Real business in rural areas. What business to start from scratch in a village. What kind of business is profitable to open in a village?

To work in a village, you need to know what will be promising in a particular area. It is possible to organize a successful company outside the city even with small capital investments thanks to low competition, inexpensive rent and cheap labor.

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Basics of a successful business in a village

To organize in rural areas, it is important to consider the advantages and disadvantages of this activity.

Advantages of village earnings:

1. Support from local authorities. The state in Russia and Ukraine is interested in rural development, so it is possible to receive investments and loans on favorable terms.
2. Motivated employees. The lack of jobs encourages the population to work better so as not to lose their position.
3. Low rental costs. Unlike the city, in the village premises and areas for development are rented out at very low prices.
4. Availability natural resources. This is especially true when choosing a niche related to the production of natural products and animal breeding.
5. Low competition. Rural business It is just beginning to develop, so there are few competitors, and the business is profitable.

Disadvantages of entrepreneurship in the village:

1. Limited market. There are much fewer potential customers, so it is necessary to find sales channels for products in advance.
2. Inaccessibility. There are often problems with roads.

How to choose the right business idea for a village?

When choosing an idea and drawing up a plan, an entrepreneur needs to focus on these advantages, as well as his own resources. For example, to start with, make production at home, and only then organize a large enterprise.

A new entrepreneur should focus on the following parameters:

1. The scale of the settlement. It is especially important when opening a business with sales in the village.
2. Availability necessary resources. For example, a reservoir for fish farming.
3. Presence of potential clients. Relevant when starting a business in the service and entertainment sector.
4. Availability of required communication systems. For example, constant access to the Internet if sales are conducted online.

The best business ideas in the village for the production and sale of goods

When choosing what to do in the village, an entrepreneur can use the list of the best ideas for starting a business from scratch:

• growing vegetables, strawberries, mushrooms;
• keeping pheasants, geese, chickens, turkeys, rabbits;
• beekeeping;
• grain cultivation and flour production;
• breeding fish in a pond.

Greenhouse business

Directions for earning money in the greenhouse business:

• greenery;
• radish;
• cucumbers;
• tomatoes;
• salads;
• strawberry;
• flowers;
• seedling.

Sales markets:

• wholesale centers;
• the shops;
• food markets;
• medical and preventive institutions;
• restaurants;
• own stores.

1. Weather. Greenhouses are designed for growing food during the cold season, but very coldy may require significant heating costs, which will reduce profits. To overcome this problem, it is recommended to use greenhouses from February to November.
2. Pests. Their influence is lower than in open farming, but you still have to fight them in a greenhouse.
3. Different conditions for various plants. The required temperature and humidity are different. It is best to plant one type of plant in one greenhouse.

The material protects grown crops from:

• cold;
• hail;
• bad weather.

Advantages of polycarbonate:

• easy to cut;
• easy installation;
• does not require special tools for processing;
• has a high level of thermal insulation.

This coating is the most advantageous, as it allows you to save on heating or, depending on the climate, do without it.

Arched greenhouse with reinforced frame (from RUR 11,094) Gable greenhouse made of durable galvanized steel (from RUR 14,442)

Growing vegetables

Growing vegetables can be called one of the most promising areas of business in the village, because it allows you to earn money with minimal investment.

To start your own vegetable production, an entrepreneur must choose:

1. Place. A plot of land will be required fertile soil, without traces of contamination with nitrates and other harmful substances.
2. Vegetable crop. It is necessary to study the market and identify the most popular vegetables in the selected area.
3. Plant varieties. It is necessary to select based on the collected data, taking into account the characteristics of the soil and climate.

Options for selling finished products:

1. Sales on the retail market. You can sell using your own retail outlet.
2. Wholesale base. Delivery in large volumes for subsequent resale.
3. Sales of products to visiting wholesalers. Customers themselves pick up the goods from the production site.
4. Direct deliveries. To shops and restaurants at wholesale prices, without intermediaries.
5. Growing to order. For a specific buyer. This usually concerns environmentally friendly growing technologies, which are associated with high labor costs, but also a high selling price.

Methods for growing vegetables:

• open ground – fields, beds;
• closed ground - greenhouse, greenhouse.

Basic growing technologies:

1. Hydroponics. Growing vegetables without using land.
2. Potatoes under straw. Planting is carried out not in the ground, but under a layer of straw, which, during the process of decay, provides the product with the necessary nutrients.
3. Growing according to Mittlider. A technology for potatoes that eliminates the need for loosening and hilling.
4. Combined crops. Planting several crops together. Specially selected vegetables are used that promote better growth of each other.

To successfully grow vegetables, you need to understand agriculture, as well as monitor compliance with the growing conditions of the selected plant variety. This will allow you to harvest two or more crops per season.

Advice from an experienced gardener on growing vegetables from the channel Lyudmila Filatkina.

Growing strawberries

The most profitable sale of strawberries is in the cold season and early spring, since at this time they are grown only in special greenhouses. Possible to grow in open ground, but using plastic film.

Yield indicators:

• for soil – 15–19 tons per hectare;
• for a greenhouse – 30 tons per hectare.

Sales markets:

• the shops;
• supermarkets;
• retail markets;
• wholesale bases.

Types of finished products:

• fresh;
• frozen.

Strawberries are perishable products with a short shelf life, so it is necessary to establish a clear mechanism for the rapid sale of finished goods.

Review of strawberry varieties from the channel “In the garden or in the vegetable garden.”

Raising pheasants

You can start a business in the village by breeding pheasants. This bird is used in exotic cuisine and is a sought-after product for restaurants. Competition in the field of pheasant farming is still low, so the business is very profitable and will bring great profits.

The main sales market is restaurants and large stores. The batches are small, but orders are regular.

To create a farm you will need:

• aviaries (minimum 2 square meters per bird);
• egg incubator;
• special glasses for birds to prevent them from tearing out each other’s feathers;
• feed;
• water containers.

The advantage of pheasant is that its daily food requirement is 4 times lower than that of chicken. The growth cycle is 5 months with an average weight of 1–2 kg.

Video from butap online about breeding pheasants.

Raising turkeys

Advantages of raising turkeys:

1. Large mass. In two years he can gain weight of 30 kg.
2. Quality meat. Suitable for the production of gourmet food products.
3. Eggs. Valued for their taste and beneficial properties.
4. Easy to grow. Withstands low temperatures.

Growing options:

• for meat;
• for breeding;
• on eggs.

• keep in cages covered with plastic film;
• change litter daily;
• use special food;
• raised separately from other birds;
• use an incubator for breeding eggs;
• construct low perches.

Turkeys are suitable for growing in most regions, as they survive temperature changes better than other birds.

Experience in raising turkeys from the Peasant Life channel.

Raising rabbits

Rabbit meat is considered tender and dietary, and the skins are also sold.

When starting a business, you need to decide on the breed:

• fur;
• meat;
• decorative.

For feeding are used:

• bran;
• cakes;
• food waste;
• hay;
• branches of birch and other trees.

Meat markets:

• the shops;
• supermarkets;
• retail markets;
• wholesale centers;
• own store.

When breeding fur-bearing rabbits, it is advisable to create your own clothing production or supply to factories.

Practical advice on raising rabbits from Sofiya Pelshenke.

Beekeeping

The economic efficiency of beekeeping is about 15–30%. It is most profitable to sell at retail, since the wholesale price can be 4 or more times lower than the retail price.

Beekeeping involves breeding bees to produce the following products:

• bee bread;
• propolis;
• royal jelly.

A profitable beekeeping farm has at least 100 bee families, and a large farm - more than 1,000.

To organize production you will need the following:

• hives;
• bee families;
• protective clothing;
• equipment for collecting honey;
• area for placing an apiary.

When choosing a location, there are some factors to consider:

• dry and spacious;
• Honey plants should be located within a radius of two kilometers;
• There should be no livestock farms nearby.

An entrepreneur can purchase honey from small farmers and sell it through his own supply chain. But it is important to monitor the quality of products so as not to lose customers.

Video from Roman Gavrichev about beekeeping.

Chicken breeding

Chicken meat and eggs are among the most popular products. Chicken fillet is a dietary product, and various organs and parts of the carcass are used to prepare hundreds of dishes.

Directions in chicken breeding:

• for meat;
• on eggs.

The production of chickens for meat is associated with the raising of broilers. These birds gain a weight of three kilograms in two months and are ready for sale. Such speed dial mass allows the entrepreneur to produce several batches of finished products per season. Business profitability will be 45–60%.

Used to produce eggs various breeds laying hens. The advantage is that not so many birds are needed, since from 50 hens you can get about 40 eggs per day. Profitability is about 45%.

It is recommended to open a mini-poultry farm. At the start, it is possible to receive support from the state, since this area is a priority. The amount of investment capital required to open a mini-poultry farm depends on the scale of the planned activity. A significant part of the investment is the rental of land or finished premises. For example, a farm with 1,000 heads will require an area of ​​at least 100 square meters.

When breeding chickens, the sale of goods can be carried out both wholesale and retail. The product is supplied chilled or frozen.

Tips for raising chickens from the UdachnyeSovety channel.

Geese breeding

Geese are unpretentious birds; keeping and raising them is easier to organize than breeding other species.

Advantages of a goose farming business:

• the bird is easy to keep;
• gain weight quickly;
• You can keep them on pasture and save on feed.

Finished products:

• meat;
• eggs;
• feather;
• chicks;
• goose droppings.

Goose production is practically waste-free:

• food products can be sold in stores and markets;
• the litter is sold to farmers; a special certificate from a veterinary clinic is required;
• down and feathers are used in the production of pillows and other products;
• Chicks can be sold for further breeding, as well as used on your own farm.

The profitability of goose farming is about 75%.

Tips for breeding geese from an experienced farmer (channel “Main farming portal FARMER. RU”).

Growing grains and producing flour

The business of growing grains and producing flour will require significant investments, but will bring significant profits.

Flour is a product of processing grains of a wide variety of crops, not only cereals:

• wheat;
• barley;
• millet;
• oats;
• rye.

The most popular flour in production and sale is wheat flour, but other types are also in demand. It can be used for baking or to create pasta.

Classification of baking flour:

• wallpaper;
• grit;
• second grade;
• first grade;
• top grade;
• extra

The price of its sale and the complexity of production depend on the quality. Therefore, first grade flour and higher are the most expensive on the market.

Flour making technology:

1. Preparation. Grain cleaning and laboratory control.
2. Peeling of grains.
3. Splitting up.
4. Sifting and cleaning.
5. Packaging of finished products.

Video about the flour production process from the Kazakh TV channel.

Sales markets:

• bakeries and bakeries;
• retail and wholesale outlets;
• restaurants and cafes;
• pizzerias;
• pancake and pastry shops;
• dining rooms

Growing mushrooms

Very profitable business at small investments, payback is from 2 months.

Popular types of mushrooms:

• oyster mushrooms;
• Champignon;
• Reishi mushroom.

Premises requirements:

• area from 15 square meters;
• temperature from 12 to 25 degrees Celsius;
• high air humidity - 85%.

Full cycle of mushroom production (Ruslan Manzhula channel).

Growing fish in a pond

Growing fish in a pond for subsequent sale requires specific conditions, but if they are met, it can become a very profitable business.

Popular fish species for breeding:

• carp;
• crucian carp;
• trout.

Requirements for the reservoir:

• area from 5 to 10 hectares;
• availability of natural food supply;
• absence of pike and other dominant predators;
• There has been no mass mortality of fish for 10 years;
• the pond is available for rent;
• is located outside the populated area.

To breed fish in a pond, you will need to not only rent a pond, but also obtain a fishing permit.

Necessary equipment:

• house or trailer for security;
• fishing equipment;
• means of communication;
• transport;
• containers for storing and transporting fish;
• refrigeration equipment.

Growing fish requires a lot of time, since large specimens are valued in the market. On average, it takes from 1.5 to 2 years to grow one batch.

Video from the channel “People's Business!” about artificial fish breeding at home.

Bull breeding

The business of raising bulls will require large investments. The business will be profitable if you start producing high-quality products, since a piece of top-category marbled beef weighing 3–4 kg can cost up to 30,000 rubles.

To organize a farm you will need:

• calves;
• pens;
• pastures;
• transport;
• special feed;
• experienced staff.

Bulls are classified as cattle, so the entrepreneur needs to take care of the safety of employees. The pens must be strong and reliable, and the workers must be experienced.

Practical advice on fattening bulls from the channel “Family in the Country!”:

Sale of milk and dairy products

To organize a dairy farm you will need:

• cows;
• pens;
• pastures;
• milking machines;
• mini-tractor for removing manure;
• special feed;
• experienced staff.

Product sales channels:

• local shops;
• own retail outlet;
• catering points;
• milk processing plants.

Popular dairy products:

• milk;
• kefir;
• sour cream;

When organizing a dairy farm, it is recommended to give priority to cow's milk, since production volumes are much higher than when working with goat's milk.

Video about milk production (Sergey Misiyuk channel).

TOP best ideas for small business development in rural areas in 2019

In rural areas, the following ideas can be implemented:

• mini-production of non-food products;
• small shop in the village;
• entertainment business;
• frozen food production;
• production of juices and canning;
• ecotourism in the village.

Mini-production of non-food products

An entrepreneur can take advantage of all the advantages of doing business in a village and open a mini-factory.

Advantages of mini-production:

• mobility;
• small area;
• efficiency;
• high efficiency;
• environmental friendliness;
• exclusivity.

• construction;
• production of containers;
• textile;
• cosmetics and perfumes;
• recycling.

To organize a mini-production you will need to purchase necessary equipment, as well as establish sales channels for finished products.

Review of business ideas for creating a mini-production from the ZhazhdaPro channel.

Small shop in the village

Setting up a store in rural areas is a promising line of business, since for the purchase of many types of goods local residents have to go to the city.

Necessary equipment:

• showcases;
• refrigerators;
• freezers;
• scales;
• furniture;
• racks;
• cash register equipment;
• signboard.

Competitive advantages:

• a wide range of;
• work on weekends and holidays;
• cooperation with local manufacturers.

The peculiarity of trade in the village is that most shops are open at the same time. Therefore, it is recommended to open a 24-hour store or set the maximum possible time frame for the operation of the outlet.

Business plan grocery store from the channel “Business Secrets for a Newbie.”

Entertainment Business

When opening an entertainment establishment, it is necessary to conduct an analysis and find out whether the target audience is represented in the locality. If at least 50% of the residents are young people, then opening is advisable.

Restaurant options:

• cafe;
• restaurant;
• club.

When developing an entertainment business, it is necessary to regularly hold various events, including concerts and theme parties.

Video from Ivan Kalin about the entertainment business.

Frozen food production

In rural areas, it is possible to organize the production of frozen vegetables, fruits and other products.

Necessary equipment:

• machines for washing and cleaning raw materials;
• installations for trimming excess;
• freezing chambers;
• packaging machines;
• conveyor;
• refrigerated warehouse for storing finished products.

Production technology:

1. Collection and delivery of raw materials.
2. Acceptance and screening.
3. Air cleaning.
4. Washing of raw materials.
5. Trimming.
6. Shock freezing.
7. Package.
8. Packing.
9. Transportation to the buyer's warehouse.

Due to the need to purchase expensive equipment, a frozen food business will require significant investment. When organizing such production, it is recommended to establish cooperation with local suppliers and manufacturers of raw materials.

Video from the channel “Business Ideas and Business Plans” about the production of frozen foods.

Production of juices and canning

Organizing this type of business is excellent for rural areas, as it requires large areas.

Basic equipment:

• water preparation and filtration systems;
• pumping stations;
• storage tanks;
• bottling system;
• Packaging equipment.

Production technology:

1. Reception and screening of raw materials.
2. Cleaning.
3. Grinding.
4. Sterilization.
5. Package.
6. Packing.
7. Transportation.

The process of producing juices and nectars in PET packaging (channel “Fruit Juices and Nectars”).

Ecotourism in the village

Ecotourism is a popular direction of modern tourism. City dwellers tend to leave big cities and spend time away from their usual life.

To organize ecotours you will need:

• website;
• groups on social networks;
• photographer;
• transport.

The leisure program for vacationers can include:

• fishing;
• hunting;
• picking berries;
• relaxation in a Russian bath;
• Equipment can be rented as an additional service.

For a successful business in the field of ecotourism, it is necessary to use modern marketing tools, as well as periodically change routes.

The village is, first of all, a site for the production of agricultural products, but good prospects also has a business processing it. The closer it is located to sources of raw materials, the lower the costs of transportation and storage. Large processing and trading enterprises are interested in expanding supplies from domestic producers.

Nowadays there is a favorable environment for opening a business in the village, and many entrepreneurs are taking advantage of the emerging opportunities. Investments in agriculture, livestock farming - good tone and demonstration of patriotic feelings. Please note: people do not hesitate to ask for help; they send applications for participation in all possible support programs in order to receive a grant or subsidy. There are quite a few of them, both at the federal and local levels.

In December 2015, the head of Rosselkhozbank, Dmitry Patrushev, was awarded the title “Banker of the Year” by the Association of Russian Banks. Despite sanctions from European and American partners, the bank expanded financial support for agriculture this year. The volume of loans issued exceeded the market average.

The review provides 7 real examples. Choosing successful entrepreneurs helps you understand what kind of business you can start in the village, gain determination and start your own business.

Interesting business ideas implemented in rural areas

Vending milk machine

Mordovia, Kovylkino, Krutenkoye village

Rinat Churakov lives in a small town with a population of 20 thousand people, and previously was engaged in the provision of consumer services. The idea for a business in the village came while looking for a place for a country house and seeing fields overgrown with weeds. In three years, with the help of a bank loan, he created modern complex for milk production at European level. When purchase prices for it fell 4 times compared to retail prices, I started thinking about creating my own sales network. Analyzing the market, I came to the conclusion that vending is highly profitable. Buying and installing two expensive machines, I realized that the idea was risky. However, on the very first day there was a queue for fresh milk. They paid for themselves in 4 months, and now the businessman has purchased 15 more pieces, planning to place them in Saransk, the capital of the republic.

Rest like in the village at grandma's

Village tourism is rapidly gaining momentum. Reasons: narrowing of destinations for foreign holidays, decrease in income. Fashion and the offer of a modern level of service play a positive role. In the Astrakhan steppe, caravans are led along Mongol-Tatar trails, in some places they offer “wild” hunting, and sometimes people are attracted by the opportunity to communicate with nature, wake up with the “roosters,” and not rush anywhere.

The village of Ermaki, along the Moscow-Minsk highway, 25 km from Smolensk.

There is no unique natural landscape or historical “estate” nearby. When 5 years ago Arkady Poterlevich started his business in the village from scratch, there were only three residential buildings. He bet on the lake: he released fry of silver carp, grass carp, pike, perch, and carp. Now there are even crayfish there. The fishermen caught up very quickly, and when they built 5 comfortable houses, a bathhouse, planted a garden and a vegetable garden, their families began to come. Now whole companies are coming for a collective holiday. All the products in the local tavern are natural, there are grounds for football and tennis, and baths. Plans: construction of VIP cottages and a helipad.

Cabbage using "Indonesian" technology

Staromainsky district, Ulyanovsk region

A peasant's worst dream is drought. The fear of losing everything in a bad year stops many who would like to start growing agricultural products. The Ulyanovsk region is a risky farming zone, but Ilmas Sitdikov obtains record harvests using an irrigation system similar to that used for rice fields. At first, he used old canals left over from Soviet times to store water after all the pipes of the irrigation system were destroyed and taken away. Fregat sprinkler machines are operating in the fields, three pumping stations have been built, and an artificial canal has been created to supply water from the Volga. Fresh vegetables are supplied to Ulyanovsk supermarkets and are in demand. According to Ilmas, no one believed in the success of irrigated agriculture. And now many are adopting his experience in land reclamation.

Camelina oil is not made from camelina berries.

Kuytunsky district, Irkutsk region.

The demand for eco-products is constantly increasing, and foreign consumers and investors are showing particular interest in them. Camelina oil is actually made from a grass. At the beginning of the 20th century, Russia exported it, but then the culture was firmly forgotten. It resembles sesame in taste and aroma, but is richer in vitamins and has healing properties. In 2010, Artem Palchik purchased 50 kg of seeds and sowed a field of 1 hectare, receiving 1.5 tons of raw materials. Now his peasant farm sows 60 hectares, and plans to expand to 100 hectares. The oil is certified, sold in large stores in the region, and negotiations are underway to display the product in supermarkets. The product was awarded a certificate from the International Berlin Agricultural Exhibition. This product is in good demand abroad; in Russia, sunflower oil is still more common. An entrepreneur dreams of entering the international market.

Exotic birds bring good income

Central Federal District, Moscow region.

Chickens, geese, pheasants, turkeys and guinea fowl - about 500 heads of various birds are raised by a young couple of farmers, former city residents. The question of what kind of business could be opened in the village was not initially of interest to Vladimir and Tatyana Tyurin. Seven years ago, they got several birds to feed dietary meat to a child who had minor health problems. Then interest arose and a family farm was born. They received a grant of 1.5 million rubles just this year and used it to purchase 4 hectares of land where they plan to build a full-fledged eco-farm. Guinea fowl were first bred for beauty, and then it turned out that this was a very profitable business. The bird does not get sick, meat and eggs are valued and used in the treatment of oncology. Previously, it was supplied only from abroad, but now, according to Vladimir, there are so many offers that they intend to increase the number of guinea fowl to 2,000 heads. It is planned to organize agritourism. There are no competitors; in the entire Central District there is only one similar farm in Sergiev Posad.

If trout is cheaper, more people will buy it

Berezovka village, Kondopoga district, Karelia

Northern Russian regions are of little use for agriculture, but have great potential for the use of natural resources. Wood processing, collection, freezing, canning of mushrooms and berries are all opportunities for creating your own business. But the main wealth is fish. Farmer Nikolai Fedorenko's IP produces about 500 tons of trout per year, and he dreams of doubling that figure. Sanctions on Norwegian fish only make him happy. Its red caviar, lightly salted and smoked fish were awarded the 2015 ProdExpo international gold medal. Trout is raised in open water, far from the shore, using Norwegian technology. In total, there are about 50 fish farms in Karelia, and today their biggest problem is that they have to buy fry and food abroad. Now the farmer focuses on growing his own planting material and selling it. The problem with food is beyond his capabilities; this is a task for biologists. In Berezovka and Kondopoga there are two stores with its products; numerous tourists are eager to see and fish directly from the lake.

Sheep farming is a profitable business in the steppe regions

Beysky district, Khakassia

Lamb is rarely seen on store shelves, despite good demand. Sheep are unpretentious to food and living conditions, quickly reproduce and gain weight, and live on pastures until late winter. Alexander Topoev keeps a herd of about 2,000 heads. While thinking about what kind of business to open in the village, he enlisted the support of a large retail chain, to which he now regularly supplies meat. But now he has no problems with sales, rather the opposite: his products are readily accepted by cafes, semi-finished products workshops, and “Butcher Shop”. He recently won a tender from the local Administration to purchase 1.5 hundred sheep at once to be given to young families. The farm is growing: he acquired a special breed of pigs and purchased several cows. To feed these animals, they had to sow oats, barley, and wheat. It took almost four years to create the business.

The lack of funds for business development is not the only problem in rural areas; in many places it is difficult to find workers. How to get out of this situation:

1. choose a location near regional centers and small towns with liquidated production;
2. buy high-performance imported equipment that requires few maintenance personnel;
3. They invest money in social infrastructure, build houses, which attracts people who are ready to move to their place of work.

State support is not “free” cheese. You will need to account for expenses; when drawing up a business plan, do not forget about inflation. The period for receiving money extends to six months, and in agriculture, more than anywhere else, a spoon is dear to dinner. “Village” business also has its advantages: loyal attitude of the authorities, low cost work force, lack of competition.

Find out what grants, subsidies and soft loans you can get to develop a business idea in the village

You will learn all the advantages and disadvantages of small business in the village. How to start your own business from scratch and get rich? Read our article about what kind of business you can start in the village.

When the dream of opening your own profitable business in the city seems futile due to high competition, it makes sense to try to start “small” and establish a business in the village.

Let's figure out what the peculiarities of doing business in rural conditions are, find out what its advantages are, and consider possible disadvantages.

Features of doing business in the village

It is a mistake to believe that a successful business can only develop in a city, and the larger the metropolis, the higher the chances of success. This belief is one of the reasons why villagers leave their homes and try to establish their own businesses in large populated areas.

It turns out that they are “washing out” finances that could have been used to develop their region. Meanwhile, in the village, development prospects with a reasonable approach will be no less than in the city.

On his native land the horse pulls harder.

Folk wisdom

But those who remain must realize that there are as many risks in rural commerce as in urban ones. You need to choose a niche that will be popular among future clients. Knowing the preferences and needs of your neighbors and acquaintances, you will be able to more accurately formulate your goals.

If we take into account the underdeveloped rural infrastructure, the service sector will become quite profitable. Even in the city, shops, pharmacies, hairdressers or entertainment centers are popular. And this is in the face of fierce competition, which is much easier to avoid in rural conditions.

When starting their own business, many people immediately think about some type of production. And it is also easier to organize it in the village. There are lower rents (and in many cases people already have the necessary space), and lower wages. Which will give you a competitive advantage right from the start that you won’t have in the city.

Advantages and disadvantages for businessmen

Any business begins with the entrepreneur conducting a market analysis and trying to take into account all its advantages and disadvantages.

It is unlikely that taxi services or a beauty salon for women will be in demand, since the bulk of the village residents are pensioners.

Let us highlight the main advantages of village business:

• little competition (provided that the niche is not yet occupied) in comparison with the city;
• minimum investment, if it is organized “at home” - in 2018 it will simply not be possible to open a current business without any investment;
• cheap productive power;
• high employee motivation - due to traditional high level unemployment in rural areas, people will try to work conscientiously and “hold on” to their place;
• low rental cost of production space (land plots);
• the presence (proximity) of natural resources necessary for the development of certain types of commerce;
• legislative and financial support from local and federal authorities.

Among the shortcomings we note:

• difficulty in choosing an economic niche;
• lack of qualified personnel;
• often lower incomes than in urban conditions;
• low purchasing power of the population.

What kind of business can you start in a village - TOP 7 ideas that work

Conventionally, all business ideas in the countryside can be divided into two groups:

1. Familiar to every village resident.
2. Original, which only brave creatives will implement.

Let's look at the ideas that have gained the most popularity among those starting their own small (home) business in the village.

Growing vegetables and fruits

This is the most common idea in the village. Almost all country residents have a vegetable garden. People grow various kinds of crops on it, the surplus of which they subsequently try to sell. Often such a business simply helps to “stay afloat”. But you can make good money on it.

Take the grown products to the market, hand them over to the store for sale, or negotiate deliveries with canteens, cafes, and restaurants.

The main costs will be the purchase of seeds or seedlings and fertilizers. An important factor savings will be available (cheap) water for irrigation and no need for special equipment.

Beekeeping

Honey is an extremely healthy product; it is always in demand among people. In addition to profit from honey, selective breeding of bees brings good additional income. This type of activity is especially relevant now, when the number of queens around the world is sharply declining.

Such a small business requires certain investments, although it is not difficult to make hives yourself. It’s not difficult to study bees: just study the specialized literature.

Farming

The essence of farming is the sale of meat, dairy products, eggs, wool and other agricultural products. Particularly enterprising people manage to start their small businesses even using animal and bird waste.

Important! Successful farming implies the presence of a large number of livestock, poultry, rabbits, etc., otherwise sales volumes will hardly “cover” expenses.

This business, of course, requires considerable start-up investments (having your own pasture areas will significantly reduce your costs). Animals themselves are expensive, and you will also have to spend a lot on their subsequent care and maintenance. But the dividends from such activities will not disappoint.

Production

The very idea of ​​organizing any kind of production is not strongly tied to the locality, but in rural conditions there are more options for its implementation.

The most profitable and fastest paying ones are:

• creation of pellets for heating boilers (processing of branches and other plant waste);
• machining services (milling, cold forging, turning);
• woodworking, sawmill;
• feed production;
• compiling soil mixtures, laying vermicompost;
• making brooms (including for bathhouses);
• wicker weaving.

Agritourism

Ecological (green) tourism is now gaining particular popularity. This business is relevant both in summer and winter. Organizing such an activity is perfect for owners of several houses with amenities and a beautiful large garden plot.

Idea! The past Olympic Games were extremely popular. An interesting solution would be to decorate the guest house(s) and the area in their style.

Collection and sale of herbal teas

This type of activity does not require either monthly or daily investments and starts from scratch. All you need to do is understand the topic a little and live in a place suitable for the growth of the necessary herbs.

Additionally, it will be advisable to grow plants that are not found in wildlife and are used to create a flavor bouquet (strawberry, mint, etc.).

Points of sale of products - specialized stores, coffee shops (for large volumes), food markets.

Store opening

Trade is an area that always brings stable income. If you choose the right assortment, you definitely won’t be left without customers. Additionally, you can earn money from the basement, using it as a warehouse. During off-hours, it’s easy to turn the store into a mini-cinema or sports bar.

Let's summarize the results in table form:

Where to start - step-by-step instructions

We learned about popular ways to make money in rural areas. But there are rules that are universal for any type of business. In the context of our topic, we simply must talk about them.

Any method of investing requires careful analysis and a proven strategy. Let's look step by step at what needs to be done to successfully implement the plan.

Step 1. Choose a business idea and analyze the niche

Well-known business coaches call the right idea the main step on the path to success. In turn, in order to “get into the top ten”, you need to carefully study the niche that you plan to occupy.

A niche is defined as a type of activity that suits your individual abilities and character. This is an area that initially needs to be limited in scope as much as possible, to outline the circle of potential consumers.

The following features characterize a market niche are distinguished:

1. A product or service satisfies a purely individual consumer request.
2. Constant (stable) demand.
3. Little competition.

Step 2. Draw up a business plan

Without proper planning, no undertaking will be successful.

A business plan is a document (program) regulating commercial activities. It not only contains information about competition, logistics and sales, but also provides for the actions of the entrepreneur in various problematic situations. There are current and future calculations of profits and losses.

The following are the basic principles of a business plan:

• strict planning;
• step-by-step execution;
• forecasting and ongoing ongoing analysis;
• adjustment.

Tasks:

• identify goals and development prospects;
• determine the category of consumers;
• analyze market coverage;
• create an assortment;
• regulate pricing policy;
• predict potential difficulties;
• set long-term goals;
• estimate the cost of the project.

Goals:

• check the demand for the product (service) on the market;
• assess the level of competition;
• select the necessary production and labor resources;
• find suppliers and clients;
• calculate the ratio of cost to market value.

Step 3. Launch the project and look for clients

When you are ready to launch your project, it is worth thinking about potential clients. Of course, there should already be a preliminary list of these. It remains to check them for possible consumption volumes and solvency.

Remember that you should never stop with those consumers you have already won. There will always be a competitor who will subsequently try to “steal” them. Therefore, think not only about existing ones, but also constantly expand your base of future customers.

We analyzed the most popular ways to make money in villages and suburbs, and looked at step by step instructions. Now let's talk about the experience of people who have successfully developed their small business to a decent scale.

Let's study the advice of experts - follow them, and your village business will become more effective.

If you decide to work for yourself, you need to firmly understand that a business without losses is impossible. Therefore, to minimize them, you need to start with caution. After all, there is always a risk of burning out. In short, we can say this: start small and strive for more.

Set big goals for yourself - they are hard to miss.

Brian Tracy

Remember that large-scale production requires a developed delivery and sales system. Otherwise, your product will, at best, “stay” in the warehouse, and at worst, it will become unusable. In turn, small production allows us to estimate future prospects, quickly reorient and get out of a difficult situation with minimal losses.

If you have calculated everything and are confident in the success of the undertaking, proceed with the implementation of your plan with a calm soul. For this, of course, you will need start-up capital.

A loan for business development is interpreted by the bank as an operation with an increased risk, so the interest will be significantly higher than for a consumer loan.

Due to the fact that any business carries certain risks, if it fails, you will quickly lose your money. If it's your own money, it's sad, but not catastrophic.

It’s much worse if you took out a bank loan for development. Then you will have to pay interest on it for a long time. Always try to rely only on your own strengths!

Tip 3. Be prepared for hard physical work

Any business involves physical and mental labor. In case of own business you will have to mobilize them and use them to the maximum.

All my friends who have achieved some success at the beginning of their journey worked tirelessly almost around the clock. They describe this time as the most difficult and uncompromising. Therefore, when preparing yourself for heavy physical and emotional stress, think about future success.

Business in rural areas has a number of features: we offer 4 best business ideas for rural areas + 5 optimal marketing moves for product promotion.

Do you live in a small town or village? This is not a reason to ruin your dream of entrepreneurship.

As a rule, rural areas have a number of disadvantages in terms of marketing promotion of products, since the basis of business is trade, and it requires customers.

But this is a rather one-sided and poor view of business in the village. For inexplicable reasons, potential entrepreneurs do not notice the huge advantages of such activities.

Read more about why it is worth opening a business in a village and what exactly you can do in our review.

Is business in a village a failed project in advance?

Only an inexperienced entrepreneur can call a rural business a failed project.

What advantages are there in the village that can help a business get on its feet?

Business support from local authorities.

It is worth noting that entrepreneurial activity in the village is supported by the state up to the initial stages of investment.

Availability of motivated employees.

As you know, the unemployment rate in the village is quite high.

Therefore, when you open your business and create new jobs, the demand for them will be high - guaranteed.

The selected people will try to work conscientiously so as not to lose the “feeding trough”.

• Low cost of renting space for production or land plots for construction in villages.

Availability of natural resources, necessary for the development of certain business sectors.

Considering the above advantages for business, we can draw an unambiguous conclusion: rural areas are suitable for implementing agricultural projects. Another fairly reasonable approach is to organize a large production.

What are the disadvantages of doing business in rural areas?

One of the main disadvantages of the idea of ​​opening a business in a village is the lack of a client base. Taking this factor into account, it is necessary to establish ways of selling products in advance.

How can you use the advantages of business in a village and what to do with the problem of selling goods? More on this later.

What kind of business can you open in a village?

If you have made the final decision to open your own business in a rural area, you need to decide on its focus.
The question will help you find ideas for business in the village: “How do villagers earn their money?”:

• Sale of vegetables that were grown in the garden or in small greenhouses.
• Sales of domestic animal meat - poultry, large cattle, pigs.
• Milk and other derived products farm products such as eggs, wool.

• Gardening.

  Finding a better place to grow fruit than a village is quite a difficult task.

  Beekeeping.

  Opening your own apiary is not only profitable, but also prestigious, because all beekeeping products are very popular nowadays.

  Fisheries.

  To breed fish, you will need a pond, which requires large areas and optimal climatic conditions.

  Pet food.

  Silage, hay, fodder vegetables that are used in

This is not a complete list of services and goods that businesses produce in the village.

What's most important?

Focus on the localization of the village, natural conditions predisposing for a certain type of entrepreneurship.

For example, if you live near a river, why not set up a freshwater fish pond?

Or suddenly somewhere nearby with your locality Is there a lawn with a wide variety of grasses? An ideal place for beekeeping!

The main problem with a business idea in a village is the fear of being left without a permanent market!

What kind of business to open in a village is only one side of the question. The second is where to implement it?

It's time to discuss possible ways solutions to this problem.

Business in rural areas - where to sell goods?

The time has come to discuss real solutions for marketing products in rural areas.

First, you need to figure out the volume of trade turnover (opening a metalworking shop in a village is not the best idea from the start).

To better understand what was said, read the example below.

An example of a business idea for a village: selling a product

Nikolai Alekseevich has a land plot of 2 hectares in the village. The thought came into his bright head to get busy.

More precisely, cucumbers and tomatoes.

P.S. The business is very promising, since greenhouse technology allows you to grow vegetables and get ahead of all competitors who use open ground...

The businessman was able to open a greenhouse complex in the village, consisting of 4 film greenhouses, the area of ​​each of them being 600 square meters.

Nikolay Alekseevich achieved daily volume commercial products 450 kg of cucumbers and 200 kg of tomatoes.

But then a question arose: the man lives in the urban-type settlement of Samoilovsk, whose total population is 35,000 inhabitants. The local market is overflowing with goods, and selling products has become impossible.

In search of a solution to the problem, Nikolai called all his friends, and he managed to find out the number of the distributor in the regional center.

The seller, Mikhail, agreed to start selling the goods, working for 10% of the total cost. This option satisfied Nikolai, he entered into an agreement with Mikhail.

As a result, the partners worked according to the following scheme: Mikhail came to Samoilovsk in his personal car every 3 days and picked up the goods prepared in advance. The goods were sold at agreed prices. Every weekend the companions divided the money they earned.

With this simple example, the reader can understand the importance of planning sales of products produced in the village.

P.S. Producing a product is only one side of the coin. Without a proper working sales scheme, a business is worthless.

Possible ways to sell goods in villages and small towns:

Selling in local markets or in retail stores.

This method is suitable for small volumes of goods.

Sales of products in big cities through intermediaries.

In this case, you will act as a supplier.

Trading through your own network .

An advanced method for experienced business owners.

• Production to order, i.e. They place an order for a specific product, and then buy the entire volume produced.

Using each of these paths has its own characteristics and difficulties.

But when choosing, it is worth starting, first of all, from the future planned volumes of goods produced and the target audience of the product.

After analyzing your business, you can assess the situation and clearly formulate the best way to implement it.

Ideas for business in the village - is it worth being banal?

In this section, it’s time to open the curtain and show the reader all the unexpected opportunities for business development in the village.

It is worth turning to practical ideas for business in the village, as well as their implementation.

1) Ecological farming in the village

Do you have land but don't know how to use it properly? Take up organic vegetable growing.

The point of this business is to grow vegetables without the use of synthetic fertilizers and protective agents.

It should be noted that growing vegetables this way is quite difficult. But the price that people are willing to pay for a “natural product” will please the manufacturer.

Organic vegetable growing is a market trend. But, you need to take into account that such business ideas for rural areas become the subject of constant inspections by government inspectors.

They will carefully check whether your business truly produces only organic products.

Your clients can be both large retail chains and individual entrepreneurs.

Although we should not forget about the possibility of independently selling the product.

PS. The advantages of organic vegetable growing are that this business concept is now “in trend”. Believe me, marketing agents simply dream of a client like you!

2) What kind of business to open in a village among forests? Sawmill!

A sawmill is an ideal way to capitalize on the benefits of a rural business.

But there is one important point - organizing such a business is only possible in an area where there is a sufficient amount of wood.

Russia is rich in forests, so this idea is very relevant.

Particular advantages are the proximity of the raw material base, which allows saving on the supply of materials.

Forest is the wealth of Russia, which can become the basis for a successful business.

Another advantage of the idea of ​​opening a sawmill in a village is the organization of production with the involvement of local residents.

As already noted, there are few jobs in rural areas. Therefore, subordinates will be ready to work selflessly to ensure their financial needs.

Wood building materials are irreplaceable on the market, so selling the product will not cause any difficulties. Cooperation with quality furniture manufacturers is the best way to sell products.

It is possible to work under certain orders...

You need to understand that the higher quality materials you produce, the greater the total income of the sawmill in the village.

3) Breeding bulls in the village

Do you love juicy bloody steaks? Even if you are a vegan and eat nuts with fresh fruit, keep in mind that there are many “bloodthirsty” people in the world.

Opening your own farm in the village for breeding elite varieties of bulls is a great idea. Yes, one cannot deny the large-scale initial investment, but it should be understood that such a business is very profitable.

Just keep in mind that a piece of top-category marbled beef weighing 3-4 kg can cost up to 30,000 rubles!

To open a farm in a village, you need several mandatory requirements:

Availability of a farm.

A building for housing large livestock must be constructed very firmly to avoid injury to employees.

Personal pasture.

Having your own pasture of several hectares is another important requirement.

Bulls must move to ensure the best quality beef.

Experienced staff.

Caring for bulls requires a lot of experience.

You will need valuable personnel who can help you organize your business.

PS. Raising bulls in a village can bring huge income. But don’t forget the fact that you will have to invest a lot of money.

4) Ecotourism - a business idea in the village

Ecotourism is not a new trend in global business. But in Russia this is still a real novelty!

It cannot be denied that the Russian Federation is rich in beautiful landscapes. Using nature to enrich yourself is a very smart idea.

The best way to organize ecotourism is to create an online service where groups of tourists gather.

Mainly, your clients will be residents of large cities who want to see the beauty of their country, and just take a break from tiring working days and the heavy air of civilization.

A huge plus of ecotourism is minimum investment, since you can administer the site and play the role of a guide yourself.

...It is very important to be able to choose a successful route that will impress clients and force them to repeatedly resort to your services.

20 of the most successful ideas for business in the village - in just 9 minutes:

What kind of business can you open in a village?? The reader has already found several equivalent answers to this question.

For many people, business in the village is a priority. They dream of starting it from scratch, using ready-made solutions. Own idea- this is good, but in some cases there is no need to take risks and come up with something new, especially if many niches are free.

Entrepreneurial activity in rural conditions has its own specifics. Usually in rural areas there is quite low competition and relatively cheap raw materials for doing business.

Beekeeping

Those who want to start a business in the village from scratch should consider beekeeping as their main option. This idea is the most promising in many respects. National Union beekeepers claim that not enough honey is produced each year. The market is still very far from saturation, so proper organization of apiary farming can bring good profits.

• you will have to spend about 45,000 rubles on equipment for an apiary with 10 hives, protective clothing and other equipment;
• the cost of purchasing bee colonies will be 35,000 rubles;
• in a year it will be possible to sell about 400 kg of honey at a price of 200 rubles per 1 kg;
• business payback – 12 months.

Attention: before choosing one or another activity, it is recommended to consider if the starting capital is not too large.

Breeding crayfish

Growing mushrooms

It is definitely worth considering. This is a good idea for a business in the village. Most often they are engaged in growing champignons. To the conditions environment they are not so demanding. For small spaces divided into technological zones, a container system is ideal. Harvesting can be done up to 4-5 times a year.

• you will need to spend approximately 80,000 rubles on the purchase of raw materials, equipment and additional materials;
• profit on average is about 30,000-40,000 rubles per month at the initial stage of development;
• payback – 2-3 months.

Greenhouse business

You can also consider. Competition in this area is not yet so high. However, it is quite difficult to estimate profitability as accurately as possible. This is influenced by many factors. The main role is played by geographical location economic facility. IN southern regions there is no need to spend additional money on heating and lighting.

• the cost of a greenhouse with installation of equipment will be 80,000 rubles;
• you need to spend another 12,000 rubles on installing a drip irrigation system;
• lamps and other equipment will cost an average of 30,000 rubles;
• payback period is about 10-12 months.

Making bath brooms

The process of preparing brooms is not very complicated. Selling finished products is ideal for people who do not have a large start-up capital. The amount of profit depends on the number of brooms made and their cost when sold. The disadvantages include the labor intensity and monotony of the work, as well as seasonality.

• without renting premises, the initial costs will be about 15,000 rubles;
• the cost of one broom is 200-250 rubles;
• payback – 1 month.

Rabbit breeding

The idea is relatively old, but not many entrepreneurs are involved in this type of activity. Low competition allows you to quickly develop the market. You can find pork, beef or lamb on the shelves of shops and markets for a short time, but rabbit meat is not yet represented so actively, so the chance of successfully implementing such an idea is very high.

• arrangement of cages for keeping animals costs approximately 50,000 rubles;
• to purchase 100 young individuals you will need about 30,000 rubles, but a lot depends on their breed and region;
• in one year you can get approximately 2000 kg of meat, which is sold wholesale at 200 rubles per kg.

On a note: representatives of the fairer sex should take into consideration. When properly organized, they can bring good profits.

Sturgeon breeding

A non-standard option is . Fish can be grown both in open ponds and in indoors. Special requirements apply to water temperature. In winter it should be about 17 degrees, and in summer – from 20 to 24.

• capital for a successful start - 775,000 rubles;
• monthly profit with the right approach is about 100,000 rubles;
• payback – 8 months.

For your information: don't forget about . Some of them can be quite promising even in village conditions.

Woodworking workshop

Practice shows that sawmills are becoming more and more profitable for their owners. With the right start and planning, you can achieve high results in terms of profitability. When choosing a location, you need to take into account the fact that such a workshop is accompanied by a lot of noise. Sufficient energy capacity is required for normal functioning.

• the main part of the expenses is the purchase of machines - the amount usually reaches 1,000,000 rubles;
• the cost of high-quality raw materials on the market is about 1,500 rubles per 1 cubic meter. m, and the price for processed products is from 5,000 rubles per 1 cubic meter. m;
• payback – from 1.5 to 2 years.

Own forge

A business in a village by opening a forge from scratch can be quite profitable. The idea for rural areas is quite good. Typically, such workshops produce forged grilles, fences, chandeliers, candlesticks and many other products. The market for such products is not yet crowded, so if organized correctly, the business can bring good income.

• equipping a high-quality forge will cost at least 700,000 rubles;
• monthly profit averages 200,000 rubles;
• payback – 3.5 months.

Raising Indo-Ducks

An affordable business in the village is. You can start it from scratch without significant investments. The idea will be of interest to those people who have their own large plot of land. The focus in this case is on selling meat, so it is necessary to choose large breeds.

• purchase of ducklings - 6,000 rubles for 100 pieces;
• purchase of feed for 2 months – 5000 rubles;
• adult duck for sale – from 600 rubles.

Making self-tapping screws

Fastening elements – self-tapping screws – are in high demand. They are actively used during repair and construction work. Once the parts are produced, there is no need to worry about the possibility of a quick sale, since they can be stored for a very long time.

• equipment for the production of self-tapping screws costs about 110,000 rubles;
• additional equipment will cost another 25,000 rubles;
• Approximately 70,000 units of products are produced per day for 20 kopecks.

Welding services

You can build a business in the village by providing welding services. There are two main directions. The first of them involves the production of all kinds of welding structures, and the second - the implementation of work to order. At the very first stage you can remove small room or equip a workshop on your own territory.

• purchase of equipment - about 100,000 rubles;
• average monthly earnings including expenses – 50,000 rubles;
• payback – from 2 months.

Goat milk for sale

A good idea is to sell goat milk. The starting amount largely depends on the scale of the planned activity. To start from scratch, you need to purchase at least one goat. The main product will be milk, but over time you can start producing cream, butter and other products.

• one goat costs about 20,000 rubles;
• You can get an average of a liter of milk per day from it;
• the cost of the product is 60-100 rubles per liter.

Sales of smoked fish

Although the niche is highly competitive, you can make money in it. To implement this idea, you will need a special room that will meet sanitary and hygienic standards. It is best to smoke fish that lives in local reservoirs. This fits into the concept of many restaurateurs.

• the equipment will cost about 30,000 rubles;
• purchase of raw materials – 15,000 rubles;
• other expenses – 10,000 rubles;
• payback – from 3 months.

Digging wells

This activity is quite profitable. Typically, consumers are offered three types of services: carrying out prospecting work, digging a well, and installing a water structure. The initial investment will depend on the type of equipment used and consumables used. At first, most of the work can be done manually, thereby saving money.

• minimum costs – from 50,000 rubles;
• possible profit per month – from 100,000 rubles;
• payback is less than a month.

Let's sum it up

Although business in the village has its own characteristics, in terms of planning and other activities it is no different from projects in the city. Before an idea is selected and brought to life, the market must be analyzed and all the necessary calculations must be made to ensure that the future event is a win-win situation.

Starting from scratch is always difficult, but with proper organization of the process, every person can do it. Over time, even a small business can be turned into a successful and profitable business.