How to open a nail salon at home. A competent business plan for a nail salon with calculations - an example of a business

But manicures, pardon our French, have one drawback: a limited shelf life. This makes girls pick up the phone again, call their favorite manicurist and run to her, headlong.

That is why, as enterprising people, a logical question immediately comes to mind: how to open a nail salon and how much will it cost? We answer: to open a small manicure salon, 500 thousand - 1 million rubles may well be enough. If all goes well and you are lucky with your staff, these costs will pay off in about a year.

In general, there are quite a lot of companies in the field, including network ones. There are also offers for franchises: for example, the franchise of Lena Lenina’s manicure studio is widely known. By opening a manicure studio under the wing of a famous company, you can start under famous brand and save yourself from the headaches associated with the need to select equipment. On the other hand, by opening your own manicure and pedicure salon, you can save a lot of money, do everything your own way, and then sell yourself beautifully without being bound by job descriptions.

Before we begin

And before we start, we need to decide what kind of manicure salon we are actually opening. There are only two main options: a manicure and pedicure room in your own premises in a “near home” format or an island nail-bar in mall, on the route of the main traffic of shopaholics.

We should also talk about such a thing as manicure at home. This option is more suitable for professional manicurists (or manicurists, you never know), if they read our site at all. Having a certain base of your regular clients, you can receive them at your place or go to their home: this is the most convenient option for busy and rich ladies.

It is also worth thinking about additional services. Claw extensions are good. And for girls who have already conducted many experiments on themselves, done something wrong, and are now afraid to go to the doctor, you can offer nail treatment, all sorts of masks, baths and SPA.

Main risks: strong competition, the need to tinker with staff, financial crisis in the middle class.

“Step-by-step instructions on how to open a manicure salon”

Location

Where do you think your nail salon should open? If you carefully read the previous paragraph, then you already know the answer to this question. We recommend paying attention to relatively non-standard options - the first floors of business and office complexes, shopping centers, in general, the traditional walk-through habitats of our target audience. The main thing is not to poke your nose into basements: it’s better not to joke with sanitary standards.

As for the area of ​​your manicure and pedicure room, then you need to dance based on the number of masters: for each workplace should be approximately 8-10 sq. m and several sockets. There are no special requirements for renovating the premises, but sometimes it’s worth thinking about sending your girls to clients’ homes.

Equipment

Opening a manicure and pedicure salon is, of course, easier than a beauty salon, however, if you are new to the field, you will have to learn a lot of new words. Manicure tables, cutters, lamps for nail extensions, hand baths, as well as numerous stands for varnishes, manicure carts, barks, creams, oils, powders, files, napkins - far from full list something that will be useful to us in treatment rooms. In general, this, of course, is the topic of a separate article - and if your plans do not include an analysis of brands, terms and sizes of nail files, you can turn to specialists. The main thing is that after all this, don’t forget about the computer, TV and sofas at the reception.

Personnel

Personnel is our everything, especially when it comes to manicure. It is best to take relatively well-known masters with an established client base: it is known that many clients are ready to follow their favorite manicurist around salons throughout the area and turn on the word of mouth mode. True, this requires connections, and the manicurists themselves have no particular desire to get a job in an unknown salon, so there is only one way out: do not save on wages and a percentage of the cost of the procedures, that is, make an offer that they cannot refuse.

Documents and licenses

No matter what anyone thinks or says, manicure is a household service. Therefore, whether you are opening an express manicure or a full-fledged manicure-pedicure salon, you do not need to obtain a special license: it is enough to register, say, an individual entrepreneur, fill out a package of SES documentation and, if you are lucky enough to grab your premises, deal with the housing office and firefighters .

Marketing

The best promotion for a nail salon that opened from scratch is a good place with a big sign and good specialists with a decent reputation. Having caught two birds with one stone, you can breathe out calmly: word of mouth will make itself felt. You’ve already heard about the great loyalty of your clients, so add to this the fact that they are ready to quickly spread your fame and happily answer the question “oh, what a cool manicure, where do you go?” Thus, one old client will not only return every now and then, but will also bring 10 new ones.

However, no one is stopping you from adding fuel to the fire: here you have discount cards for regular customers, and “a second manicure as a gift,” and leaflets in office centers with business cards in glamorous cafes. You can negotiate with various clothing stores so that if you purchase over a certain amount, they will give you a certificate for a free visit to your salon. In general, if you did everything well, you will quickly become famous in the circle and there will be no end to clients even without unnecessary advertising.

Summary

Opening a beauty and pedicure salon is much easier than opening a beauty salon. At the same time, to start, you can spend up to a million or open a franchise business and not worry about branding and selecting equipment. To design a salon, it is better to choose an individual entrepreneur, thereby simplifying bookkeeping and mitigating the tax burden. But the success of your business will largely depend on the location and specialists who work for you - if you can attract good specialists, then there will be no end to clients, even without unnecessary advertising.

Nail business for last years significantly accelerated the speed.

The number of services provided in nail studios is growing every day. Where to start a nail business and how to competently draw up a business plan for a nail studio is a question that interests many.

Market research and premises selection

Before you start, decide where you want to open a nail studio. There are many options: you can rent a separate independent premises, rent a small point in a shopping center, or run a business from home. If you are significantly limited in funds, then the last option is suitable. You won't have to pay rent, which is a significant cost savings.

However, running a home-based business has its downsides. The most important thing is the number of clients. Many masters have verified that starting a nail business at home is much more difficult than in a shopping center. After all, visitors to a shopping center can become your potential clients. Because of this, the total number of clients of a home craftsman and a master working in any public area may differ by 5-10 times. If you have a permanent, established client base, you can easily do without renting premises. Most importantly, don’t forget to discuss everything with your household and equip your workplace properly.

When choosing an area or premises to rent, analyze which competitors are located nearby. It is advisable to choose an area in which there is high traffic and the absence of direct competitors. You can do it differently. At first glance, such a move seems a little unusual, but it is quite logical. Find a good studio that has a large number of clients. And place your point in close proximity to this studio. Be sure to consider the prices for your services. They should be lower than those of a competing studio. Before you start, you create a catchy advertisement that your competitors' customers would notice. And, most likely, most of them may be interested in what you offer, and in the future become your clients.

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Salon concept and list of services

Your main target audience will depend on the location of the nail studio you choose. Of course, most of your clients are women. Although men will make up a small percentage of your audience. If you provide services at home, they should be standard and inexpensive. A nail studio in a separate room, which is located, for example, in the city center, can also be positioned as an elite studio for special clients. But in this case, you will have to spend a considerable amount of money on good repairs and quality PR. The point in the shopping center is designed for all categories of customers and is a universal option.

Where to start providing services? Start with the most common - manicure. Gradually you can add new services: nail extensions, painting, medical procedures. If conditions permit, you can add pedicure to the list. To do this, you will need to purchase a special chair and allocate a place for clients to change clothes.

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Selection of equipment and materials

If you don’t know where to start choosing equipment, consult with specialists. Your reputation will directly depend on the quality of the materials and equipment you purchase, so you can’t take the cheapest or the first one you come across. Find responsible and ethical suppliers. Try purchasing materials in small quantities from different partners. This way you can independently choose what you think is the best.

If they let you financial resources, then, in addition to the standard set of materials and tools, purchase modern equipment. For example, a manicure hood would be a useful purchase. What is it for? Many clients complain of discomfort, dizziness or headaches that occur after procedures using certain drugs (acetone, acrylate, etc.). The hood “sucks in” all harmful fumes and flying dust.

Another one interesting new product in the nail business - a printer for printing. How and what is it used for? It's simple: the printer has a database of designs, any of which it can transfer to nails in a few minutes. Such printers usually have a special camera installed, as well as a system for recognizing the size and shape of the nail. Thanks to this, the drawing is applied easily and clearly. The price of such a printer is approximately $1,500. Even with an average nail studio load of clients, the printer pays for itself in about 1 month.

When a girl decides to get involved own business, then she often faces the fact that it is difficult for her to make a choice in favor of one thing or another. When the choice is made, the business very often turns out to be too expensive or difficult to implement.

However, there are a number of options available mainly lovely ladies, easy to implement and giving good income. Among them is a manicure business at home. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and you can literally organize it at home. If you are interested in this idea, now we will tell you how to start a manicure business.

Analysis

Before opening a nail salon at home, you need to calculate the pros and cons. And decide what you need to open a manicure salon and.

Let's start with the positive:

• Popular with men and women;
• Opportunity to develop creativity;
• Availability and ease of implementation;
• Profitability.

The disadvantages of this business are also obvious:

• Huge competition;
• The need for special education: at least courses;
• The problem of competition can be solved either through quality or through interesting offers and discounts.

Business plan

In addition, a business plan for a manicure salon is needed so as not to miss a single detail. You should start by registering your business. Some craftswomen work from home without registering. Most often, before this they worked in a salon, and now they host former clients and women/men who came as acquaintances.

If you still want to collect everything necessary documents, you will need to obtain a certificate of private entrepreneurship and a certificate of completion of relevant courses. It’s good if you also have the necessary permits and a medical record. Not for reporting purposes, but simply to increase customer confidence in you.

The premises are the most important point of the business plan, but you won’t need to write it down since you are working from your home.

Equipment

Equipment for a manicure salon is not very numerous and expensive.

First of all, you need furniture:

• Table for direct manicure;
• Two manicure chairs - for you and the client;
• An armchair and a coffee table - for guests waiting in line;
• Cabinet or shelves - two storage areas for varnishes, removers, lamps and other equipment.

Then, you should have all the necessary tools:

• Manicure set;
• Sterilizer;
• Ultraviolet lamp for quick drying gel polish coating;
• Fraser;
• Special brushes for nail designs and French manicure;
• Acrylic, gel varnishes, ordinary varnishes different colors, foundations, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
• Tips, false nails, nail stickers, etc.;
• Baths.

It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Tip: last season's collections or lines that are almost sold out have the biggest discounts.

Don't save money. A half-dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the tools, in general, must be crystal clear: the introduction of unpleasant diseases has not been canceled.

Staff

It is clear that in a home salon you act as a master. Appearance and behavior must be appropriate so that the client does not doubt for a second: this specialist is a true professional.

To begin with, your appearance and especially the nails should be very well-groomed. This serves as an additional advertisement for the services, since you most likely do the manicure yourself. If you have at least one (or better yet several) courses behind you and a couple of certificates on your wall, this will also raise the prestige of a manicurist. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, it is you who will have to come up with it and execute it so that the girl is satisfied.

Administrator

In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.

It's good if this person is your relative whom you can trust. This will save you several thousand rubles per month. An administrator is, first of all, a responsible, attentive, and careful person. He must be familiar with a computer, be able to work on the Internet, enter clients into a database, know everything necessary information and be able to answer questions.

Advertising

It makes sense to launch advertising when everything is ready to receive visitors. Make yourself a website and groups in in social networks, create a page on Instagram. The main thing that should be on all these pages is a portfolio and a price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.

Establish partnerships with other artisans or stores. If advertising of their services is displayed on the website and pages of your manicure salon, they will respond with mutual advertising. Very popular in Lately began to offer its services almost free of charge in order to develop a portfolio.

The female client pays only for consumables, receives a free manicure, and you receive a photo for presentation and advertising. This always works flawlessly and soon a line of this girl’s friends will line up for you. If the manicure is good, of course. Very interesting view cooperation – with photographers.

If your name appears under a photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself business cards, give yourself a link on special forums. In principle, you can even write reviews for yourself (or entrust this to copywriters). Just be careful.

1. Follow trends in the fashion world. You must have a few options in store from the latest trends that you can offer to your client. If at the same time you can say “But this is the manicure Angelina Jolie had on the red carpet at last week", then even the most expensive design will be approved unconditionally;
2. Always keep a map of polishes and a couple of glossy publications or photos with examples on your coffee table. Let your guests look through them while they wait in line;
3. Before you open manicure salon at home, work in a salon. Experience in the beauty industry is always highly valued;
4. Create a system of bonuses and incentives.
5. Provide additional services, for example, you can offer clients, in addition to manicures, also haircuts.

A home beauty salon is a profitable business, if only because you don’t have to share the proceeds with anyone. It’s easy to organize such a thing, and it’s a pleasure to do it. Competition can ruin your business only if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others

The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments ( start-up capital- only 300-400 thousand rubles), but brings in 100 thousand net profit monthly. In the future, you can offer additional services in the field of beauty and personal care.

According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on the volume of profits in the field nail service. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).

50% of beauty salon services are manicures. The disadvantage of this business is high competition. The premium service niche has been filled, a market segment aimed at middle- and middle-income clients. low level income is formed by 50%. Networks of salons are poorly developed.

The target audience

The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.

To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:

• life style;
• wage level;
• preferences;
• needs;
• values.

Conduct an in-depth analysis and collect the following information:

• Full name, contact details;
• date of first visit to the salon;
• total number of visits;
• optimal time to visit;
• the client’s opinion about the quality of services and the salon as a whole;
• what craftsmen served the client.

This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.

Types of manicure business

At the planning stage, it is important to choose a format:

• Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
• Studio. Beauty salon with all types of manicure and pedicure and qualified staff. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.

• Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Disadvantages - expensive rent, psychological factor (many clients cannot relax when undergoing cosmetic procedures in front of everyone), reputation as a budget establishment (repels many). The business cannot be expanded.

• Manicure at home. Business with minimal investment. On initial stage doesn't even require registration. A good option both for a beginner who wants to have an independent source of income, and for an experienced one with an established client base. A home studio has a lot of advantages - small investment, the ability to make an appointment at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.

Let's look at what it takes to open a manicure studio from scratch.

Documentation

Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.

Package of documents:

• Certificate of registration of individual entrepreneur or LLC.
• License.
• Permission from the sanitary and epidemiological station.
• Fire inspection permit.
• Certificate of registration with the tax authorities.
• Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.

A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.

If the owner of the premises did not enter into a disposal agreement fluorescent lamps, solid waste, garbage removal, the solution to these issues will fall on your shoulders.

Room

The location and area of ​​the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near bus stops public transport and intersections in residential areas and shopping centers.

The nail studio must meet sanitary requirements:

• availability of cold and hot water supply;
• the area of ​​one workplace is not less than 4.5 m²;
• utility room;
• separate rooms or areas for manicure and pedicure;
• high-quality ventilation system;
• a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).

You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”

For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.

Equipment

Table No. 1. Furniture for a manicure room:

Table No. 2. Equipment for manicure salon:

Table No. 3. Materials for the manicure salon:

Staff

Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.

Criteria that the candidate must meet:

• education in the specialty, availability of a resume;
• availability of a health certificate with a completed medical examination;
• politeness, neat appearance;
• Diplomas from competitions, certificates of master classes will be advantages.

Table No. 4. A list of employees:

Advertising

In the beauty industry best advertising is considered “word of mouth”. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.

But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:

• Printable advertisement. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
• Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
• Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. Underestimate this fact- means losing an impressive share of clients. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
• Participation in competitions, master classes, competitions.
• Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
• Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.

To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media mass media. This method of advertising will require from 15,000 to 20,000 rubles.

Pay attention to the design of printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.

How much does it cost to open a manicure studio: business plan with calculations

Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:

• Registration of a business, payment of state duties and taxes - 10,000 rubles;
• Cosmetic repairs - 30,000 rubles;
• Furniture - 132,000 rubles;
• Equipment - 35,000 rubles;
• Materials - 29,000 rubles;
• Advertising - 40,000 rubles;
• Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.

In total, you will need 351,000 rubles to start.

Monthly expenses:

• Taxes - 8,000 rubles;
• Apartment rental - 25,000 rubles;
• Utility bills - 10,000 rubles;
• Salary to employees - 126,000 rubles;
• Materials - 5,000 rubles;
• Advertising - 5,000 rubles.

Total monthly expenses: 179,000 rubles.

There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:

• SPA procedures;
• aroma peeling;
• aroma massage;
• healing coatings.

Offer only popular services at first to save on equipment and materials. According to statistics, manicures are in high demand. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicure - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.

Table No. 5. Manicure services and their cost.

To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.

The average profit of 3 masters per day will be 9,000 rubles.

This is about 252,000 rubles per month.

Net income: 252,000 - 179,000 = 73,000 rubles.

Payback period: 5 months.

Is it worth working on a franchise?

When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into the pitfalls that await a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.

The disadvantage of a franchise is the need to give away part of the profit every month.

What is more profitable: a nail salon or a home business?

If you are a professional master and do not have the capital to open your own office, a home salon will be the best solution. What's good about it?

There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.

Business risks

• High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
• It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
• High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
• Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.

Conclusion

Is not seasonal business- there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.

Never neglect planning. Detailed business The nail studio plan will allow you to predict profit levels and reduce costs to a minimum.

IN modern world The beauty industry is developing at a rapid pace. Manicure services, as a component of it, are a highly demanded activity.

Today, both women and men strive to maintain their appearance in impeccable condition. This is not easy to do without well-groomed hands. That is why this type of business is gaining momentum so widely and everywhere.

Features and advantages of a manicure studio business

Despite the global financial crises, the share of small businesses in the economy in Russia continues to grow. can be opened in the service sector. Let's try to understand the service sector. is an agreement between two parties, giving the entrepreneur the right to provide services using the brand of a well-promoted brand.

Like any type of business, nail service has its advantages and features. Before you start your business, you need to study them. Advantages:

• business relevance;
• year-round demand for services;
• small starting investments;
• the possibility of providing additional services;
• the opportunity to run a business both at home and in a separate studio.

Peculiarities:

• great competition in this area;
• the risk of hiring a non-professional craftsman - as a result, loss of clients and damage to reputation;
• increased demand ahead of the holidays.

Providing services at home

Often, nail service technicians begin their activities by working at home (at home or visiting a client). This is a good opportunity to start developing your business. There is no need to pay rent for the premises. You can work at a time convenient for you. This is a good chance to build up your client base among friends and recommendations before opening a professional studio.

However, this situation also has its disadvantages. Firstly, a simple passer-by will not come to your home, therefore, the influx of clients is limited. Secondly, many are wary of using home services, because... not confident in the quality and responsibility of the master. And most importantly, working without hired employees, your income is limited.

Manicure services at home are good opportunity to earn extra money and hone your skills. In the future, for development, it is necessary to open a full-fledged manicure studio.

Manicure and tanning studio

As an additional service, the manicure studio can offer artificial tanning services. Solariums are currently very popular. Many people strive to give their skin a bronze tint not only in summer, but throughout the year.

But opening a solarium will require additional investment. The cost of one device starts from 200 thousand rubles. To retain your customers, it will be necessary to constantly monitor the quality of lamps and change them in a timely manner.

A related product here can be special cosmetics for and after tanning, and this, in turn, is additional income.

A tanning studio is a good option for expanding your business. This will definitely attract new visitors who may want to use manicure services.

Industry Analysis

Nail service is not a new industry. It has long been widespread among beauty lovers. Despite the constant increase in supply in this area, demand is only growing. Every year everything more women, as well as men, strives to look well-groomed. This only means that the industry development trend is very positive.

The quality of services itself is constantly being improved. New technologies and materials are emerging to provide more professional and high-quality service. Well, the design sophistications in this area are sometimes simply amazing - nail artists create real masterpieces of art.

Target market analysis

The main clients of the manicure salon, of course, are the fairer sex. Moreover, from young ladies to women of honorable age. However, today there are more and more men who care about their appearance.

Therefore, your salon's client base can become quite diverse. Well, your task is to take care of each client and leave him with a pleasant impression and a desire to return to you again.

Competition

As for competition in this market, it is quite high. The provision of manicure services can be found almost everywhere: in a residential area, in the city center, in any shopping center and even from private masters at home.

Every year a huge number of new masters are trained in this profession. But not all of them become good professionals in their field.

If you are thinking about opening your own manicure studio, do not despair about the great competition. What is important is not a one-time visit, but a long-term relationship with your visitors. If you take care of the favorable environment in your salon, the professional staff, and the high quality of the materials used, you will definitely acquire a flow of regular customers.

High competition does not mean that a venture in the field of manicure services is hopeless. With a responsible approach, everyone has a chance to succeed. Risks are always present in any type of business. In the field of manicure services, they can be as follows:

• lack of clients due to a poorly chosen location;
• loss of clients due to lack of professionalism of employees;
• unfair work of employees and non-compliance with sanitary standards;
• unfavorable economic conditions, currency fluctuations, which will entail an increase in the cost of consumables, rental premises and, accordingly, the cost of the services themselves;
• risk of bankruptcy due to a poorly designed business project.

Before starting any business, it is important to foresee all possible risks and insure against them as much as possible.

We present an example of an optimal structure – on your own.

Profitability

The basic profitability of a typical nail salon is 20-25%. This is what we should build on.

The better your salon is presented to this market, the better the service and maintenance it provides, the more comfortable clients feel in it, the higher your potential for increasing profits and increasing profitability.

Calculation of approximate costs

Costs, of course, depend on the scale of the planned salon and the range of services provided. Let's take a small salon with 4-5 specialists. To rent the premises you will need approximately 50 thousand rubles. About 100 thousand rubles are needed to purchase equipment and furniture. The material for the work will cost at least 20 thousand rubles at the initial stage. Documentation costs will be negligible.

The easiest way is to print leaflets and post notices in nearby areas. It wouldn't hurt to make business cards. Creating your own website is a big plus, although it is expensive. However, about 50 thousand rubles. You will have to invest in advertising. Read more about this and other factors successful business explained in the video:

In total, it turns out that 250-300 thousand rubles will be enough to start a small salon. Well, then as you develop, you can invest additional funds to expand your business.

Where to start?

You should start by drawing up a detailed business plan. The more accurately all the components of the future enterprise are described in it, the easier it will be to achieve what you want.
A good business plan is half the success of a future enterprise.

The manicure business is a popular area in which many have already found their niche. Therefore, before making financial investments, you should carefully analyze the surrounding competition, a suitable location, and think through measures to promote the salon’s services.

Financial part - especially important point. This requires a detailed calculation of all costs and estimated profits. Only being sure of positive result, you can begin renting premises and purchasing equipment.

When all organizational issues have been resolved, we formalize our activities properly. We register as an individual entrepreneur, register with the tax office, and obtain permits from the SES and fire inspection authorities. As a full-fledged entrepreneur, you can hire employees. Their selection should also be carried out in advance.

To sum up, we can conclude that a manicure salon is a good investment, provided that everything is carefully calculated. In practice, a small salon with several specialists pays for itself within 4-5 months. Then you begin to receive net profit. This prospect is not a bad incentive to think about opening your own studio.