate person who will check mail and transmit orders to the kitchen. The service itself also loses precious minutes, and the waiting time for the client increases.

The owners of Delivery Club have found an excellent solution to this problem. An application is installed on the tablet, which displays information about the receipt of the order, as well as the address and form of payment. Next, the tablet is handed over to the waiter, who will work with the device in the same way as he serves restaurant guests. That is, the waiter takes the order through the tablet and passes it to the kitchen, where the chefs begin preparing the ordered food.

“Lucky is the one who is lucky”

Another very important point when starting a business is the organization and timing of delivery. Generally, food customers want their food to arrive hot and as quickly as possible.

Alexey Ovchinnikov, a 32-year-old startup entrepreneur, paid special attention to solving this problem in his project “Hunger”.

The business project “Hunger” promises to deliver food to its customers within 8 minutes. This figure was determined for a reason. Ovchinnikov analyzed the procedure for ordering food and determined that more than 60% of the time is spent on preparing food and only 40% is spent on delivery. In addition, it takes about half an hour to select dishes. The businessman suggested reducing the choice to a minimum:

• fish;
• meat;
• chicken.

In this case, dishes must be prepared in advance. Ovchinnikov also conducted an experiment and calculated that the average delivery time for dishes in Moscow is 8 minutes. In addition, it was estimated that the courier spends quite a lot of time searching for a parking space and an office.

When ordering food through “Hunger”, the client must comply with two conditions: pay with a card and go out on their own to order. As practice has shown, for the sake of fast delivery, people don’t mind going out and picking up their lunch. However, in an interview with RBC, the entrepreneur said that on this moment The service does not fit into 8 minutes, and the delivery time takes 2 times longer.

The Foodfox service has found another solution to this business problem. The client is invited to choose food only from those restaurants that are located within a radius of 2-2.5 kilometers from him. Thus, the delivery time of the dish is about 15-18 minutes, plus 20-25 minutes for preparation. As a result, the client receives hot food within 40-45 minutes.

But most original solution The owners of the Pizza Empire restaurant took advantage of it. Their courier is an ordinary dog. In order for the animal to correctly find customers, a special device was developed with a GPS navigator and two vibrators (left and right), it is these vibrations that guide the dog along a given route. The administrator of the establishment can also track the position of the “courier” on the map. In addition, special packaging was developed to ensure that the pizza retains its original quality.

The delivery business has been known to everyone for a long time. Many people make a lot of money from this. However, not so long ago it became fashionable to open online stores with food delivery.

As it turns out, this service is very famous and relevant among busy people, and the idea itself is accessible to almost everyone. Let's try to understand and figure out what this idea is. What does a food delivery business look like?

Imagine that most of your time is spent on work or some other responsibilities and affairs, and there is no time left for purchasing groceries.

Then you find such a site and just as, for example, you order books, CDs or clothes, you place an order for any food. After placing your order, the courier will deliver your order within an hour. The order has been paid and everyone is happy!

The scheme is primitive, isn't it? But, as it turned out, such sites are very popular and collect money in a short time. a large number of applications. Very quickly, the delivery service began to be used by merchants and various office workers who either have very little time left at the end of the working day or prefer to have lunch in their office.

In addition, lovers of stronger drinks are also happy about such sources. Alcohol is no longer sold after 22-00, and those who did not have time actively use delivery services.

How to arrange online delivery?

• Goal: Organizing a food delivery business
• Costs: from $5,000 to $20,000.
• Difficulty: medium.
• Payback: 6 months.
• Business plan: yes.
• Likelihood of conducting online: yes.
• How home business: Yes.
• Predominance: little competition with high demand.

To begin with, you should remember that you can bring such an idea to life only if you put a lot of effort and time not only on the site itself, but also take care of the storage location of the goods that your store will sell. Let's give an example step-by-step description what you should do to open delivery online:

1. Creation of an online store. First of all, you should pay attention to the fact that your store needs to be different from others, so it’s worth creating a unique, but at the same time simple design so that your visitor and potential client understands where he went and what you want to offer him.
2. The procedure for storing and purchasing food. When it comes to online deliveries, there are two options. First: products can be purchased in advance and placed in the required storage location. The second option: products are purchased immediately after the order, the purchase is carried out already on the way to the client.

However, in this case, alcohol will have to be purchased in advance to avoid force majeure in the evening and at night. The first option is more famous and relevant. You purchase products and post information about their availability on your website. In this case, a rented or your own refrigeration chamber will be very useful.

The size of the refrigerator directly depends on the number of goods. Thus, in the process of website promotion, you will receive orders. Experts believe that this idea is only suitable for huge cities like Moscow. But one should not completely agree with this. Everything will depend on the uniqueness of your site and the number of its visitors.

If you imagine that everything will work out, and your online store will be visited by up to 1000 people. Even if you accept up to 300 orders per day. If you increase the price of one order by 20-30%, then as a result you can earn about 30,000 rubles per month. This idea is extremely promising and no one has yet applied it extensively.

The number of offices is growing, and along with it, the demand for the opportunity to have a quick and tasty lunch during a short break is increasing. Of course, there is already quite high competition in the food industry, but new company will still be in demand if it can achieve high quality services. Where to start in this area of ​​business?

First steps

Producing ready-made meals is a great idea for a food delivery service. But before you start, you should think everything through carefully.

To achieve maximum profitability, you will need to invest in the full cycle of work, which includes preparing dishes and delivering them to the client.

If your culinary skills allow, you can do the cooking yourself. At the same time, it is important to be able to approach business creatively and cook from the heart, so that not a single client is left disappointed with the quality of the food.

The delivery of ready-made lunches to offices can be carried out by the same person, if you think through the schedule well and prepare everything in advance, but the load in this case will be very high. It is better to immediately consider the possibility of hiring a courier, although with the right amount of enthusiasm you can manage without one for some time.

Paperwork

To conduct business legally, you need to officially register your business. Lunch delivery is often carried out without any documents, since the owners plan to register a company only after profits become stable. But this is a serious risk.

Such activity may result in large fines. So it’s better to register as an individual entrepreneur from the very beginning. It is necessary to visit the tax office, pay the state fee and fill out a form, and also write an application for inclusion in the state register of Russia, which lists all individual entrepreneurs in the country.

After this, you should proceed to obtain permission from the sanitary and epidemiological service. To do this, you will need a package of documents, which includes an application, copies of a certificate of state registration and a rental agreement for premises, and hygienic certificates for finished products.

After submitting all the papers, the chief sanitary doctor will issue the necessary confirmation. You will also need a health certificate and a bank account if the company plans to provide non-cash payment options. Registration of all necessary papers will take about a month.

Kitchen equipment

Before starting work, you should check which devices are already in stock, and include the purchase of all missing ones in your business plan. Delivering lunches to the office does not require expensive supplies. Kitchen utensils should be of high quality, but not necessarily new. As a rule, you need different pots, several frying pans, a blender, a set of knives, cutting boards, a grater, and baking dishes. A microwave or pressure cooker can also be useful, as this will make cooking much faster.

The minimum that will have to be spent on equipment is five thousand Russian rubles. Quite a small amount that will quickly pay for itself after delivery starts. If it still seems serious, you can use used equipment. Replacing it later will not be a problem, and for the first time this will be enough.

Order raw materials

Like any other business, lunch delivery must be of the highest quality. This means that products should be ordered from trusted suppliers and used fresh. You can save money by shopping not at the supermarket, but at wholesale centers and markets. You can find a large company that supplies food and make a commercial offer for lunch delivery. You will receive raw materials at the best possible price, providing your partner company with food.

Be sure to ask new suppliers for documents confirming quality. Only then will you have successful and popular lunch delivery. The business plan should take into account not only the cost of food, but also the cost of purchasing related products: napkins, special containers for soups and main courses, plastic plates and cups. For the courier, you will need to purchase a spacious thermal bag, with which you can deliver food still hot even in winter.

Marketing activities

No business can do without advertising. Lunch delivery is no exception, so you should pay attention to marketing from the very beginning. First of all, be sure to print out your business cards.

They can be distributed not only in offices with potential clients, but also in stores, banks, parking lots and services. A great promotional idea would be to offer a free trial meal. People who like your food will likely order it.

Today, most people find it difficult to find time to go to the supermarket for groceries and prepare home-cooked meals. In such situations, various services for the delivery of food and ready-to-eat dishes come to the rescue. This means that business in this service segment will become profitable and quickly recoup the initial costs. However, before investing in a food delivery service, you need to create a detailed business plan and evaluate your capabilities.

Analysis of the feasibility of investing in a food delivery business

Modern society is characterized by a high pace of life; many people have irregular work schedules that do not allow them to stand at the stove for hours. The average city dweller is forced to reduce the time spent on food, and in most cases, an hour of working time is valued more expensive than the order ready food. This is why the demand for food delivery services is increasing.

These factors have made the food delivery business the fastest growing segment of the restaurant industry. Data from the analytical agency RBC.Research and statistics from the Delivery Club service suggest a rapid growth in demand for home delivery services for ready-made lunches and dinners.

Every day in Russia, food delivery services deliver 150,000 orders

Table: information on the development of the business area in 2017

It is obvious that the demand for delivery services still far exceeds supply, which means that the quantity and quality of the service can be improved. This statement is an external prerequisite for the discovery own business for food delivery.

Internal reasons for investing in this segment include:

Ideas for starting a food delivery business

A food delivery business can be opened in 2 formats, which require radically different approaches and an incomparable level of initial investment:

Photo gallery: the most popular dishes for home delivery

The highest incomes, subject to proper customer attraction, are observed among catering companies serving banquets and corporate parties. Such an organization requires high skill of cooks and the availability of expensive equipment.

To reduce costs for initial stage, Can:

Video: how to make money delivering food

Own production and delivery

Your production requires obtaining a complete set permitting documentation from regulatory authorities and resolving issues with work procedures:

Self-production requires renting large premises, purchasing expensive equipment and obtaining permits to work with food.

Organization of food production is an independent topic with many nuances, so in this article we will consider only issues related to food delivery itself.

Mediation between catering establishments and clients

Many restaurant and cafe owners are forced to abandon the organization of home delivery services due to the high costs of this method of increasing sales. Delivery requires hiring additional personnel, who need to be paid money, regardless of the number of orders per day; in addition, you will have to advertise the service and allocate funds for disposable packaging and repairs of transport.

Most restaurants are not ready to organize their own delivery service, which means you can enter into an agreement with them to provide intermediary services

If a consumer likes the menu of an establishment that refuses to provide delivery services, all he can do is come and place an order in person or use delivery elsewhere. But not everyone has time to go to a restaurant, and therefore customers, including potential ones, get lost. The problem is resolved after concluding an agreement with the delivery service - this is beneficial to both parties.

Table: advantages of cooperation between catering establishments and food delivery services

The advantages of this food delivery business model are:

How to open a food delivery business: step-by-step instructions

To start your own food delivery business to homes and offices, follow the instructions below:

Business registration

First of all, you need to register your business, otherwise the activity will be illegal, fines for tax evasion will follow, and it will be impossible to conclude an agreement with public catering establishments.

To open a food delivery service, it is better to register entity

Russian laws prohibit the sale of ready-to-eat takeaway food, with the only exceptions being pizza, pies and some bakery products. And if large companies such a violation is often forgiven, then the individual entrepreneur will not be able to register such activity.

A serious approach to organizing a business involves registering a legal entity - doing business becomes more difficult in terms of taxation, accounting, reporting and large fines for violations, but LLC still has its advantages over individual entrepreneurs:

Also pay attention to the choice of taxation system - if you do not indicate during registration that you would like to switch to simplified system(USN) or the unified tax on imputed income (UTII), you will automatically be subject to the general system (OSNO), which involves paying a large number of taxes and drawing up many reports, which will significantly complicate doing business for a beginner.

Preparation of documents and obtaining permits

In order to start a legal entrepreneurial activity, you need to have the following papers on hand:

The full list of documents depends on the current requirements of regulatory services. Do not forget to save all accounting reports and primary documentation (checks, invoices, etc.), otherwise fines from the tax office will follow.

All documents relating to the financial aspects of a businessman’s activities must be kept in perfect order.

Menu creation

In the case of delivery of ready-made dishes from restaurants and cafes in your city, you create a menu based on the offer of establishments with which you were able to conclude an agreement, replenishing the assortment as new agreements are signed.

If you organize your own production, everything will depend on the financial capabilities of the business owner and on the catering establishments available in the city. See which kitchens are the most in demand, conduct a survey on the website or on social networks. If, for example, Chinese cuisine is chosen, and there are no lovers in the city, you will have to completely re-equip the kitchen and start all over again.

A varied menu will attract a large number of customers

It is best to offer customers variety, but remember that this will require large financial investments, hiring many employees and having a warehouse. Therefore, to begin with, it is worth focusing on one thing, and it is desirable that there are few similar offers in the city.

Selecting a room

In fact, any small office space is suitable - 10–15 m2 is quite enough. There is no point in renting a place in the entrance part of the city - there is no point in attracting the attention of passers-by; only call center dispatchers will work in the office itself. Therefore, choose a premises that does not require large expenses and is equally distant from the outskirts of the city - this will allow you to adjust the cost of delivery for customers living far from the center.

For a food delivery service call center office, it will be enough to rent a room with an area of ​​10–15 square meters. m

Own production will require large areas(50–100 m2) and location near busy streets - this will allow, in addition to delivery, to sell takeaway food.

Equipment purchase

If you plan to work as an intermediary between catering establishments and customers, then you will only need to buy thermal bags and, possibly, a computer for the dispatcher to receive orders. If you plan to make cashless payments, you will have to purchase 2 terminals.

For a food delivery service without your own production, it is enough to purchase 4 thermal bags

But the full production cycle will be expensive and will increase the initial investment many times over. The list of equipment in this case depends on the menu - the more varied it is, the more clients you can attract, and the more expensive equipment you will have to purchase. For example, let's take a standard set of equipment for preparing and delivering pizza.

Table: equipment for pizza production and delivery

Recruitment

When the delivery service just opens, large staff not required - you need time to form a client base and enter into contracts with as many catering establishments as possible.

First, you should hire two call center operators and four couriers with a personal car - they will work in shifts, changing every 2 days. Then one dispatcher and two couriers will work simultaneously.

Even if potential employees convince you that they are ready to work every day, seven days a week, do not take only one operator and two couriers - employees can get sick, the machine sometimes breaks down, unforeseen situations happen, and overtime hours according to labor law are paid at one and a half and double times.

Finally, it is better to hire a full-time programmer. Of course, if the site fails, you can contact a third-party IT company, but this will take a lot of time, and a non-working site means direct losses and loss of customers. To save on a specialist’s salary, you can hire an employee to work remotely and part-time, with the condition that he will be in touch at the right time.

It is better to hire a full-time site administrator than to contact third-party companies every time

It is worth noting that dispatchers are initially hired on a remote work basis - this way you can reduce your salary and not buy your own laptop or computer.

Business plan for home food delivery

Registering your business and investing money should always be preceded by drawing up detailed business plan. Remember that your goal is to rationally and impartially evaluate the advantages and disadvantages of a food delivery business, and not to try to convince yourself of the merits of opening such a service. This way you can protect yourself from unjustified costs and ruin even at the planning stage.

Description of the sales market

When studying the sales market, you need to focus not only on statistical data, but also on the conditions for doing business in a particular city. Before you fill an empty niche or compete with existing delivery services, pay attention to the following factors:

The target audience

Since, regardless of the economic situation and food prices, the demand for food does not decrease and is not seasonal, and the wide range of ready-made dishes offered can satisfy any taste, the target audience for this market segment is quite diverse.

Table: food delivery service clients

Competitor analysis

The only competitors of the food delivery service are similar services. The market capacity for this type of service is quite large, so there will always be demand. In addition, competition will not hinder the development of the new delivery service due to the fact that there are several times more catering establishments whose menu items will be offered for home delivery than delivery services.

The following improvements will help you stand out from your competitors and surpass them:

Prospects for food delivery business development

If you have reserve funds or third-party cash injections into business development, you can think about the prospects:

Sales and Marketing

The main thing in the development strategy of a new food delivery service is to assess the shortcomings of such services and offer a convenient customer service scheme. It is necessary to continuously work on the speed and quality of service and control over these indicators. And you should also organize from the very beginning of the business reserve funds, since only having the resources to rapidly expand as the sales market increases will allow us to cope with growing demand and remain at the forefront.

Opening advertising campaign

It would also be useful to attract customers with discounts provided to first customers - this way the largest number of people will want to try their luck and be one of the first to use the service.

Creation of a website and mobile application for a food delivery service

From the first day of operation of the service, the site must be in working order - this is the face of the delivery service. The assessment of an enterprise whose services the client has not yet used will be given based on the first impression of the design of the Internet resource - it should be as simple as possible, load quickly, and contain high-quality, clear and bright photographs of dishes that arouse the appetite.

It is imperative to provide a catalog divided into categories - the customer cannot be forced to view the entire assortment, it should be hinted with an inscription like “this dish is perfect with...”. The client should be able to register a personal account, which would display the order history and the current discount - this will save him from having to fill out a form and address for each order.

The website of a food delivery service should be as convenient as possible, and the pictures should whet your appetite

Many people browse business offerings on their phones and tablets while on the bus or car on the way home and planning dinner. Sites not targeted at Cell phones, are not fully displayed or seem inconvenient - in this regard, it would be useful to order the development of a mobile application. The money spent will be repaid many times over.

Today it is possible to purchase a ready-made website and order a complete development of the resource “from scratch” according to an individual design. Of course, the second option is more preferable - the client will immediately notice your corporate style. Although the first one saves time and money.

Current Marketing

Advertising is required for a business not only at the start, but also on a regular basis in order to maintain the interest of regular customers, disseminate information about current promotions and expand the range, as well as to attract new customers. For a food delivery service, advertising on the Internet and social networks would be ideal, where people could leave comments and ratings, helping to dispel the doubts of potential customers.

It is effective to distribute booklets by promoters and attach them to each order by couriers. But the main thing is the smooth operation of the site and its promotion to the forefront of search engines. It is for this purpose that a programmer is hired - he must monitor for failures in the system, quickly solve problems, carry out SEO promotion of the resource and buy advertising in Yandex and Google.

Cooperation with catering establishments

The revenue of the ready-made food delivery service consists of payments directly for home delivery services and commissions from orders received by restaurants thanks to its service. It is advisable to think through several options for cooperation, in which the percentage of sales depends on what services the delivery service is ready to offer the partner. It is expected that couriers will independently pick up orders from restaurants and cafes. Such cooperation will bring the food delivery service about 22% of sales revenue.

Additional options may include:

Sales plan

When drawing up a sales plan, you should focus on the number of orders per day. To begin with, while the business has not yet taken a stable position, you should limit yourself to hiring two couriers, each of whom is capable of delivering a maximum of 15 orders per day. The average check will be 1 thousand rubles. Calculate how many kilometers the courier will travel when delivering food to different areas settlement. You can also develop a simple application, like those installed in taxi services, which will allow call center operators to instantly calculate the price of delivery.

You should not set a delivery cost of more than 500 rubles, otherwise ordering food at home with an average bill of 1000 rubles will be unprofitable

Delivery cost should not exceed 500 rubles. You can increase the price if the courier simultaneously delivers an order for all office employees or picks up dishes from several restaurants. On average, the delivery service will cost 250 rubles per customer. Make a sales plan based on the indicated indicators, but do not count on a large number of orders in the first two to three months.

Financial plan

A financial plan is also necessary to determine the amount of initial investment, monthly recurring expenses, tax expenses, and so on. This will help assess the feasibility of opening a food delivery business with the resources available to the entrepreneur, the payback time and the size of the reserve in case of unexpected costs.

Start-up capital

What investments will be needed to start a food delivery business project? It is assumed that the company is being created from scratch, not as a franchise - otherwise you will have to count on additional costs of about several hundred thousand rubles. And we also do not take into account optional expense items, for example, printing development, legal advice, intermediary services, etc.

Table: components of initial investment

Monthly expenses

It would seem that a food delivery service is just a call center and several couriers. But, if you look at it, this business, like any other, requires certain regular costs.

Table: Monthly Costs of Running a Food Delivery Business

Profitability calculation

According to the latest results of the work of marketers, 1 million residents of a locality account for almost 20 million rubles in the annual income of public catering enterprises, and the potential revenue of food delivery services varies from 12 to 20 million rubles per year. Indicators may vary depending on the popularity of cafes and restaurants, the city’s population and the average per capita income of its residents.

With proper business organization, the initial investment can pay off in just 2 months

Table: profitability analysis of food delivery business

Risk factors

The food delivery business is characterized by moderate risks.

Table: risks of food delivery business

Starting a business

At the initial stage, it is necessary to check the coherence collaboration customer service personnel. The business owner must check whether the instructions are followed and whether there are any delays in order fulfillment. At first, constant monitoring will be required until employees gain experience, learn the assortment by heart and are able to resolve conflict situations.

At the initial stage of business development, the manager must continuously monitor the work of employees until completion job responsibilities will not reach automaticity

The quality of service determines whether the customer will remain on the list of your regular customers or choose another food delivery service. At the initial stage, it is especially important to establish yourself and show that you are the best. No one can take better care of your business than you. If you want to motivate your staff, provide bonuses and allowances for good performance at the end of the month - otherwise, employees will work “from paycheck to paycheck” without particularly caring about revenue.

Service delivery process

The customer service flow looks like this:

Every year, food delivery services to your home, office, and during holidays are gaining popularity. Students, single and unmarried people, overworked employees, fast food lovers, as well as anyone who simply does not like to stand at the stove, often buy ready-made dishes and ask for their order to be delivered. Thanks to this, the business of delivering ready-made food does not lose its relevance and will always find its client, despite the fairly high level of competition in the market.

Related posts:

No similar entries found.