Independent product photography for an online store. How to properly photograph items for sale

If you are going to open an online store, you will undoubtedly need high-quality images of the products you offer to attract customers. It is best, of course, to entrust this task to a professional photographer with extensive experience in product photography, but not everyone has such financial opportunity. If you need to fit within a limited budget, or you are initially interested in photography, why not try professional photos on one's own? Follow these tips and make your dream of a professional photo shoot a reality!

Let there be light

Natural light is the key to the success of any photograph. Typically, it's easiest to achieve the best results during daytime shooting. It is important not only total light, but also its uniform distribution. For optimal distribution of light, it is worth familiarizing yourself with the meaning of the concepts “shadow” and “penumbra”.

A shadow is formed when the size of an object exceeds the size of the light source. Therefore, penumbra occurs when the light source is larger than the object being photographed. To obtain a high-quality result, it is advisable to strive for the formation of a penumbra effect.

The photo below shows how diffuse (scattered) light helps distribute illumination evenly across the surface of the object, creating a “softer” image. To avoid the formation of dense shadows, use a diffuse filter: wrap the flash window with white adhesive tape or a white bag. With this design, the surface of the object will be uniformly and softly illuminated and will not reflect a bright light source.

Infinite white background

In product photography, preference is often given to a pure white background, as it helps the viewer's eye easily focus on the object being photographed. The white background creates the illusion of infinity, where the horizon is replaced by soothing white light. To create a white background at home, place a piece of white paper or a piece of fabric so that the main part lies on the table, and the edge smoothly curves upward, resting on the back of a chair or some kind of box. The illusion of an endless white background will help put the photographed subject in the center of attention.

An unexpected way of looking at things

Nobody knows your product better than you. At the same time, the photo shoot - a great opportunity see the photographed object in a new light that may surprise even you. Try to shoot the product from unusual angles, take close-up photos, and constantly look for unique angles. Emphasize different angles of the object so that the image conveys the “story” of the product. You never know which angle will give the most impressive effect, so try to try out different angles.

Use a tripod and a timer

With the slightest shake of the camera, the picture may not come out clear and blurry. Moreover, the smaller the distance between the camera and the subject, the higher the degree of blur. A tripod will help keep your camera steady for sharper, better photos. Even the simplest and most inexpensive tripod will help achieve the desired result. You may also find the camera's built-in timer useful to prevent camera shake and maximize image clarity.

Give the right sense of scale

To increase product recognition in a photograph, it is advisable to give visitors the right sense of scale. Include a familiar object in the frame, in comparison with which the user can easily determine the size of your product. For example, if you are selling a miniature doll, you can photograph it next to a regular pencil to give a clear idea of ​​its size.

Create a natural setting

Try to place your subject in natural conditions. This will help the potential buyer mentally imagine your product in their Everyday life. Additional items can also help highlight the product's selling points. For example, if you sell watches, take a photo of the watch on your hand. If you're photographing a gift book, place it on the coffee table next to a small fruit bowl. To photograph jewelry or clothing items in a natural setting, it is advisable to take at least one shot of the item on the model. This way, a potential buyer will be able to mentally try on the item for themselves, and you will have the opportunity to highlight the characteristics of your target audience.

"Available in green, brown and blue"

If the product is available in different colors, show it to customers in all its glory! In many online stores, the product is presented in a single copy with the inscription “also available in the colors: blue, red and purple.” Combining different colored products in one photo will give the image a richer, more animated character and help highlight the appeal of the product. As they say, a picture is worth a thousand words.

Do not delete pictures from the camera

Don't be quick to criticize your photos. Be patient and download all the photos from the photo shoot to your computer, because they look completely different on a large screen. This way, you can select the best photographs and weed out those that are worse.

It's all in the details

If you want to highlight a particular detail of a product, you will need a close-up function. This mode is called “macro” and in most modern cameras it is indicated by an icon of a flower resembling a tulip. The macro function is often used when photographing small objects, such as jewelry or flowers. It gives the image a high depth of field and changes the large-scale perspective. This way the background remains blurred, which makes many photos more interesting.

Professional advice: If the macro mode is not enough to photograph a truly miniature detail, use a special extension tube. This professional technique will help you focus the lens on the smallest details.

Sooner or later, many people are faced with the question of how to successfully photograph boring clothes in such a way as to increase the possibility of selling them on the Internet. Also, people who decide to create their own online store are interested in this technique. A few tips will help you take spectacular pictures; once you learn them, you can use them for the rest of your life.

Where to start preparing for a clothing shoot?

Any photography begins with a preparatory stage. The first step is to carefully select those things that you definitely decide to sell. After this, a place is looked for in the apartment that will act as a photo studio. Such a place should be characterized by the mandatory presence of a large amount of daylight.

This is necessary so that the camera flash does not distort the colors and characteristics of the item. It is worth considering that the light should not be direct, as in this case the item will take on a cold tint and the color will not be accurate. Also, avoiding overexposure of the frame will allow you to preserve the color qualities of the photograph.

A suitable location should be large enough to photograph the area, since you need to photograph clothes by capturing general plans. This is very important, since “shooting back to back” significantly distorts the thing and makes it look ridiculous. The most optimal background option is a plain surface or wall, and its color should be different from the clothes.

What to do if there is no suitable background?

In the absence of a monochromatic wall illuminated by natural light, a hung sheet will serve as a background. You can secure the fabric with good tape. It is worth considering that such an artificial background should not have a large number of folds, as they will distract all attention to themselves.
In addition to the wall, for the background you can use the floor, a hanger hanging on a nail, a suction cup or on open door closet, human body, mannequin.

This video will tell you how to make a studio one in a few minutes. White background at home.

General rules for photographing clothing for sale

Before photographing, the necessary item must be ironed and washed. It is better to fasten all the buttons, so the clothes will look neater and more attractive. When shooting, you need to monitor the tonal properties of the frame: it should not be darkened or overexposed. A smoothly falling daylight. When using artificial lighting, the photo takes on a yellow or blue tint and the image becomes blurred. With this additional equipment It is unlikely that you will be able to take high-quality photographs, so you need to abandon it.

If this is not possible, then you can try to use Terry Richardson's style, which is characterized by the presence of a flash that hits right in the eyes. This effect with beautiful color relationships and clarity can be achieved by moving the right distance from the subject.

When shooting, you need to immediately take several versions of the photo, reflecting different details and plans of the object. It is also necessary to depict the quality characteristics of the fabric and decorative finishing in close-up. It's best to take about 3-4 pictures. If you bought an item on the Internet, but it didn’t suit you, you can make a collage from the photo presented on the site and your real one, and you need to focus on the place that does not correspond to reality. In people different types figures, if one thing did not suit you, this does not mean that it will not suit others, and therefore there is a possibility that it will be bought.

How to photograph clothes on the floor

When photographing clothes with their location on the floor, it is necessary to additionally create an interesting, attractive composition of things that can complement the image of the item being sold. For example, when photographing a sweater, you can attach impressively folded jeans, sneakers, accessories or a book to it. You can also add your own selfie wearing it to the photo of the item. This way, buyers will be able to evaluate how clothes fit on a particular body type.

When laying clothes on the floor, you need to give them interesting shapes. But here you need to be careful! Artificially folded outlines should be taken based on the characteristics that the object acquires when landing on the human body. Otherwise, they may misinform the buyer.

How to photograph clothes on a hanger

Shooting things on a hanger is not the best best option for sale online. But if there are no other options, you need to consider several recommendations:
the hanger should not be thin, as it will make the photographed object shapeless;
When photographing dresses, sweaters, jackets, it is better to take a soft hanger that corresponds to the size of the item across the width of the shoulders; this will allow you to adequately evaluate the model.

When photographing trousers, skirts, shorts, you should use a hanger, the length of which is equal to the width of the product. This way, strange extra folds will not form on the fabric;
all buttons and zippers must be fastened and straightened;
clothes must be ironed or steamed;
When shooting this way, you can use small additional accessories.

Computer processing

In many cases, the photographs taken require adjustments. While almost any editor can crop or rotate a photo a few degrees, making a collage will require a little knowledge.

Usually, online programs are used to create collage images, within which you can select the necessary design and structure of the photo in a couple of minutes. By the way, usually in these same online services you can remove the artificially cold or warm tint that has appeared, as well as bring the color of the item as close as possible to the realistic one.

When selling clothes on the Internet, the main thing is to create a photo that, looking at it, would make you want to buy the product presented. And the tips and recommendations described above will help you with this.

This video has an interesting experience successful entrepreneur selling clothing, whose annual income was $128 million. Be sure to leave your questions and suggestions at

Hello!

Product photos - significant part content of any online store. Research shows that most shoppers rate the quality of product images as "very important" - even more than detailed description or reviews.

We will tell you how to take selling photographs on your own without spending huge sums of money.

1. Technique: do the bare minimum

In order to take selling photos, you don’t have to have expensive DSLRs and professional lighting. An inexpensive camera is enough, or mobile phone with good optics.

You can make a lightbox, which is ideal for product photography, with your own hands using whatman paper, a cardboard box and three ordinary incandescent lamps. This simple design will make it possible to provide uniform lighting to the subject you are photographing and, if necessary, use backgrounds of different colors.

A tripod will also be useful for a mini-studio, which will allow you to quickly photograph different products from the same angle, in different variations. You should not buy a tripod that is too cheap: most likely, it will be unstable and unreliable. But too much expensive options not needed: the main thing is that it is durable.

You can shoot in natural light. To do this, use, for example, a window sill (if, of course, the dimensions of the product allow). In this case, you can get shadows that can emphasize the features of the product and make the photo more vibrant. And, therefore, more pleasing to the eyes of buyers.

Important: do not forget about realism. Try not to embellish the product image in photo editors. Buyers may make a claim that the color in reality is completely different. When editing, use minimal color grading. But it is possible and necessary to enhance sharpness, detail and do other manipulations that help you see the product better.

2. Perspective: the more varied the better

The peculiarity of online trading is that the buyer cannot touch the product with his own hands. Therefore, if he sees it from only one angle (usually from the “facade”), this can be annoying and even contribute to refusal of the purchase.

The solution is simple: take photos from different angles (ideally, the product should be shown at 360 degrees). Use macro mode to better show product details that may be important to the buyer.

If it is a sewn item, show the even and strong stitching; if it is shoes, take a photo of the sole, the quality of which is undoubtedly important for use.

Test the photos on your friends and family: is the information they get from the photos enough?

Show your product in action. If it's jewelry, demonstrate how it would look on your hand, in your ears, on your neck, and so on.

If it’s a coffee machine, show us what kind of foam you get for cappuccino. You can indicate that “the height of the vase is 50 centimeters,” but it’s difficult to imagine how it will look on the table based on this. Therefore, help the buyer see this with his own eyes: take a photograph of the vase in the interior.

Important: show the functionality of the item. If you can do something with it, do it and show how exactly (in this case the photo can be supplemented with a video). For example, it is better to show sportswear in action, rather than on a mannequin or posing models.

3. Composition: Be original

Potential buyers are attracted by originality. In a heap of similar photographs, it is important to stand out. You can photograph a beautiful ring in the traditional way: on a beautiful fabric or inside a branded box. Or you can involve a cat in the process. Almost everyone loves cats, and therefore attention is guaranteed.

Show your product from an unexpected angle, against a background that is unusual to the eye. Choose atypical accessories for shooting - here you can only be limited by your imagination.

Important: secondary items should not draw attention to themselves. The emphasis is on the product itself, and the rest should design, frame, emphasize, set in a certain way, create a mood.

Use different photo backdrops that can be made, for example, from pieces of laminate or natural wood boards painted in different colors. Use fabrics (natural ones look especially good - linen, matting).

The main thing is that the background should emphasize the advantages of the product, and therefore it is better not to make it colorful - it will be distracting. Such photos are ideal for social networks.

Important: if your photos are creative, unusual, “on trend” (and not taken from catalogues), the buyer will have the impression that he is buying from real professionals. Learn the rule of thirds used professional photographers. This is a principle of composition based on the rule of the golden ratio: place the object at “points of power.”

Draw four imaginary lines: two horizontal and two vertical, that will divide your frame. Place your product at one of four "crossroads". The bottom right corner is considered the most attractive, but you can experiment and find what works best for your product.

4. Ideas: find your style

Taking your own photos is a great way to stand out. Come up with uniform style for all your images. To do this, you don’t need to hire expensive photographers and designers - the main thing is to find the very idea that will hook your target audience. Experiment, search, and you will definitely find what you need.

A product picture can be worth a thousand words, but it can also be worth thousands in revenue. The most successful online stores nowadays they try to use unique, high-quality photographs of your products so in this article I will tell you how you can photograph products for an online store yourself and inexpensively.

To turn your site visitors into your customers, you need to show your product in its best light, including how to use or wear it. This will help the potential buyer imagine the product in his daily life and understand whether he needs it. But before you grab your phone and start taking photos of your products while you are having breakfast or against the backdrop of a stylishly painted wall across the road, know - 67% of consumers consider image quality "very important" when making an online purchase. This makes sense, because after all, only by looking at the image of the product does the buyer visually imagine what exactly he is buying. In brick-and-mortar stores, customers can touch, try, and get a general idea of ​​the products. On the Internet, everything is completely different, so the image of the product should be something more than just a picture, so that you can clearly make it clear what exactly you are selling and, at the same time, so that the buyer has the clearest possible picture of the product.

Using high-quality images should be a key parameter for any online store, especially one that is looking to expand its business. But, some people with limited flow Money It's difficult to hire a freelance photographer to get the quality photos you need to increase your sales. If this sounds like you, here are some tips on how to how to get good photos of your products, with a budget of several thousand rubles.

Find the right camera equipment

Professional cameras are becoming more affordable every year, so if you plan on taking a lot of product photos, it may be wise to invest in a good digital camera. However, if in this moment you do not have a sufficient budget and you do not have friends who can lend you the necessary equipment, that is good news– your smartphone can help you, as well as free apps(such as VSCOCam) for photo editing.

The article uses some photographs taken on an Iphone 5 to support this.

If you're using a DSLR camera, here are a few simple things to stick to:

Do not use a wide angle lens. You will misrepresent your product.

Use the right aperture for the right shot. A wide aperture such as f2.8 or f4.5 will narrow your depth of field, leaving parts of your product out of focus.

A small aperture like f8 or f11 will give you a wider depth of field while keeping your entire product sharp and in focus.

Use the correct white balance. When shooting, you should set it to a Kelvin temperature that matches your light.

In addition to the camera, you will need to use a tripod to stabilize the camera and easily duplicate the same shot for each of your products. I also suggest using a timer or remote control trigger shutter so you can take your photos without camera shake.

After preparing the camera, we move on to the next important attribute of shooting - lighting. Whether you're using a DSLR camera or your smartphone, you need to achieve perfect lighting with the right equipment. Next, I'll talk about a lighting setup that works for almost any product.

Create soft lighting or make a softbox

When shooting product, there's nothing better than soft, diffused light. It spreads evenly across the product and creates little shadow, highlighting details and giving the best look.

Luckily, creating soft light is easy if you know where to look. If you are shooting at home or in an office, you should shoot near a window on a bright, cloudy day and avoid direct light. You should also use white paper or poster board to reflect the light to direct it onto the product and eliminate shadows.

Another great solution would be to build your own softbox. This does not require large expenditures and will allow you to shoot in any light and at any time. This irreplaceable item is easy to create with your own hands. To build a softbox, you will need: cardboard, aluminum foil, glue, masking tape, screws, nuts, black paint, plus just a little free time. Detailed instructions or master classes can be found on the Internet.

Another solution would be to use a light cube. A light cube is a structure made of plastic or metal frames in the form of a cube, on each side of which a translucent fabric is stretched to scatter light. It is recommended to place 2 or 3 light sources outside. Inside such a light box you should place, for example, plastic or whatman paper in A3 format (it is not recommended to use fabric - its texture is clearly visible in the photograph).

Sometimes a solid white or black background doesn't work well for your product, especially one that needs to be shown in action. For example, a wallet can easily be photographed against a clean white background, or an image of a woman holding a wallet can be shown to give it proper context.

Take watch images both on your wrist and as a plain background. Allow the customer to get a good feel for the product to build trust in you and encourage them to purchase a product they have never seen in person. This will increase sales and reduce chargebacks for misdescribed items.

Eat some situational options how to photograph products for an online store:

1. Side photo - photo of people, clothes (side view, front view, profile)
2. Photo above - photo of boxes, sheets, flat objects
3. Photo obliquely in projection - shoot at an angle if you need to show several sides of the product - jewelry, sculptures, vases, etc.

For additional inspiration, you can check out free stock photography sites like Stocksnap.io, which can help you generate product photo ideas.

When all the pictures are taken, we move on to the next step - Photo processing.

Photo processing for an online store

Photo processing allows you to improve the quality of the image, remove defects and minor imperfections. It is equally important to make all uploaded photos the same size. I recommend choosing 3 image sizes (small, medium, large) and saving each photo in three options. By the way, this is done automatically on our CMS.

You don't need any technical skills - just upload your photos to any online image editor and get started.

Here are some resources to help you:

In this article, I want to talk about what mistakes you should not make when photographing products for an online store or any other similar resource. There is not a lot of such information on the Internet, and I hope that my article will help organize obvious, but not obvious problems for photographers, retouchers, designers and people associated with e-commerce. Also, compliance with all these simple rules, can increase the conversion of an online store, because visual content is the main one for perception and one of the main factors in making a purchase decision.

1. Overly processed photos

When processing photos, remember the golden rule: the less, the better. To get a good image of a product, it is enough to photograph it with a correctly configured camera and the correct light. Should not be abused Photoshop capabilities. Too much photo processing will make your product images look unnatural. And this, in turn, will lead to your product being returned more often.

Thus, one of the common annoying mistakes is over-processed skin of models, especially in photographs of products from the “Beauty and Health” category. Working with appearance skin, it is necessary to preserve its texture, color and shade.

2. Defocused/blurry photos

The customer wants to look at the texture, material and every detail of your product. Out-of-focus, blurry or unclear photos will disappoint him. High-quality shots of the “subject” are clean, illuminated and fully in focus. Check your depth of field, use the fastest shutter speed possible, and steady your camera while shooting with a tripod. The aperture should be f/11 or higher, while the ISO should be as low as possible. ISO 100 is ideal.

3. Black or colored background

By using a black or colored background, you complicate future collaborations with trading platforms. Giant platforms like Amazon and EBay recommend and even require the use of a white or light gray background to focus the buyer's attention on the product.

4. Insufficiently white or gradient background

The white background for the “item” must be truly, 100% white, without any admixture of gradient and gray- that is, the shade #FFFFFF. If you want to use a light gray background, it should be a 100% gray shade (for example, #F5F5F5). Avoid gradients when photographing the subject.

Photographing jewelry, watches, and in general any shiny goods that can cast a glare is not easy - there are a number of important nuances. We'll go into detail about how to avoid distracting reflections in the next guide.

6. Too pronounced shadow

Avoid voluminous and dark shadows that distract attention from the product. Too pronounced shadows make photos look heavy and unnatural.

7. Color mismatch

Make sure the photo accurately depicts the color of the product. A 2015 US study by Voxware found that 54% of all returns were due to color or quality issues. In other words, every second return in your online store is due to the fact that the product in the photo does not correspond to the product in real life.

8. Bad retouching

Poorly retouched images - when dust, scratches or obvious defects are visible on the product - do not in any way contribute to consumer trust, both in the product and in the company as a whole. It’s better to hire a professional right away or use the services of a photo editing agency.

9. Wrong perspective

When shooting at a wide angle and close to the subject, the product in the photo will appear shortened or distorted. If you are unable to shift the optical axis of the lens, use the appropriate perspective correction tool. Lenses with a focal length of 85-135 mm are considered ideal for photographing the “subject”.

10. Different indents in the frame

It is extremely unprofessional when in a catalog one product appears larger or smaller than another. Always use consistent margins in your photos and remember to give the products in the photo more “air.” Margins along the edges should be 5-15% of overall size photos.

11. One image per product

Even the most wonderful photo alone is not enough for high sales. The product must be shown from different angles. EBay analyzed 6.8 million products on its platform and found that a product illustrated with two images sold 7% better than a product with one image. A product with eight photos sells 25% better than a product with one photo. Conclusion: more photos - more sales.

Observe important rule A:Additional pictures should be borne by buyers new information. No one needs photographs that do not contain additional information.

12. Inconsistent shooting

Another sign of an unprofessionally made catalog is different angles of similar products. Different lighting, different backgrounds, and even different product sizes all distract and irritate customers. Uniformity or in other words Standardization
– one of the most important components of successful product photography. Create guidelines for camera settings, lighting, backgrounds, and equipment placement for each product category in your online store and follow them strictly.

13. Wrong white balance

Even if your photo is technically flawless, if the white balance is incorrect, you will end up with inaccurate colors or strange skin tones on your subjects. Most modern digital cameras Allows you to manually set a custom white balance. For this, it is best to use professional equipment such as X-Rite Photo's ColorChecker Passport Photo or ExpoDisc.

14. Overexposed photos

Overexposure is when images are too bright and all the detail in the lightest areas is lost. This means that too much light has reached the sensor. Overexposure is a common problem when photographing white or colored products. You can control the amount of light entering your camera's sensor by changing the ISO, aperture, and shutter speed settings.

15. Underlit photos

Underexposure is the opposite of overexposure. An underlit photo is too dark, and seams, texture, buttons, pockets - in short, all important details - are lost in the shadows. Dark photo usually the result of too little light reaching the sensor during shooting. You can try opening the aperture to increase the amount of light, or change the ISO and shutter speed settings.

16. Models with incorrect pose or facial expression

Forget the bearded myth that a model should always smile. A forced smile looks fake. The human face can convey more than forty expressions, so choose one that accurately conveys your idea. Poses should be natural and comfortable.

Avoid crossed arms - they may cover the product and the buyer will not see it.

17. Shooting above the model's eye level

If your camera is higher than the model's eye level, the model will appear shorter and the proportions will be skewed, which is not good for presenting your product. Always photograph products at the model's eye level.

18. Extra/unusual angles

Only take photos from additional angles if those angles help the buyer learn something new about your product. For example, it makes sense to take off the back of a regular black T-shirt only if there is a print or other element that needs to be shown. Don't use unusual angles just to make your product look special.

Experiments are good, but not in choosing angles when photographing an “object”. Here are the most common angles for photographing products: 1) frontal; 2) full face at a large and small angle; 3) from above; 4) from below; 5) behind; 6) right quarter at a large and small angle; 7) left quarter at a large and small angle; 8) right / left profile; 9) close-up(seams, logo, fittings, other details; 10) box/packaging/complete set.

19. Unnecessary props

Props are a great way to demonstrate the essence of the product, as well as in various ways its use. But don't let the props play main role. Remember: too a large number of props in the frame distract attention from your product and, accordingly, reduce sales. When shooting an “object” with a prop, don’t forget the golden rule: the smaller the better.

20. Skewed pictures

Always use a level to make sure the shooting table and camera are 100% level. Many professional tripods use a bubble level. We also recommend using the viewfinder grid display on the camera and matching one of the grid lines to a line in the photo. After shooting, you can check the horizontality of the lines using guidelines in Photoshop. It is especially difficult to determine the horizon for products such as rings and bracelets.

21. Grainy Images

Shooting at slow shutter speeds or high ISOs can result in a grainy photo. At high ISO settings, the camera sensor groups pixels together to capture more light. As a result of this grouping, the image appears grainy. This is a problem because the buyer may not like the texture of the product due to noise in the photo.

Shooting at lower ISOs can reduce noise in your photos. And grainy photos that have already been taken can be corrected. Specialists will eliminate this deficiency using Photoshop.

22. Abundance of watermarks

A watermark is not a useful thing. If someone wants to copy and use your image, the watermark will protect your copyright and everyone will know that you are the owner of the photo. At the same time, it will still not be possible to completely protect your photos from being copied from a website, and large watermarks distract the customer’s attention from your product.

If you do decide to use a watermark, make sure it does not affect the presentation of the image. It should be simple and easy to read.

23. No shadow

To avoid the effect of the product floating in the air, always use shadows and reflections. They give the product a more realistic look and add a sense of space.

24. Contrast is too low or too high

When contrast is low, the product appears flat. Contrast adds dimension and makes the image noticeably livelier, but too much contrast makes it look unnatural.

It is better to adjust the contrast level when processing photographs, and not during the shooting itself. If you already have photos with too low or too high contrast, entrust them to experienced professionals who will solve the problem using photo processing programs.

25. Low resolution

Large, professional product images increase conversions by up to 300%. Take great photos with high resolution. I recommend using a minimum resolution of 1200x1200 pixels.

26. Unprepared goods

Many sellers do not attach importance to preparing the goods before shooting, as a result the goods often end up dirty or not ironed. The product looks bad, the resulting photos look unprofessional, and consumer trust in your company is damaged.

If you need to photograph clothing, gently iron it and clean it of dust before filming begins. Always wipe down jewelry, watches and any other shiny or reflective items after touching them, and use gloves.

27. Poor lighting

Lighting is one of the most important components of successful product photography. Studio lighting can make or break your photo. There are several types of studio lighting - Fill (general light), Key light, Modeling light, Contour (backlight), Background light. To take the perfect photo, combine several types of lighting.

28. Overestimating your capabilities

This is one of the biggest mistakes of new online stores, boutiques and retailers. You do not have an experienced, creative team, a huge studio, or expensive photography and lighting equipment at your disposal. You need to focus on product quality and sales, especially if you are just starting out. But don't forget - people can