Business plan for opening a center for the development of preschool children. How to open a children's development center

IN modern world there is a tendency to increase the popularity of goods and services, one way or another related to children. First of all, this concerns the development of babies - various kinds of toys, educational programs, children's equipment, etc. are in high demand. Another popular area is children's development centers, which give young children the opportunity to gain new knowledge and acquire some skills.

An important feature is that the owner of such a business most often develops training methods himself, teaches or constantly participates in maintaining functioning, interacting with staff, customers, etc. Love for children is the basis for this format of doing business. For example, such a business may be suitable for a family with young children willing to spend a large number of time to organize.

General information about the project

From the point of view of business organization, children's centers are a promising direction, since they are characterized by demand from parents of children aged from one to 8 years. At the same time, they are designed for both people with high and middle income levels, since depending on the region and some other factors subscription price is from 2000-2500 rubles (designed for 8 lessons).

The developing center has a large number of differences from the usual one. Firstly, it is characterized by a wide choice of different programs, each of which is characterized by the fact that the material is presented at a very high level. Secondly, children are developed by more highly qualified workers, whose activities are primarily aimed at meeting the needs of customers.

By law, such centers do not belong to institutions providing educational services and therefore do not require a license. The only exception is the case if the name of the center contains the words "educational" or "teaching". At the same time, all such institutions are divided into 2 main types:

• narrowly focused- they involve the use of various teaching methods aimed at mastering one of the areas of activity (this can be drawing, physical training, learning languages, etc.).
• general plan- in this case, the center offers a number of different programs for comprehensive development children.

It is important to note that children's centers are often divided into different formats, among which are a mini-center, a studio and an extended format.

• In the first case, small investments are needed, since often the rent takes place in already existing teenage leisure centers, which are most often municipal (their feature is work in the afternoon). The downside is the time limit.
• The studio is characterized by the use of a small room (about 50-60 sq m), where the founders work independently (in this case, 3-4 people are enough, including the owner).
• Finally, the extended format involves the presence of several training rooms and allows you to attract more clients, but at the same time it is costly both at the stage of organization and in the process of functioning.

You can watch a detailed story about the organization of this institution in the video:

Market analysis and location selection

To open a development center, it is necessary to identify potential competitors. A special advantage of such an institution is the almost complete absence of similar companies. So, among the possible competing firms can be identified:

• Ordinary kindergartens- plus is lower cost and full-time employment of children. However, there are more children in groups, which negatively affects the development efficiency, there are age restrictions, and the qualifications of teachers are often lower.
• - provide quality services high level fees. The direction is just beginning to develop, so a very limited set is carried out in groups. Accordingly, despite good quality services, private gardens take on a minimum number of customers.
• Sport sections are a relatively inexpensive alternative for organizing the development of children, but do not meet the requirement for the complexity of education.
• Mugs in various training centers - often conducted by non-professional teachers, but simply by people who have mastered a particular skill well (for example, some kind of creative technique). In addition, they are often not held regularly. The advantage is the possibility of frequent change of occupations and low level payment.
• Fitness clubs, providing children with the opportunity to visit the pool and some activities (wrestling, dancing, health programs), have the same advantages and disadvantages as sports sections.
• Children's camps(mainly for the period summer holidays) - involve the complete immersion of the child in the life of the camp, which is not always acceptable to parents. In addition, the payment for them is high and not always acceptable for families with low incomes.

As for the location, it is necessary that it satisfies the conditions of passability and convenience. In addition, it is selected based on the target audience and the planned number of children who will attend the center.

Finally, the main factor is the need to comply with a number of requirements, among which stands out the fact that the center must be located in a separate independent block (this can be an apartment designed for non-residential premises or a separate building). From point of view fire safety It needs to have 2 exits. In addition, there are restrictions on the height of the room, temperature regime and so on.

Preparatory work

As regards the requirements for interior decoration rooms, first of all, you need to pay attention to the decoration of walls and floors. Thus, the smoothness of the walls and their ability to withstand wet cleaning, along with the absence of cracks and defects in the floors, are mandatory conditions. At the same time, absolutely all sockets should be located at a height inaccessible to children - classically it is 1.8 m.

The room should be divided into several zones. Among them stands out reception, staff quarters, games room, intended for classes (there may be several in the case of the development of the center in different directions), as well as toilet(at the same time, it is desirable that there be 2 of them - separately for kids and for adults). Also, in the case of a long stay of children in the center, it is necessary to have a separate sleeping area.

The equipment must be bright and meet the safety criteria. Among the possible equipment stands out:

• Making an office for staff work - tables, chairs, computer, telephone, printer, etc.
• Household appliances for the kitchen.
• Game room equipment (different variations are possible here - labyrinths, toys, dry pools, slides, swings, etc.).
• Sleeping furniture.
• Devices necessary directly for the learning process.

Organization of work with personnel

The staff is the basis for the success of the development center, since it is their qualifications that are the basis for the effectiveness of training. The minimum set required by any center, regardless of its format, includes:

• educator (required with specialized education);
• a psychologist (in addition to qualifications, he needs sufficient work experience);
• methodologist (composes programs for working with children);
• housekeeper (the person responsible for maintaining the work of the center);
• administrator (responsible for interaction with clients).

The salary of teachers and methodologists ranges from 20,000-25,000 rubles per month. The salary of a cleaner is from 8,000 rubles, and the salary of an administrator will be from 13,000-14,000 rubles. In addition, an accountant is needed, who can initially work part-time, his salary will be about 10,000 rubles.

The most optimal work schedule for the center is from 6 or 7 am to 7 or 8 pm. The only problem is that during the day there will be little demand for the services of the center due to the fact that the youngest children have a sleep time during this period, and those who are older may be in educational institutions.

Financial plan

First of all, the company needs to complete all Required documents with the help of the services of a professional company, which will cost 20,000-30,000 rubles. The purchase of equipment will cost at least 300,000 rubles.

In this case, it is worth considering the fixed costs during operation:

• Rental costs - about 65 thousand rubles.
• The cost of food for children is about 2.5 thousand rubles a day (depending on the number of children).
• The salary of the main staff is at least 75 thousand rubles per month.
• Costs for the security of the premises - at least 10,000 rubles per month.

As variable costs you can consider the money needed to purchase other goods - stationery, coffee, tea, dishes and other life support resources. Finally, variable costs- this is advertising and promotion of the children's center, which can be organized using social networks, organizing events, distributing leaflets and banners. As the business develops, it is necessary to create your own website that will help potential customers get acquainted with the services and choose the most suitable ones.

Approximate opening times

In order to open such a center, it is necessary to initially form a concept and develop training programs. To do this, you need to determine the age of the children who will study in it, select the main areas for development and then identify the principles for dividing into groups (by age criterion, based on testing, etc.).

To achieve success, it is desirable to analyze the most popular destinations among competitors and try to create comprehensive programs that are interesting and useful for children of different ages.

This process can take about 2-3 months. At the same time, it is important to organize additional services - such as the sale of books, toys and goods for creativity. They will allow you to quickly recoup your investment.

Then the business is registered and a license is obtained (if necessary), which can take from 1 month. The search, preparation and decoration of the premises will take from 3 to 5 weeks, depending on the criteria and format for the development of the center. Recruitment and search for clients is carried out at the final stage of preparation for the opening.

Approximate payback period and profitability of the project

Depending on the opening format, the profitability period can be from 1 year to 2.5 years. At the same time, open child Center can earn on the sale of subscriptions for a certain number of classes, the sale of goods for babies. Special master classes for the whole family can be organized once or twice a week (mainly on weekends, since it is during this period that the demand for the services of the centers decreases). Also, some time after the launch of the children, a psychologist and a speech therapist will be able to receive them.

Profitability can be increased by subleasing one of the premises to a private psychologist (in the evening) and organizing children's birthdays and other holidays.

The profitability of such a project is about 12-15% per initial stage business. As the development progresses, parallel opening of branches is possible - this will increase the number of customers. Another option is to change the premises to a larger area and expand the range of services provided.

Approximate data:

• Monthly income - 540,000 rubles.
• Net profit - 113,730 rubles.
• Initial costs - 80,800 rubles.
• Payback - from 1 month (individually).

In this article, we will make detailed business plan a small children's development center with calculations.

Service description

This business plan provides information related to opening your own development center for children. It offers classes for preschool and school age. At the same time, the center has not one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center. The organization does not position itself as kindergarten, that is, children are not within the walls of the organization without parents for more than 3 hours, which allows not to introduce cooks and nannies into the staff.

Market analysis

Today, young parents pay more and more attention to the development of their children. If they are satisfied with the approach of kindergartens, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This makes it possible to go through the process of socialization. The child in the team begins to associate himself with society, to look for a suitable place in it. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, to engage in drawing, modeling, vocals, development fine motor skills and others. That is, parents, taking their child to such an institution, will know what abilities are developing. Moreover, adults will be able to choose their own, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years use the services of development centers most often.

American scientists studying Russian market developing centers, found out that even during the crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to the opening of new kindergartens. All this, because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today, there are 3 types of players in this area:

1. Major franchise networks , which have a large number of points, and, consequently, are widely known.
2. Medium networks . Such players own 5-10 small clubs located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular area.
3. Small local players , which have 1-2 objects. It is harder for them than all the others to compete in the market.

This type of business is not high margin. The thing is that it is very dependent on three factors:

• rental cost;
• employees' wages;
• the cost of the services provided.

You should not be sprayed immediately on all kinds of activities. We, in order to reduce costs, have abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or a school under an official contract. It will be excellent opportunity save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If speak about social status, then it must be said that most often these will be people with an average income and above average.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own developmental center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the features of the market for this type of service, your region.

TO external factors can be attributed:

1. Possibilities:

• Providing a wide range services.
• Opportunities to expand your own business.
• Work in the "useful" sector of the economy.
• Opportunities to attract investors to develop your own business.
• Wide range of customer acquisition opportunities.
• State support.
• The possibility of obtaining subsidies for the opening and development of their own production.
• Lack of bureaucratization in this area of ​​the economy.
• Growth in demand even during the economic downturn in the country.
• Low financial barriers to market entry (almost non-existent).
• Ease of paperwork.
• No need to obtain a license (for our type of development center).
• Strict requirements for the premises and staff in terms of ensuring the safety of life and health of children.

1. Threats:

• High level of competition.
• There may be changes in legislative acts, as a result of which the work of the center may be suspended.
• Decline in the income level of the population and, as a result, a decrease in demand for the services provided.

Do not underestimate the internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything at once. Therefore, it is necessary to constantly analyze the activities of your development center. So, internal factors include:

1. Strengths:

• It is possible to expand the business, add new services.
• Selection of a territory favorable for work in terms of competition.
• The location of the center on the school grounds allows many parents to be attracted through word of mouth and advertising within the walls of the school.
• Opportunity to establish cooperation with school teachers.
• Possibility of cost increase.
• Teachers have experience working with children.
• Availability of courses that improve the qualifications of teachers working in the center.
• Ability to reduce fixed costs.
• The possibility of involving parents whose children go to the school where classes will be held.
• No need for repairs.
• No need to buy furniture.

1. Weak sides:

• High responsibility for children.
• There may be a lack of staff motivation.
• Need to find staff.
• Lack of own client base.
• Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on school grounds after school. This makes it possible to seriously save on rent, renovation of the premises, because the classes correspond to all SanPins. In addition, you can arrange classes with teachers who have extensive experience working with children.

When choosing a school, it is important:

• that the institution does not work on the second shift;
• so that the location is successful (it is better to choose the city center).

In addition, parents will be more confident in the classes held at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours a week; 120 hours per month.

To conduct classes, we will rent 2 rooms, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

1. . We pay a state duty in the amount of 800 rubles. OKVED codes can be:

• 92.51 - organization of club-type institutions;
• 93.05 - personal services.

1. You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. In accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”:

“Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without implementation educational programs as well as individual labor pedagogical activity not subject to licensing».

Therefore, we do not need to issue a license.

1. You don’t have to get permits for the premises either - the school regularly undergoes such checks. However, during school year Rospotrebnadzor can conduct scheduled inspections, which should be reported to the school management.
2. What is important, you don’t have to conclude contracts for garbage collection, deratization and others, because they are all concluded between the school and organizations.
3. It is worth taking care of renting space and storage necessary accessories for work.
4. Teachers can be hired not by a work book (after all, they probably already have a main place of work), but by contract. Therefore, it is worth taking care of drawing up such an agreement and job descriptions in advance.
5. It is also necessary to develop agreements with parents whose children will visit the institution. It is better to attach payment receipts to them for transfer Money. Therefore, it's better. Yes, and the school will have to pay through it.
6. In fact, KKM is not needed.
7. Do not forget to take care of the presence of a small office for the administrator to be there. It can be quite small and in any of the districts of the city. After all main task will receive calls, paperwork. If necessary, he will travel to an educational institution.
8. We do not forget about the availability of medical books for all employees and the timely passage of medical examinations.

Marketing plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

• Creation and promotion of your own website with parallel maintenance of your own group in social network. At the same time, contextual advertising can be used for promotion.
• Placement of information within the walls of the school. And, as a rule, you can do it completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
• Posting ads on nearby houses. After all, it is important for parents that the venue for classes is located not very far from home.
• Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, the methods used, and the results.
• Placement of information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other so much.

Do not neglect trips to nearby kindergartens - it is better to find out about the planned meetings in advance and come at the right time to the right place.

Calculation of projected income

Please note that these are average figures. It should be borne in mind that at the beginning the number of children will be much less. During the summer there may be no classes at all. Be sure to take this into account when calculating in your business plan.

Production plan

So, the entrepreneur will not have to make repairs, as well as buy furniture. It remains only to register as a private entrepreneur, hire workers and purchase the necessary methodical material. This can include various notebooks, copybooks. If we are talking about drawing classes, you will need consumables for teachers.

As for wages. It is better for teachers to establish a piecework wages to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a % of the total income so that he actively works with the group and sites of the children's center. Meetings can also be entrusted to him or the entrepreneur himself can do this. He will work 5 days a week.

Salary will be as follows:

Teachers (10 people) - 50% of the proceeds from classes, including taxes. Total: 270,000 rubles for all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000 * 0.03 = 26,200 rubles.

organizational plan

Financial plan

• Profit before tax: 540,000 - 406,200 = 133,800 rubles.
• Tax (we calculate the simplified tax system 15% of the difference between income and expenses): 133,800 * 0.15 \u003d 20,070 rubles.
• Net profit: 133,800 - 20,070 = 113,730 rubles.
• Profitability: 113,730/540,000*100% = 21.06%.
• Payback period: 80,800/113,730 = 0.71. Therefore, the project will pay off in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

At the initial stage, the percentage of attendance can be 30-35%.

Risks

Of course, it doesn't always turn out to be as rosy as we would like. Therefore, it is very important to study the possible risks before starting work and try to protect yourself from them as much as possible. So, what are the risks in this area:

Bad choice of location.

This factor can lead to low attendance, and, consequently, to low profitability or even losses. We chose to work at a school, which significantly reduces the cost of renting a room and helps as a free advertising platform.

In general, this option is practiced today by many enterprising beginner development centers. Only then they think about long-term lease of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. Avoiding risk is quite difficult, although the likelihood of its occurrence today is not so high. But you can think about the development of areas that are subject to licensing.

Possible lack of personnel.

This factor is the most important. No teacher, no process. Therefore, it is very important to start looking for staff in advance. It is also necessary to think about the development of a motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be school employees. For them, these are both native walls and an opportunity to get a very significant additional income.

Responsibility for the health of children.

No accidents are acceptable here. Therefore, it is important to instruct staff, parents and children.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

A business plan for a children's center is a document that an entrepreneur needs to understand what and when to do in order for the business to be successful.

Capital investment in business: 2,285,000 rubles.
Payback of the children's center: from 10 months.

It's worth starting with why at all business plan for a children's development center may be needed by a businessman or someone who is just planning to become one.

The fact is that the use of various circles and sections has always been a popular topic for mothers of children. preschool age.

But state programs were gradually reduced, and not everyone can afford private lessons.

But taking your child to a development center where his skills will be improved in many ways is a great idea!

According to statistics, more than half of the parents of children aged 1-8 years think that way.

This makes the business idea of ​​​​opening a children's development center a popular idea.

Often, young mothers themselves come to this idea, who, for one reason or another, no longer want to visit other people's clubs, but are thinking about opening their own children's center.

There is a lot of competition in this business.

And young entrepreneurs may not fully understand how to fill their niche.

In addition, the question arises about the financing and payback of the project.

Finding answers and charting the path for the development of the club is possible thanks to the preparation of a business plan for a children's development center.

Consider its main sections.

We analyze the relevance for the business plan of the children's center

The idea to open a children's center is really in last years gained particular popularity.

Therefore, before you open a children's center, you must conduct an analysis of future competitors, target audience and, in general, the feasibility of the solution in a business plan.

It is not so difficult to perform this task on your own, even without contacting specialists.

However, before starting the analysis, it is necessary to draw up a plan of action.

After all, simply by contacting 1-2 developing children's centers under the guise of a client, you will not get a particularly useful result.

It's best to do this:

The administrator answers calls, purchases consumables, coordinates work.

So you need to hire a serious, responsible girl.

Experience is not required, but would be a big plus.

But teachers must have not only experience in child care facilities, but also relevant education.

Interview them in person.

After all, a problem with a teacher can become a stain on the reputation of the entire children's center.

Marketing section in the business plan of the children's center


As in any other business, nothing can be more effective than word of mouth.

This is especially true in the social circles of young parents.

But in order to be remembered, and even told to friends, you need to start somewhere.

You can attract your first customers using the following methods:

• placement of outdoor advertising (banners, streamers);
• creating your own website and its promotion;
• distribution of leaflets in the area of ​​the center;
• posting ads on forums, thematic sites and others.

Financial section of the children's center business plan


It has already been announced that children's development centers compete strongly with each other.

And your income (as well as costs) will directly depend on what methods and how successfully you will get ahead of them.

This may include the range of services offered, location, staff and the level of their training, selected advertising campaign and availability of special offers.

Business plan for a children's development center: capital investment


The cost of opening a children's club will depend on many parameters.

Therefore, below is only an indicative list for a business plan for a children's development center.

The financial cushion is the source of capital from which you will draw funds for the existence and development of the center until it reaches self-sufficiency.

Not everyone includes this parameter in their calculations for a business plan.

Because of this, a common problem for young entrepreneurs arises: a business, having successfully existed for six months or a year, is forced to close, as the money for its work is running out, and there is still not enough income to cover expenses.

Business plan for a children's development center: monthly investments


These are the very systematic expenses for a children's center that need to be taken into account at the stage of business planning.

How to open a children's center and competently run a business,

experienced owners of this case will tell in the video:

Calculations of payback and profitability in the business plan of the children's center


Naturally, the payback period directly depends on the size of capital investments in the business.

Some sources mention a period of six months, while others call 3-5 years.

One thing can be said with certainty: opening a children's development center is profitable. If you apply mind and diligence to the development of the business.

Business plan for a children's center- This is an important document that is simply necessary for an entrepreneur.

Not just for loans or investments.

But also to understand what and when to do in order for the business to be successful.

Therefore, it is important to draw up a plan on your own, specifically for your needs, and not look for ready-made options on the Internet.

Or you can turn to specialists if this work is not within your power.

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A child development center is a place where parents send their children for their further development. In the center, teachers and psychologists, speech therapists work with them, helping to develop communication skills, physical and intellectual abilities of the child. Children's development centers work with children from 1 to 8 years old. Given the fact that there are few good institutions, even high competition does not make this business less profitable.

Business formats

There are several formats for opening and operating such establishments:

1. mini garden– involves hourly rent in municipal buildings. Requires minimum investment and opportunities for quick payback, but at the same time, the premises are given only at certain hours, which significantly reduces the time for conducting classes.
2. Studio– separate small room, with an area of ​​​​about 50 - 60 square meters, in which classes are held with children.
3. Premium Club- a center that acts as a separate institution, having several training rooms. Opening such a center requires a large financial investment.

It is best to open your own development studio.

Where to begin?

To begin with, it is worth conducting a marketing research - find out what centers are in your area and how many of them, what services they provide. Then you need to interview parents at playgrounds, near clinics and kindergartens, asking them if they would take their children to such an institution, where it is most convenient for them to get to, what program of classes they are interested in. Based on the information received, you can begin the selection of premises and methods.

Premises selection

First of all, the room in which the center will be located is selected. To begin with, it is better not to rent a large area, but about 50-70 sq.m. will be enough to start. It should be non-residential, located on the first or second floor so that children do not have to climb stairs or use an elevator.

Quite often, such premises are rented in shopping or entertainment centers.

According to the norms, the following requirements are put forward for the premises:

• High ceilings, at least 3 meters.
• Availability of emergency exit and fire alarm.
• Compliance with standards according to SanPiN2.4.1.2440-10.
• The walls are painted or covered with waterproof wallpaper.
• The ceiling is whitewashed or treated with a water-based emulsion.
• Floors without defects, even and non-slip.
• Sockets and switches not lower than 1.8 meters from the floor.

The lease of basement or semi-basement premises, areas on the basement floor is excluded.

The room itself should be divided into several zones:

1. A waiting area where parents will wait for their children. Here you can also place the reception desk.
2. Bathroom.
3. Game room - at least 30 sq.m.
4. Office for staff.
5. If it is planned that the children will spend the whole day in the center - a bedroom and a kitchen.

Please note that if it is planned that parents will leave their children for the whole day, additional requirements are put forward for the institution. Therefore, for starters, you should not introduce into the services the opportunity to leave the child for the whole day in the kindergarten.

In our country, development centers have not yet become widespread, so there is no high level of competition in this area. But this is a rather specific business, the development of which will require special knowledge and pedagogical experience. In this article, we will try to figure out how to open a children's development center from scratch, where to get money and what teaching methods to use in the process.

Start-up capital

• Get partners involved. Ask your acquaintances or friends, maybe they will want to work with you as a share. In this case, you can receive 20-30% of the profits, and give the rest of the money to partners, and this will be fair, since they risk their own money. But working with loved ones can lead to the fact that you quarrel if something suddenly goes wrong. You can give a lot of examples when friends who ran a common business, forever remained enemies. But there are also quite successful tandems, so if you are sure, then you can take a chance;
• Contact local authorities for help. The biggest expense in such a business is the rent of the premises and its equipment. If you are provided with a room for free, you can significantly reduce costs and get by with your own money. Do not think that you will be welcomed with open arms at City Hall. Such communication does not always positive result but worth a try. If you can convey that your cause can be of great benefit to the city, officials can meet you halfway;
• Small Business Support Center. Such organizations operate in all regions of our country. Theoretically, they can give you a gratuitous subsidy to open a center, but for this you will have to collect a lot of documents, develop a business plan, etc. But if you wish, everything is possible;
• Home children's center. If you have tried all the options and have not been successful, try organizing a kids club in your own house or apartment. This is a great idea. Register an IP, recruit students and start working. When the client base increases, you can rent an apartment larger area, and eventually open a full-fledged development center.

Activity registration

So, you have thought everything through and made a decision, I want to open a children's development center. The first thing you need to do is register as a sole trader. By law, individuals can engage in tutoring or organizing children's leisure activities without a license, only if they have the appropriate pedagogical education.

If you have experience in this field and all the necessary documents confirming your qualifications, at first you can do without hired employees and conduct classes on your own. All teachers you invite to work must be individual entrepreneurs. This is the easiest way to open a children's development center in legal grounds. If you want to register immediately entity, you will have to obtain a license and open a full-fledged educational organization.

Consider step by step how to open a children's development center according to the law:

1. We register an individual entrepreneur or LLC;
2. We indicate the activity codes - “providing personal services” or “club activities”. Another option is "childcare";
3. We choose a taxation system, preferably the simplified tax system.

The following documents are required to obtain a license:

1. A contract for the lease or sale of premises;
2. Permission from the fire inspectorate and SES;
3. Registration certificate;
4. Teaching aids and teaching methods;
5. Teaching Staff.

All documents must be submitted to the education committee and wait a certain time until the license is approved. This is a complicated and rather troublesome business, so it is better to wait with obtaining a license until the time when your children's development center as a business gets on its feet and starts to make a profit.

Location

You thought for a long time and still decided to open a children's development center, where to start? Of course, with the choice of premises. According to experts, such an institution is one of. In a small locality you can rent any suitable space.

When choosing a location for a development center in a large metropolis, it is necessary to take into account the location of competitors and the target audience. Children's clubs cannot be located near the industrial area or in the working area. It is best to open such an institution in a residential area so that it is convenient for parents to take their children to classes.

Equipment

• The institution should be equipped with separate rooms for games and activities, as well as a locker room and a bathroom;
• The walls are painted with water-based paint or pasted over with moisture-resistant wallpaper;
• Ceilings should be covered with whitewash or water-based paint;
• There must be no defects on the floors. It is advisable to cover them with anti-slip material.

After you make repairs, you need to carefully consider what you need to open a children's development center? Make a list of necessary furniture, toys, sports equipment and educational materials. When you make purchases and put everything in its place, you need to coordinate the use of the premises with Potrebnadzor. After this organization issues the appropriate permit, you can start working. Now your institution is ready to receive the first students. Do not forget that all equipment and toys must be certified.

Business plan

Proper planning will help budding entrepreneurs avoid serious mistakes in the process. Before opening a children's development center, it is advisable to show the business plan to specialists so that they check all the calculations and give expert assessment. Try to include in this document all necessary information about the operation of your institution, calculate the costs and demonstrate profitability in order to understand whether it is profitable to open a children's development center.

Financial investments and profit

Now let's try to calculate how much it costs to open a children's development center. As mentioned above, the largest expense item is the rent of the premises. You will have to pay 20-35 thousand rubles a month, depending on the area and condition of the premises. Another important point- nutrition. Basically, the diet of children should consist of dairy products, cereals, pasta and sweets. For a group of 15 people, meals will cost 10-15 thousand rubles. The cost of maintaining the premises and staff salaries is 50 thousand rubles.

In addition, you need to take into account the cost of acquiring equipment and arranging the premises.

The total cost of starting a business is about 200 thousand rubles in the first month of operation. In addition, you will have to lay out another 5-10 thousand rubles a month for current expenses. If purchased ready business child development center, it will cost you a lot more. But in this case, you do not have to worry about anything, since the work of the institution will be adjusted to the smallest detail.

In order for your business to generate income, you need to recruit several groups of 13-15 children. The cost of one monthly subscriber is 5 thousand rubles, respectively, you will receive about 200 thousand rubles or more every month. Of these, 100 thousand rubles is net profit. If you seriously engage in advertising your establishment and attract more customers, your income will increase significantly. According to the optimistic scenario, such a project pays off within 1 year. But in practice, not everyone manages to achieve such results, so it is better to increase the payback period to 2 years.

Here are some tips to help you achieve success in this difficult task:

• If you want to open a kids club or development center without a license, do not write to work books employees "teacher". In this case, the wording "instructor" is more appropriate. You can also write "consultant";
• Your center must have some distinctive features, "zest", which will attract customers. For example, you can invite clowns to the birthday of each child or make good discounts on the subscription this month;
• Ask parents to fill out monthly questionnaires in which they can indicate what skills their child needs to develop and what additional services they would like to receive. Maybe parents want their children to take dance classes or learn foreign languages;
• To reduce the cost of renting a room, sublease several rooms to a child psychologist or speech therapist;
• Enter a system of bonuses for each attracted client. For example, if a kid brought three of his friends, he can get a 50% discount on a subscription. Thanks to this, you will be able to attract new customers.

conclusions

Nowadays, small business is going through hard times. better times, but institutions such as children's development centers are in demand in any economic conditions. When you figure out how to organize your business from scratch and find where you can make money, such an institution will begin to bring good profits. Everyone knows that a business in which the soul is invested will never become unprofitable.