What do you need to open your educational center. How to open a training center? Algorithm how to start earning on knowledge

Many people in the course of their lives are retrained for other specialties, as they have the opportunity to earn money in some area. Before opening your training center, you will need to decide on the specialties and courses that you will teach.

For people who cannot find a job in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of a situation where a job is needed urgently, and long years spend on training late or beyond one's means. Short-term courses allow such people to acquire the basic knowledge of the subject or to master a specialty adjacent to the main one. These circumstances make the services of such small training centers in high demand, and, consequently, the activities of these educational institutions able to bring its owners quite tangible income.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with the right organization of business and dedication to their occupation, The educational center can become a source of profit for its owner, bring new, interesting events to life and help make useful contacts.

The list of documents for licensing the business of the training center includes:

Application indicating educational programs;
- information on the staffing and sufficiency of teaching staff to train the declared number of trainees;
- information on the availability of premises suitable for conducting educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about the teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

The submitted documents are considered by the licensing authority within one month, after which a decision is made to grant a license or to refuse to issue a license.

The following items of expenditure will be present in the budget for the opening and operation of the training center:

Creation and opening of the training center.
- Licensing.
- Development of training programs, publication of training manuals, manuals, presentations, etc.
- Creation of a training site.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Paying teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support for the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for the training center includes:

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%.

Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.

The expenditure part consists of the following items:

Rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunications channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.

Business plan of the training center.

Own training center is a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the workflow itself. But before you start, it is important to monitor the market.

To begin with, it is necessary to note which directions are most popular, which are not enough on the market and decide on the direction. So, now there is a tendency to develop language and various program courses. And these are the areas that deserve to be pursued.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

Choosing teachers.

Choosing good teachers will be a key decision in organizing a business. So, it is desirable to take up the lessons yourself. And also to select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth taking care that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers through the Internet or try to pick up teachers from another center among already established teachers. Sometimes people who are highly qualified in a certain industry try to diversify their chosen line of work or reach the peak of their career. And they decide to share their knowledge. These categories are the best for teaching. And that's exactly what you need to find. In total, to start it is better to pick up 2-3 people of the teaching staff. Most of the time they are paid by the hour.

For payments wages it is worth preparing at least $5,000 per month.

Room.

For work and organization of the educational process, it is necessary to rent several rooms. It can be offices in a business center. For this, several rooms are taken on the 1st floor. One of them will become for administrative needs, and others - a place of teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the most working atmosphere. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decor items. After all, nothing in the room should distract from the working mood. The premises must comply with safety, sanitation standards and have facilities for fire safety.

Requirements for the premises of the training center.

The monthly turnover of the training center is at the level of $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.е. about $1,000 per month.

The training center itself should be located in a busy part of the city. It is important that it is comfortable to get to it both by your car and by existing means of transportation. It is desirable to make the office remarkable from the side of the road.

Depending on the leased area, and there must be at least 30 square meters, the cost of rent will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment, you need to buy the following devices:

1. Computers (preferably stationary with high power) - from $ 600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if the training will go according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6,000.

Of the equipment, it is important to prepare tables and chairs, as well as a whiteboard and a projector for teaching. In the administrative premises itself, it is worth taking care of other office pieces of furniture. Such as cabinets, shelves and more.

On average, it is necessary to invest about $10,000 to organize the work of a training center.

It is important to create good advertising on the Internet, because it is there that potential customers are looking for chickens for themselves. And the first impression is formed with a well-designed site. It is important to regularly deal with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. These can be brochures, catalogs, business cards and other designed information that may be of interest to both potential and already established clients. The office itself must be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first installment to new customers, and also choose favorable conditions for extending courses.

Basic costs.

The core costs will include the following:

1. Teachers' salary - $5,000;
2. Renting a room - from $ 1.2 thousand;
3. Equipment and equipment - from $10,000;
4. Advertising - from 1 thousand $.

To create your own training center, you need to collect start-up capital in the amount of 20 thousand dollars.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you collect 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $ 100, and they will study for 2 months. Then, if the group is full - 8-10 people, the monthly income will be $ 4 thousand. Of these, half will immediately go to teachers. And only $800 will remain on the company's share. This option will stretch the payback period by 1-2 years. But, if you immediately offer several options for courses and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become like adults who want to pull themselves up in the chosen direction. As well as teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also to conduct regular monitoring of the market, which will allow you to select options for new proposals. Also, do not forget about ideas from foreign partners in this area.

So, in order to study the features of this business, consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost everyone modern man V different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study this or that area for their own development and gaining more new information which will allow them to see the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers that offer quality educational services in a particular area of ​​activity.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because this, at a minimum, speaks of his all-round development and earns the respect of others. The presence of such documents at the entrepreneur develops customer loyalty and, as a result, allows you to make larger transactions. Actually, when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the most major cities there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or more areas for development. Naturally, many clients come to study again in order to improve their skills or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider the opening of an appropriate training center.

Advantages and disadvantages

Like any other business, this line of business has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center in order not to encounter serious errors and not lose profits. TO positive aspects this business includes:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and business management, you can count on the return of all invested funds in just six months of successful work;
• high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, then the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the possibility of a quick reorientation of activities, since with the availability of training programs and well-established work at any time, you can successfully open new directions for training.

The disadvantages of this work include the fact that you have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, as they will need quality training. In order to attract excellent teachers, high salaries are set for them, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices may be small towns, and in million-plus cities they can be made relatively high. At the same time, it is necessary to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and higher prices, people will spend money only on essentials.

Of course, it is also necessary to provide for the possibility of additional investments that may be required in the course of further work. Moreover, it’s no longer possible to just take and close the training center, because people usually pay for tuition in advance (by the way, you can provide for payment by installments, if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what way it will be possible to close the training center so that you can make sure in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services it will provide, and you also need to designate the type of concept of the training center. It directly depends on which employees need to be hired to provide certain educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• marketing courses;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas that are either not provided by other similar organizations in the city at all, or these services are already being provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer more favorable rates and the shortest possible training time. This will attract to the new training center enough a large number of potential clients.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the features of the work of the company's main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they can be given the opportunity to undergo training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);

Authorized center, which usually focuses on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);

Education in the form of trainings, providing not only certain knowledge, but also a positive attitude to future activities(personal growth trainings, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since there is often no demand for specific courses;

Conducting individual lessons in various subjects - this includes preparing students for various exams, and it can also be working with students in a particular course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to suggest some new direction - there is nothing wrong with that, however, it is important here that the unique training center be in demand among the local population. As practice shows, at the initial stages of work, it is still better to follow proven paths that allow you to almost accurately talk about the potential demand for a particular type of service.

Separately, it can be said about the selection of suitable specialists. In fact, this question is not a problem, because diplomas of higher education are not always needed to work in a private training center. Moreover, here the quality of the knowledge gained is more important than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here more often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that much attention is paid to this moment, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four rooms are required, respectively. Additionally, an office is being created for the director and accountant. The most comfortable hall is being made. If possible, a dressing room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places for this. Perhaps the best solution is renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Purchase of equipment

For the provision of educational services, most likely, it will be necessary to purchase a projector (or a large plasma panel) and tables with chairs. Computers and other equipment are also bought, which will ensure the simplicity and convenience of the educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.

Business registration

Having carefully prepared for the opening, you can deal with paperwork. It is allowed to work only officially, therefore, business registration is by all means carried out. To do this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, this status is recommended to be indicated in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the simplified tax system is chosen, in which six percent is charged from the entire income of the company. By the way, to solve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Committee on Education. For this, the following papers are being prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created, which indicates the list of the above educational programs, as well as other important facts about the new training center;
• staffing data is indicated, so you will have to start looking for teachers in advance;
• calculated maximum amount students who will receive services at the training center;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is provided as needed.

A written application with other documents is considered by the Committee within one month, and during this time it is strictly forbidden to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point in opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growth in demand for the institution, the number of courses, and, accordingly, employees, can be increased.

In addition, the state should have a secretary who is involved in compiling classes and communicating with potential clients, as well as an accountant who is responsible for compiling reports and calculating taxes.

Customer acquisition

In order for the training center to bring high profits, it is important that the number of clients is large, and that classes are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets distributed in various organizations and enterprises (perhaps even profile ones) are used. Naturally, advertising is made on local television and its own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the basic organizational moments, calculate the approximate costs required to start a business. To open a training center, 765 thousand rubles will be needed, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• renting a room for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• salary of employees per month - 250,000;
• other expenses (for example, repairs or purchase of additional equipment) - 40,000.

As practice shows, the total income per month when teaching a hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine a comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. With positive results, the number of students will definitely grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the head.

And finally, the long-awaited moment has come when you decided to open your own training center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by average price learning and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal from a human or emotional point of view. But it doesn't make sense from a business standpoint.

Secondly, they do not take into account large companies, which open training centers as some kind of course combines. There, the occupancy of groups is practically due to the employees who come to work in this company.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then it must be borne in mind that the maximum contingent that you can wean directly depends on square meters, which are supposed to be from 2 to 3 square meters. m. per student, depending on the type of educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - pay less taxes, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then engaging in this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. OOO is commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, the LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity is training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not for profit.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It can be additional education, vocational education, additional vocational education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of mistakes, the knowledge of which will save you from more serious problems afterwards.

* Calculations use average data for Russia

Part one: legal niceties

At present, psychology as a science and as a specialization has become incredibly widespread. The number of practical psychologists today is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually declining, as experts say.

It is very difficult for a newly minted psychologist who has just graduated from a university to get a job: in most companies there are no such vacancies, and there is usually a high competition for available (and not always specialized) vacancies. Therefore, most of the graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the "psychological field", sooner or later come to the idea of ​​opening their own private office. With sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist with a psychological education can try to open a whole psychological center where individual consultations, group classes, trainings and seminars will be held. Finally, the most "aerobatics" in psychological practice is the center of additional education in the field of psychology. What is the difference between the center of additional education and other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

To begin with, let's try to understand the terms and specifics of such institutions. There are several types of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults "aimed at the formation and development of the creative abilities of children and adults, the satisfaction of their individual needs for intellectual, moral and physical improvement, the formation of a culture of a healthy and safe lifestyle, health promotion, as well as the organization of their free time"(Chapter X, Article 75, Clause 1 of Law No. 273-FZ "On Education in the Russian Federation"), and is carried out as part of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the field of arts, physical culture and sports are implemented for children. Anyone can take part in various additional general education programs, but formally it is not accompanied by an increase in the level of education with the issuance of an appropriate document. In this case, there are no requirements for the level of education already available to students (although there is a clause in the law: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, clause 3 of Law No. 273-FZ “On education in the Russian Federation).

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and / or who are in the process of obtaining one, and “aimed at meeting educational and professional needs, professional development of a person, ensuring that his qualifications correspond to the changing conditions of professional activity and the social environment. Additional professional education is carried out through the implementation of additional professional programs (training programs and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in the qualification reference books for the relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary for the performance of job duties, which are established in accordance with federal laws and other regulatory legal acts. acts Russian Federation O public service. Professional retraining programs are based on established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, clause 9-10 of Law No. 273-FZ "On Education in the Russian Federation").

The system of additional vocational education includes the following types of education: additional to higher education with the issuance of a diploma "On additional (to higher) education", professional retraining with the issuance of a state diploma "On professional retraining", advanced training with the issuance of a certificate of short-term advanced training in programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, summing up all of the above, one could conclude that additional education in our case refers to professional education. However, if you are not going to open a “real” educational institution that will be engaged in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the best option will be the first center of additional education, having his own specialization. The vast majority of such training centers indicate "implementation of additional educational programs (general developmental)" as the subject of their activity. It would seem a paradox: they are focused on people who have a special secondary or higher education, but at the same time they do not have the “professional orientation” prescribed in the title. Moreover, since such educational organizations do not have state accreditation in the areas taught by them, they are not entitled to issue state documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of the services provided meets a specific standard. State standards in the field of education are established by the Ministry of Education.

Ready-made ideas for your business

However, students of additional education centers, of course, will not be left without a “paper”. By law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the relevant education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are certificates, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever option you choose for further education, the activity you are going to engage in will still be related to learning.

According to the Law "On Education in the Russian Federation", educational activities is entitled to:

educational institutions, which include commercial organizations those carrying out educational activities on the basis of a license as the main type of activity in accordance with the goals for the achievement of which such organizations were created;

• legal entities carrying out, on the basis of a license, along with the main activity, educational activities as an additional type of activity;
  
• individual entrepreneurs, both carrying out individual pedagogical activities and attracting hired teaching staff.

It should be mentioned here that the early version of the law, which was in force until September 1, 2013, excluded commercial organizations from the educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

According to part 3 of Art. 32 of the Law "On Education in the Russian Federation", cannot be admitted to pedagogical activity and are not entitled to carry out educational activities as an individual entrepreneur, individuals specified in Part 2 of Art. 331 Labor Code RF, namely:

do not have an educational qualification, which is determined in the manner prescribed by law;

deprived of the right to engage in pedagogical activities in accordance with a court verdict that has entered into legal force;

• who have or had a criminal record, are or have been subjected to criminal prosecution (with the exception of persons whose criminal prosecution was terminated on rehabilitating grounds) for crimes against life and health, freedom, honor and dignity of a person (with the exception of illegal placement in a psychiatric hospital, slander and insults ), sexual inviolability and sexual freedom of the individual, against the family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public security;
• having an unexpunged or outstanding conviction for intentional grave and especially serious crimes;
• recognized incompetent in accordance with the procedure established by federal law;
  
• having diseases provided for by the list approved by the federal executive body that performs the functions of developing public policy and legal regulation in the field of healthcare.

Registration of a private educational institution

For a small center, an individual entrepreneur can become the optimal organizational and legal form for carrying out its activities. Centers that will offer a large number of different programs and attract additional specialists for work are recommended to register as a private educational institution (PEI), which was previously called non-state educational institutions(NOU).

Note that a POU can only be created as a non-profit organization, i.e., all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The POU's profit can be used for current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the POU. A private institution is created by the owner for the implementation of educational (in our case) goals. The owner of such an institution may be individual(citizen), legal entity (organization), Russian Federation (state), subject of the Russian Federation (region, territory, republic), municipality(government, prefecture, administration).

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A private institution may be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of a private institution, namely: a non-state educational institution of higher professional education, a non-profit educational institution of additional education (the most suitable option for the form we are interested in), a private educational institution of secondary vocational education and other variations of names.

Registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information on the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution may be carried out within a shorter period of time if there are significant circumstances for this. The period stipulated by law for the opening and state registration of a private institution is one and a half months, unless, of course, all the documents submitted are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location of the executive body of the non-profit organization. The actual address of a private institution should not differ from the legal address. The head (director) of this institution must be located at the address of the location of the private institution, and all constituent documents of the NPO must be kept at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let's repeat another very important feature of the POU for entrepreneurs: such an institution is not commercial. While private institutions may engage in income-generating activities ( entrepreneurial activity), but only if it is provided for by the constituent documents of a private institution, which is why it is so important to correctly draw up the charter of your organization. A private institution, in accordance with the current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. A change in the composition of the founders in a private institution is currently not registered.

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The term for registering a POU is up to one month, and the cost of registering with the help of an intermediary firm is from 12 thousand rubles plus a fee of 4 thousand rubles. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization containing information on the assignment of the PSRN and the account number of the NCO. Tax registration of a private institution with the assignment of a TIN is carried out in a one-stop shop.

For such activities, the OKVED code 80.42 Adult education and other types of education, not included in other groups, is suitable. This grouping includes: education for adults who do not study in the system of regular general education or higher professional education. Education can be provided in daytime or evening classes at schools or special institutions for adults. Curricula may include both general education and special subjects, such as computer education for adults; additional education in order to fully meet the educational needs of citizens, society, the state, carried out in educational institutions of additional education, as well as through individual pedagogical activity; all types of education on radio, television, computer networks, etc.

A private institution must also be registered with pension fund Russia (PFR), in the Social Insurance Fund (FSS), the Compulsory Medical Insurance Fund (FOMS), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for the use of the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of the educational organization

The basic requirements for the charters of an educational organization are enshrined in Art. 25 of Federal Law No. 273 "On Education in the Russian Federation". These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions by them and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional rules that can be divided into three groups:

• norms establishing mandatory requirements that supplement the requirements of Art. 25 and apply to all educational organizations;
• norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
• rules defining the areas that can be regulated by the charter.

The first group includes the following requirements: fixing the rules on branches (if any) (part 4 of article 27); the procedure for the adoption of local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, production, educational and auxiliary, medical and other employees performing auxiliary functions (part 3 of article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for the direction during the liquidation of an educational organization of its property after satisfaction of the requirements of creditors for the development of education (part 3 of article 102).

Separately, in this group, it is necessary to single out the norms that provide for the specification by the charter of the structure, the procedure for the formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions and speaking on behalf of the educational organization, as well as the participation of certain groups of participants in educational relations in the management of the educational organization.

There are a lot of nuances in establishing a private educational institution and conducting its activities, so be prepared for additional costs for a lawyer and accountant. And the latter will have to be hired.

Licensing of educational activities

And there is another important nuance that must be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs, involving teaching staff, subject to compulsory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and on your own, without involving other teachers, then you can do without a license. However, such an option is unlikely to be possible for a full-fledged center of additional education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct private classes, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs who carry out educational activities on their own without hiring other teachers), is established by the relevant Decrees of the Government of the Russian Federation. According to the Decree of October 28, 2013 N 966, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general education programs (additional general developmental programs), additional general education programs (additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general development programs is very strictly regulated by the Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On Approval of the Procedure for Organizing and Implementing Educational Activities for Additional General Education Programs”.

In the issue of licensing activities in the field of additional education, there are certain nuances in the interpretation of the law. The fact is that, according to the previous decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events, students were not issued documents (diplomas, certificates, certificates , certificates, etc.) about the education received or the qualifications awarded. The new law does not include this provision. And this is where the freedom of interpretation of the absence of expressly prescribed permits or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license for its implementation, must be made on the basis of the above list, which is quite wide (Article 91, paragraph 1 of the Law "On Education in the Russian Federation ”) and includes basic educational programs and additional educational programs, including additional professional advanced training programs. But, on the other hand, professional development programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the conditions of the event do not provide for the final certification of students, as well as the issuance of a document on qualifications (p. clauses 12 and 19 of the "Procedure for the organization and implementation of educational activities for additional professional programs", approved by Order of the Ministry of Education and Science of Russia dated July 01, 2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with the duration of each “session” less than 16 hours, then theoretically you can not issue a license and still issue certificates to your listeners. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is a regular certificate of presence, and not about receiving any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

Identification document of the applicant (passport or other identity document) - original;

• A copy of the charter - a notarized copy of the charter;
• A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or an original for comparison;
  
• Copies of information on the registration of the branch at the actual address, copies of the decision on the establishment of the branch and the Regulations on the branch approved in the prescribed manner - a notarized copy or an original for comparison;
  
• A copy of the Regulations on the structural unit approved in accordance with the established procedure (for organizations that have an educational unit that conducts professional training) - a notarized copy or an original for comparison;
  
• A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  
• Documents confirming that the license applicant owns or otherwise legally equipped buildings, structures, structures, premises and territories - a notarized copy or an original for comparison;
  
• Certificate on the material and technical support of educational activities for educational programs declared for licensing - in the form approved by the order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 "On approval of the forms of applications for granting a license to carry out educational activities, on reissuing a license to carry out educational activities and certificates on the material and technical support of educational activities for the educational programs declared for licensing”;
  
• A copy of the conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on compliance (non-compliance) with the sanitary rules of buildings and premises used by educational institutions (organizations) for the educational process - a notarized copy or original for comparison;
  
• A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or an original for comparison;
  
• A document confirming the payment of the state fee for consideration of an application for a license - a payment order with a bank note on its execution;
  
• Description of the documents submitted for obtaining a license.

It is already becoming clear that the process of obtaining an educational license is long and laborious. Moreover, difficulties arise even at the stage of selecting a room and equipping it with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities with unfinished and unrepaired facilities, since you first need to obtain sanitary-epidemiological and fire safety conclusions in the implementation of educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to teach adults). But you will have to provide special conditions for training people with disabilities, otherwise you may be denied a license.

Another required condition- the availability of educational programs that must be developed directly in the institution or specifically for it, comply with current educational standards, and be approved by the head of the institution. If educational programs involve certain things, then this requires approval. For example, programs with a medical or psychological bias will need to be coordinated with the relevant department. The approval is drawn up in the form of a conclusion and is attached to the package of documents for obtaining a license.

You will also have to take care in advance and search for teachers who will teach you. They must have specialized education, experience, relevant qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books etc.).

All of the above documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising the delegated powers in the field of education. Moreover, along with the copies, you must provide the original documents for comparison or notarized copies of the documents (the last option if the documents are submitted, for example, by mail).

The state duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the "Tax Code of the Russian Federation" is 7500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in the Sphere of Education, starts from 20,000 rubles. The Commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you will receive (if, of course, you receive) will indicate the list of programs for which you have the right to conduct educational activities. The license is valid indefinitely.

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Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and up to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical tasks, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B (business to business) segment and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace of modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen based on world experience and best practices.

Another trend that determines the rapid development of training centers in modern period, is a constant change in the most sought after and current professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

by the most simple example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. The software takes over and automates more and more accounting functions, but makes accountants become more and more specialists in the field. software. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is conducted using the Internet in real time using conference programs or the listener is watching already recorded video material.

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Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training facilities.

The second advantage follows from the first advantage: the prices for online education can be made lower due to cost savings, that is, all more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

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With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language classes, especially courses in English which is associated with the traditional low level his teaching in the ordinary general education school. Next come arts and sports education. Particularly diverse are the directions of additional art education. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is due, on the one hand, to the rapid technological development of the industry, and to the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of its employees in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep up with current trends development.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

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Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional cooking courses are very popular abroad, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You can’t choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in your specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start from the very important point– Do you need a license for the training center? This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations represent non-profit organizations(ANO, NIGHT, MIRACLE and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising will work best in in social networks. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles a month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Russian partners Coursera companies provide their trainings for free, but they charge a fee for passing the certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if it is about children's center, then if you do not present your course to parents profitably, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will no longer come.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is promising business, whose potential in the Russian market is just being revealed. Effective Methods online learning can minimize investments, and the attracted audience will provide good profitability.

932 people are studying this business today.

For 30 days this business was interested in 43524 times.

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