How to attract readers to the library. Is writing an essay difficult? Or maybe interesting? Draw readers' attention to the issue

Pleasant and flattering words about his work are, rather, the most expected in the life of the author. But most of all, he wants to hear reasonable feedback and understand whether he managed to reach out to the reader.
How to do it? How to hear your reader? How to find it?

Many readers of libraries, electronic or conventional, are looking for an accessible, simple and interesting literature to your liking. They twist their noses in a fastidious way and skim through deep and clever works. Only a small percentage is tormented in search of something unusual and completely difficult to perceive. I'm not generalizing here, I'm just talking about the present time and its realities. Therefore, it is worth understanding for whom we want to write, the circle of our readers will depend on this. There are an incredible number of tastes and views, it is now very difficult to get into the right and popular topic. How to cater to such diversity? You can imagine the image of a reader to whom you would like to tell about your experiences and convey your thoughts. As if you communicate with him, but only through the book. This will help reduce the distance between the author and the reader.

The second thing you should pay attention to is understanding your goal. Why is it worth doing writing, spending time studying the material and the art of the word, looking for meaning in your work? All these questions should be answered at the very beginning. creative way. And, of course, the answers. Otherwise, after the end of the nth novel, you may come across the understanding that all these attempts for life were not so important. And the reader of books will be the first to feel falseness in your words. You need to be sincere and honest to the end, both with yourself and with others. Therefore, do not write thoughtlessly or just like that. Look for yourself, your meaning, your tasks.
Work on yourself. Develop the flexibility of thinking, instill in yourself the speed of thought and the colorfulness of the word. Look for your individual style - recognition from the first word. Keep your writing clean. Read articles and books that help and inspire further work. Do not listen to whiners and skeptics that now the culture is in decline and no one wants your work. Need! And let it be even a narrow circle of your friends. Try to work for them with all your heart, revealing yourself to the fullest extent, without fear of being judged or criticized. Your best reader evaluate the strength of motivation.

Choose well the topics raised in your works. Don't grab on to everything. It is better to write one book, but with a global heartbreaking theme, than to scatter dozens of flat and empty novels. The modern reader is oversaturated with information of various kinds, therefore small and non-specific topics most likely will not hook him and he will forget about your many days of work the next day. But if your topic touches his deep veins of the soul, you will receive a huge and powerful response.
To inspire someone with your works, you need to be energetically filled yourself. Travel will help you with this. art books walking and chatting with friends.
Watch, seek, listen and create.
I wish you billions of creative sparks, thousands of days of patience, and unending reader feedback.

With love and awe, Diana Bilyk © 2014

(Archive of articles here.

A good subject line is the key to capturing the attention of your readers. The more subscribers who open your emails, the more sales of your products and services you will make.

How successful are your email campaigns? Do they regularly bring you new leads and sales?

If your emails are not getting opened and you are sending them to people who have subscribed to your mailing list, then your subject lines may be the problem.

What topics will make your readers open emails? Here a few recommendations to make your themes more catchy:

Know Your Reader's Desires

Although there are many conditions for a successful mailing list, the most important one is that the subject should address the recipient's personal interest, not yours, first and foremost. In other words, the topic should address the goal the reader wants to achieve, not what YOU want them to do.

For example, let's say you are a hosting company and you have a list of web page developers. You have launched a new program where you will pay an affiliate commission for new clients of your web host and you want to notify the developers about this new program through your mailing list. If you send out a newsletter with the subject line: "Become an affiliate of YOUR COMPANY and thrive!", your open rates will likely be quite low. Reason: Even though you include the word "prosper" at the end of the topic, the main idea of ​​the topic topic is what YOU want to get - new partners for your hosting company.

Change the subject to something like "Earn the best hosting commissions" or better yet, "Earn up to 30% on every hosting payment." And your email open rates will skyrocket because you will be focusing on what your readers want to receive - more money. (The body of the letter should support this idea, and include a call to action that will get readers to call you or fill out a web form to become your partner.)

Make your subject line interesting

To open your email, the subject line should make recipients think, "This is something I want to know more about right now." To achieve this, the subject line should hint at the content of the letter and do so in a way that piques the reader's curiosity.

Soft wording of the email subject line is not working well now. There are too many emails constantly vying for the reader's attention.

"COMPANY NEWS, Issue No. 10" - not the most interesting and attractive letter header. even if readers subscribed to such a mailing list.

“A free seminar…” or “How to relax longer for the same money” or “what is killing your tomato seedlings” will hook readers much more. And more likely to lead to the opening of the letter.

And the name of your company can be put in the "FROM" column of your letter. this is how you fix the connection with your business and brand in the reader’s head.

Appeal to their emotions

While most people like to think that their decisions are made logically, emotion usually plays a role. important role. This is especially true when deciding which emails to open in the inbox and which to delete right away. When time is an issue (which is almost always the case, especially on the Internet), email subject lines that evoke emotion are more likely to be open than those that are emotionless.

Here are some of the more common emotional triggers:

• Prevention
• Affiliation
• Competitiveness / advantage
• Convenience / simplicity
• Curiosity
• Improvement
• exclusivity
• Fear
• financial benefit
• Cash loss
• Indulgence/personal satisfaction
• Power
• Needs
• Peace of mind
• deficit
• self improvement
• Social impact (social proof)
• Voltage drop
• Time saving
• Confidence

Find a way to include words that evoke emotions related to your business and your emails will be more effective.

Keep topics short

Topics rarely show up in their entirety in your recipient's inbox. The smaller the screen a person uses to read their mail, the fewer words will be shown. Thus, if the topic you write is long: "Our new back pain therapy reduces patients' need for drugs," then the reader will see only part of it. And the most important (reducing the need for drugs) will remain off the screen. Those. outside the reader's attention.

So place important words at the beginning of your thread.

We use headings and subheadings

• in articles - both on the Web and in paper media,
• on sites
• in nonfiction books.

In the latter case, they also fall into the table of contents.

We write headings and subheadings not for the sake of beauty or fashion, but because they make life easier for our readers. Thanks to them, people quickly find the information they need and do not waste time on what they need. this moment no need.

What is the difference between a good headline and a bad one?

The fact that it serves as a kind of road sign in the sea of ​​information. So a good headline should be short, simple and informative.

A bad title does not provide the necessary information and confuses the reader even more. For example, the "Next" button on the site's menu is a bad title. Where next? For what?

And a completely different thing is the "Books" or "Recipes" button. It is immediately clear what is where.

In articles, a bad headline might look like this: "Knowledge Necessary for Every Writer." Yes, this knowledge is mountains! What exactly in question in the article?

It is much better to write like this: "How to start a novel" or "The first sentence in a book."

If we want to grab readers' attention, we need to promise them something useful and/or interesting.

To come up with a good headline, we need to decide: is this information the person is looking for? If yes, then we clearly state in the title: this information is here. For example:

How to cook crabs

Headlines that grab attention

If a person is just leafing through a magazine or surfing the Web hoping to find something interesting, then we can attract his attention:

• news related to him
• promise of strong emotions,
• the promise of "domestic good".

For example, the reader did not think to specifically look for 15 ways to whiten teeth at home, but since the headline has already caught your eye, why not scroll through the article?

More examples:

Angelina Jolie's daughter dreams of becoming a boy.

The man fell from the 15th floor and survived.

The target audience

First of all, we must focus on target audience. Who should read our article? Professional copywriters? Subway drivers? Mothers of children aged three to five?

If we clearly know for whom we are writing, we take out the title of what is important to our audience.

The baby has a stomachache. What to do?

If we are writing for the general public, then we need to appeal to common needs for all: health, sex, food, security, position in society.

Headlines for educated and uneducated

If your audience is simple people, without education, then, most likely, their work is from the “take more, throw more” series. This means that their emotional needs will not be satisfied through creativity and climbing career ladder, but due to intra-family squabbles and other people's news.

Titles from the series “What happened to Angelina's lips? I'm shocked!" - this is just for this category of people.

People with an education, as a rule, have ambitions (otherwise they would not have received this education), and they are more interested not in other people's lips, but in improving their own lives - in all its aspects.

Conclusions:

If we need to hook the "common people", we promise them shock, awe, intimate details and proof that the rich also cry.

If we need to hook a more educated audience, we show that you have prepared something VALUABLE for them.

Tricky tricks

There are a few clever tricks to draw attention to your headline.

1. You promise the reader structured information. Those. it is clear from the title that you have already done work on systematizing the information and giving it in a “chewed form”.

What to wear for the New Year?

10 most beautiful places in the world

2. You promise that you will give the reader something more than "just text." Video, instructions, etc.

How to write a novel. step by step plan

3. You make it clear who your text is for.

How to name a book. Tips for novice fantasy writers.

The most important thing in subheadings

You need to decide in advance what function your subheadings should serve. If their main task is to show the reader what lies where, then the most important part should come first:

Not "How to do French manicure at home", but "French manicure at home".

When the reader scans the table of contents or text with his eyes, he should easily find the information he needs - literally in the first two words.

Remember that in most cases people first skim through an article, read the headings and subheadings, and only then decide whether they will read this article or not. Therefore, in the subheadings, we should have phrases that either hint at the fact that something interesting is hidden in the main text, or explain in plain text: what is it about.

See an example of enticing subheadings just above. And an example of an explanatory heading looks like this:

Alexander - most popular male name in Moscow.

In this way, we will be able to convey key facts to the reader, even if he does not read the entire article in full.

Why should a person read your sales text? Is there such a force that will stop the reader's attention and force him to skim through the entire material? Are there any proven recipes that would guarantee that the reader does not run away after three seconds?

Let's start in order, and by the end of the article a lot will become clear to you.

Some information about sales texts

Exactly 10-20 seconds are for each author of selling texts the first and most main part struggles for the consumer. If you don’t know how to instantly grab the attention of the reader, then you don’t know how to do anything.

What is the use of writing beautiful sales texts if 1 out of 10 potential customers passes through the sieve of the first acquaintance?!

The ability to get people's attention- the main stage of work with the material. Learn it, and master half the case. The slightest oversight, any imperfection, and a potential client left you, taking his money with him.

Remember that any mistake is three times or even five times more dangerous if it is made at the very beginning. Why is that? Because while a person has not been drawn into reading, he still does not value the material. He has not yet spent his time reading, the text is of no value to him yet. It's easier for him to drop everything and leave.

You will be forgiven for the dubious statement in the fifth paragraph, because it is already a pity for time and the person has become involved. The dubious statement in the first paragraph will most likely lead to a refusal to read.

Four factor of attracting attention to the selling text

There are three main ways to draw attention to material on early stages acquaintance. Ideally, if all three conditions are met, then you will have much less chance of losing a reader. .

header

It is with a good headline that any successful selling text begins. The heading should attract to itself reliably and for sure. Copywriters who can't create catchy headlines just don't realize how much they're missing out on. According to statistics, about 80% of users read the headline, while no more than 20% get to the text.

There are a lot of principles for creating headlines for sales texts. You can read more in detail, and here. It is important to remember that a faded or deceitful title can completely kill interest in the coolest text.

In no case do not lie in the title. Decorate - yes, lie - no.

For example, you are writing about a new phone with a huge amount of battery.

Examples of bad headlines:

This phone will never run out of battery

Forget about charging phones forever

Years of work on one charge

Examples of good headlines:

A phone that charges for a week at once

Do you have 10% charge left? We canceled this phrase!

Stop depending on outlets! Charged 1 time - works for a week

Offer (unique offer)

Every offer needs a unique filling. Special advantages that would distinguish this offer from others of its kind. And here we will ask you to focus, now we will say not quite simple things.

There are 3 offer options:

Examples of such offers:

Installation of stretch ceilings within 2 hours - 1,000 rubles for any room size. Worked longer? You don't pay anything!

Electronic clock for fans of the Russian bath. The first watch in Russia that you don't have to take off when going to the steam room.

In no case do not place a selling text on the site or on paper without getting the advice of a pro. Who can say if the material is well designed? Designers and marketers will handle this best. As a last resort, contact your friends or acquaintances, but do not rely only on your opinion, especially if you are far from professional sales.

Unfortunately, very, very many sales copy fail solely because of faceless, wrong, or aggressive design.

Good for you!

“And your debt to me - this is the debt! What is the name of the technique that allows you to draw the reader's attention to inner essence character?

Read the passage below and do tasks B1-B7; C1,C2.

Kostylev ( carefully moving towards the door to Ash's room). How much space are you taking up with me for two rubles a month! Bed ... you sit yourself ... y-yes! For five rubles places, by God! I'll have to throw a fifty-kopeck piece on you...

Mite. Throw a noose on me and crush ... You will die soon, but you still think about fifty dollars.

Kostylev. Why push you? Who benefits from this? The Lord is with you, live, know, for your pleasure ... And I will throw a fifty on you, - I will buy oil in a lamp ... and my sacrifice will burn in front of the holy icon ... And the sacrifice will go for me, in retribution of my sins and for you too. After all, you yourself don’t think about your sins ... well, here ... Eh, Andryushka, you are an evil person! Your wife has withered away from your villainy... no one loves you, respects you... your work is creaky, restless for everyone...

Tick ​​( screaming). Have you come to poison me? Satin growls loudly

Kostylev ( startled). Ek you, father.

Actor ( included). He sat the woman in the hallway, wrapped ...

Kostylev. You are kind, brother! It's good... it will all count to you...

Actor. When?

Kostylev. In the next world, brother ... everything is there, every deed of ours is taken into account ...

Actor. And you would reward me here for kindness ...

Kostylev. How can I?

Actor. Cut off half the debt...

Kostylev. Hehe! You keep joking, sweetie, you keep playing... Is it possible to equate the kindness of the heart with money? Kindness is above all blessings. And your debt to me - this is the debt! So, you must compensate me for it ... Your kindness to me, an old man, must be rendered free of charge ...

Actor. Rogue you, old man ... ( He goes into the kitchen.) The tick gets up and goes into the hallway.

Kostylev ( satin). Is it a squeaker? Run away, hehe! He doesn't love me...

Satin. Who - except the devil - loves you ...

Kostylev ( chuckling). What a scoundrel you are! But I love you all ... I understand, you are my unfortunate, useless, lost brothers ...

M. Gorky "At the bottom"

Indicate the genre to which M. Gorky's play "At the Bottom" belongs.

Explanation.

The play raises the philosophical problems of the disunity of people, the problems of truth and lies, the purpose of man and the meaning of life. This is a philosophical drama.

Answer: drama.

Answer: drama | philosophical drama

Maryana Semyonova 26.05.2016 00:08

Drama is a literary genre, not a genre.

Tatiana Statsenko

Drama is both a literary genre and one of the genres of the dramatic genre.

Drama is a literary (dramatic), stage and cinematic genre. Dramas specifically depict, as a rule, privacy man and his social conflicts. At the same time, the emphasis is often placed on universal human contradictions embodied in the behavior and actions of specific characters. (https://ru.wikipedia.org/wiki/Drama_(genre)

This scene conveys the conversation between the characters. What is this type of exchange called?

Explanation.

A conversation between two or more people is a dialogue.

Answer: dialogue.

Answer: dialogue | polylogue

Explanation.

Remarque - an author's note, an explanation in the text of the play for the reader, director, actors, containing a brief or detailed description dramatic action, everyday details, appearance characters, features of their behavior, speech, etc.

Answer: remark.

Answer: remarks | remarks

Establish a correspondence between the three characters present or mentioned in this fragment and their future fate. For each position in the first column, select the corresponding position from the second column.

Write down the numbers in response, arranging them in the order corresponding to the letters:

Explanation.

A-4. Vaska Pepel in a fight, not calculating his strength, kills Kostylev.

B-3. Actor: having learned about the futility of his hopes, he hangs himself, not realizing that he does not need a clinic, he just needed to believe.

IN 1. The tick is the most unpleasant and evil person. Having tortured his wife, he only regrets that her funeral took away his working tool. A tick needs very little from life. It is about him that Satin will say: "A person is above satiety." He stays in the hostel.

Answer: 431.

Answer: 431

What is the name of a significant detail, which is one of the means of characterizing a character (for example, a fifty kopeck piece that appears in the conversation between Kostylev and Kleshch)?

Explanation.

Such a detail is called a detail or artistic detail. Let's give a definition.

Artistic detail - a particularly significant, highlighted element artistic image, an expressive detail in a work that carries a significant semantic and ideological and emotional load.

Answer: art piece.

Answer: detail|artistic detail

Ivan Pronkin 01.08.2018 15:30

just the part doesn't fit?

Tatiana Statsenko

Suitable, we have both answers provided.

In the cited scene, the confrontation between the overnight stays and Kostylev is clearly visible. What term denotes the clash of different characters, positions, interests of heroes in work of art?

Explanation.

The clash of different characters, positions, interests of characters in a work of art is called a conflict. In the above scene, this is a conflict between the owner of the rooming house Kostylev and its inhabitants - “ former people", people without solid social status dropped due to certain circumstances.

Answer: conflict or collision.

Answer: conflict | collision

What qualities of Kostylev's personality are manifested in his communication with the overnight stays?

Explanation.

The remark immediately draws attention to itself (carefully ...), saying that Kostylev is cautious, even cowardly, he is afraid of Vaska Ash, afraid to catch him with his wife.

A conversation with Kleshch speaks of hypocrisy: not pitying the inhabitants of the rooming house, not entering into their position, the owner rips them off like a sticky man, hiding behind pious ideas: I WILL BUY OIL IN A LAMPAD...

The Actor speaks very aptly about Kostylev: “You are a rogue, an old man.” He values ​​only money, covering up mercantile interests Holy Scripture and good intentions.

Kostylev is a disgusting character, Gorky, in order to emphasize this, gives him the opportunity to reason about kindness. What a satire!.. “Can the kindness of the heart be compared with money? Kindness is above all blessings. And we hear these words from a man who literally crushes his inhabitants with inhuman conditions, about whom he later says: “But I love you all ... I understand, you are my unfortunate, worthless, lost brethren ...”. The inhabitants of the basement, who are socially lower, morally, seem much more humane than this "master of life."

What works of Russian literature reflect the relationship between the "masters of life" and their victims, and how can these works be compared with M. Gorky's play "At the Bottom"?

Explanation.

Many works reflect the relationship between the "masters of life" and their victims. For example, in A. N. Ostrovsky's play "Thunderstorm", Dikoy and Kabanikh are representatives of the ruling class, oppress their associates, terrorize them, demand unquestioning obedience. The oppressed are for the most part resigned, and go to any lengths so as not to anger the petty tyrants. However main character- Katerina, whom N. A. Dobrolyubov called a ray of light in the dark kingdom, protests against the Kabanikhinsky house-building.

One can recall the fairy tale of Saltykov-Shchedrin "How one man fed two generals." Once on a desert island, the generals, who have not done anything worthwhile in their lives, cannot even feed themselves and take care of themselves. Naturally, the idea comes to their mind to find a man who will do everything for them. They find him. Moreover, the peasant not only meekly obeys the generals, feeds them, but also weaves a rope for himself, with which the generals tie him.

Both in the play by M. Gorky and in the play by A. N. Ostrovsky, the characters cannot find a way out. They are unable to resist the circumstances, but they cannot come to terms, ending their lives by suicide. The peasant from the Saltykov-Shchedrin fairy tale, on the contrary, does not protest at all. He expresses the humility of the Russian people, which the author ridicules.

Explanation.

This repetition of words is lexical repetition. Let's give a definition.

Lexical repetition is a stylistic figure that consists in the intentional repetition of the same word or speech construction in a visible section of the text. Lexical repetitions of various types are used to give expressiveness to a literary text.

Answer: repetition or lexical repetition.

Answer: repetition | lexical repetition recreation inner life character, its dynamics, changes mental states, analysis personality traits hero.

Of course, in our task we are not talking about such a broad concept, we need to define only reception, which allows you to draw the reader's attention to the inner essence of the character