* The calculations use average data for Russia

1.Project summary

This business plan discusses a project to open a sports bar with 70 seats in a city with a population of more than 500 thousand people. The format of the establishment will include the services of a bar-restaurant with the organization of sports broadcasts in live. The work of the institution will be aimed at creating comfortable place meetings for citizens and watching sports matches. The bar's clients will have access to high-quality cuisine, which will be based on German dishes, as well as other popular dishes other cuisines of the world. The target audience of the establishment will be the male part of the population, aged about 25-45 years with an average income level. The sports bar will be located in a rented premises with a total area of ​​200 sq. m. meters.

To achieve this goal you will need:

The volume of initial investment in opening a sports bar will be 3,017,000 rubles. Source: own funds. The payback period for the establishment is 2 years and 1 month.

2.Description of the industry and company

Sports bars are usually called establishments that combine two formats - a bar where alcoholic drinks and food are served, and rooms for broadcasting various sports matches and fights. Unlike ordinary establishments, sports bars are a center of attraction for groups of fans who come in groups to cheer for their favorite teams. This type of establishment came to Russia from Europe and quickly won fans. According to the 2GIS company, which analyzed the services of 6,000 thousand bars in 40 cities, it was found that in half of the cities the share of bars with broadcasts exceeds 30%, and in five cities of the country (Rostov-on-Don, Krasnodar, Astrakhan, Krasnodar and Naberezhnye Chelny ) and completely exceeds half. This situation can be partly explained by the increasing interest of Russians in sports. According to VTsIOM, the number of Russians who engage in sports at one time or another in 2015 increased to 61%, reaching a maximum in 9 years. From 2006 to 2015, the number of people regularly involved in sports also increased by 7% (from 9 to 16%). On the other hand, the popularity of such establishments can be explained by the fact that sports broadcasting is an additional reason for a meeting, so for many, going to a sports bar becomes more attractive than going to a regular restaurant or pub.

The planned opening sports bar with 70 seats will be located in one of the densely populated areas of the city with a population of more than 500 thousand people. The format of the establishment will include the services of a bar-restaurant with the organization of live sports broadcasts. In its activities, the sports bar will strive to become one of the favorite places for sports fans in the city. The work of the establishment will be aimed at creating a comfortable meeting place for citizens and pleasant viewing of sports matches. The bar's customers will have access to high-quality cuisine based on German second dishes, as well as other popular dishes from other cuisines. Sports matches will be broadcast in the evening on several plasma panels providing high-quality images. The target audience of the establishment will be the male part of the population, aged about 25-45 years with an average income level.

To open a dispute bar, a new legal entity will be created - a Limited Liability Company. UTII (single tax on imputed income) will be chosen as the form of taxation. The organizational structure of a sports bar will be quite simple and will include a manager, subordinate employees of the hall (waiters, bartenders, cleaners), as well as cooks and accounting.

3.Description of services

According to OKVED, the activities of a sports bar will fall under codes 55.30 - Activities of restaurants and cafes and 55.40 - Activities of bars. A special feature of the sports bar will be a wide range of dishes and high quality food and drinks. The sports bar menu will consist of hot dishes, cold snacks, low-alcohol drinks, soft and hot drinks and desserts. Beer will occupy a special place among drinks, the range of which will include 15 of the most popular foreign and domestic brands. The sports bar will operate in the mid-price segment. The price of products will traditionally consist of production costs and markups. The price list with the approximate price range of the sports bar is presented in Table. 1. There will be no charge for watching sports broadcasts.

Table 1. Sports bar price list

To open a bar and provide the described services, you will need a conclusion from the sanitary and epidemiological station and the State Fire Inspectorate, an agreement for garbage removal and recycling of lamps, as well as a cash register card. You will also need a license to sell alcoholic beverages at retail. The state duty will be 65 thousand rubles.

4.Sales and marketing

The main clients of the sports bar will be men who love to watch football, hockey matches or other competitions in the company of friends. Usually, similar companies gather in the evening and at night, during broadcasts. The age of target customers is around 25-45 years. Usually these are people of average or above average income who can afford the so-called German cuisine, characterized by an abundance of meat and seasonings.

They gather in the evening and at night. Average age about 30 years old. These are mainly men under the age of 35-40 with an average level of income, who gather in a friendly group to watch a hockey or football match in the evening or at night. They prefer so-called German cuisine (with an abundance of meat and seasonings) and various types of beer.

Due to the increase in the number of such establishments, a well-thought-out marketing strategy will be required to win customers and form a loyal attitude towards the establishment. A month before the opening will begin advertising campaign, which will include the placement of billboards announcing the opening of a new establishment, an advertising video will be launched on local radio, and work has also begun on maintaining the pages of the sports bar in in social networks with the highest concentration of CA. The opening of the sports bar will be timed to coincide with one of the major sporting events.

During the main period of work, the volume of the marketing budget will include a variable part, which will depend on the flow of customers and the season, and a constant part. The latter will include expenses for regular printing of posters announcing sports broadcasts. Monthly expenses for these purposes will be about 15 thousand rubles. The variables will include additional types of advertising informing about ongoing events, promotions, seasonal discounts and others. This could be radio advertising, outdoor advertising, printed handouts, etc. Here costs can increase to 70 thousand rubles.

Much attention will be paid to the very appearance of the establishment, which should attract new customers through word of mouth. An illuminated sign with the name of the bar will be equipped on the facade of the building, which will attract attention both during the day and at night. Advertising elements will also be present inside the bar. These are all kinds of thematic posters and placards, paraphernalia, life-size figures of athletes made of cardboard and PVC, some remarkable decorative elements (for example, urinals with football goals). In addition, the establishment plans to develop programs to increase customer loyalty.

Ready ideas for your business

5.Production plan

The sports bar will be located on a walkable street in a densely populated part of the city and will be open daily. Working hours: Monday to Thursday and Sunday - from 12:00 to 03:00, Friday, Saturday, holidays– from 12:00 to 05:00. The area of ​​the premises will be 200 square meters. meters, including a hall for visitors with 70 seats, a kitchen and a bathroom. Based SES requirements, for the convenience of visitors in the service hall, each person will have at least 1.8 square meters. m. area. The premises will be taken on a long-term lease for a period of at least 3 years. Renovating a sports bar will require raising 800,000 rubles. (at the rate of 4 thousand rubles per sq. m.), purchase of equipment - 1,717,000 rubles. In order for the television picture to be truly high-quality, only plasma TVs will be used, which will distinguish the establishment from competitors who use projectors. The diagonal of the main screen will be 85 inches and will be located on the central wall. Also, smaller televisions will be installed near tables located at a distance.

In Table. 2 shows approximate costs for equipment. The list does not indicate the costs of equipping the premises with a supply and exhaust ventilation system that was initially present in the premises.

Table 2. Costs for equipment and furniture

The sports bar will need to hire 14 employees. In Table. 3 shows the staffing table and wage fund. Security services will be transferred to a third party.

Table 3. Staffing and wage fund

In order for the establishment to be profitable, about 1900 clients per month will be enough, leaving 750 rubles in the establishment. every. If the sports bar is filled with 2040-2100 visitors per month, the net profit will be 50-70 thousand rubles. 100% occupancy can be expected no more than 4-6 times a month due to major competitions. The main costs will include rent (160 thousand rubles), payment of wages to employees (315.9 thousand rubles), and purchase of products. Other expenses will include advertising, utilities, security services, etc.

6.Organizational plan

The period of the preparatory stage until the opening of the establishment will be 3 months, which may be increased in connection with the procedures for issuing an alcohol license. To achieve this goal you will need:

Register legal entity(OOO);

Coordinate activities with government agencies (SES, Gospozhnadzor, BTI);

Carry out repair work;

Purchase equipment and furniture;

Obtain a license to sell alcohol;

During the period of repairs, the owner of the premises will provide rental holidays.

The sports bar will be managed by a manager. His duties as manager will include managing financial activities(control of accounting, sales accounting and receipt control Money, cost control), administrative work(document flow, analytics, negotiations with partners), personnel management and marketing management, organization of product purchases and product quality control.

Employees will be directly subordinate to the manager trading floor(waiters, bartenders), as well as a chef who supervises the cooks, and an accountant. As development progresses, it is possible to expand the staff and create new positions (for example, purchasing manager).

7.Financial plan

Investments in opening a sports bar will amount to RUB 3,017,000. In Table. Table 4 shows the main items of investment costs.

Table 4. Investment costs

Indicators for the main period of the project, including revenue, fixed and variable costs, tax deductions, net profit, calculated over a three-year period, are given in Appendix 1.

8.Evaluation of project effectiveness

The calculations made allow us to talk about the profitability of the project to open a sports bar. Efficiency indicators calculated for a five-year period of activity are given in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The risk level of the project can be assessed as low due to its favorable location in the city center, which is guaranteed to attract customers to the establishment. In case of complete failure of the project, the cost of sale ready-made business may be twice the initial cost. The main risks of the project are discussed in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

The question arose, how to open a sports bar? Risks and cost calculations, assessing the profitability of a given business, as well as useful tips for you in the article.

♦ Start-up investment in business: 480,000 rubles
♦ Payback period for a sports bar: 12-24 months
♦ Business profitability: 30-40%

Sports have interested people since ancient times.

Moreover, as before, in our time the number of spectators significantly exceeds the number of those who engage in physical activity itself.

Fans attend matches, follow the progress of their favorite teams or individual players, place bets and simply have fun.

This hobby makes people get together big companies spending time watching the match and drinking beer.

When this was noticed by someone enterprising, the question arose for the first time: how to open a sports bar.

This idea was improved, found implementation and brought income to entrepreneurs. The number of businessmen who want to learn about all the intricacies and secrets of the process is growing.

If you are one of them and want to personally evaluate the profitability of the project, this article will answer all your questions.

Planning to open a sports bar

Choosing a room for a sports bar

To open a sports bar that will have a constant flow of customers, you need to carefully approach the search for suitable premises.

Experienced entrepreneurs give novice businessmen the following recommendations:

1. Having chosen a location in the city center, locate the sports bar closer to office buildings.
   At the end of the work week or even the day, their employees will be very happy to spend the evening with you in noisy company.
2. If an entrepreneur cannot boast of such start-up investments that will allow him to pay for the rent of a bar in the central part of the city, one can safely consider densely populated bedrooms.
3. But in small towns, in which part of the town a sports bar will be opened is not so important.
   Much more attention should be paid to ensuring that there are no competitors nearby!
   If proximity cannot be avoided, the entrepreneur must highlight a number of competitive advantages that will help lure customers to his bar.
4. If it is expected that people will come to the sports bar in their own cars or taxis (for example, if it is located on the outskirts), it is necessary to arrange parking spaces, take care of a visible and convenient entrance and signs along the way.

Advertising campaign for opening a sports bar

Any experienced entrepreneur will confirm to you that a well-built advertising campaign from scratch provides the owner of a sports bar with 30% of the proceeds.

To achieve this indicator, use the most effective recommended promotion methods:

• The advertising campaign should be launched a month before the opening of the sports bar.
  The more options for notifying potential clients about the launch of the project, the better (billboards, distribution of leaflets in crowded places near the bar, city TV channels, newspapers, radio stations, advertising on public transport).
  This part of the campaign will require the most funds, but later costs will be significantly reduced.
• If you have the opportunity to perform your debut on the day of an important sporting event, do it!
  Then from the very opening of the bar you will receive your first customers and revenue.
  And if you don’t make a mistake and have a perfect evening, they will definitely come back to you more than once and bring their friends.
• To retain customers and build a list of regular visitors, introduce a discount system in a sports bar.
  A variety of promotions for large companies also work well.
  For example, when ordering 5 liters of beer, you get a plate with a snack as a gift!

Selecting staff for a sports bar

Interesting fact about beer:
The speed of drinking beer depends on the shape of the glass into which the drink is poured. According to research by scientists from the University of Bristol, the average bar visitor empties a straight cylindrical mug with a volume of half a pint (≈0.28 liters) in 11 minutes, and a flared glass of the same volume in 7 minutes.
Obviously, it is much more difficult for a person to estimate by eye the proportion of beer consumed and remaining in a curved mug than in a straight one, which leads to faster drinking.

How to open a sports bar without hiring a full “set” of necessary positions?

It’s true, this is impossible, because the lion’s share of success depends on employees.

How many people will be required specifically for your business depends on the size of the bar, work schedule, and allocated budget.

An indicative list is given in the table:

Sports bar employees do not need any special skills or knowledge.

More attention is paid to personal qualities, resistance to stress, and the ability to find mutual language with clients.

Experience in similar positions is mandatory, but an exception can be made for waiters, provided high level learning ability.

The cook does not necessarily have to be of the highest class, since the range of bar dishes will be small and the main emphasis is on easy-to-prepare snacks.

An entrepreneur may also require the services of an accountant, but not on an ongoing basis.

In this case, you should contact an outsourcing company or hire a part-time employee.

Financial calculations for opening a sports bar

Costs of opening a sports bar

The sports bar project also attracts budding entrepreneurs because it requires a less impressive start-up investment budget than a number of other ideas.

An entrepreneur can cover these expenses from his own funds, attract investors or take out a bank loan.

An approximate list of costs for opening a sports bar looks like this:

Monthly costs for a sports bar

Beginners in the field of entrepreneurship mistakenly believe that start-up investment is the most significant amount that will be required to organize a bar.

In fact, the amount of monthly costs for maintaining and developing a sports bar is not that much less than the initial expense.

You need to keep this in mind and calculate how to cover these expenses until the enterprise reaches breakeven.

The list of expenses will be different for everyone, but on average it looks like this:

Conclusion on the profitability of opening a sports bar

The sphere of large and small businesses is actively developing in Russia, and many companies that lost momentum during the 2008-09 crisis have long returned to their previous level and even improved their performance.

This is especially true for projects in the public service niche, for example, the hotel and restaurant business.

This could include opening a sports bar. , which at proper development and investments can become a profitable and promising business.

In addition to clients with an average level of income, contrary to popular belief, wealthy people also visit such places.

Often they come in large groups and leave for “one approach” large sums money.

Sports fans will continue to support their favorite club no matter the economic conditions and will definitely prefer to watch matches in the cozy atmosphere of a bar rather than at home, where they may be distracted by family members and there is no opportunity to invite a noisy group of friends.

How much investment in a sports bar will pay off depends on the development strategy of the establishment. On average, this period is 1.5 years.

Implementation of opening a sports bar

Risks of opening a sports bar

Opening an establishment from scratch in any case involves a number of risks, especially in the current economic situation.

Unfortunately, it is impossible to completely avoid them.

However, it is realistic to make a list of how many problems are likely to arise during the development of a sports bar and provide an action plan in case of their occurrence.

1. Lack of funding for a sports bar.
   It is compensated by more careful study and monetary calculations in it.
2. Reducing the level of visitor load, for example, during a seasonal decrease in the number of clients.
   This can be solved thanks to additional advertising and calculation of the average bill per person.
3. Poaching of personnel by competitors.
   You can retain bar staff through timely payment of salaries, the availability of a social package, and strengthening the corporate spirit through joint events.
4. Increase in prices by the product supplier.
   It is also important to include a certain percentage of the increase in prices for services in financial calculations.
   For bar customers, this will not be an unexpected problem, since, unfortunately, current currency fluctuations constantly affect revaluation in all areas and this has already become a common state of affairs.
5. Increasing the level of competition.
   May be related to the opening of a sports bar nearby or another similar establishment. To cope with this problem, competitive advantages are used.

To learn how to open a sports bar, see also the video:

1. Mostly visitors to sports bars are inexperienced men.
   Therefore, it is worth including more nutritious snacks on the menu, rather than gourmet exotic dishes.
2. Decide how many sports areas you plan to cover in the sports bar.
   There are too many of them to satisfy the interests of all fans.
   The most popular broadcasts are football matches.
   They are mainly shown in the evening.
   During the day, the screens can show, for example, races.
3. It would be an excellent addition if the sports bar staff have at least a superficial understanding of sports.
   Clients will definitely appreciate it if the bartender or waiter can fully answer the question: who is playing with whom?
4. Create your own website for the bar, where customers can be informed about the broadcast schedule (this is especially true if several important matches are broadcast at the same time), promotions and other important news.
5. To open a sports bar, you will undoubtedly need to purchase several plasma TVs.
   One should be large, the rest can be smaller.
   The main thing is to make sure that all customers have a comfortable viewing experience, regardless of the location of their table.
6. The quality of the sound equipment that will be installed in the sports bar is also important.
   It should be installed throughout the hall and create a surround sound effect.
7. Many entrepreneurs forget that fans, heated by victory or loss, can begin to sort things out right in the bar.
   This must be provided for by excluding sharp and fragile objects from the interior as much as possible.
   Also on match days it is worth hiring additional security with an hourly rate to avoid serious fights with consequences.
8. A good decoration for a sports bar would be sports paraphernalia - scarves, caps, flags.

However, in addition to sports broadcasts, such a catering establishment is usually ready to offer its visitors a full range of standard services. Drinks, snacks and main courses will not allow even the most devoted fans to remain hungry, allowing them to properly celebrate a victory or drown out the bitterness of the defeat of their favorite team.

How to open a sports bar?

Depending on the region, minimum dimensions investment in opening a sports bar can be about $10,000. What stages will a businessman have to go through from forming an idea and creating a business plan to opening an establishment?

1. Finding suitable premises. This could be a lease or purchase of a property. In any case, when organizing a sports bar, it is worth remembering that the hall must accommodate at least fifty people, and utility rooms, kitchens, storage rooms and a bathroom must be isolated and spacious enough.

2. Interior decoration of the premises. On initial stage you can get by with inexpensive furniture and minimalist interior design, but thematic sports details in interior decoration it’s better to add (avoiding specifics, such as logos and team names).

3. Technical equipment. Since people go to sports bars not only to enjoy socializing, this particular expense item should be given special attention. Buy truly professional equipment for broadcasting matches and fights, equip the hall with a large screen and projector, and add a couple of television monitors to the bar area.

Sport has always united people. And not only those who engage in it, but also those who support their favorite sports teams. Sports bars are exactly the place where sports lovers and fans will gather to watch matches, cheer together and communicate with “like-minded people.” Sports bars in the CIS countries appeared relatively recently, but have already become quite popular, especially among young people.

How to open a sports bar from scratch

Let's take a step-by-step look at what needs to be done to get from the point “I have a great idea” to the point “I have a profitable business.”

Analyzing the market

Just like that, to open a sports bar anywhere and for anyone would be very short-sighted. Firstly, this establishment is quite specific. On the one hand, this is a catering establishment. But it doesn't quite look like a restaurant. On the other hand, it is something like a club of interests. But it would be hard to call it such either.

It is very important to understand your target audience. After all, you will be creating an establishment just for them. Visitors to sports bars are usually a young audience (mostly guys) who do not have a lot of money, but can easily afford to drink a glass or two of beer while watching their favorite team play. Using market analysis, you should find out how developed sports are in your city and how many people are interested in it. Are there any sports clubs, large sections, etc.

You also need to research the market for competitors. Are there any other sports bars? If so, in what places are they located, what is their pricing policy, what is their concept, how popular are they, etc.

Thinking through the concept

For your sports bar to truly become a favorite place for fans, it needs to be presented correctly. If you just open an ordinary cafe, put several plasma TVs in it and turn on a sports channel on them, it will not yet be a sports bar. Think through everything down to the smallest detail: a sports-themed interior, appropriate uniforms for employees, sports promotions, the ability to watch sporting events for entire companies, etc. You yourself will have to plunge into the sports world. Follow events in the world of sports and broadcast all sporting events of high and low importance. It’s great if you also sell sports souvenirs and symbols. Or maybe you will give a small gift to everyone who places an order for a certain amount or guesses the score of the match?

Finding a place

There are many options for placing a sports bar. You can open it in the city center. It will be expensive, but will provide you with a steady stream of clients. On the outskirts of the city - this is also possible, but only if it is a densely populated area. Excellent option - close to entertainment centers or office buildings. But be sure to scout the area for competitors. It will most likely be unpromising to open your own next to already successfully operating sports bars. Of course, you can take a risk, but then your establishment should be 3, 5, 10 times better than your competitor in all respects.

The space for a sports bar will need to be large – about 200 square meters. This is not a cozy cafe for romantic meetings. Noisy and large companies will come to the sports bar, so they should have somewhere to “walk around”.

Developing a menu

The menu of a sports bar should include a variety of alcoholic drinks. Be sure to have many types, since this drink is especially loved by sports fans. And, accordingly, a snack. Don’t set high prices for food; it’s better to make money by selling drinks. They will buy them in any case, and if the snack is quite cheap, this will play a positive role in the eyes of the client.

We purchase equipment

If you do not take into account the broadcast of sporting events, in all other respects the sports bar is a cafe. Therefore, the hall for visitors should have tables, preferably of different sizes, so that there is room for both small and large companies. Actually, the bar counter is also indispensable. Make the counter long enough so that visitors can also sit at it.

Most important point in equipment - these are televisions. The fact that they must be of high quality and expensive is already clear. Think carefully about their proper placement, perhaps even hiring a consultant on this issue. Televisions should be sized according to the distance from which they will be viewed. That is, of course, large diagonal TVs will be a priority, however, if they are located very close to the tables, it will be uncomfortable to watch them.

Check that absolutely every seat has good review at least on one of the screens. You will broadcast sporting events live from the Internet. Enlist the support of a super reliable Internet provider. Can you imagine the indignation of your emotional clients if there is a broadcast failure in the middle of an important match? It's probably better not to think about it.

On ordinary days, you can show sports channels (select the most interesting ones), or repeat in the recording the most interesting competitions from different types sports

Try to purchase furniture that is as safe as possible. There will be drinking in your establishment, sometimes a lot. There may be disagreements among clients (especially if fans of different teams meet). Why give them the opportunity to hurt each other with chairs? Place either upholstered furniture or furniture that is difficult to even move.

We make marketing efforts

Marketing for a business is not a single activity. This is a permanent process that should never stop. Even before starting a business, you should take care of the following points:

1. Appearance sports bar. The project will only be successful if good content is put into a beautiful package. Make an attractive sign. With all her appearance she should say that this is a sports bar, and nothing else. It would also be a good idea to design external display windows in a sporty design. If conditions permit, make some signs directing passersby to your establishment and place them around it.

2. Advertising campaign. Advertise wherever possible: on the street (flyers), in the subway, on local television, radio, on the Internet. If there is a popular video blogger in your city, pay him money so that he can talk in his next podcast about how “a chic establishment is opening soon at...”, etc. Collaborate with locals sports clubs and sections. Hang it in their hall advertising poster It won't cost you very much. But you can immediately attract attention large quantity your target audience. After all, it often happens that a person is interested in sports in general, despite the fact that he is engaged in one particular type.

3. Promotions. People love promotions and giveaways. For them, it’s fun and exciting, and it’s also an opportunity to get something for free or at a discount. Try to carry out promotions for some important sports date– the beginning of the Olympics or the Champions League, on the eve of the expected match, etc. And the prize, of course, should also be valuable to your customers.

Sports bar business plan

The amount of investment can vary greatly depending on what level of establishment you are creating. You can spend completely different amounts on interior design, as well as on purchasing equipment. Approximate calculations are as follows:

1. Equipment: from 9 thousand dollars;
2. Rent and renovation of premises: from 4 thousand dollars;
3. Furniture: from 2 thousand dollars;
4. Decoration and design: from 3 thousand dollars;
5. First purchase of drinks and food: from 2 thousand dollars;
6. Wage staff: from 2 thousand dollars;
7. Marketing campaign taking into account promotions: from 4 thousand dollars.

The average profitability of such a business is 13-14%.

Sporting events are spectacular and popular among spectators. Maximum interest arises from their joint, collective viewing, for example, in stadiums. But stadiums are not available everywhere; some are not satisfied with the conditions and restrictions that exist at these sites. All these people are the potential client audience of today’s fashionable sports bar (pub). In addition to watching sports, it guarantees additional benefits for visitors and benefits for owners from the sale of drinks, snacks, interesting dishes, etc.

How to open a sports bar correctly

First you need to decide on organizational and conceptual issues. Will it be a pub closely tied to a specific sport or just a general one. Based on this, you should consider the design: newspaper clippings, history of the species, cups, uniforms, photographs of celebrities, a showcase with a retrospective of tickets, etc. In the most prominent place in in electronic format or on a special stylized chalk board you can place the competition schedule, with an exact indication of the time and date of the tournament. This will allow visitors to navigate the timing, and the establishment’s staff will know when to expect an influx of public.

Location: ideal - in a new or residential area settlement with good traffic and convenient access. For example, near stops public transport and with convenient access and parking for clients with personal cars.

Mandatory requirements for the premises of a sports bar: minimum area - from 200 m2, since the main idea of ​​​​such establishments is mass production, and revenue will also depend on the number of guests. A bathroom (preferably several), a kitchen, utility rooms and a mandatory main hall with an area of ​​at least 70 m2.

Equipment and preparation

The environment needs to be as simple and comfortable as possible. You should not crowd the room with furniture; you should leave enough free space.

Plasma screens of excellent quality are required, modern system acoustics and equipment for bars.

The minimum cost for such a set is 1,000,000 rubles; approximately half of this amount will have to be paid for repairs.

What animals are most profitable to breed at home?

The next stage is concluding an agreement with companies that broadcast matches in digital format, for example, NTV + or an Internet traffic provider, by subscribing to certain sports channels. Uninterrupted broadcasting is a guarantee of success, a positive reputation, and therefore high income and business prospects.

Menu development

There is no point in developing a luxurious menu; after all, the public comes to sports bars for other entertainment. Good beer, simple snacks to go with it, quality ones are a must soft drinks, since many visitors are motorists. One more point: do not inflate the cost of drinks and food; prices should be set slightly lower than in neighboring, non-sports restaurants and cafes. This works great for the positive reputation of the pub.

The main secrets of the bar development strategy

1. Friendly, polite, passionate about sports staff, who, however, do not show their commitment to one team or another. Professional ethics requires an equally correct, respectful attitude and support for the opinions of any guest.
2. A sonorous, interesting thematic name.
3. Optimal marketing strategy and tactics. For example, it is better to time the opening to coincide with some grandiose event - Olympic Games, World and European Championships, etc. You can provide special promotions for certain events, bonus programs for regular customers, etc.

How and where to legally register the opening of a bar

Since the establishment involves the sale of alcoholic beverages, only registration of a legal entity (LLC) is permitted. The company has the right to use preferential tax regimes, for example, UTII, simplified tax system.

The main documents that will need to be submitted to the Federal Tax Service and the administration of the locality where the opening is planned will be:

• constituent papers;
• documentation confirming ownership of the premises, or a lease agreement;
• installation of a cash register, terminal for reading information plastic cards and a cash register registration card for them.

It will be necessary to conclude agreements with Rospotrebnadzor, Ministry of Emergency Situations on conducting supervision in the field fire safety, contract for waste removal.

The application is reviewed within 5 working days, after which a certificate of registration is issued. It is also necessary to obtain a license to sell alcohol and undergo the appropriate registration.

What kind of business can you open in a private home?

Sports bar franchise

Simplify legal and documenting, as well as get literate and professional business Advice can be given in case of purchasing a sports bar as a franchise.

Franchising in this industry is quite developed, and the investments of the franchisee are often equal to the investments in independently organizing a business from scratch, despite the fact that technically organizing a franchise business is much simpler.

The most famous franchises in this industry are the Beer Museum with daily revenue from 100,000 rubles, investments of about 1.5 million, playful, attractive, relaxing “Hooters” with its own original business concept and an affordable average check per table - 1,100 rubles, “Tornado”, a popular chain of football pubs with variable individual conditions for entering the industry.

The minimum digital indicators will look like this:
Investments - 1,500,000 rubles, payback - from 2 months (subject to successful opening during the season), monthly profit - 200,000 rubles, profitability 30-60 percent.

Ready-made business plan for a sports bar

Costs (in rubles)

1. 1. Rent of premises with furniture – 500,000.
   2. Purchase of equipment: three plasmas for 150,000 each and an acoustic system for 150,000, totaling 600,000.
   3. Kitchen equipment – ​​200,000.
   4. Staff salaries and accruals - 180,000 (waiters, bartender, cleaners, dishwashers, security, administrator, accountant);
   5. Other organizational expenses - 20,000.

Woodworking equipment for small businesses

Income

It is recommended to calculate the hall occupancy at 50%. Average revenue per day in this case is about 30,000 rubles. Sometimes (during iconic competitions) the occupancy rate will be 100%, this will double the expected daily income, and even triple it. Average check– 500 rub. Retail markup is approximately: snacks – 60%, beer – 40%.

With this mode of operation, the level of return on the starting investment can be achieved by the end of the first year of the bar’s operation.
Additionally, you can increase your income if you sell souvenirs and symbols.

What to pay attention to when operating a bar

The success of the development of such institutions largely depends on the ability of the owner (manager) to set the right tone and appropriate atmosphere in them.

Everything should be as simple as possible, and at the same time polite and correct. The main composition of visitors are men aged 25-45 years, active, successful, accustomed to rationally spending their free time, plan it wisely.