How to make a company logo yourself. How to create a logo online: instructions and an overview of services for creating a logo for free

This page comes with a special online constructor A. Logo Designer is a program for creating a logo online in Russian, which works through a browser. The user does not need to first download the program for creating logos and install it on the computer, the advantage of the web service is that it is available anytime and anywhere, on any device connected to the Internet.

The proposed free logo maker software is designed to be quick and easy with your own hands. Logo development in the program consists in choosing a design from ready-made templates, editing it and adding text labels.

Online logo generator designed for users different levels, maximum simplicity is designed to make it easier for beginners to create a logo on their own for personal purposes, experienced users and designers will receive a convenient tool for their professional activity. Information for those who are interested in making money on the Internet - How to make money on logos.

Let's see how the logo maker works and how to make a beautiful logo with it.

How to create a logo in an online designer

1 The first step is to indicate who we are

In the "Name" field, you should write the name of the company, website address, your name, line of business or what you would like to see on the logo.

If the logo should have a slogan, click on the "+Add slogan" link. An additional line will open where you can specify a slogan or any desired text that will be placed on the second line on the logo, for example, you can write a phone number or contact address.

Now it remains to select the type of activity so that the logo creation program makes the appropriate selection of suitable icons for the logo, and click "NEXT".

2 The second step is the choice of design

The next step in creating a logo is to choose the appropriate look from a large number options and click NEXT. The service contains an impressive database of logos on various topics, made by professional designers. Based on the specified text and the selected design, the logo generator will compose the original logo image.

3 Third step - edit the original logo

It's time to edit the created logo. To do this, click on the "Edit logo" button. Here you can choose the location of the picture, the name and slogan on the logo, if necessary, you can change the picture, change the fill color of the picture, the font color and add a shadow. For those who are interested in creating a logo, the program in Russian allows you to create a logo using the Cyrillic alphabet. After all the necessary manipulations with editing the logo layout, you need to continue by clicking on the "NEXT" button.

4 Fourth step - save the layout

If everything suits you and the logo turned out the way you imagined it, click the "SAVE" button, after which you will be asked to create an account in the service so that you can download, create and edit logos from your account. In an already created account, you can at any time create a logo for other purposes or change an already made logo.

After a simple registration in the logo creation service, it will be possible to download the created logo. The online logo software generates 6 color variations of the original layout. The resulting logo online designer allows you to download for free in png format small size, as well as purchase for payment the source code in high resolution, while the logo program itself is provided free of charge to everyone.

There are other free programs for creating logos, including programs for logos in Russian, but the service posted on this page is rightfully considered one of the best, with big collection beautiful multi-themed templates developed by professional designers.

What if you have a website or blog but don't know how to design a logo and don't have the extra money to hire a professional designer to make it for you? In that case, here are some websites and online services that will help you create your own logo easily, quickly and for free.

Over time, most of these services are moving to the provision of paid services. Therefore, download the logo itself - often payable service, but take the idea on their service and create a logo for your needs - who will stop. For example, in this article you can read how to create a logo yourself. In the end, you can make a printscreen of the picture and finalize it in Photoshop!

1.Logaster

Logaster is a Russian-language service that offers both free and paid logo creation services. Excellent interface, easy to use, a lot of templates and advanced settings. We can say that LOGASTER can be considered a real in-house designer and an indispensable assistant!

The LOGASTER online logo creation service will help you not only in creating logos, but in editing existing ones. In addition, after a simple registration, you will have the opportunity to create your own unique corporate identity or product branding.

Doubtless advantages of the service for creating a logo online is that:

• the program independently generates logos and produces a set of various options in minutes
• there is an option to compare your chosen logos and edit each selected option according to your wishes,
• all logos created by you in the LOGASTER program will be saved and available to you at any time.

Minuses:

• access to full-size logos is available only in the paid version.

2. Logotype Maker

Logotype Maker is a free service for online creation logo for your website. In a few steps, you can create a professional and high-quality logo. You do not need any additional knowledge or skills.

1. Enter text in the box that says "input slogan here" (insert slogan here) and click the button "Generate Logo Now!" (Create a logo now).
2. On the next page, choose a template for your logo. It can be changed later. If you want to take advantage free templates, choose the ones marked with the Free icon.
3. After you click on the template, a pop-up window will open, in which click Download logo now (Download logo now).

There are several tools at your disposal with which you can easily customize your own logo and even business card. You can change the text that you entered first, add new text, move it, change the color, size and shape of the letters (font), add one of the effects (shadows, reflection). You can also change the image, rotate it, move it, select a different one, and so on. With a little tweaking, you can create your own professional yet free logo.
When you are satisfied appearance logo, just click on the button at the top right of the Download logo page. You will receive the logo in the following formats: PNG, JPG, Ai and Eps.
One of the advantages of this service is that it is not necessary to register in order to create and upload a free logo.

3 Flaming Text

Flaming Text offers a free logo design service. It is also very easy to use. In "logo categories" select the logo category: business, cinema, nature, children, Web 2.0 and others. Then personalize your logo in the same way as in the previous service. Then click the Create logo button. Flaming Text Logos can be used free of charge for personal and educational purposes. If the logo is created for commercial use, then you need to pay $9.95.

The following two services offer tools for quick and easy logo design, however, not for free download. Downloading the logo will cost some money.

4. Logo Ease

Logo Ease is a free online logo maker. It is very easy to use. The logo is created in three stages.
1) Select an image. Images are organized by category. For example: abstract pictures, flowers, houses, space and time, letters, holidays, animals, etc.
2) Logo personalization. Add text, choose a writing style, increase or decrease the frame and letters, rotate the text or the image itself, change the color of the image and text. Finally, click the save button to save the logo. Only registered users can save their logos.
3) Downloading the logo. The logo can only be downloaded after payment. The logo here can only be created for free, but not downloaded to your computer.

5. Logo Maker

Logo Maker is the next free logo design web application. It has almost the same principle of operation as the previously described applications and the same quality of the created logos.

Bonus

cool text

Cool Text is one of the most popular free online logo generators for web pages. It allows you to create logos for free and without much design knowledge.
Choose one of the options that suits you and click on it.
Fill out the form to personalize the logo: enter text (website, blog or company name), select the text shape and size, effects and format in which you want to download the logo (GIF, PNG, PSD, XCF).
Click on the render button to see how successful your logo turned out.

After that, save the logo or edit it. In addition, here you can get the HTML code of the logo or send it by e-mail.

Hello dear friends.

Introduction

My name is Dmitry Borkov, I am engaged in graphic and web design. My main areas are the development of website design, logos and printing products.

In our digital age, especially in the web environment, design is developing rapidly, but only its meaningful use makes design a truly powerful tool. To do this, you need to look at design as a language of visual images that takes into account information, mood and forms a powerful subconscious message.

Therefore, especially for the blog website I decided to write a series of articles about how to design a logo for a company or website, as well as show an approach that will help make design a clear and conscious tool to convey the message you need to the world.

If you are NOT a designer and need a logo, then you can contact me for help in its development. You can find me on VKontakte: vk.com/dborkov82

How is the whole development process going?

The design process itself consists of the following steps:

1. Development of the semantic core of the logo (we will consider this stage today).
2. The birth of the main image.
3. Typography or an excursion into fonts.
4. The shape and polish of the final impression.

In this article I want to tell you about what a logo is, how it starts and how its semantic core is developed.

When the core is developed, you can go several ways, choose a ready-made logo on a photo stock or order from a designer. Any of the proposed options will allow you to get a high-quality logo for your projects. A third option is also possible - independent development, but only if graphic design is your second "I".

First of all, we need to understand what a logo is and what purpose it serves.

False misconception about the logo

Most people choose a logo without having a clear idea about it, guided by taste or subjective feelings that are not fully understood and do not allow them to see the whole picture.

This phenomenon can be found even in the field of design professionals, outside the professional field the picture is similar. At that time, it is the logo that is the very first part of the corporate identity that a potential client sees and begins to build trust.

I wonder why this is happening?

The answer, as always, is simple and lies on the surface. The traditional definition of a logo is actually false, because it does not reveal the full meaning and it sounds something like this: it is a unique, recognizable, memorable sign, and so on. I will not give the entire list of these parameters, they can be found on the Internet, but they are of little use. You can find many memorable, recognizable signs, but not every one of them you want to put on your business card!

All this is because you also have the criteria for choosing a logo at the moment, you just don’t realize them, but we will discuss them later, but for now I would like to tell you one important point.

The semantic core or the path from the inside out

Why should a logo be chosen according to semantic, and not just taste preferences?

Because any picture, image will evoke a whole associative range in the viewer, and he will think it out himself and associate it with your company, and do it mostly unconsciously. We all know that nothing can be said with words. Writing with a pen on paper is already a little more difficult, but drawing a picture about nothing is completely impossible, because a picture is a specific material image.

The logo can be ironic, friendly, reliable, bright or calm. All its components - image, composition, color, form - create certain impressions, and it is very important that they all convey the same message, but each in its own way. It is then that the message will be clear, clear and understandable.

The viewer will perceive this information unconsciously, unless he is a professional in the field of design. He will not be able to understand all the meanings and ideas that I wanted to put into the logo, to understand why I chose this particular image. Therefore, this rule comes from here - the image that I broadcast should be as accurate as possible, simplified, cleared of any excesses, and only then it will be understandable to the majority on a conscious and subconscious level. Logo is not just Nice picture, it is meaning crystallized into form.

Therefore, work on it must begin with the creation of a semantic core, the main impression that I am going to make, and in our simplified case, the process of obtaining a logo can be divided into 2 fundamental stages:

1. Creation of a semantic core.
2. Choosing a logo on a photo stock.

You can see other stages of logo development, work with designers and involvement in all the nuances of the process in my other articles. Now we are looking at the a simple circuit With minimum investment, which will allow you to get a high-quality brand name with an understanding of what is good and bad for your logo. I will take you step by step and show you how to do it.

Creation of a semantic core

The logo is me and my business

So, first, let's define what a logo is.
A logo is a brand name that answers three simple questions:

• Who am I?
• What am I?
• What I do?

First of all, you need to answer these 3 questions in relation to your niche, and to make it easier for you to look at your own activities from such a new angle, let's analyze these questions with an example.

Imagine that I am a carpenter and I am engaged in the manufacture of paintings - inlays on wood. For me, carpentry is a way to transfer creative ideas to a wooden carrier, create a wooden background that will remind you that nature is the most comfortable environment for a person and you can and should carefully interact with it. My stories are about the friendship of man and forest dwellers, they convey kindness, comfort, interaction.

The logo is the “better me”

Answering the question “What am I?”, you need to go the other way and answer what qualities I should have in order to succeed in my business? Imagine that you see yourself from the future, who has achieved the highest goal in the business that you are engaged in, and imagine what qualities this “best you” has? There can be many of these qualities, write down at least 7 of those that come to mind.

Choose the most key quality and forget everything secondary, the logo is, in fact, a small icon, and there is no place for secondary concepts :)

Then we get the following responses:

• I am an artist - a carpenter working with wood.
• I create an atmosphere in which it is pleasant to be.
• I am bright, kind, joyful.

Crystallizing an idea into an image

After writing similar 3 points about your niche (and I hope you answer these questions on a piece of paper as you read), I am sure that certain images are starting to form for you, this is just the beginning, and further we will help these images grow. into a whole tree of ideas.

Now you need to write down what associations, images causes each of these items, write 7-10 examples for each item.

• What does a woodworker look like, what does he do?
• What does good look like? What picture do I call light?
• How do I know that this atmosphere is comfortable?

It is very important to formulate these concepts in the form of words, and not try to turn them into a logo image ahead of time. Drawing on paper stops the flow of visual associations as you get used to it.

The process of turning an idea into a form should take place in stages, some stages will go very smoothly for you, some will go with roughness. It is the roughness that requires the most attention, and here it is important to remember that the quality of the result depends on the most problematic stages of its creation, and not on the most developed ones.

Problem areas require the most complete disclosure, only then can we say that we have made up a full-fledged semantic core and we can proceed to other stages of creating a logo.

So, if you have gone through the above steps, now you have an understanding of what your logo should be, and we can move on.

Choosing a logo on a photo stock

A little about photo stocks

I specifically named this section in this way, since we will not draw the logo ourselves, unless the graphic designer is your second “I”. If you are not a professional in this area, we need to make a serious impression on potential customers, and not just to amuse them, so you need to entrust this process to a professional. In this article, I will not talk about working with designers, this will be a separate article, but now we will talk about working with photo stocks.

There are several large photo stocks, such as:

We will use any of them, but first we need keywords to search.

The right keywords are the key to success

To do this, the first thing we do is recruit our keyword in the search query string, and first of all we find an article from Wikipedia on it. Open the article and in the left sidebar in the section in other languages ​​select English. It is this method that makes it possible to obtain English language the meaning of our word, at the same time google translator can give a literal translation of your word into English and get a meaning that is unusable in speech, for which we, when searching, will either find very little, or find nothing at all.

If Wikipedia does not help us translate in this way, we will use other translation services from the same Google, for example.

The keyword obtained in this way can be safely inserted into the search bar of the photo stock by adding the word logo to it.

After that, from the search sample, we look at which of the submitted works correspond to our semantic core and our criteria. I recommend choosing 10-20 logos and saving them in a separate folder, please note that the logo must be marked on the photo stock as a vector illustration that you can edit.

The choice largely determines the result

Now you have about 20 potential logos and now it is important to do right choice, for this I will offer you a method that I use myself.

Review your 20 logos and duplicate the folder with them. Now your task is to count the pictures and remove exactly half of them. Then, with the remaining 10, repeat a similar operation. When you have 5 logos left, do the following - remove them until the next morning and do not look at them again.

Tomorrow morning you will open the folder with these 5 logos and with a fresh mind you will see which one will really be yours. Now you can register on the photo stock and buy this illustration. If the logo has text, edit it with vector editors such as Adobe Illustrator or Photoshop.

Conclusion

All! Now we have finished creating the semantic core, and we have an understanding of what logo would be the best for us. From this it is already possible to form a TOR for working with a designer, which you will read about in other articles in this series.

We have chosen a logo on a photo stock, and if you are not a designer and do not want the logo to be developed by a designer, then this the best option and we made it.

You can now be congratulated on a new brand name that accurately reflects the essence of your business!

In the following articles, we will look at all the elements of the early process, and if you ever come into contact with the logo as a customer or designer, you are sure to find something new and useful that will help make your brand truly bright, meaningful and trendy.

See you in the next articles and thank you for your attention!

Friends, leave your comments and questions below under this article, I will always be happy to answer them and help in the development of the logo. I left a link to my VKontakte page at the beginning of the article.

Simple instructions on how to create a logo yourself without help. The price for implementation and execution now varies from 300 to 5000 rubles. For 300 get stock, downloaded and corrected. Let's figure out what logos and emblems are.

Step-by-step instruction

Logo impact

I’ll tell you how logos affect and why any company needs them.

1. The brand of the company will be recognized and remembered, most people have visual memory.
2. Marketing component, by the logo people know about the quality. The person himself may not know the name Mercedes, but when he sees three rays in a circle, they know about the quality of the goods.
3. The corporate logo makes it possible to come forward (of course this is indirectly). Without it, it will be difficult to create your own style.
4. Increasing loyalty. I am a fan of the Renault brand, seeing Logan on the street, there are positive thoughts. At next choice auto, I will lean towards this brand.
5. Branding or ownership. Any product you produce can easily be patented.

Step 1. Choose a type.

There are many types, but there are five main types.

Understood and decided on the concept.

Step 2. Elements and shapes of logos and how they are perceived

Any bend will help the person himself create an idea of ​​\u200b\u200byou. The figure below shows examples of elements and what they mean in the subconscious.

We know what type to choose, and an approximate form. You can already draw a rough sketch, on paper or in one of the programs, for example, Photoshop. Next, we move on to theory.

With skills in Photoshop, you can make an emblem on highest level by all rules.

Step 3. How to create a logo yourself and what should include

The answer is how to create a logo yourself - just order and don't worry. But semantic load may not be. Below are the basic principles of creation.

The remaining points are secondary, a consequence of the above.

Step 4. We analyze for free

Before you create and draw, you need to analyze.

Application

The field of activity determines the use of the logo. Let's return to the example with cars, they do not use text, but only simple symbols, or emblems on the rear and front bumpers.

Analysis of your case

It is necessary to bring out the main points yourself, and what you provide to the market. A table about shapes and lines will help. Write down the main provisions, just do not sculpt everything.

Look at competitors

No need for plagiarism. Remember, or look on the Internet for the main competitors. Look at the logos, write down the ones you like. This method will help you draw approximate picture.

Step 4. If the text format and fonts are online

If you have chosen a text format, then you need to look for fonts. There are many types, cursive, serif, sans-serif, typewritten, plain and the like. Search the Internet for sites online services images are distributed free of charge in Russian.

• www.urbanfonts.com
• webfont.ru
• www.dafont.com
• fonts.google.com
• www.typetype.ru/free-fonts

I repeat once again, simplicity and recognizability will help create uniqueness and recognizability, do not take complex and hard to read fonts.

Step 5. Pictures for the company and firm

Two options for the path, you can create your own picture for the company and firm, or download from the Internet. For uniqueness, it is better to draw, but if there are no funds, that is free compilations. I advise you to use (this is a collection of icons, they are also suitable for logos):

The above services in Russian are discussed in detail in. You can order manually on any freelance exchange, there are enough specialists now, or on your own.

But be careful there are enough hacks as well as scammers. Never agree to pay in full before the work is completed, and set deadlines strictly.

Step 6. Need it urgently

Do not forget past operations and the analysis made will help in creating. There are two ways:

• Online services. The best I have analyzed in the article about creating logos online.
• Programs, all known introduced .

Each of the methods has huge base and fonts and pictures, choose for yourself.

We analyzed all aspects and answered the question of how to create a logo yourself. Preparation is very lengthy and takes more time, and technical part will go faster. All success.

P.S. Found good video completely free mini-course.

LogoEase is a free service that allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that can be modified: add your text, choose a font, change scale, fill different colors and much more. After that, it remains to download the ZIP file with the logo and use it on your website or blog.

This service is very similar to the previous one. First you need to choose a suitable category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase high resolution files created with LogoMaker which can be used for printing, business cards and posters.

CoolText is a really cool thing that allows you to create spectacular logos simple means. This service only works with text logos, but the quantity options their design is so large that you will definitely find something to your taste. Here you can get results in a couple of clicks that would take you hours of training and special programs. You can download the logo in various graphic formats, including PNG, JPG and GIF. You can also create buttons for your sites and download a variety of fonts from a huge list.

Another text logo generator. Don't let the name fool you, it's not limited to flame effects alone. There are over 200 different effects in total, and some of them are quite funny. The algorithm of work is the same: select the effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster is an online service for creating logos and corporate identity elements. Six million users have already appreciated the benefits of working with this service. Logos designed with it have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the service's extensive library, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional features.

Have you ever used automatic logo generators?