Carved palisade dairy products. A window to the environment. Quality packaging is the face of the product

“The launch of new lines will increase the production of cottage cheese, sour cream and whole milk products, significantly improve the quality of products, create new jobs and increase tax deductions to the budgets of all levels,” Andrey Lutsenko said.

Three modern new lines will produce products as part of the import substitution program. Production capacity: more than 3 thousand tons per month.

“For the consumer, this is a convenient Tetra Top package, quality product. And most importantly, all lines are highly productive. We plan to supply our products throughout Russia. I want to thank the Government of the region and the Development Corporation Vologda region for the fact that they support all our projects”,- said Maxim Malygin, Vice President for Strategy and Investments of Neva Milk Group of Companies.

This project was implemented with the support of the Vologda Region Development Corporation.

“We provided methodological, advisory assistance throughout the entire implementation of the project, helped to remove administrative barriers. The project is not the first for us, it was clear to us. And the result is obvious,- explained CEO Development Corporation of the Vologda Region Oksana Yakovleva.

JSC "Severnoye Moloko" is the city-forming enterprise of Gryazovets. At the end of 2014, the first line in the CIS for the production of pickled feta cheeses was opened on the basis of the enterprise. The launch of the new line coincided with the imposition of sanctions and a food embargo against Russia, so OJSC Severnoye Moloko became the main supplier of feta cheese in the markets of Russia and the CIS countries. Feta cheese under the Sirtaki trademark can be seen in almost all federal and regional chains.

During this time, the company's revenue increased by 32% and amounted to 1.7 billion rubles, the volume of milk processing increased by 10 thousand tons, the production of whole milk products increased by almost 50%, in 2015 1.5 thousand tons of cheese were produced feta, 25 new jobs were created.

“This is an example of interaction between two regions: Vologda and Leningrad regions, the company "Northern Milk" and the Government of the region. We are confident that in the future investment projects that Severnoye Moloko has today will also be successfully implemented in the region,” noted Andriy Lutsenko.

In 2015, milk processing enterprises of the region processed 381 thousand tons of raw milk, which is 10 thousand tons more than last year. Currently industrial processing 16 enterprises are engaged in milk production.

The total average daily milk processing capacity is 2,000 tons, and the region's enterprises are able to process 700,000 tons of raw milk per year. The dairy production index for 2015 was 108.2%.

In May 2016, in Gryazovets, on the basis of its Vologda dairy plant, Severnoye Moloko launched three new production lines: two for the production of cottage cheese and sour cream, and one for bottling whole milk products. general power new lines amounted to more than 3 thousand tons per month. Thus, a large-scale regional project was born. However, the company's ambitions went far beyond the region - the plans were not only to successfully launch a number of new eco-friendly product lines for Vologda stores, but also to arrange deliveries throughout Russia in the future.

Being experienced players in the dairy market, where the trust and loyalty of the audience is given to brands with great difficulty, Severnoye Moloko relied on professional and competent positioning.

Based on the consumer audience and market specifics research, Mildberry experts developed the Window to Ecology concept for the brand, which reflected the importance of the project on a regional scale and was associated with the main Vologda advantage - environmental friendliness. As part of this concept, a positioning strategy was formed, a visual image of the brand's product lines was developed. Elements of wildlife and symbols of environmentally friendly production have found their place in the brand's visual identity and packaging design.

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Thus, with the support of Mildberry, Severnoye Moloko successfully launched a number of new products on the market under the Carved Palisade brand. A few more lines are waiting for their release soon.

The project was supported by the regional government and the Vologda Oblast Development Corporation.

- Anton Alekseevich, tell us what results the company has completed in 2015?

The turnover of products over the past year amounted to 1.7 billion rubles, plans for 2016 to increase it to 2.5 billion rubles. At the end of the year, we paid a lot of attention and time to the development of new brands, the preparation of technological equipment. At the moment, everything is installed and commissioning is underway. The Tetra Top packaging machine was also installed at the plant, the official launch of which will take place at the end of May this year. Currently, work is underway to install a bactofuge, which will allow for bacterial purification of milk. In addition to technological innovations, the number of employees has increased at the plant. True, it is insignificant compared to the growth in the volume of milk processing and the number of products produced. In total, the company employs 270 people.

At the moment, the plant is working with suppliers to attract raw materials, including those from Gryazovets. For this purpose, we introduced a new sort of milk "Northern Milk" with higher requirements for the quality of raw materials and a high purchase price. This interested suppliers - they began to work purposefully to improve the quality of raw materials, achieving compliance with this variety, and in return receiving a decent price for milk. In turn, our company receives high-quality raw materials, which allows us to make high-quality products.

- You mentioned the development of new brands. Are you planning to expand your product range this year?

Yes, in 2016 we have planned the release of more than 25 new products, given that today our assortment is about 40 items. In addition to the product line, the company is also expanding its sales geography. Last year OJSC "Severnoye Moloko" actively presented its products in St. Petersburg. It is worth noting that St. Petersburg buyers highly appreciated the quality of our products, in this regard, many retail chains come to us and offer us their cooperation. The only thing holding us back is capacity overload - we are now actively working in this direction. I think everything will come true, and we will be represented much more widely.

- Have you established partnership relations with the Gryazovets outlets?

We work with outlets in Gryazovets different levels- we do not refuse anyone.

- How do you assess the feta cheese project, did it meet your expectations?

We are pleased with the result. To date, the workshop has reached the capacity that the company planned for the second year. We are now in production this product up to 280 tons per month. We produce pickled cheese under our Comella trademark, and the buyer can find it in many stores in the Vologda region. Gradually, with this product, we are entering the market of St. Petersburg and Moscow through federal networks. The project is successful, pays for itself and allows us to invest in plant equipment.

- Do not consider the release of a new variety of cheese?

Now work is underway in this direction, but so far at the level of laboratory tests. We are looking for technologies that can be combined with the equipment of the plant and our needs.

- In the near future, OJSC "Severnoye Moloko" will delight consumers with new products?

At the beginning of April, a curd line was launched in a completely new package under the Reznoy Palisade brand. On this moment we produce two types of cottage cheese: 5% and 9% fat. Soon there will be a new fat-free cottage cheese, which will be more tender. The buyer will also be pleasantly surprised by the presence of a recipe on the packaging, this is also one of the innovations of this line.

It is also important that the packaging for cottage cheese is made of a polymer multilayer film that protects the contents. Inside there is an inert gas, which does not allow the development of microorganisms in the product, thereby increasing the shelf life. The technology is designed for the needs of the consumer who wants to receive fresh products constantly.

In addition to cottage cheese, the entire traditional line of the plant's products will be produced under the Reznoy Palisade brand. We have high hopes for this brand.

Quality packaging is the face of the product

Indeed, you cannot argue with this statement, because the modern buyer pays more and more attention to the freshness and quality of the product. As they say, demand creates supply, and manufacturers try to offer a product that meets the requirements of the consumer. The new Tetra Top packaging with the Carved Palisade trademark from Severnoye Moloko OJSC is designed not only to increase the shelf life of the product, but also to preserve all useful qualities dairy products.

He told us in more detail about the innovations of the enterprise Artem Valeryevich Filippov, Head of the Marketing Department of OAO Severnoye Moloko:

It should be noted that our plant is the only enterprise in the Vologda region where Tetra Top packaging equipment is installed. In total, there are five such installations in Russia. Work on the equipment is carried out exclusively automatically, which makes the products environmentally friendly and protected from external factors.

- What products will be released in the new packaging?

Traditionally, this line will include milk, kefir, cream, milkshakes and other dairy products, including new ones - drinking yoghurts and smoothies.

- What is the reason for the transition to a new package?

Many manufacturers have different brands, several product lines. This is necessary in order to reach the federal level, because high-quality packaging is the face of a product, on which its further promotion on the market will depend. But this does not mean that the Severnoye Moloko brand will remain on the sidelines, a new logo will be developed soon, we will promote these products in parallel with the Carved Palisade line.

- Tell us more about the product presented in the new packaging, palatability, useful properties.

Let's take for example milk "Carved Palisade" drinkable pasteurized with a mass fraction of fat of 2.5%. Raw materials for this product meet the highest quality standards of the Severnoye Moloko company, are selected from the best Vologda dairy farms that have passed special certification. By purchasing our milk, the buyer can be sure that this product is made from natural fresh milk. Pasteurization technology, combined with convenient Tetra Top packaging, which protects the product from harmful microorganisms, carefully preserves beneficial features, fresh and pleasant taste of milk throughout its shelf life. Reznoy Palisade milk is rich in calcium, protein, essential amino acids and vitamins, and is guaranteed to be free of GMOs, antibiotics and preservatives.

Tetra Top packaging combines the properties of the best packaging materials, such as glass, protects the product from direct sunlight and light, protects it from contact with external environment. In addition, it is environmentally friendly.

- Thank you for the interview. We look forward to the updated product line.

Oksana Kharchevnikova