Most people are increasingly thinking about starting their own business project. People's aspirations are driven by the goal of financial independence, which is usually only possible when working for oneself, and not for bosses. During the crisis year of 2015, it became a little easier to open a small business, due to which many people settled on the idea of ​​opening their own hairdresser.

Hair is rightfully considered one of the most important decorations of any person, which is why he pays special attention and care to it. People need a haircut almost constantly, which makes opening such an establishment a cost-effective and profitable project. Today we will look at the main stages of opening this business.

Like any other business, there are advantages and disadvantages. Now we will look at the pros and cons of this project, which will help you decide whether to open it or not.

• Demand. Hairstyle is one of the main elements of appearance, to which a person pays increased attention. Therefore, the hairdresser will be in demand in any case.
• Stable and high income. High profits will primarily depend only on you. Therefore, it is important to provide high-quality services, then you will be guaranteed a good reputation.
• Opportunity to participate in various beauty contests. If your hair salon becomes a participant in a beauty pageant, this will give your business an additional advantage and ensure a consistently high flow of customers.

• High competition. On this moment counting the number of such establishments, especially in big cities, goes into hundreds, or even thousands. Due to such high competition, it is necessary to study and analyze the market as carefully as possible.
• Master's work done incorrectly. No one is immune from the fact that a client may not like the result of your hairdresser’s work. You can hire a highly professional specialist, but you still won’t get rid of this problem. A negative reaction to the result can generate negative rumors about your hairdressing salon and thereby deprive you of several clients.
• Expensive equipment. Workshop equipment is quite expensive, which entails large expenses. At the same time, it must be of high quality in order to avoid possible breakdowns during operation.

It is also worth remembering that this business has not only positive and negative sides, but also other important points. For example, if you are going to not only manage a project, but also be directly a foreman, then this type of activity will require you constant communication with people. It is worth remembering that clients come across different types, so you will need the ability to remain calm and friendly regardless of the situation.

You can learn more about the organization of this business from the following video:

Where to begin? Required documents

If you decide to open a hairdressing business, then you should start registering the enterprise and collecting all the necessary documentation. To open such a project, you will be required to (an individual entrepreneur). Registration is the simplest of all existing forms business, so the entire legal process can be carried out quite simply and quickly.

Advantages of registering as an individual entrepreneur:

• The hairdresser will be able to legally serve individuals.
• Opening an individual entrepreneur is cheaper, faster, and you can do it yourself.
• If you register an entrepreneur, you will not need constituent documents, legal address, authorized capital and other issues related to.

You will need to choose the right one that will allow you to conduct business activities. When registering, you must select the code number 93.02 , which carries the wording “provision of services by hairdressing and beauty salons.” If your establishment plans to sell various cosmetic products, then this will require the use of additional codes.

Once you have registered, you must obtain certificates from the fire department, sanitary and epidemiological station and other authorities.

Selecting a location

You don’t need to attach much importance to where the hairdressing salon will be located. If you are planning to open an establishment in central region city, then you can make it for VIP clients, where high-quality and exclusive services will be provided.

For an economy class hair salon, the ideal location would be a residential area of ​​the city with an increased flow of people. Most points located in residential areas have much higher profits due to the fact that they are within walking distance and have low prices for their services.

A good example would be opening a hairdresser in an area of ​​the city in which you know the approximate composition of people living in nearby houses and possible competitors.

You can open an establishment right in the basement of a residential building. To do this, it will be necessary for the house to have a non-residential premises with a separate exit. For a small salon, it is enough to buy a two-room apartment.

It must be remembered that in accordance with sanitary rules, It is prohibited to place hairdressing salons in basements. In this case, the basement can be used as a separate room in which equipment is stored.

Types of establishments' directions

Today, there are several popular categories in which you can implement a business project:

• Economy class.
• Children's establishment.
• Beauty saloon.

Economy class

At the moment, such establishments are the most popular, as they provide wide range services at reasonable prices. For such a point there is no need to purchase expensive equipment and hire highly qualified personnel. There is also no need to rent large premises.

For children

Children's hair salon is another type of business that is gaining popularity when properly organized. Opening a children's salon will require you to purchase quite expensive equipment, as well as rent a fairly large premises. It is also necessary that it meets all sanitary and epidemiological standards.

Particular attention should be paid to the design of the room. It is best to create an interior that children will like, for example, decorate the walls with illustrations from various cartoons.

You can also set up a games room in the hall, since some families may have several children.

Beauty saloon

The salon implies the expansion of the hairdressing business. It provides not only haircut and coloring services, but also cosmetology, massage, spa treatments, solarium and more. The external design and interior decoration of the premises are radically different from a simple hairdressing salon.

It is highly not recommended to open a salon from scratch without having confidence that the business will bring you profit. It is best to open an outlet after your hair salon has become popular and you are planning to expand your activities.

Necessary equipment, furniture and consumables

For the establishment it will be necessary to purchase equipment and other items:

• Armchairs.
• Hair washes.
• Dryers.
• Trimmers for cutting hair.
• Dressing tables.
• Tongs, curling irons, straighteners.
• Combs, scissors, clips.
• Furniture for the reception hall.
• Furniture at the reception.
• Tables for magazines.
• Capes and towels.
• Cabinets for storing equipment.

If your hair salon will provide manicure services, you need to buy a table with drawers, an ultraviolet lamp and optional equipment.

Recruitment

There are several ways to hire staff. Almost every city has courses where hairdressers are trained, so you can go there and offer work to several specialists.

You can also place advertisements in local newspapers about recruiting specialists for the salon. In this case, it is advisable to immediately indicate the requirements and salary. Advertisements can be submitted not only in newspapers, but on the Internet, on special job portals.

First of all, pay attention to the qualifications of the master and his experience in this field.

All business costs, possible sources of financing

It is impossible to say an exact figure of how much will be spent on the business; it depends on many factors, for example, where the establishment will be opened - in the village, small town or metropolis. But you can calculate the approximate costs:

• Rent of premises – 25,000 rubles per month.
• Equipment and furniture – 400,000 rubles.
• Advertising campaign – 50,000 rubles.
• Registration entrepreneurial activity– 2,000 rubles.
• Staff salary is 100,000 rubles per month.

Sources of financing:

• Loan for opening a small business at 20-25 percent per annum.
• Participation in the state program to support start-up entrepreneurs and small businesses.
• Personal funds.
• Search for an investor.

Profit calculation

On average, at initial stage a hairdresser will bring in an income of 2000-3000 rubles per day. Thus, the monthly revenue will be approximately 150-200 thousand rubles.

Payback will be from 6 to 12 months.

Small and big business Today they are developing very actively. This is due to great opportunities for entrepreneurial growth. The most common area in which you can make decent money is the service sector. This also includes, in particular, hairdressing salons. This kind of business has been thriving successfully for many decades. This is mainly due to the great demand, because almost any person in any country in the world periodically visits a hairdresser. Appearance and beauty play a big role in life. good, Fancy Hairstyle well-groomed, clean hair is the key successful communication with other people, work and study colleagues.

Especially great importance have hairdressing salons for women, since these establishments are a private version of beauty salons. Often, in addition to a simple haircut or hairstyle, they can also provide other services: hair coloring, manicure, pedicure and others. Establishments that offer only haircuts and manicures are called economy-class hairdressers. Many people will be wondering how to open their own hair salon from scratch. Let's take a closer look at the hairdressing business and how to organize your own hairdressing salon. But first you need to find out what types of beauty salons exist.

Return to contents

Types of beauty salons

All beauty salons can be classified into 3 main types. The first includes basic level salons. Qualified specialists with special education work here. The list of services provided here is quite small. It includes hair coloring and cutting. Thus, these are simple hairdressing salons. These types of establishments are usually located in a residential area closer to their potential clients, which provides a constant income. The cost of services in such a hairdressing salon is small, prices range from 300 to 700 rubles. The second type is middle class hairdressing salons. The difference from the previous ones is that the price list here is much wider. Additional services include manicure, pedicure, solarium. More experienced specialists in their field work here. She may also have her own store to sell personal care products.

Prices here are also higher, on average - 700 rubles. And finally, the last type is luxury beauty salons. All the craftsmen here are of the highest level; they often work under the guidance of an experienced, well-known master in the area, who has certain awards and certificates for his services. All employees know new trends in fashion and are able to give advice to their clients on any issue. Very often the cost of a trip to such a salon ranges from $100 or more.

Return to contents

Hair salon business plan: documents and permits

It will be interesting for aspiring entrepreneurs and future hairdressers to learn how to open and organize their own beauty salon and hair care products store from scratch. V small town should include the following provisions: the location of the future establishment, ways to establish a client base, a list of necessary documents and permits so that the hairdressing salon can legally operate, the purchase of equipment and care items, principles of planning and placement, recruitment of personnel, establishing the operating hours of the hairdressing salon and wages.

So, first of all, to organize your own hairdressing business, you need to obtain permission from the relevant authorities. But before this, you need to register with the tax office as an individual entrepreneur or LLC, otherwise the business will be illegal. In this case, you will need to pay a state fee. It is best to choose an individual entrepreneur, since in this case the list necessary documents there will be fewer, and their preparation will not take so much time. Following this, it is worth obtaining permission from the sanitary and epidemiological supervision authorities, fire inspection and territorial administration property. If the premises are rented, then responsibility for fire safety falls on the landlord.

Return to contents

Sanitary and epidemiological surveillance

Running such a business is not always easy, since it is supervised by the relevant authorities. One of them is Rospotrebnadzor. He exercises control during construction and planning, as well as during the progress of work. The goal is compliance of the plan and project with regulatory documentation. The main regulatory document governing the planning and development of such establishments is building codes and regulations. According to them, the area of ​​the premises should be calculated based on the number of jobs. On the first workplace should account for 14 sq. m, and for each subsequent one - 7. The hairdressing salon must be equipped with all necessary communications: hot and cold water supply, heating, electricity, sewage system, ventilation and air conditioning.

All equipment must be in good working order.

The required set of premises, according to building codes, must include: a waiting room, a locker room, a work room, a sanitary unit, a staff room, and a room for storing equipment. If your salon has a store, you need space for it too.

Return to contents

Sanitary and anti-epidemic regime of a hairdressing salon

In addition to all this, during the work the service will monitor the sanitary and anti-epidemic regime. The requirements for beauty salons are the same as for medical organizations. It's quite simple to implement. Staff clothing must be in triplicate. The first is the worker. The second one is in the wash, and the third one is clean. A hairdressing salon must be equipped with a sanitary facility and a shower, since hair from clothing and the body can only be removed with water. Linen used in work must be made from natural fabrics: linen, cotton. All waste material is collected in a container and processed by boiling and soaking in disinfectant solutions. A sterilizer is used for processing.

Today, hairdressing salons increasingly use disposable products and care items. They are cheap and require no processing. After work they are disposed of. All personnel must have personal medical records and undergo a preliminary medical examination, including all doctors, and undergo tests. It is advisable that the craftsmen work in overalls. Firstly, it will improve the image of the organization, and secondly, it will help to comply with the regime.

Return to contents

Purchase of equipment and tools

To open your own hairdressing salon and store from scratch and run a business, you need to purchase necessary equipment, namely: height-adjustable chairs with soft seats, mirrors, a sterilizer, a coffee table and chairs, a clothes hanger, professional hair dryers, dryers, hair clippers, climazones and more. It is important to buy tools along with consumables. The tools you will need are regular and thinning scissors, straight razors with a set of blades, electric tongs, curlers, a set of combs, brushes, and towels. Often craftsmen come to work with their own personal tools, buying them with their own money. This is very beneficial for an entrepreneur, as you can save some money.

It is better to purchase equipment in specialized places. But first, it is recommended to consult with other hairdressers so as not to overpay. All equipment must be in good condition, and in case of breakdown, it must be repaired in a timely manner. The volume of equipment and tools directly depends on the number of working craftsmen.

Return to contents

Hair salon interior

To run a business from scratch and a store, you need to carefully work out the external and internal interior. It is important to do this so that your clients feel comfortable staying with you. You can contact the designers and ask for advice. It is very important that the establishment has a waiting area. If funds allow, it is better to put a soft sofa or armchairs there, install a TV, put a table with beauty magazines and organize music. All this will create a pleasant environment, and the client will want to visit the salon more often. The color of the room can be very different; you can contact a paint store for advice.

It will be possible to open the hairdresser only after the renovation is completed. No one wants to run a business in a dark and uncomfortable room. A very important point is that it is better to make the floor from easy-to-clean, smooth materials. This will make it easier to handle, and thus the workroom will always be clean.

How to open a hairdresser and build on it profitable business?

Hairdressing services are in demand at any time. They are used by all the population without exception. Therefore, the business associated with the hairdressing salon is developing rapidly. Everyone gets their hair cut, which means the business will generate income, provided that the list of services satisfies the needs of clients. Marketers and market participants argue that opening a hairdresser, or even several at once, is a promising direction. There can never be too many hairdressers, given that they are often small, and it can be difficult to get into them, for example, on holidays. Therefore, an extra establishment will definitely please customers.

What is a hairdressing salon as a business in general?

Before you open a hair salon, you need to understand what it is. A hairdresser is an enterprise that provides services to the public, primarily related to hair care. It comes in the following types:

1. economy class: 2-3 seats in the hall, several hairdressers, small room;
2. specialized: for example, a children's hairdresser;
3. hairdressing salon: in addition to standard services, it also includes manicure, pedicure, and makeup;
4. luxury salon: characterized by a complex and expensive range of services (same direction), but everything is carried out by professionals and using expensive equipment.

The advantages of the hairdressing business are its popularity, the minimum area of ​​rented premises, and a small staff. Among the disadvantages, we can highlight the upcoming staff turnover, a relatively small range of services (when compared with a beauty salon).

A special feature is competition, because this is the very direction in business when, even in the presence of competition, you can easily open your own hairdressing salon and at the same time quickly find regular customers and make a profit. Unlike a beauty salon, it is cheaper, does not offer such a wide range of services, and the service is also not at such a high level. But if desired, even an ordinary hairdresser can be brought to the salon level.

How much does it cost to open a hairdresser? Estimated costs include:

1. accounting (80,000 rubles per year);
2. premises (from 2,000,000 rubles upon purchase; rent is cheaper);
3. staff salaries (0 rubles - 40% of revenue);
4. equipment (from 200,000 rubles);
5. advertising (from 30,000 rubles).

Income depends on the profit of each hairdresser. Approximately 500 rubles per day per person. This means that it will cost about 15,000 rubles per month, but if there are more than 2-3 staff, then the profit will increase accordingly. The payback period will not be more than 2 years. As a rule, from six months to a year.

Hair salon format and types of services offered

The hairdressing salon and its formats depend on the size of the premises. Here, such a factor as the variety of services is not taken into account, since a hairdresser is, in fact, a type of beauty salon.

1. Small hairdressing salon: one room, usually for 2 workplaces.
2. Standard: 2 halls (male and female), 3 or more workplaces.

Such a business in itself is perfect option and, moreover, low-cost for a novice entrepreneur. The main thing here is the quality of services, not breadth.

Types of services offered:

1. haircuts: men's, children's, women's,
2. hair coloring,
3. highlighting,
4. coloring,
5. long-term styling
6. perm,
7. lamination,
8. hair care and treatment,
9. holiday hairstyles and styling.

This is a standard list. As they expand, many hair salons are adding another job: manicure. This will not require large expenses, but will attract an additional flow of people.

What will it take to open a hairdressing salon?

Before you open your own hairdressing salon from scratch, you need to analyze the market, look and find out everything about the nearest hairdressing salons. Drawing up a business plan is not a difficult task, which, moreover, will significantly help in the future to compare goals and results.

Next you need to start thinking about the name. The most popular option is names. Color names are not much inferior in popularity, foreign words. Although it is difficult to be original, anyone can come up with something catchy.

The next step is to submit a decision to create legal entity(or individual entrepreneur). You will need to open a bank account. And after registration, you need to choose a taxation system.

Rospotrebnadzor will ask you to provide the following set of documents:

1. statement,
2. passport,
3. state registration certificate,
4. documents confirming the presence of a cash register,
5. lease contract.

The premises found (purchased or rented) must comply with sanitary standards and technical conditions (water supply, electrical networks). Registration is one of the most difficult steps, but nevertheless surmountable.

Premises, employees, equipment

It is not difficult to find premises for a small hairdresser. To open a hairdresser, the first thing you need to start with is to think about the location. If there are already hairdressers in the chosen area, then it is better to choose something else. But in any case, it is better to open it in a residential area.

It all depends on the initial funds: if there are enough of them, then you can compete, but at the same time focus on the quality of service, and if the initial capital is small, then it is better to focus on finding an area where no more than two hairdressers are open for several houses. The area itself must be densely populated. And the future premises should have an open, separate and accessible entrance. As a rule, hairdressing salons are located in residential buildings on the ground floor.

Therefore, it will be very good if such apartment house will be located near a store or any other place where people constantly walk.

The next step is renovation. All materials must have certificates and relevant conclusions. It is imperative to inspect the premises for damage.

The equipment is business card. It should create comfort and be of high quality.

Sample list:

1. armchairs/sofas,
2. dressing tables,
3. sinks,
4. hair dryers/dryers,
5. hairdressing kits (clamps, combs, etc.),
6. wardrobes and sofas,
7. mirrors,
8. comfortable chairs,
9. catalogues/magazines,
10. cosmetics (shampoos, varnishes, etc.).

Most important stage- employees. They must be talented creative people. You can hire experienced specialists with extensive experience, or you can hire hairdressing school graduates. Their main difference is not only experience, but also material reward. It is also necessary to remember that in the hairdressing business, each master forms his own client base and the wider it is, the better for the business as a whole. In addition to hairdressers, you will need an accountant and a cleaner. Although at first you can assign such responsibilities to yourself.

As soon as the premises have been selected, repairs have been made, permission from the health authority has been obtained and staff have been recruited, you need to obtain certification of the service. All masters must have certificates issued after the courses.

How to attract clients?

What can attract your first customers? Only advertising. And only then word of mouth. From advertising in effective ways are leaflets that can be distributed manually, or can be scattered through mailboxes.

An unusual feature in the hairdressing salon will help to win over clients. You can take the service in beauty salons as a basis: tea/coffee for clients while they wait in line, pleasant music, promotions for birthdays (coupons for small amounts).

Also promotional materials can be left in stores specializing in cosmetics or other related products. Original idea– offering a free procedure to first clients (head massage as an option).

It is imperative to post advertisements at bus stops and other places (unless prohibited) and, in addition to signs, it is worth installing pillars.

Opening a hair salon is not that difficult. As in any business, there are nuances and pitfalls, but they are all surmountable. This is evidenced by a large selection of hairdressing salons for every taste: from expensive to economy class. It is difficult to give a specific figure that will be needed to open a business, but you can still calculate the approximate costs. An important point is also how knowledgeable you are in this area. It’s great if you have experience and a desire to help your staff at first, and maybe even organize a small master class.

And the most important thing is the formation of a base of regular customers. Masters must be sociable, experienced and friendly so that clients return to them again and again. They should be able to advise and choose the perfect haircut for any person. This is one of the factors for business success.

Currently the business has the following characteristics:

• the total area of ​​the salon is 80 square meters;
• number of employees – 8 people;
• a base of regular customers has been formed;
• own premises, located in the central part of the city;
• initial costs – from 3 million rubles;
• monthly income – from 500 thousand rubles;
• business payback is 1.5-2 years.

The room has two entrances, a designer renovation, two laptops (working ones), internet connection, boiler, stereo system and video surveillance.

There are three halls - cosmetic, manicure and hairdressing. In addition to the main premises, there is a small storage room, a bathroom, a shower and a kitchen.

How to open a successful hairdressing salon and where to start first?

Introduction or opening a hairdresser step by step

I've been working in this business for a long time, and I noticed one interesting thing. Even during a crisis, women do not skimp on their beauty (men less so).

Consequently, beauty salon services are always in demand. You can start with one haircut salon. This will be enough to get you back on your feet. In the future, you can expand and create a full-fledged beauty salon.

But keep one thing in mind important point! When choosing a room, focus on further development business (especially if we're talking about about buying, not renting).

Drawing up a hair salon business plan correctly

It is quite possible to create a working business plan for your hair salon inexpensively. To do this, you need to purchase a business plan template and then, with the help of a specialist, rework it to suit your needs and goals. If you do as I suggest, you can save a lot:

What types of hairdressers are there?

The main services provided in the hairdressing salon are washing, drying, dyeing, styling and cutting hair. This is enough to get started.

After visiting your establishment, a person should leave neat and neatly cut. In the future, the hairdresser may become just one of the branches of a large beauty salon.

There are several main types of salons:

1. Basic level. In fact, this is an ordinary hairdressing salon, the main clients of which are residents of nearby houses and areas. The main services of such an establishment are coloring and cutting.

When organizing such a business, it is very important to hire qualified personnel and try to retain them. Regular clients, as a rule, go to “their” master. The average cost of services in such an establishment is from 400 rubles.

2. Average level. This is already a small salon that offers a wider range of services.

In particular, it is worth adding a solarium, nail care services, and a tanning studio to hair cutting and coloring (a solarium is enough).

As in the first case, it is worth paying attention to the selection of qualified personnel and, if necessary, train them.

In mid-level salons, clients pay for additional comfort and individual approach.

The cost of services will be higher – from 800 rubles.

Over time, you can open a small store in a beauty salon, which will generate additional income. The main products are body and hair care products.

3. High level(luxury studio). Opening such an establishment “on the fly” is very difficult and expensive. The salon provides a wide range of services.

At the same time, clients come not only to clean themselves up, but also to feel their high status, relax and have a good rest. The range of services is very wide - facial, skin, hair, body care, spa services, aromatherapy, massages and so on.

Such establishments are visited by a special clientele, so the approach must be appropriate.

Beauty salon workers must be true masters of their craft, be able to communicate correctly with visitors and satisfy their needs to the maximum. The cost of services in such an establishment is from 3,000 rubles.

When choosing the type of hairdresser, focus on your budget. In particular, to open an ordinary hairdressing salon, 500 thousand rubles is enough.

If you open a luxury beauty salon, then the costs increase tenfold. On average, organizing such a business and furnishing the premises cost 5 million rubles and more.

What does it take to open a hairdresser?

What are the design features?

To open a hairdresser, you must collect a certain package of documents.

Here you will need:

• permission from the Sanitary and Epidemiological Station (it will not be possible to obtain it without fulfilling all the requirements);
• certificate. The advantage of a hair salon business is that it does not require a license;
• fire department permission.

To quickly obtain a certificate, carefully study the rules for certification of hairdressing services.

How to register?

The best option registration – individual entrepreneur. Don't forget to register with the tax office. In addition, before opening a business, send the necessary papers to Rospotrebnadzor for registration.

The list is as follows:

• application (drawn up in the appropriate form);
• passport of a citizen of the Russian Federation;
• individual entrepreneur registration certificate;
• papers confirming the installation of the cash register;
• documents confirming the right of ownership of business premises or a lease agreement.

Which room should I choose?

If you are taking your first steps in this business, then you should not spend money on buying premises. The best option is rent.

It is advisable to adhere to the following requirements:

• The minimum area for one workplace is from 14 square meters. To organize each subsequent workplace, add 7 “squares”. As a rule, 60-65 square meters is enough to organize an average salon. This area can accommodate two places for haircuts, a solarium, and workplaces for manicure and cosmetics specialists;
• pay attention to the layout. It is very important that the premises have a hall for receiving clients, an entrance hall (the place where clients will wait their turn), a storage warehouse and other storage facilities;
• make sure there is a second entrance. This is important not only from the point of view fire safety, but also to attract additional customers;
• Water supply must be installed in the beauty salon. The easiest way is to connect to the city network, but for this, an appropriate project must be drawn up and implemented. To save on this issue, it is better to rent a room in a residential building where these issues have already been resolved;
• think about lighting issues. Ideally, the workplace will receive natural and artificial light;
• solve the issue with ventilation, because the beauty salon actively uses various perfumes and chemical-based care products. Workplaces must be provided with additional air conditioning;
• provide a shower room for staff;
• obtain the consent of the residents. This is important when it comes to renting premises on the ground floor of a residential building. In this case, permission will have to be “begged” only from residents of nearby apartments.

Table No. 1. Potential for creating hairdressing salons in Russia

The optimal location of the hairdresser is in a residential area, in a hotel, near an airport or train station. In general, the place should be passable and crowded.
If we are talking about opening a spa salon, then it is better to open it in the central part of the city or in a large shopping center.

The cost of renting a room can be from 600 rubles per square meter (per month). Therefore, if your room has an area of ​​60 sq. meters, then the costs will be from 36,000 rubles per month.

What equipment will be needed?

The purchase of equipment depends on the type of hairdressing salon. The minimum set is hair dryers, armchairs, sinks, dressing tables, laptops, dryers. In addition, you will need various hair care devices, hair clippers, combs, perfumes and other small things.

Procurement costs – from 200 thousand rubles.

How to open a hairdresser from scratch and without money

How to select personnel?

Pay special attention to the selection of qualified personnel. Each employee must have appropriate experience, education and work experience.

You don’t need to take your word for it - ask for confirmation of your qualifications with a diploma. The number of training hours must be at least 1000. In addition, a mandatory requirement is the presence of a medical book.

As for age, there are no special restrictions. The salon can accept both young and more mature masters. Be sure to find a director who will deal with all issues of the salon.

In addition, you will need two cleaners, a cashier, and hairdressers. It is better to conclude an employment agreement with the latter to avoid turnover. In addition, the document should cover training issues, wages, bonuses and so on.

The master’s income depends on the profit he brings to the salon. On average, one person can bring from 5 to 8 thousand rubles per day. Salary is 25-30% of this amount.

The best option is when an employee receives a minimum salary (from 15 thousand rubles) plus interest on income. Periodic bonuses are required.
With a staff of 6-10 people, labor costs will range from 150 thousand rubles.

Table No. 2. Growth of hairdressing services in Russia

How to advertise a business?

As many customers as possible should know about the new establishment. The best methods of promotion are advertising on prospectuses, mailing lists, distributing discount coupons to first customers, creating and promoting a website, advertising on TV and in newspapers.

Is it profitable to open a hairdresser?

Financial part

Expenses:

• for registration – from 20 thousand rubles;
• for equipment – ​​from 200 thousand rubles;
• for advertising – from 50 thousand rubles;
• for wages – from 150 thousand rubles/month;
• for rent - from 36 thousand rubles per month.

Income:

• total income – from 700 thousand rubles;
• net income – from 300 thousand rubles.

Payback – 1.5-2 years.

• Project Description
• Recruitment
• Description of products and services
• Marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention a standard business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, state support or attracting private investment. Purpose of this project is the opening of an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project Description

The goal of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressers throughout the city.

How much money do you need to open a hairdresser?

To implement the project it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to business plan calculations, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Barber shop profitability = 14%;
• Project payback = 11 months.

What OKVED code should I indicate when registering a hairdresser?

The organizational and legal form of the hairdressing salon will be individual entrepreneurship. OKVED code: “93.02 Provision of services by hairdressing and beauty salons.” As tax systems A simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (hair salon master).

Currently, practical activities have begun to implement the project:

1. Individual entrepreneurship is registered with the Federal Tax Service;
2. A preliminary lease agreement has been concluded for premises in a shopping center with an area of ​​54 m2, the rental cost per month is 45,900 rubles (850 rubles/m2);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. The list has been worked out necessary equipment for organizing an economy class hair salon.

Recruitment

The organization's staff will consist of 6 people: a salon administrator and five professional craftsmen.

Description of products and services

Our hairdressing salon will be designed for people with average and lower income levels. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main emphasis will be on the number of visitors per day, with a fairly high quality of customer service. It is expected that about 30 services will be provided per day.

The main services that the hairdressing salon will provide include:

1. Hair cutting, drying and washing hair. Average check - 150 rubles;
2. Styling (everyday, wedding, formal, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average bill is 700 rubles.

Total average bill for services will be 395 rubles.

Our salon will create all conditions for the client: a pleasant atmosphere, professional technicians and a wide range of services at affordable prices.

Planned operating hours: from 10:00 to 19:00. Three foremen will work on each shift (we recommend reading the article “ How to hire an employee - step-by-step instruction "), work schedule of masters 2/2.

Marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. Patency shopping center, in which it is planned to open a hairdressing salon, is about 3,500 people per day. The hairdresser will be located on the ground floor in the direct visibility zone for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. It is worth highlighting two main competitors who operate in close proximity to our salon. Let's carry out comparative analysis strong and weaknesses competitor data:

The following activities are planned to attract regular customers:

1. Advertising in media mass media(newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distributing leaflets, flyers, posting advertisements.

It is assumed that after all marketing activities to attract customers, the average attendance of the establishment will be about 25 people per day, who in total will be provided with about 30 services.

How much can you earn by opening a hairdresser?

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

At the same time, the average monthly revenue will decrease during the summer holidays and new year holidays. Low performance There will be revenue at the start of the business. The hairdressing salon will reach its planned revenue targets only in the 4th month of operation.

Total revenue for the year of operation will be 3,643,900 rubles.

What equipment to choose for a beauty salon

Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing trolleys, accessories (scissors, clippers, hair dryers), etc. It is expected that about 70 thousand rubles will be spent on additional equipment.

The salon premises will comply with all SES and fire safety standards. Thus, in accordance with sanitary standards, the area of ​​the premises for one hairdresser must be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and cleaner will be provided under fee-based service agreements. Monthly expenses for these services will be about 11,000 rubles.

Financial plan

The organization's monthly expenses are presented in the following table:

Total fixed costs will amount to 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main expenses of the hairdressing salon will be the cost of paying wages to employees - 53% of total expenses, paying rent - 18%, as well as paying insurance contributions to extra-budgetary funds for employees - 16% of the total expenses of the organization.

Calculation economic indicators presented in the table - forecast of income and expenses of a hairdressing salon:

The net profit of the hairdressing salon at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay for itself in 11 months.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions