Who invented apple. History of the Apple SPECIAL brand

One of the most valuable companies for 2014 is Apple. According to the Fortune Global 500, "Yabloko" took an honorable fifteenth place in 2014, losing a couple of positions to Samsung Electronics. But in 2012, when Apple hit $500 billion in net worth, beating oil and gas company Exxon Mobil, Fortun ranked Apple first. But even 500 billion dollars is not a record for them, because on February 10, 2015, the maximum world record was set in stock trading - 122 dollars per paper, the estimated value of the company amounted to more than seven hundred billion dollars.

From the first birthday, Yabloko had many managers, among them Steve Jobs, the founder of Apple, entered the Guinness Book of Records as the lowest paid CEO with a daily salary of $ 1.

During the existence of Yabloko, the company's financial indicators either grew rapidly or fell down with the same desire, and the company's managers influenced the technological direction.

Among the significant figures was Steve Wozniak, who became the founder of Apple.

According to statistics from various research centers, the main growth of "Yabloko" was observed during the reign of Steve Jobs, and declines - in the years of his absence. Therefore, we can safely call Steve Jobs the main key figure in the development of the company.

Apple Founders

Over the years of existence and growth, there has been a lot of debate about who is the founder of Apple - Wozniak or Jobs. And is it true that the first Apple computer was assembled in a garage, or is it still in a student laboratory where both Steves worked.

Some authoritative publications, collecting historical references, interviewing and answering the question of who is the founder of Apple, they wrote "Steve Jobs and Steve Wozniak", while others - "Steve Jobs is the only founder of the company."

But both Steves, answering the journalists' question, evasively evaded the answer, not taking on the sole function of the creator. So who became the founder of Apple officially, according to the papers? Most sources say that after all, Steve Jobs is the official and sole creator of the company.

From historical background

The official registration of the company took place in April 1976, although Jobs and Wozniak began their activities much earlier, meeting in the garage and assembling the first computer based on the MOS 6502 Technology eight-bit microprocessor.

Many print media that wrote and write articles about the history of the creation of Apple, opposite the question "who is the founder of apple" indicate: Steve Jobs, although Jobs himself always said:

Steve Wozniak and I worked together to build the first Apple computer.

After the official registration of the company, the first Apple-1 computer saw the light, and a little later - Apple-2, which sold millions of copies.

The Apple-2 industry continued until 1993, improving somewhat from release to release.

Since Apple-2 computers had few competitors in the 80s, the main peak of the popularization of the personal computer from the "Apple" came precisely during this period, more than five million devices were sold.

However, at the same time, the company was also experiencing a failure, releasing an unsuccessful model of the Apple-3 computer, which, surprisingly, did not in the least affect the sale of the first shares of the Yabloko company.

Failures continued to haunt the company in 1981, when Steve Wozniak left the company due to a plane crash, and Jobs was forced to lay off more than 50 employees from the state. The mass layoff was associated with the failed Apple-3 project.

To raise the company from the bottom, Jobs invited John Scully to the position of president of the company.

But business relationship between Jobs and Scully did not work out, and Jobs leaves the "Yabloko" by creating the company Next.

Birth of the Macintosh

The famous Macintosh computer first saw the light of day in 1984. For twenty years, the Yabloko company has been releasing these computers as its main product, using Motorolla processors and its own Mac OS operating system.

In the mid-90s, Apple licenses the right to use its own OS to other computer manufacturers, but the licenses were soon revoked.

In 1996, the Yabloko company was on the verge of bankruptcy. Losses amount to more than two billion dollars.

In 1997, the one who is the founder of Apple, Steve Jobs, returns to the Yabloko, after which the company's business is going uphill. The company begins to develop new technologies that are not related to computers, and already in 2001 the first iPod music player saw the light.

In 2007, Apple releases the sensational iPhone, and Steve Jobs begins to be called the first person in the world who provided users with pocket Internet.

Three years later, Apple releases the first iPad.

The last three new products released by the company are fundamentally changing the financial situation, and Apple is becoming the most successful manufacturer in the market for modern gadgets.

Litigation

The stunning success of Yabloko gave rise to envious people, and caring competitors one after another began to flood the company with lawsuits.

Even the Finnish company Nokia did not stand aside and in 2009 filed a lawsuit against Yabloko, accusing it of infringing several patents. The court then satisfied the claim from Nokia, and ordered Yabloko to pay compensation.

While 2 giants were suing, the world saw a line of gadgets from Samsung Galaxy, like two drops of water similar to the IPhone and iPad. Apple filed a lawsuit against Samsung with the wording “copying the software, interface and design” of the aforementioned gadgets, but in response, Samsung filed a lawsuit against the Apple companies with the same wording that Nokia filed and won in 2009.

The court recognized both companies as violators, having satisfied all claims, and ordered them to pay compensation to each other, and also banned the sale of popular gadgets on their territory by both companies (the lawsuits took place in South Korea).

Death of Steve Jobs

Steve Jobs died in 2011 from an incurable disease. Apple has continued its work and successfully releases new innovative devices.

He came out - he officially declared that he was a homosexual. edition Bloomberg Businessweek Cook admitted that he was proud of this, and called his sexual orientation "one of the greatest gifts of God."

In contact with

In his interview, Cook says that all his life he had to hide his views on gender relations so as not to attract unnecessary attention to himself. IN Apple many of his colleagues knew about Tim's sexual orientation - but, to their credit, this did not affect the attitude towards Cook. affected corporate culture a company that is very tolerant of representatives of sexual minorities:

“Of course I'm lucky to work for a company that loves creativity and innovation and knows that it can only thrive if it can embrace the difference in people. Not everyone is so lucky."

Tim Cook does not consider his sexual orientation a problem:

"Let me be clear: I'm proud to be gay and I consider being gay one of the greatest gifts God has given me."

Tim is sure that homosexuality helped him become a better businessman: he understood other members of various minorities better than many, and became more perceptive. Cook admitted that sometimes it was very difficult for him, but in the end he only became more confident in himself and in his path.

Tim is not going to become an ardent activist and actively fight for gay rights. The reality, however, speaks somewhat differently - Apple supports significant initiatives aimed at resolving issues of sexual minorities. In Cupertino, they spoke in favor of considering a law on gender equality at work in the US Congress, welcomed the legitimation of same-sex marriage by the state of California, and opposed discrimination against gays in Arizona (they recently adopted a corresponding law).

Cook hopes his confession will give strength to other less confident gay people. At the same time, Tim intends to continue to maintain a certain level of privacy - he does not consider it necessary to tell the press and the public the name of his partner.

A well-known "wrestler" with non-traditional sexual relations Vitaly Milonov commented on the statements of Tim Cook as follows:

What can he bring us? Ebola virus, AIDS, gonorrhea? They all have promiscuous connections there. Deny entry permanently. […] In this way he increases sales. Apple has become a popular brand. He is like an artist who first promotes himself as an artist, and then declares that he is a ped@#&st. Now everyone knows that Apple is doing ped@#&you, and everyone's consciousness begins to change - well, he's talented ... This is a subtle political move.

Apparently, the deputy will have to change his technique - it is known that Milonov uses iPhone, iPad And iMac. And last year, V. Milonov even offered the Russians "to abandon the window slavery of Windows."

What do you, dear readers, think about all this?

2012/03/13 | Miscellaneous

A pple is a well-known American company for the production of personal and tablet computers, as well as phones, audio players and software. Who is the founder of Apple Corporation?

Apple was founded by Steve Jobs and Steve Wozniak. The story begins when Jobs and Wozniak built the first PC themselves. After they sold the first few dozen computers, their project received funding. Apple Corporation was incorporated in 1976.

Let's talk more about who is the founder of Apple. Steve Jobs is an interesting person. He was born in California. His biological parents were originally from Syria, they gave Steve to the upbringing of a foster family in early childhood. Steve Wozniak's family was originally from Ukraine.

Already at school, Jobs became interested in electronics.

How to become the second Steve Jobs?

He was drawn rather not to peers, but to communication with older children. So Jobs became friends with the second founder of the future Apple Corporation, Steve Wozniak. Before they built their first personal computer, the BlueBox became a petty hooliganism among young people. This so-called blue box was a device that allowed phone calls over long distances for free.

After leaving school, Steve Jobs went to college, but after half a year he was expelled from there of his own free will. had to live young man not easy. But after a while, Jobs was hired by the Atari computer game company.

And Stephen Wozniak, who is also the founder of Apple Corporation, was educated at the University of California. When creating their first computer, both Steves initially did not set high goals for themselves. But later, Steve Jobs had the idea to sell such a machine in the form of a fully assembled personal computer. He managed to convince his friend with such an argument as though he would have something to tell his grandchildren. The first computer at Apple Corporation is recognized as a real engineering marvel within the computing technology of the mid-70s. The ease of use was amazing!

As for the name of the company, there is no version on this score. According to one of them, due to the lack of any ideas, Jobs suggested naming the company in honor of his favorite fruit (apple). Others argue that the name of the company is due to the fact that it was important for Jobs that the current Apple corporation was ahead of Atari in the telephone directory.

History of Apple

The 20th century is commonly called the century of aviation and astronautics. But the 70s of the last century can also be called the era of the formation of the modern IT industry. And far from last role Apple played here.

The history of Apple began thirty years ago, when two friends Steve Jobs and Steve Wozniak decided to found their own company for the production and production of computers. Apple was officially founded on April 1, 1976, and it was then that the hand-assembled Apple Computer I appeared on the market - in ten months, 175 pieces were assembled and sold at a price of $ 666.66. Essentially, the Apple I was motherboard without case, keyboard, sound and graphics.

In February 1977, Michael Scott becomes president of Apple.

When Apple was Founded: A Brief History of Success

A significant step forward was the release in April of the same year, Apple Computer II - the first personal computer with color graphics. There was support for displaying various colors on the screen, commands were developed for working with sound and, therefore, there was a built-in speaker and keyboard, it became possible to quickly change the image on the display, there was a power supply, etc. All of this "stuffing" was packaged in a specially designed molded plastic case, which greatly distinguished the new Apple from other computers that looked like clumsy sheet metal boxes. At the same time, the now world-famous logo appeared - a bitten multi-colored apple - created by the advertising agency Regis McKenna.

In May 1979, Apple employee Jeff Raskin began work on a new all-in-one computer that was aimed at the average user. It is this period that can be called the beginning of the birth of the first Macintosh.

In 1983, Apple released the Lisa, the first personal computer with a graphical user interface, named after Jobs' daughter. But due to the rather high price and a limited set of applications, this model is not widely used. Although from a commercial point of view, Lisa was complete failure, nevertheless, its release was not in vain - the Lisa 7/7 operating system used here had a window interface, a buffer that allowed data to be transferred between applications, and much more.

Apple officially unveiled its very first Macintosh on January 22, 1984 with a 1984 commercial based on the plot of D. Orwell's book. This clip was named the promotional video of the decade, won the Grand Prix at Cannes, and to this day is considered one of the most original in the history of advertising. This event was a significant milestone in the history of personal computers. With the advent of the Macintosh, people's understanding of computers radically changed, and the foundations were laid, which later began to be used by all computer companies. In September of the same year, Apple began selling the Macintosh 512K for $2,495.

Years passed and, naturally, the computer industry also did not stand still. During the entire time of improvement of Macintosh computers, their operating system Mac OS (System) has also developed, that is, new features have expanded, its individual elements have changed and new technologies have been introduced. When Mac OS was first introduced in 1984, it represented the pinnacle of modern programming at the time.

From the very beginning, the system was developed with the expectation that any user, without having the necessary qualifications, sitting at the computer for the first time, could immediately start working on it in a few minutes without delving into technical specifications. Operating systems for other platforms that came out a few years later offered things like secure memory and multitasking, which ended up being a better user experience. Apple didn't build these things into Mac OS because the microprocessors that were available during the development of Mac OS weren't powerful enough. But over time, Mac OS has grown in additional functionality, while remaining the easiest to learn and use. Convenience and simplicity of work in this system were one of the main goals of its creators, and the internal logic of the interaction of individual parts of the operating system was primarily subject to these requirements.

When Apple faced the question of developing a new generation operating system, then, having weighed all the pros and cons, the company decided to use the developments of NeXT as the basis for the new Mac OS, which used operating systems under common name UNIX. It was the OpenStep (NeXTStep) system that became the basis for building the new Mac OS. The developers of the new Mac OS needed to ensure a smooth transition from the old system to the new one so that users could continue to work with a large number of existing programs until more powerful and convenient ones were created. This is how the new Mac OS X system was born.

Material taken from www.themacspin.com.

I don't trust a computer that I can't lift.
Steve Jobs.

iPhone creator Steven Paul Jobs, better known as Steve Jobs(Eng. Steven Paul Jobs, Steve Jobs) - one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a man who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve Abdulfattah's biological parents John Jandali (a Syrian immigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child up for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was Steve's higher education.

Even at school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to computer technology. The partners' first project was the BlueBox, a device that allows free long-distance communications and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs enters Reed College (Portland, Oregon), but quickly loses interest in learning. After the first semester, he was expelled of his own free will, but remained to live in the rooms of friends for about a year and a half, sleeping on the floor, living on the money for the returned Coca-Cola bottles and once a week coming to free lunches at the local Hare Krishna Temple. Then he got into calligraphy courses, which later prompted him to think about equipping the Mac OS system with scalable fonts.

Then Steve got a job at Atari. There Jobs is engaged in the development of computer games. Four years later, Wozniak creates his first computer, and Jobs, continuing to work at Atari, establishes its sales.

Apple

From a creative tandem of friends, the Apple company grows (the name "Apple" Jobs suggested due to the fact that in this case the company's telephone number went in the telephone directory right before "Atari"). Apple was founded on April 1, 1976 (April Fool's Day), and the first office-shop was the garage of Jobs' parents. Apple was officially registered in early 1977.

The author of most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new market for personal computers.

The debut computer model was called the Apple I. During the year, the partners sold 200 of these machines (the price of each was $666.66). A decent amount for beginners, but it's nothing compared to the Apple II that came out in 1977.

The success of the Apple I and especially the Apple II computers, coupled with the appearance of investors, made the company the undisputed leader in the computer market until the early eighties, and the two Steves became millionaires. It is noteworthy that software for Apple computers was developed then still young by Microsoft, created six months later than Apple. In the future, fate will bring Jobs and Gates together more than once.

Macintosh

A landmark event was the signing of a contract between Apple and Xerox. Revolutionary developments that Xerox could not find a worthy application for a long time later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc.). In fact, the modern personal computer interface, with its windows and virtual buttons, owes much to this contract.

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out with the help of intricate commands typed by "initiates" on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh has been overwhelming. In the world at that time there was no competitor, even close comparable in terms of sales and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.

Jobs leaving

Despite significant progress, in the early 80s. Steve Jobs is gradually starting to lose ground in Apple, which by that time had grown into a huge corporation. His authoritarian style of management leads first to disagreement and then to open conflict with the board of directors. At 30 (1985) founder of Apple was just fired.

Having lost power in the company and work, Jobs did not lose heart, and immediately set to new projects. First, he founded NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so it was not possible to achieve any significant sales.

A much more successful undertaking was the graphic studio The Graphics Group (later renamed Pixar), bought from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and he needed money). Under Jobs' direction, several super-grossing animated films were released. The most famous: "Monsters Corporation" and the famous "Toy Story".

In 2006, Pixar was sold to Walt Disney for $7.5 billion, while Jobs received a 7% stake in Walt Disney. By comparison, Disney's heir apparent only inherited 1%.

Return to Apple

In 1997, Steve Jobs returns to Apple. First, as an interim director, and since 2000, as a full-fledged manager. Several unprofitable directions were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly went uphill.

Later, a lot of developments will be presented that will become trendsetters in the technology market. This and mobile phone iPhone, and iPod player, and iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will bypass even Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it, because, according to personal convictions, he did not recognize interventions in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time, no one from Apple management informed investors about his deadly disease. Then Steve nevertheless decided to trust the doctors and informed the public about his illness. On July 31, 2004, Stanford Medical Center performed a successful operation.

In December 2008, doctors discovered a hormonal imbalance in Jobs.

Who is the founder of Apple?

In the summer of 2009, according to representatives of the Methodist Hospital at the University (Scientific Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. March 2, 2011 Steve spoke at the presentation of a new tablet - iPad 2.

Promotion Methods

(Taken from Wikipedia http://ru.wikipedia.org/wiki/Jobs,_Steve).

To define the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer Bud Tribble coined the phrase "Reality Distortion Field" (PIR) in 1981. Later, the term was used to define the perception of his key performances by reviewers and fans of the company.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, self-confidence. Basically, PIR distorts the audience's sense of proportion and proportion. Small progress is presented as a breakthrough. Any errors are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change dramatically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most typical examples of PIR is the claim that consumers are "suffering" from competitors' inferior products, or that a company's products "change people's lives." Also often unsuccessful technical solutions explained by the fact that it is not necessary for the consumer. The term is often used in a pejorative context to criticize Apple, or its supporters. However, many companies today are moving to a similar technique themselves, seeing how far it has been able to move Apple economically.

History of Apple

Founder's childhood

The future computer genius was born in 1955. His childhood can hardly be called the childhood of a prosperous child. native mother little Steve left the child as soon as he was born, and he was adopted by Clara and Paul Jobs. Interesting fact: decades later, a wealthy Jobs specifically hired a private detective to find his real mother. But not only the mother was found. Unexpectedly, Jobs found out that he also has a sister, Mona Simpson. Moreover, she turned out to be not just anyone, but a well-known American writer. Subsequently, Mona wrote, among other things, the short story "Ordinary Guy" - a story about Steve Jobs, who had become widely known by that time. But the very fact that the matured Jobs found his mother and sister and established family relations with them says a lot about him as a person.

But then, as a child, Jobs was a big bully who had every chance of becoming a juvenile delinquent. However, the school and the wonderful teachers in it changed everything. They showed the kid that mastering knowledge and creating something new is much more interesting than just breaking the law. And soon there was a story that was repeatedly described in special literature and has already become a classic.

When Steven Jobs was twelve years old, he wanted to build an electric current frequency indicator for his school physics classroom. But the necessary details, as it turned out, were not available. Then young Jobs took and called directly William Hewlett himself - a legendary personality in the United States, the leader of American business, one of the founders and president of the famous Hewlett-Packard Corporation. The conversation began (according to Steve's memoirs) something like this: "Hello, you know, uh, I'm twelve years old and I'm trying to solder a frequency sensor here ...". The unusual conversation lasted about twenty minutes, and as a result, Jobs received not only all the details he needed, but also a summer job at Hewlett-Packard. Jobs now receives occasional phone calls from teenagers who share with him their ideas about computers and mobile devices. Steve Jobs comments on this: “Of course I talk to them. This is the only way I can repay my debt to Bill Hewlett."

Well, a few years later, a truly historic event happened: Jobs met his now no less famous namesake. The namesake's last name was Wozniak, and he attended the same Homestead High School in Cupertino. Despite the difference in characters, the boys quickly became friends, as they had common interests- science fiction, radio electronics and video games. But first of all - computers. As it turned out, at the age of 13, Stephen Wozniak independently assembled not the easiest calculator. And at the time of meeting Jobs, Wozniak was already thinking about the concept of a personal computer, which did not yet exist in principle. Not surprisingly, both Steves soon began attending lectures held by Hewlett-Packard employees in Palo Alto and working for the same corporation over the summer to gain experience.

The youth of the cyber-prophet.

The youth of Steve Jobs fell just at the heyday of the hippie movement - with all the ensuing consequences. In 1972, Steve Jobs graduated from high school and entered Reed College, and Steve Wozniak went to work as an engineer at Hewlett-Packard. But just a semester later, Jobs dropped out of college and in 1974 joined Atari as a video game designer. However, a few months later he quit his job, and with his hippie friends left to "expand consciousness" in India - then it was a very fashionable occupation.

What Jobs saw and learned in India still remains unknown, but the fact that he returned from there a completely different person is a fact. Returning from India, Jobs became a regular visitor to the Homebrew Computer Club, a well-known community of electronics enthusiasts at that time. Even then, the idea of ​​making a personal computer completely captured him. Moreover, one of the founders of the mentioned club was Steve Wozniak, who also thought about the concept of the future PC, which did not yet exist in nature. Together, friends and embodied their idea "in iron". But commercial success proved more difficult to achieve.

First, in 1975, Wozniak demonstrated the finished personal computer model to Hewlett-Packard management. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets stuffed with electronic components and used in big business or the military. No one thought about home PCs. In Atari, Wozniak was also given a turn from the gate - they did not see commercial prospects for the novelty.

And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his colleague from Atari Ron Wayne to create their own company and engage in the development and production of personal computers.

Apple: early years and early successes.

A company with a frivolous name Apple Computer was established on April 1, 1976. The first logo designed by Ron Wayne himself was the image of Isaac Newton sitting under an apple tree. Like Hewlett-Packard once upon a time, Apple started in a garage that Paul Jobs gave to his adopted son and his associates; he even brought along a huge wooden workbench, which became the first "assembly line" in corporate history. To work on Apple I young people had at night. “There were only two of us - Wozniak and me. We were both a production department and a delivery service, literally all at once,” Jobs now recalls. After some time, Jobs managed to attach a batch of Apple I computers to the owner of the first ever computer store called Byte Shop - Paul Terrell. Then these computers were simply boards to which the user / buyer had to independently connect the power, keyboard and monitor.

The first brainchild of the company - Apple I

But Paul Terrell was extremely interested in the concept of a personal computer. He stated that he was ready to purchase 50 Apple I computers from the new company at once for $500 each, and then sell them for $666.66 - such an unusual price was approved by Steve Jobs himself. In order to buy the radio components needed for assembly, the founding friends sold all the most valuable things and borrowed money. I had to work at night, but in a month all fifty sets were assembled. True, on the twelfth day of existence Apple, Ron Wayne left the Steves, selling them his ten percent stake in the seed for $800.

Who is the founder of Apple. History of success

Here is how Wayne himself later commented on his act: “Jobs is a hurricane of energy and determination. I was already too disappointed in life to ride through it in this hurricane.

Despite all the difficulties, because no one produced computer components then, and for night work, Jobs and Wozniak saw the prospects for the PC as a market product. Especially since Apple I was a huge success with buyers. IN total friends produced about six hundred computers of this brand, which made it possible not only to pay off debts, but also to raise new company. However, first things first…

Becoming.

One way or another, the company had to develop. Both Steves decided what to do next. As a result, the personal computer appeared in the form in which we know it - with a color graphic monitor, a mouse and a plastic keyboard. But then no one released anything like this, although the need was clearly ripe. The very idea of ​​such a computer was perceived by large businessmen with open skepticism. As a result, it turned out to be very difficult to find funding for a release created by friends. Apple II. Both Hewlett-Packard and Atari again refused to finance unusual project, although they considered it "fun". Apparently, they are still biting their elbows ...

Indeed, the young Steves did not then have the slightest experience in doing business, and often acted at random. But always good. As Jobs himself said, "Apple's roots were in making computers for people, not for corporations." But there were also those who picked up the idea of ​​a computer that would be accessible to the general population. So, famous financier Don Valentine brought Steve Jobs together with equally famous venture capitalist Armas Cliff "Mike" Markkula. The latter helped young computer entrepreneurs write a business plan, invested $92,000 of his personal savings in the company, and secured a $250,000 line of credit with Bank of America. All this allowed the two Steves to “get out of the garage”, significantly increase production volumes and expand the staff, as well as launch the fundamentally new Apple II into mass production.

Built by Friends of the Apple II

Then, in the late 70s, few people even imagined what a personal computer should be like. All this is reflected in advertising campaign Apple - on twenty-year-old yellowed posters depicting the Apple II, you can read the question: "What is a Personal Computer?" At the same time, the Apple logo, now known to the whole world, appeared - a bitten apple, painted in all the colors of the rainbow. This logo was created in advertising agency Regis McKenna and personally corrected by Stephen Jobs. The new logo was supposed to indicate that the Apple II worked with color graphics. Subsequently, Jean-Louis Gasset, ex-president of several structural divisions of Apple and founder of Be Inc., said: "A more suitable logo could not have been dreamed of: it embodied desire, hope, knowledge and anarchy ...".

The success of the Apple II was truly grandiose - the novelty was sold out in hundreds and thousands of copies. Recall that this happened at a time when the entire world market for personal computers did not exceed ten thousand units. Over the course of 18 years from the start of their production, several million of these models were sold, and the share of Apple II in American schools in 1997 was about 20% of the entire computer fleet.

By 1980, Apple Computer was already an established and established computer manufacturer. Its staff consisted of several hundred people, its products were exported outside the United States, and its shares were highly quoted by stockbrokers, having received the AAPL index. However, financiers could not understand then the reasons for Apple's success. Too unusual was the company created by the two Steves. Unusual but successful. Personal computers quickly broke into the daily life of people in developed countries. For two decades, they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social affairs. The words spoken by Steve Jobs in the early 80s became prophetic: “In this decade, the first meeting of the Society and the Computer took place. And for some crazy reason, we were in the right place at the right time to do everything for this romance to flourish."

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Apple information sheet

If there is a company in the world that everyone knows about, as they say, "from small to large", then this is Apple.

Apple is proof that good idea V right hands guarantees an unsurpassed result, because it was from the seemingly unrealistic idea of ​​\u200b\u200bcreating a "smart" machine that originated in the minds of two friends that one of the most famous and successful corporations in the world originated.

The founders of the company - Steve Jobs and Steve Wozniak - met in 1971. Apple was officially registered in 1976, although the first computers were assembled and sold by its founders a couple of years earlier. The Apple II, released in 1977, was the first personal PC to be produced in the millions. In 1984, Apple released the first 32-bit Macintosh.

Until January 2007, the company's official name was "Apple Computer Inc." Now we know it simply as "Apple", which was an indicator of a change in the focus of the corporation: having mastered the market for computers and everything connected with them, Apple gradually opened up markets that were not directly related to the PC. In 2001, the company released the iPod audio player, in 2007, the iPhone smartphone, and in 2010, the iPad tablet.

Who is the founder of Apple Corporation

In the meantime, the company opened the most popular online store for digital video, audio and gaming content.

In the history of Apple, there was everything: both grandiose success and the risk of failure. But she survived, gaining only invaluable experience. It is safe to say that Apple is a company that has been, is and will be for at least another 100 years.

Apple: quality and prestige for all time

Apple defined its mission as follows: the company offers computers of the highest quality for all people around the world.

Apple's marketing philosophy stands on three "pillars":

1. Understanding the feelings and needs of product buyers;
2. Maximum focus on the affairs of the company;
3. Suggestion, that is, the primary role of the first impression in the presentation of a new product.

Now we know why all Apple's presentation events are so carefully prepared, why even when we open the package with its new product, we feel a touch of something great and really worthwhile.

Apple operates both through wholesalers and through a network of retail stores and online services selling Apple technology. In 2007, the Russian representative office of Apple was established, and in 2012, Apple Rus was registered, through which all retail and wholesale Apple technology in Russia.

Apple's competitive advantages include:

• large financial opportunities which allows the company to be one step ahead of its competitors;
• careful monitoring of demand in the digital technology market and the ability to quickly present the consumer with what he needs;
• a serious approach to business, which guarantees a high level of company reputation;
• the ability to select only highly qualified employees in your staff;
• presenting any new product as relatively easy to use for the consumer, as well as as an element of the image of a person or company.

Apple now owns more than 5,000 patents for inventions and designs, and Apple's iPhone 5 sold 9,000,000 units in just three days after the first presentation. This can be called the most important indicator of the company's success.

It remains only to wish Apple prosperity and stable sales. Let the company’s management take care of the first point, but you don’t have to worry about the second - the stability of sales of Apple devices is in the hands of fans of modern and quality products and they won't let you down!

We add that you can get the most competent help in learning to use any of the Apple devices in our computer courses!

Apple is one of the largest and most commercially successful corporations in existence today. There are legends about the innovative aspirations and priorities of the company, and any person dreams of buying or receiving Apple-made gadgets. This is a brand that in our era dictates fashion not only in the field of electronics, but also in the field of accessories. And you just need to come to terms with this, because to challenge given fact it is forbidden.

But where did it all begin? when the company was foundedApple? We will talk about this below.

Base

Apple Computer was officially registered in 1976, although its founders, namesakes Steve Wozniak and Jobs, were working on the creation of the first Apple personal computers as early as 1970.

If we talk about the version of their PC Apple II, then it is considered the first computer in history, which became the production of millions of copies. This led to the fact that during the 70-80s, Apple-made computers became the most popular and used in the PC world. The number of copies sold totaled 5 million.

In the 80s, the corporation failed the Apple III project, which eventually led to a deterioration in the economic and financial condition company, as well as the dismissal of 40 employees of the company. Despite the fact that many experts began to announce unfavorable forecasts about the corporation, it continued to exist and developed steadily. And in 1985, Jobs and Wozniak were even awarded medals for the development of technological progress from the hands of President Reagan.

90s and `00s

Apple's activities throughout the nineties cannot be called unambiguously successful, because by the end of the century the corporation suffered losses reaching almost $ 2 billion. But in 1997, Steve Jobs returned to the company, becoming a "sip fresh air", if you will. After all, it was then that he began to discover for himself and the whole world the latest technologies that could be promoted to modern markets. These technologies did not directly relate to computer technology, but became very popular.

Already in the first year of the new millennium, the corporation released the already legendary iPod player, which did not require the use of CDs or cassettes to listen to audio compositions. The device contained revolutionary for those times 5 and 10 gigabytes of memory.

Apple's iOS is

Cool!sucks

After another 2 years, in 2003, the corporation created its own iTunes digital file store. There, Internet users had the opportunity to purchase:

Finally, in 2007, there was a revolutionary presentation, which can be boldly and eloquently said that it changed the entire view of the modern smartphone - the iPhone was released by the company.

Modern history

By 2010, Apple expanded its line of devices with the iPad tablet computer, which arrived in time for the trend of such gadgets.

The huge demand for players, tablets and smartphones from Apple led to an incredible improvement in the financial condition of Apple, making the company one of the most valuable corporations in the world. The devices themselves have become a desirable, tasty gadget for any modern person. That is why, from year to year, the corporation produces such gadgets of a new generation.

Starting from the 14th year, smart watches Apple Watch also began to leave the "apple" conveyor, which became not just another high-tech novelty, but also a desirable, exclusive and elegant accessory.

In general, the history of the corporation with a recognizable name and symbol, which began its existence in the Jobs family garage, continues. And the best part is that we are watching it and have the opportunity to use all the products that Apple creates for people.

Perhaps today, the majority of people, when it comes to an apple, will first of all think not about a fruit, but about the largest corporation, a well-known brand, a technological giant - Apple Corporation.

Yes, indeed, it is, people who do not know about the existence of the products of this American company and do not dream of an apple-made laptop, tablet or smartphone probably do not exist today.

But the history of the modern giant began with an ordinary garage and with Apple founder, a simple guy Steve Jobs.

Steve's childhood and youth

Steve was born in 1955, and his parents were students who were not even married. Given life's difficulties, problems with parents and many other factors, the biological parents were forced to give the boy up for adoption. So the future billionaire ended up in the family of Paul and Carla Jobs, people whom in the future he called his real parents.

It was Paul who introduced his son to the basics of electronics even in childhood, which attracted the boy very much and gave him the main hobby and passion for the rest of his life.

Jobs nearly skipped elementary school due to his extraordinary knowledge. And thanks to a suggestion from the director, I skipped several classes, going straight to high school.

Friendship with Steve Wozniak

At fifteen, Steve struck up a friendship with one of his classmates in new school, whose name was Bill Fernandez. He, like Steve, was interested in electronics, but this acquaintance did not become such a significant moment because of this. Bill had a friend who was almost more passionate about technology and innovation than Jobs himself. And that was Steve Wozniak. Over time, Bill introduced the two namesakes, and this made, subsequently, their best friends.

Apple's iOS is

Cool!sucks

Crucial moment

In 1971, a turning point occurred in Jobs' life, which made him understand that electronics can bring quite serious money, but simply be a kind of hobby, a hobby.

All this happened due to interesting history, which, by the way, was the first business project of the two Steves. Then the guys were able to invent the so-called "Blue Box", which imitated the sounds of payphone tone. Thanks to the use of the product, it was possible to make completely free calls from payphones to anywhere in the world.

The guys very quickly realized that with such a device you can make good money and soon began to sell them to their peers for $ 150.

A year later, Jobs entered Reed College, where he met Daniel Kotke. The college was abandoned by the founder of Apple six months later, but Daniel remained his best friend along with Wozniak.

Apple I

In 1975, Wozniak created the Homemade Computers Club, where meetings were held for everyone. Steve joined soon after. Over time, these meetings resulted in the creation of the first of its kind Apple computer.

The presentation of this computer was already carried out when the club was significantly expanded, and even moved its meetings to the university premises. After the presentation, the person interested in buying a computer was Paul Terrell, who offered Jobs one of the main and first deals in his life: he immediately requested 50 such computers in a complete set, for which the entrepreneur was ready to pay $ 500.

Work on computers was carried out in the garage of the Jobs family, and all available forces and acquaintances were involved in it. Daniel and the two Steves worked around the clock building computers to complete the order within a month.

The completed order was successfully delivered, and with the money saved, the guys assembled a new batch of computers. It was a success that eventually led to the creation of the Apple Corporation.

This is how the story of such an influential person began, who will forever remain in the history of not only the innovation and technology industry, but also of all mankind.