How to open The educational center- from idea to launch

Times of global change always provide additional opportunities for people who are able to think outside the box and see prospects where others fall short, recede in front of difficulties. One of these opportunities is the creation of a training center that will provide training services for additional activities for the population and show broad horizons in new living conditions.

Organization of the training center

To organize such a case, you must have the status legal entity. D depending on the planned scale, the types of enterprise activities are selected. If the staff will include permanent teachers, then it is necessary to obtain a certificate for activity educational institution, which will entail unnecessary expenses and delays in execution bureaucratic procedures. It will be easier in the process of opening an enterprise to indicate as the type of activity "consulting services", "assistance in holding and organizing events" or other streamlined KVED formulations. And work with several independent trainers or teachers under the agreement.

Starting such a business, you need to have a good idea of ​​the supply and demand for the provision of such services. Which means to have a clear understanding of where people interested in learning will come from and decide in advance on the proposed coaching staff: teachers, psychologists, coach trainers or seminar leaders, etc. Best for the profitability of the training center, this type of activity is combined with a managerial position in any network company or revolving around people who are hungry for professional, spiritual and financial growth. This will allow at first to have a minimum number of future listeners and provide the necessary advertising to the enterprise.

Profitability of the training center it is impossible to calculate in advance. Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
- rent or a one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunications channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.
Requirements for the premises of the training center

Rent for the premises of the training center or its redemption value may vary widely. It depends on the location of the building and internal state premises.

Place area is calculated based on the planned intensity of the class schedule and the number of students. The training center must have a common room where workplace administrator and exits to two or more isolated classrooms. Classes for classes are best designed so that they can easily be transformed into a conference room, the environment should be mobile. It is advisable to equip the hall with a projector, a teacher's workplace with the ability to install a computer, a whiteboard or a flip chart. If you plan to conduct computer courses or work with 1:C, you need to equip a computer class, where to install at least 5 PCs.

The location of the center close to transport communications strongly influences the increase in attendance. It is also worth remembering that the training center, which is located in a residential building, may further cause a negative attitude of residents. This is due to the possibility of holding seminars outside working hours. Such events often drag on until late and are accompanied by a stormy exchange of listeners' emotions.

If you have your own, suitable premises, the costs will be significantly reduced.

It is also worth thinking in advance about the nutrition of future applicants. If there is no cafe, canteen or shop nearby, it is worth installing at least a coffee machine in the building of the training center or equipping a special room for coffee breaks.

Training center staff

In the state, in addition to permanent or part-time teachers, there must be an administrator, an accountant, a handyman, a cleaner. With small volumes, some positions can be combined. And the functions of a permanent cleaner and handyman (electrician, plumber, locksmith) can be assigned to the relevant services, which can be contacted as needed.

The key figure of the training center is the administrator, who must constantly be on the territory, give advice and carry out all organizational work center. In addition, advertising and marketing research also fall on the shoulders of this employee. Therefore, special requirements are imposed on candidates for the position of administrator. It should be a sociable, creative, responsible person. Experience in MLM structures for the administrator of the training center will serve as an excellent service.

Wage employees, to increase the profitability of the center and interest in the influx of new listeners, must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.

Ways to promote the training center

The marketing policy of the center depends on the chosen direction of activity.

The main activities can be:
- specialization in various advanced training courses and retraining of personnel, training in new professions;
- various auxiliary courses aimed at children and youth audiences;
- holding seminars on topics personal growth;
- leasing space for various events.

When focusing on vocational training, it makes sense to conclude a cooperation agreement with employment centers and large enterprises that need professional growth for their employees.

With the emphasis of the educational center on children's specialization, you can advertise in the media mass media and distribute leaflets in places where parents gather. for example, in the Houses of creativity.

As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is a personal example and performance of people who have undergone this kind of training. Therefore, with this specialization of the training center, marketing activities can be limited to holding informational meetings.

Information about rented training areas and the conference hall can be placed in various printed publications and Internet resources aimed at entrepreneurs.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with the right organization of business and dedication to one's occupation, the training center can become a source of profit for its owner, bring new, interesting events to life and help make useful contacts.

Today, thousands of people are eager to find among the many possibilities that gold mine, which will give them a chance to forget about the lack of money forever and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money on training courses. So, in this review we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations have crossed.

In each city, side by side, those people who were born at the beginning of post-Soviet capitalism and are guided by more modern principles worldviews, and those who at one time managed to absorb a bright mentality Soviet society. What's with the training courses?

The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.

For example, they can play important role questions about how to open hairdressing courses and how to get started own business car sales. Moreover, young people can master several directions at once. Apply to universities different specialties- this is the lot of units that have enough enthusiasm and money for such a maneuver. Plus, by the time of release, technologies and trends will change a lot, and therefore the relevance of training may be low.

But training courses last much less than studying at the university, and the information that is given in such courses has maximum level relevance.

Salvation for people in the form of courses

If we talk about people whose collapse Soviet Union taken by surprise, then the courses where they teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are more than a relevant direction. entrepreneurial activity. With their help, you can combine, for example, the needlework business and sports.

Local courses

The first option that you can use to earn money is local courses for teaching popular specialties and just interesting species activities. You can conduct them in a rented or your own premises. For example, owners of beauty salons can open manicure or hairdressing courses on the basis of their company.

If there is no own real estate suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play leading role, although important. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the right skills.

Training can become popular thanks to the reviews of satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.

Find qualified professionals

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be specified when drawing up a business plan.

Courses in English, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract specialists from outside. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go in a very profitable way and make courses that will include training in various specialties. Such a move will provide a much greater flow of people, and hence a different level of income.

Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting the premises, however, with the correct formation of the price for education, all costs will be easily compensated.

Marketing activities

In order for advertising to reach the representatives of the target audience, it is necessary to determine which sources of advertising information in a given region are most effective. And only after that invest in advertising campaign. At the same time, one “but” remains: the number of people who can pay for education is limited at best by a specific region, at worst by a city. And despite the fact that in this area there is competition.

In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can buy it not only from all regions of the country, but also from other countries. Such a move could increase the sales market for the training course hundreds of times.

Learning on the Web

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online learning into the main and stable source of high income. How to open training courses on the web?

I wanted to write an article that would be really useful for me 8 years ago, when I myself started to launch my own training center - an acting course studio.

I then found many articles on how to open a training center. But there was a lot about how to choose statistics codes, how to properly format, etc. But there were few concrete steps that I could take right away - without investments, special knowledge, etc.

In memory of our beginning and to help those active people who want to start doing the most wonderful thing - to open a training center - this article.

This information will be relevant for aspiring entrepreneurs who want to open a training center in the following areas:

• child development centers
• dance schools
• creative courses
• yoga schools
• training centers
• language schools
• refresher courses
• etc.

This article will not contain rules and axioms from textbooks on finance, economics and business. Only specific practical advice and observations born from my experience of starting a training center from scratch, launching a franchise of creative studios and the experience of hundreds of our colleagues and partners of training center managers from different cities of Russia and abroad.

ATTENTION! Many thoughts you may not like. If you are a supporter theoretical knowledge- You don't need to read any further. This material will cause a lot of conflicting emotions and objections. Then do not write angry comments - I warned you.

Brief overview of the article:

Let's take a closer look at the following questions:

• Major mistakes at the start
• Where to begin
• Working with the base
• First clients
• Consolidation and first staff
• Rent
• Further development

Major mistakes at the start

• Writing a detailed business plan.(Fire this plan!)

Stop writing! Take action!

I have never seen any entrepreneur start his own small business. successful business from a business plan. When you will already be doing your not the first, but already serious business, and will attract big investors, bankers, etc. - then the business plan is relevant.

On initial stage- Writing a business plan is like driving a pitchfork through water. Ephemeral indicators of incomprehensible systems.

In general, absolutely do not worry about the business plan. Below I will describe how to start with real cases and immediately get results, instead of wasting a lot of time and energy on writing this very plan.

• Search for an investor.(Waste yours!)

According to statistics, 95% of the first businesses fail. And believe me, those who started these same 95%, just like you, did not think that they would fall into them. And if there is such a probability of failure, maybe it’s better to fail in such a way as to remain not with debts, but with experience? Business education is the most expensive.

And it’s better to think up (or read below) how to start working with zero, and not with borrowed money. Then later, when you get access to borrowed funds, you will already manage them wisely. Any fool can just spend money. Better think about how to earn them.

• Looking for a big idea.(Well, look, lying on the stove)

When I was leaving a large auditing corporation, some comrades told me that they would also quit, but they would just wait for their idea and immediately quit. 7 years have passed - they are all waiting and complaining about the huge workload and miserable life.

Start doing what you enjoy right away. Otherwise just create yourself " golden cage," which will then be much more difficult to quit than a job. After all, it's YOURS!

Start with any, even the most banal idea. We need to start ACT! In the process, the idea will catch up, if it has not yet arrived.

• More focus on costs(Playing businessman)

Rent an office; hire employees, managers; make beautiful business cards, booklets; swell a cloud of money in advertising ...

Test yourself - what are your first steps in your business? Steps that bring in money, or steps that spend that money? If the latter, then it is NOT TRUE! Stop thinking about expenses. I repeat for the third time in this article (and I will repeat many more times) - think about how to make money with zero costs.

Where to begin?

• Choose a topic that interests you(Is it possible?)

Not the most money, not the most fashionable, but the one that you like. Love to dance - great! Get started. Love to draw - great! What you like - in that you have to try yourself.

Only eat ONE CONDITION!

Leo Tolstoy spoke about the art of the writer: “If you don’t write, don’t write”

So, you need to start the training center when you cannot help but start it! If you have any doubts about the topic and whether you need it at all, do not start. After all, it is a big responsibility. Any training center changes the world around it. Changes people. And if you do it without fanaticism, it’s better not to.

• Create a free product.(Not a freebie! But a free benefit)

Make the most of it!

Make a master class, webinar, training, lecture - whatever. Some kind of event where you can show your expertise. And the participants of this event should get the maximum benefit! According to the law of conservation of energy, the more you give, the more you get.

• Tell your friends about the free product(First lucky ones)

Place information about the free product on your pages in in social networks. Invite your friends and ask them to bring their friends. Where and how to hold this event will be described below.

You can also write to all student councils in your city - they can help you attract even more visitors.

If your topic is more for an adult audience, look for various communities, associations, etc.

• Host your free event.(Suddenly)

Host your workshop or webinar.

Be sure to record it on video or at least audio. This will be your initial material for filling the content of the site, blog or page on social networks.

You can hold the event completely free of charge - negotiate. Various anti-cafes, free sites from the Agency for Youth Affairs, training centers, etc. will help you. Seek and ask. Think about how you can be useful to the owners of the premises. At a minimum, you bring new people into the room. And this is a serious asset.

• Start a blog on this topic(This is if trample)

If free class it went well - it was interesting for people and (more importantly) for YOU! So this topic needs to be developed further.

Create a simple website or just a group on social networks and start posting content on your topic there. The first content will be a recording of your free event. From it you can make articles, cut video or audio clips.

And do not think that there are already many competitors in this topic of yours. Don't worry about competitors at all. There will always be people who like exactly your presentation and your teaching style. Believe in yourself.

• Find partners in a related topic.(Any competitor can become a partner - it's all in your head)

Think about who already has the same people who are interested in your topic?

If you are engaged in weight loss courses, then dance schools can be excellent partners for you. Do a free masterclass there proper nutrition and get your first customers.

It is always easier to look for those who are already involved in your topic and who have a base than to build a base from scratch yourself.

And the base decides!

Working with the base

People are everything!

The business of training centers is a business of communication and active work with clients.

If you constantly run around looking for those to whom you sell your course once and quit, you will quickly run out of steam.

There are good statistics that it is 7 times cheaper and easier to sell to an existing client than to a new client.

So from the very beginning, start actively collecting the base and actively working with it.

I just had a bug in this. For two years we worked without collecting the contacts of people who came to us at all. Now I deeply regret it.

I repeat once again - FROM THE VERY BEGINNING OF WORK, START ASSEMBLYING THE BASE! Collect e-mail, phone and name of all your potential customers. This is the bare minimum to start with. Collect them at least in excel. If you feel strong in yourself, master the CRM system right away. This will make your life much easier. Find any with initial free functionality and go!

And understand - it's not the number of people in the database that decides, but the relationship with them. No need to just write down contacts and forget about them. Submit useful content on your topic regularly. And sometimes special good buy deals.

First clients

• First sales on own and partner base(If you do everything right, then here you will start earning without spending a single ruble)

After your first free events, you have a small base of potential clients.

If you have truly contributed to these events, there will be those who want more. They want to buy. This is where you sell your first paid product. It can be a course, training, individual lesson - whatever you want.

For example, if you want to go in for dancing, you held a free master class at any dance school, agreed with the owner on an hourly rent, and in this hall you start leading one paid group. Then another and another, and so on.

• Legal registration(It is better to work in "white")

At the initial stage, no one will arrest you for the first students. But I recommend that you immediately learn to work in the "white", because then you will have to do it anyway, and it will be difficult to get used to a smaller margin.

So in the beginning you do not need to register a legal entity. person - you can agree to work on the basis of an existing company. This is how you test your idea. If everything goes well, you will already open your own company or individual entrepreneur.

Development and first personnel

• Own company(It's already cool!)

But only at this stage, when you have tested the idea, you have already begun to receive real money and the future seems bright - at this moment, start registering your company.

The statistics of firms closing, which I mentioned at the beginning of this article, would be completely different if everyone first tested their ideas for the possibility of earning money, and then registered the company. Do not repeat the mistakes of the majority. Then the results you will not be like most)

• Hiring an assistant (Here you are Boss!

Your first employee is an assistant for a couple of hours a day. You can take a student or find someone. Just write an ad on your contact pages that you are looking for young interesting guys who want to start working already, and not delve into theory.

The easiest tasks. It’s hard to give advice here - until you hire the first employee, you still won’t understand them, and you’ll do everything wrong. But there is no other way! Hire an assistant and start your endless journey of leadership development.

Rent

It's generally interesting topic. Many amaze with their Napoleonic desires (excuses). So, they say, when I have my own hall or even a building, then I can start normally.

We started with different semi-basements rented by the hour. And I advise you the same. I mean, not semi-basement premises, but rent by the hour.

You collect an advance payment from the students, pay the rent from it by the hour - and that's fine. Switching to a monthly payment for your own hall makes sense ONLY when the hourly rent of several halls costs you as much as the monthly rent of the hall.

It is at the moment when you know for sure that just with the current number of students you can afford your hall - that's when you rent your hall.

In the same way, approach the second hall - first by the clock, then the second hall, etc.

Further development

What is described above (before renting the hall on a monthly basis) can be done in a month. Yes, for a month. How long have you been nurturing this idea and dream of yours? Enough to bear - give birth already. It's time.

And when you go through all these stages, you will understand that starting without money, without premises, etc. — these were the smallest problems on your way. Further more. But that's where all the fun is! How in computer game. The more experienced you become, the more difficult the levels and the scarier the opponents. If this scares you, you are not an entrepreneur. But if it sparks interest, then you are on the right track.

• New employees(Immediately get used to the fact that the search good people will be your life's work)

Will you hire new teachers and have fun solving problems - how to motivate them to work better, how to make sure that groups are not taken away and do not go to competitors =)

And when you grow up, hire a deputy or an executive director. How to make sure that he does not take away the business, that he cares about development as well as you ...

• New destinations(Appetite comes with eating)

If you want to open new directions - tasks will appear - where to get time for these directions, when you are stuck in a routine, where to get money, where to get normal employees ????

• VIP destinations(Already more interesting)

How not to hesitate to take 50, 100 thousand rubles from people for a month of your work. Such problems are more interesting to solve)

• Automation ( uuuu where did you go)

• Scaling(Eeeeeeeee)

And if everything worked out at the previous stages, you will want more! New branches, new directions, new cities, etc.

But this is all a completely different story.

I hope I scared you.

I'll quote Tolstoy again with a slight change: "If you don't want to run a training center, don't!"

This is a very complex business. A lot has to do with communication. But also insanely important and interesting business.

Each training center is changing the world for the better. We develop Creative skills, improve health, open borders through training different languages, helping to keep families, relationships and peace of mind… We make people happier.

And I will be happy if this article helps open another learning center that will make its students happier.

Good luck, friends!

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P.S. Write your questions in the comments below - I will be happy to answer them.

P.P.S. for those who are more comfortable watching videos, I have prepared a video version of this article. And for those who are more comfortable listening - below you will find an audio version that you can download.

To download the AUDIO version of the article, click

Alexey Beba.
Head of the project "GlavUch"
Head of the creative studio "Evolution".

We wish you even more satisfied students!

“I have never seen any entrepreneur start his small successful business with a business plan” - Arguably, but in any case, the article is very, very interesting, and most importantly, useful. I am nurturing this idea, but I don’t know when the “delivery” will come. I got food for thought after reading it. Thank you.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a little start-up capital you can create a truly prosperous enterprise.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open courses foreign languages, a circle of applied sciences or a children's development center. This will determine whether your business needs a license or not (Note: educational activities in the form of courses does not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you are going to conduct classes on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

• a reception area for enrolling in classes and getting advice;
• several classrooms, well lit and ventilated;
• a room for employees where they can relax and have a snack during lunch;
• toilet and sanitary room, where the cleaning lady will keep the
  oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and attending educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you are renting an office in mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

• tables and chairs;
• computer (if you organize applied courses, there should be several computers);
• cabinet for storing educational literature;
• copier printer;
• educational literature;
• stationery.

Again, look at your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

• a list of educational programs of your center;
• information on the availability of qualified teaching staff;
• information about the existing premises that meet the standards for conducting educational activities;
• information on the availability of the necessary educational and methodological literature and technical equipment;
• information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

We already mentioned in passing above that if you register your activities simply as courses (for example, courses in design, programming, language classes), no license is required. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is required condition running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%. The monthly turnover of the training center is at the level of $10-15 thousand.

There are about 200 organizations in St. Petersburg that provide short-term courses. They compete with universities, technical schools, colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational chips

According to Gennady Smirnov, director of the NOU "Center vocational training"Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by teachers of the center - practicing specialists. Employers inform training centers about the most relevant educational areas.

The main factor in the success of the training center is considered to be a properly selected teaching staff.

You can open a training center at a specific company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain hours of classes, and not for a full day. Thus, according to Gennady Smirnov's calculations, when opening a new center, the main costs associated with renting and equipping a stationary facility can be avoided. The investment will be about $1,000.

Thank you for your help in preparing the material: NOU "Center for Professional Training "Impulse", School of Professional Business Consultants, NOU "Evrika Training Center", NOU "Training Center "Kvarta", etc.

Step 1 Concept

The organization and income of the training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

Center with a set of standard professional training courses: accounting and taxation; secretary-referent; design and layout on PC, etc.;

Training training centers;

Teaching one original course, such as training women guards, feng shui, etc., as well as individual training for a specific course.

A legal entity is registered for the training center as a non-state educational institution (NOU), while indicating its main profile of activity. According to the Civil Code of the Russian Federation, the purpose of the NOU is not to extract net profit, the proceeds can only be directed to the development of an educational institution. The services of a lawyer for registration will cost approximately $200. The most convenient taxation system is simplified with the payment of 6% of income.

Step 2. Personnel

The staffing of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center's students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoon, evening), you will need a room with a total area of ​​​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The rest of the area (about 40 m2) is reserved for the reception and director's office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases educational organizations can rent premises from KUGI at preferential rates (factor 0.1) - about $15 per 1 m2.

Step 4 Equipment

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5 Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration in order to obtain a license for educational activities:

Application, which indicates the developed educational programs,

Information on staffing and the estimated number of students,

Information about the premises

Information about the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about the founders, etc.).

The term for consideration of documents and making a decision is 1 month.

Step 6: Students

The profitable group consists of 10 people.

At least 10 groups should be formed in the center per month.

The main way to attract students is advertising in printed publications. The advertising budget is formed taking into account 10% of the turnover, that is, about $1,000 per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as a deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997 he worked as an insurance director in an insurance company.

In 1997, he organized the NOU "Center for Vocational Training "Impulse", which is still operating. For 8 years, the average annual number of students (and the company's turnover) has increased 3 times.