(Jeanne Marie Lanvin) (1867 - 1946) - French fashion designer. Fashion house founder Lanvin (Lanvin) in Paris.

Born in Paris, in 1867, in the family of journalist Constantine Lanvin (Constantin lanvin) . She was the first child in the family, later Jeanne had nine (according to other sources - ten) brothers and sisters. The level of family income was very modest, so already at the age of thirteen, Jeanne found a job as a clerk in the workshop of Madame Bonnie. After working there for three years, in 1883 she passed to Madame Felix (Madame Felix), whose atelier was located on the corner of the Rue Faubure Saint-Honoré (rue du Faubourg Saint-Honoré) and Bussy d'Angleise (rue du Boissy d "anglas), and after some time in fashion house Suzanne Talbot (Suzanne Talbot).

Jeanne opened her first hat shop, which did not last long, in 1885. In the same year, the father of eighteen-year-old Jeanne signed a training contract with the dressmaker Marie-Berta Montague de Valenti. (Maria-Berta Montagne de Valentí), working in Barcelona (Maria-Bertha Montaigne de Valenti and her sister Caroline Montaigne de Valenti(Carolina Montagne de Valenti) are considered the pioneers of haute couture in Catalonia, who created the fashion atelier Montagne). Constantin Lanvin wanted his daughter to better master the craft of sewing, the contract was signed for three months, but the real friendship that arose between Maria and young Jeanne contributed to the fact that Jeanne Lanvin spent five years in Barcelona.

Returning to Paris in 1890, with the money she had earned, taking an additional amount on credit, Jeanne reopened the hat shop on the Rue Faubure Saint-Honoré.

In 1896 Jeanne married the Italian nobleman Emilio di Pietro. (Emilio di Pietro) but eight years later their union fell apart. In this marriage, the only daughter of Jeanne Lanvin, Marguerite Marie Blanche, was born. (Marguerite Marie Blanche di Pietro) who later became an opera singer. After marriage (husband - Count Jean de Polignac - Jean de Polignac) she was famous in Paris high society under the name of Marie-Blanche de Polignac (Marie Blanche de Polignac).

True joy, pride, muse and inspiration for Lanvin was the daughter. Marie Blanche was very gifted musically, Jeanne adored her and really wanted her daughter to be smartly dressed. She had the idea to create clothes for children in her atelier.

Marie Blanche often recalled that she played the role of a small fashion model on which her mother tried new models. The image of mother and daughter with their faces turned to each other has become a landmark for the Lanvin house.

At that time, clothes for children were only a more simplified version of clothes for adults. Jeanne began to create children's clothes, which became the basis of her fashion studio, these clothes were designed specifically for children, taking into account all their features. Clothing from Lanvin, invented for her daughter, began to attract the attention of many wealthy people who visited the studio, they asked to sew the same new clothes for their children. Children's clothing from Lanvin was distinguished by high quality workmanship, attention to detail, and the use of good fabrics. In the fashion house Lanvin, you could pick up everything for the child - casual clothes, elegant dresses, hats and muffs, fancy dresses.

In 1907 Jeanne remarried. Her husband was the journalist Xavier Mele (Xavier Melet). Both of them traveled a lot. New impressions contributed to the birth of new ideas. Zhanna brought a lot of different fabrics from her trips, creating a so-called “library of fabrics” at home.

Starting in 1909, Zhanna also took up clothes for adult ladies, often creating ensembles for both mother and daughter at the same time. She joined the Haute Couture Syndicate, becoming a full-fledged couturier. The First World War temporarily slowed down the development of the fashion house, but immediately after its end, its activities unfolded with renewed vigor.

The real fame came to Jeanne Lanvin in the 1920s. By 1918, she completely occupied the building on Faubure Saint-Honoré. Her apartment, and atelier, and workshops were located there - in particular, two embroidery workshops, which was a novelty in that era (often fashion houses gave orders that were difficult to work with, embroidery or other decoration, somewhere on the side).

Starting in 1915, after visiting the San Francisco World's Fair, she regularly visited the United States. Like several other couturiers, she quickly realized the importance of the American market for Parisian fashion. Things were going well in the fashion house, and by the beginning of the next decade, Lanvin became a wealthy and famous person.

Despite the fact that, in general, the silhouettes of the clothes she produced were subject to the general fashion trends of her time, she could, if she considered it necessary, step aside and offer something else. An example of this is Lanvin women's dresses, called "robe de style", which can be translated both as "old dress" and as "stylish dress". In the 1920s, when thin, almost boyish female figures with small breasts, an implicit waist and narrow hips came into fashion, not all women could afford the clothes that were created for them, even if they tried to lose weight. And then Jeanne Lanvin suggested another option. As Vogue magazine wrote in 1923, "the outfits from the portraits of Winterhalter fascinate us again, the pinnacle of Lanvin's success is the creation of similar dresses for middle-aged women." Over the years, some details have changed, but the main elements remained the same - a slightly low waist, fluffy skirt. Many of the skirts were puffy on the sides but relatively flat in front and back, evoking memories of the 18th century with its tankins skirts and portraits by Velázquez. (Cain Ramirez Velasquez) with infants in wide skirts. Colors, fabrics, width and length of the skirt changed, but romantic outfits were still worn with pleasure not only by mature ladies, but also by their daughters. They remained popular until the late 1930s.

Lanvin paid a lot of attention to color. Thus, a magnificent shade of blue, known as "blue Lanvin", entered the history of fashion. The inspiration for the creation of this shade, according to one account, was the color that is found in the frescoes of Fra Angelico (Fra Beato Angelico), an outstanding master of the early Renaissance, according to others - cobalt blue of medieval stained-glass windows. Often, in search of new colors, she turned to the masters of painting - Fragonard (Jean-Honoré Fragonard), Fantin-Latour (Henri Fantin-Latour), Degas ( Edgar Degas), Renoir (Pierre-Auguste Renoir).

In 1923 Lanvin she opened several factories of her own for dyeing fabrics, striving to achieve the shades she needed, for example, pink, named after her daughter "pink Polignac", or green, called "green Velazquez".

In 1923 the house Lanvin launched a line of women's casual wear Lanvin sport. Simple and at the same time creative outfits were sewn from comfortable fabrics, many models were intended for recreation and sports. The Lanvin house created swimwear, ski sets, golf and tennis clothes.

In 1923, the Lanvin company opened home decor stores.

In 1925, when the World Exhibition dedicated to the Art Deco style was held in Paris, Jeanne Lanvin was appointed vice-president of the Pavilion of Elegance, which testified to the recognition of her merits by her colleagues. A year later, she was awarded the Order of the Legion of Honor. (in 1938 Lanvin became an officer of the order). By that time, the Lanvin company was already a whole empire - more than eight hundred employees, twenty-three ateliers, stores in Paris, Deauville, Biarritz, Barcelona and Buenos Aires.

In 1924 the firm Lanvin took up the creation of perfumery. In 1925, she released her first fragrance, My Sin, which was a huge hit, especially in the US.

A subsidiary of Lanvin Parfums SA quickly gained momentum, turned around and began to produce perfume products. The famous fragrance Lanvin Arpege, released in 1927, became a symbol of Jeanne's motherly love for her daughter, a logo created on the perfume bottle by the famous artist Paul Iribe (Paul Iribe)- A woman holding hands with a little girl. This, of course, was Jeanne herself with her daughter, and a photograph taken in 1907 served as the source of the idea.

Since 1926 in the house Lanvin began to make men's clothing, although back in the 1900s she made costumes for many writers of that time - Edmond Rostand (Edmond Rostand), Paul Valery (Paul Valery), Georges Duhamel (Georges Duhamel) André Maurois. Also, departments of underwear and fur products were opened in the fashion house.

Shortly before her death, she said: “For many years, those who have seen my collections have been trying to define Lanvin's style. I know this is often discussed. However, I have never sought to be limited to any particular type of clothing, nor have I sought to develop certain style. On the contrary, I put a lot of effort into capturing the mood of each new season and using my own interpretation of the events taking place around me in order to turn another fleeting idea into something tangible.

She died in Paris in 1946 when she was 79 years old. Her daughter, the Countess of Polignac, continued her mother's work. She was the director of the firm until 1958, until her death. Marie Blanche had no children and was taken over by her cousin Yves Lanvin (Yves Lanvin).

In March 1989, the British Bank Midland bought the entire package of assets from the Lanvin family, and in February 1990 he got rid of the loss-making enterprise and resold it to the French holding Orcofi, owned by the Vuitton family.

In 1994, 50% of the shares Lanvin passed to the cosmetics company L'Oreal, and in 1996 the rest of the assets were transferred to it.

In August 2001, director Lanvin became Taiwanese media mogul Shou-Lan Wong (Shaw Lan Wang) head of the investor group Harmonie S.A. Israeli designer Alber Elbaz became the artistic director of all departments of the company. (Alber Elbaz). Under the leadership of Elbaz Dom Lanvin began to regain its former reputation.

Lanvin remains the leading French fashion house that creates pret-a-porte clothing.

Jeanne Lanvin

fashion apreggio

She may not have revolutionized fashion. Didn't invent the little black dress, didn't create a new cut or style. Nevertheless, the merits of Jeanne Lanvin before the world fashion are undoubted: she was the first who began to sew clothes for children, without copying her patterns from adult fashion. For a hundred years, Jeanne Lanvin's house has been offering its simple, refined and at the same time luxurious clothes to everyone who appreciates uniqueness, taste and quality.

The creator of the famous house, Jeanne-Marie Lanvin, was born in Paris on the most magical day - January 1, 1867. She was the eldest of eleven children in the family of journalist Constant Lanvin and his wife Sophie-Blanche Deshaiers. There were so many children that the fees of Monsieur Lanvin, a very talented journalist who was friends with many celebrities of his time, were barely enough to live on. So Zhanna had to leave all thoughts of a decent education since childhood: her only teachers were her parents and their friends, who sometimes spent a couple of hours talking to a smart little girl. Jeanne had to watch younger brothers and sisters, and work around the house. According to one of the legends, the famous writer Victor Hugo, a friend of Constant Lanvin, wrote his Cosette - the heroine of the novel Les Misérables - from Jeanne.

Since childhood, Zhanna loved to play with dolls - but not to play scenes with them family life, like other girls, but to sew clothes for them: the doll dresses that Zhanna made almost exactly repeated the outfits of rich ladies she met on the streets or in the newspaper office where her father worked. Over time, the mother, seeing her daughter's obvious talent, began to trust her to sew clothes for younger children.

Already at the age of thirteen, the girl was forced to go to work. First, she got a job in a hat workshop delivering orders to clients - little Jeanne spent days running around Paris with a dozen huge hat boxes - she had no money for a tram, and even more so for a cab. But two years later she was accepted as a seamstress in the rich atelier of the famous milliner Madame Felix. At the age of sixteen, Jeanne moved to the tailor Talbot's tailoring studio and proved to be so talented and executive that the owner even sent her for an internship in Barcelona, ​​which at that time was one of the centers of the artistic life of Southern Europe. After returning from Spain, Jeanne decided to start her own business.

In 1889, Jeanne Lanvin, with the help of a former client, opened her own hat shop on the rue Faubourg Saint-Honoré. At that time, hats were the main accessory of women's attire: huge and whimsically decorated, or small and deceptively modest, they without fail adorned every female head. Mademoiselle Lanvin offered her clients hats that not only met all the requirements of the latest fashion, but were also made with fantasy, sophistication and taste unusual for a simple girl. Pretty soon, her atelier became famous among Parisian fashionistas, and Mademoiselle herself acquired extensive acquaintances in high society. In the morning she delivered orders, during the day she stood behind the counter, and at night she worked alone on new hats. From such a life, she developed a habit of silence - repelling fans, but having clients who did not want to waste time on long conversations.

Once, on a walk, a friend of one of her clients introduced a young milliner to an elegant young man with the most refined manners and a slight slyness in his eyes. It was an Italian aristocrat, Count Henri-Jean Emilio di Pietro, a lover of horse racing and gambling. It is said that di Pietro was captivated by a pretty silent girl and was going to make a very close acquaintance with her - at that time it was customary among young people with means to have their own dressmaker or seamstress, and, of course, not at all for sewing needs. However, Jeanne did not like such a relationship - and Henri-Jean had to marry her. They married on February 20, 1896. The marriage was unsuccessful: having received what he wanted, di Pietro quickly exchanged the family hearth for a tote and a card table, but in 1897 Jeanne had a daughter named Marie Blanche, or Marguerite - in French, chamomile. It was the chamomile that later became the first emblem of the House of Jeanne Lanvin.

Jeanne Lanvin

Movie star Mary Pickford in Lanvin

In 1903 Jeanne and di Pietro divorced. The meaning of life for Zhanna was her adored daughter, a lovely girl and very gifted musically. Tired of the "dusty grayness of modernity" reigning in children's stores and on the streets, as one of the French poets put it - the fashion of those years loved muted, faded, as if faded tones, especially achromatic ones - Jeanne began to sew bright and joyful outfits for her daughter tones. In addition to the unusual color scheme, Zhanna - for the first time in a long time - sewed children's outfits not as copies of adult toilets, as was customary, but completely different from them, but comfortable for games and walks. The young Marguerite's toilets were so successful that Madame Lanvin's clients drew the attention of them, and soon many began to ask for something similar to be sewn for their own children. In 1908, Jeanne Lanvin introduced the first collection of children's clothing - in fact, she became the first fashion designer to design clothes specifically for children. She believed that children's clothing should not be either strict and prim or overly decorated - the first was boring, the second fettered and turned children, in her words, "from people into cream cakes." A year later, Madame Lanvin prepared a collection of clothes for women, both young and middle age- surprisingly, much of it was taken from children's clothing: in fact, then they did the opposite. The simple cut of Lanvin dresses, romantic style, bright and pure colors, laconic but childishly elegant dressing for young fashionistas and their mothers made an impression on Parisians and instantly gained popularity.

Jeanne Lanvin with her daughter and son-in-law

Jeanne Lanvin was the first dressmaker to dress women of all ages in uniform style while taking into account the characteristics of each age. Her ateliers were called "Mother and Daughter Stores" - emphasizing that they offered clothes for the whole family. Fashion historians have found that if each Lanvin collection offered about one and a half hundred items, each client bought an average of thirty. In 1909, Jeanne Lanvin joined the French Syndicate haute couture, officially receiving the status of a couturier.

Dresses from Lanvin were delicate and restrained, but, meanwhile, incredibly playful, romantic and feminine. Jeanne loved soft pastel colors - especially pink and lilac, smooth lines and flowing thin fabrics, with a delicate and graceful pattern, soft pleats, decolletes and feminine silhouettes. Her style is characterized by exquisite embroideries and appliqués, sumptuous beading and draperies. Her dresses were at the same time on the cutting edge of fashion, and beyond it. It is to this seemingly paradoxical quality that the House of Lanvin owes its success in the first place. Although Jeanne was one of the first to support the Paul Poiret revolution and abandoned corsets, she still remained conservative enough to sew dresses with a pronounced waist and ankle length even when garçon silhouettes came into fashion and hemlines were shortened to knee. In the end, it was precisely her feminine component that she loved in a woman - motherhood, the ability to love, tenderness and fragility - and androgyny, emancipation and athleticism that were not at all in vogue. Although historians call her herself among the first “new women”: Jeanne, who hired her own brothers to work in her atelier, represented an unusual type of working mother for that time, equally successful in business and in motherhood.

In 1907, Jeanne married a second time - this time her chosen one was the French journalist Xavier Mele, who works for the newspaper Les Temps. He belonged to the same environment as Jeanne's father, and she understood him perfectly. Together they traveled a lot - traveled almost all European countries, and everywhere Jeanne, in search of inspiration and for self-education, bought books, visited museums, flea markets and shops with fabrics - the many samples she brought from all over the world made up the famous “library of fabrics”, which was admired by generations of clients of her house and art historians. In one of her trips to Italy, Jeanne saw the frescoes of the famous early Renaissance artist Fra Angel and co - his extraordinary blue color made such an impression on Jeanne that she immediately introduced it into her collections, making it her signature color - “blue Lanvin”. Over time, Lanvin’s “green Velasquez” and “pink Polignac” diluted the traditionally pastel palette of Lanvin fabrics, in honor of the daughter who acquired this famous aristocratic surname in marriage, were added to it. In order to retain the exclusive right to these colors, in 1923 Jeanne founded dyers in Nanterre, working exclusively for her fashion house. But the clients of the house got the opportunity to order dresses of any, the most unthinkable shades.

Unfortunately, Jeanne did not find happiness in her second marriage either. The husband was more passionate about work than his wife: over time, he entered politics and achieved the post of French consul in Manchester. Jeanne, of course, could not leave her fashion house and move to England; their marriage gradually faded away, although both spouses retained respect for each other and met whenever possible. Disappointed in men, Zhanna focused her efforts on work, and love on her daughter. No wonder Louise de Vilmorin, novelist and longtime client of the House of Lanvin, wrote: "She impressed everyone with her work, but in fact she wanted to impress only her daughter." Marguerite was a very talented girl who was passionate about music and possessed beautiful voice. Over time, she made a good career as an opera singer, and later married Comte Jean de Polignac, nine years her junior.

Madame Lanvin was famous for her ability to capture the desires of the public, while remaining true to her own style. One of the first couturiers, she introduced oriental motifs into her models, decorating the hems and bodices of evening dresses with luxurious gold embroidery and appliqué. In 1915, at the height of the First World War, she proposed the so-called "military crinoline" - wide skirts with numerous frills that could satisfy the longing for a happy peacetime that gnawed at the Parisians.

A typical Lanvin dress, model 1924

Sketch by Jeanne Lanvin

At the same time, Jeanne, who has not forgotten her Barcelona internship, offers outfits in the Spanish style - Spain did not participate in hostilities and served as a symbol of a calm life for warring Europe. In 1919, Madame Lanvin sewed practical and at the same time elegant shirt dresses - this silhouette would become super popular only ten years later. And in the twenties, she was one of the first to use Russian motifs in her collections - coats with fur trim, dresses with embroidery, reminiscent of either peasant towels, or ceremonial vestments of Byzantine emperors, silhouettes similar to traditional Russian sundresses and dushegrey. A little later, the House of Lanvin became famous for the so-called robes de style, "stylish dresses" - long romantic dresses with puffy "crinoline" skirts in the style of the 1840s, which have no analogues in other fashion designers. Some researchers believe that Christian Dior's New Look was inspired by the memories of the "stylish dresses" of Jeanne Lanvin. And in the thirties, as soon as Marlene Dietrich began to appear in public in wide trousers, Madame Lanvin immediately offered the famous silk “palazzo pajamas” - elegantly casual suits for going out, suspiciously similar to home outfits.

By the mid-1920s, Jeanne Lanvin enjoyed such prestige that she was elected chairman of the Organizing Committee of the International Exhibition of Decorative Arts - the one that gave its name to the famous Art Deco style. She performed so successfully in this role that since then she has been repeatedly invited to lead such events: for example, in 1931 she led the directorate of the exhibition in Brussels, in 1939 - in New York and San Francisco. In 1926, for outstanding services, she was awarded the Order of the Legion of Honor - and twelve years later she was awarded the rank of officer of the Legion of Honor.

Jeanne Lanvin was known not only as a couturier, but also as a philanthropist, art connoisseur and art collector: Lanvin especially appreciated the Impressionists and Symbolists with their amazing colors - her collection included, for example, paintings by Auguste Renoir, Edouard Villard, Henri Fantin-Latour. At the beginning of the century, she was friends with the artist Odilon Redon, whose paintings, full of bright translucent colors and poetic images, had a considerable influence on the work of Jeanne herself. Some researchers believe that Jeanne Lanvin may have been last love an elderly artist, but there is no documentary evidence of this.

Jeanne started alone, and in 1925 more than eight hundred people work in her atelier. By the end of the thirties, Lanvin stores were operating in Biarritz, Deauville and Cannes, in Madrid and Buenos Aires. Zhanna already produced lines of sportswear, underwear and furs, and in 1926 a line of men's clothing began to appear. Although Madame Lanvin created her first men's suit back in 1901 for the famous Edmond Rostand, she did not dare to put men's fashion on stream for a long time: at the beginning of the century, men and women traditionally sewed from different tailors, besides, the outbreak of war and the post-war crisis noticeably reduced the male clientele of haute couture houses. At the same time, she launched a line of home furnishings with designer and architect Armand-Albert Rato. Their collaboration began with the fact that Rato designed the Lanvin mansion, and the result impressed her so much that she entrusted him with the design of two country houses and own boutique. But his most famous creation is, of course, a bottle for the famous Arpege perfume in the form of a ball of dark glass.

Marguerite, Marie-Blanche Lanvin

Edouard Villar. Portrait of Jeanne Lanvin, 1933

Jeanne Lanvin with her daughter Marguerite

The House of Lanvin began to produce its own perfumery in the early twenties, but only with the advent of the Swiss perfumer Andre Freiss did it achieve real success in this field. Freys liked to say that "Like love, perfume must conquer a woman at once." His first perfume My Sin - "my sin" - was a huge success. They say that when he was about to start working on the next perfume, he came to Madame Lanvin for instructions - and she, pointing to her daughter who played the piano, said only: “Think of Marie Blanche!” Amazing perfumes, an exquisite chord of rose, jasmine, mock orange, lily of the valley and honeysuckle, shimmering like piano passages, Marie-Blanche called Arpege - "Arpeggio", now considered one of the pinnacles of world perfumery, a legend and eternal classic. Rato created for them an unusual bottle, exquisite in its simplicity, decorated with a golden pattern of the famous Paul Irib. This artist, who worked for Coco Chanel and Paul Poiret, created several drawings of Jeanne and her daughter in an evening gown by the House of Lanvin back in 1922. Jeanne chose one of them as the emblem of the house: on it Jeanne and Marguerite stretch out their hands to each other.

Jeanne's models had amazing property- they knew how to look luxurious, while not overshadowing the personality of their wearer. The clients of the House of Lanvin were Hollywood stars and European monarchs, who ordered clothes from Lanvin for themselves and for their entire family. The Comtesse de Polignac, who became socialite and a well-known philanthropist, served as the best advertisement for her mother's fashion house - refined and romantic, she attended social events around the world exclusively in dresses from Lanvin.

Sketches by Jeanne Lanvin

Jeanne Lanvin models in the Gazette du Bon Ton, 1915

Jeanne did not stop working even with the outbreak of the Second World War: although her models became stricter, and the finish more concise - in war time it was hard to get beads, corals, smalt or mother-of-pearl, with which Lanvin used to embroider her outfits - they did not lose their attractiveness, still making a woman beautiful. Jeanne proclaimed “beauty no matter what,” and clients responded to her with devotion and respect.

Jeanne Lanvin died on July 6, 1946, at her home in Paris, in the arms of her daughter. The Countess Polignac, who inherited her mother's fashion house, carefully managed it until her death in 1958, and then passed it on to her nephew Yves Lanvin. With her, the Spaniard Antonio Canovas del Castillo became the main fashion designer of the house, who was replaced by Jules Francois Krahe in 1960. He worked for the House of Lanvin and the famous Claude Montana. Now it is led by Alber Elbaz, who managed to restore its former brilliance and glory, which has somewhat faded over time. And now, like decades ago, the name of Jeanne Lanvin means exquisite beauty, refined luxury and excellent taste.

3. Albert and Jeanne Gabrielle's veins are fused with ice and fire. Mother - Zhanna was a sensible and cautious woman. She had the talent of a seamstress - she had a light hand, impeccable taste and an unmistakable sense of form. Gabrielle inherited this gift from her mother ... And her father

Chapter IX. JEANNE Continuing to wallow in the nets with which the family tried to entangle Charles in order to protect him from himself, he still does not refuse the pleasures bestowed by poetry and friendship. He gladly renewed his relationship with Auguste Dauzon and his friends

Zhanna SVISTUNOVA 23). Zhanna SVISTUNOVA - Puli-Khumri, House of Officers, librarian, 1985-87: I also ended up in Afghanistan “for the company.” In 1985 I worked in the Omsk library high school militia. The place of work is wonderful. Once a typist from

Jeanne d'Arc Jeanne the Virgin It seems that her life is described in detail in many sources: the research of the Lyon Cathedral, the documents of the trial, numerous testimonies collected by the acquittal investigation and the bonification commission. But none of

3.01 AT HOME. AND EVERYTHING ZHANNA On the certificate of release from military captivity, I have the date - April 8, 1949. We were given a direction to the nearest one to the place of residence railway station. There are 30 marks in my pocket, a very modest salary for the fact that for 6 years I atoned for those who were not captured.

1. Louis and Jeanne Patrick My parents were born in the same year, 1914, on the eve of the First World War. On the day of the armistice in 1918, at the very time when all the bells of Courbevoie announced victory, the careless little Louis de Funès was only interested in the radishes, which he

The New Joan of Arc In the meantime, military events were developing, as Montmorency had warned, not in favor of France. The next French invasion of Italy turned out to be a complete fiasco for them, and Catherine had to say goodbye forever to her dreams of Italian possessions. IN

Jeanne d'Arc Jeanne the VirginHistorians rightly point out that we don't know so much about any of her contemporaries, and at the same time we don't know so little about anyone else. It seems that her life is described in detail in many sources: the research of the Lyon Cathedral,

Joan of Arc Send me to Orleans, and I will show you there what I was sent for. Let them give me any number of soldiers, and I will go there. Jeanne d'Arc Among the outstanding generals, Jeanne the Virgin occupies a special place. Of course, the national heroine of France is not the first

ZHANNA KHASANOVNA AGUZAROVA (born in 1967) A popular Russian singer, according to the definition of the media and fans, the "queen of rock and roll." Her personality and creative image are often characterized by the epithets "eccentric", "unpredictable", "alien", "Martian"...

JEANNE LANVIN (b. 1867 - d. 1946) Jeanne Lanvin, affectionately called the "mother of fashion", was the first female designer, one of the most prominent female figures in the fashion world of the 20s of the 20th century. Her exceptional talent and hard work allowed her, a girl from

Zhanna Badoeva Favorite city - Paris Zhanna Dolgopolskaya was born on March 18, 1976 in the small town of Mazeikiai, Lithuanian SSR. Since childhood, she aspired to be on stage, so one of her happiest memories is often called the day when she got the role of a fox in

Joan of Arc as a Witch and as a Saint The story of Joan of Arc is rarely told correctly. It was not the British who burned it, but the French; the court of the Archbishop of Rouen condemned her - determined that she was a witch; then the judges were already tried, but they were acquitted, since they presented medical

D'ARQ JEANNA (b. 1412 - d. 1431) Who knows who is destined to make history? Not always the main actors it turns out to be those who seem to be supposed to do this "according to the rank" - gods, kings and heroes. The rulers of the world fade into the background, people come forward,

RASHEL JEANNE LOUISE (born in the 50s of the XX century) Jeanne Louise Rachel is a Kenyan clairvoyant with a difficult fate and a very unusual gift: the seer is able to communicate with world of the dead. Perhaps it sounds a little ominous, but Louise herself perceives her gift as something

Chapter XI. Jeanne Delvede After the betrayal of Saint-Georges, several months passed without new arrests. This respite allowed Maiden and Chauvin to completely restructure their work on the basis of militarization. The whole of Belgium was already covered by the White Lady's network of agents. They decided to go to

The Lanvin fashion brand has existed for more than a century and continues to delight its fans not only with the quality of the entire wide range of products, but also with originality, sophistication and true French chic.

Jeanne-Marie Lanvin - young and talented

Jeanne-Marie Lanvin, who at the beginning of the 20th century would become the founder of a world-famous fashion house, was born in the capital of France. It happened in January 1867 in a very poor family engaged in journalism Bernard-Constant Lanvin (Bernard-Constant Lanvin) and his dearest wife Sophie Blanche Deshaye.

Jeanne Marie was eldest daughter, so instead of devoting most of her time to the usual children's affairs and studies, she had to look after the younger children and help her mother maintain comfort in the house. Perhaps it was from this young girl that Hugo, who was a guest in this family, copied the image of the main character of his novel Les Misérables.

The young girl had to go to work when she was only thirteen. She began to carry out small orders for craftswomen who were engaged in the manufacture of dresses and hats. And then she herself decided to become a milliner and began to gain knowledge in the most famous atelier in Paris. A few more years passed and young Jeanne, having gained vast experience in Barcelona, ​​decided to return to her homeland and start her own business.

Having rented a small room in a good Parisian district, she organized the work of a workshop in which women's hats were sewn. At that time, it was a very correct decision, since such production did not require large investments. And where does a young girl get a lot of capital? Jeanne purchased a variety of fabrics and started her own business, which very soon paid for itself. Fashionistas of that time could not imagine their image without a flirty hat and were ready to pay good money for an original and such a charming piece of clothing. And there were plenty of beautiful hats in the workshop.

Fashion for mothers and their daughters

In her personal life, Jeanne-Marie was not happy. Her marriage to an Italian count broke up after eight years. But the daughter born in this union, Marie-Blanche Marguerite, became a real source of inspiration, giving a lot of energy in every endeavor of the first woman of the fashion designer.

For her time, Jeanne Lanvin became a real "self-made woman". She did a great job with the role as well. caring mother, and with the responsibilities of a very busy and successful business woman. Not wanting to be in the center of events, she always avoided publicity and did not try to win recognition among those in power. She always listened to her inner voice and the desires of her adored daughter.

While choosing clothes for her little Marie, Jeanne realized that the outfits that she had to buy for children were completely not intended for them. They were just a smaller version of clothing for adults and did not take into account either the structural features of the children's body or the needs of the little inhabitants of Paris. Wanting to find a way out of this situation, she, as, indeed, always, took everything into her own hands and started producing clothes for young fashionistas.

The creation of the children's collection of dresses "Enfant" was a real revolution in the fashion world of the early twentieth century. Adult ladies were also delighted with beautiful clothes with many details, so Jeanne-Marie Lanvin had no choice but to start working on a women's collection.

It was in 1909, when the first collection of Mrs. Lanvin was published, that her fashion house was opened, which was called simply and succinctly - “Lanvin”. Parisians, who know a lot about fashion, were simply amazed by these clothes, in which everything was admired, from fabrics of beautiful colors to beautiful and sophisticated finishes.

Inimitable style from Lanvin

Working on each dress as a work of art, Jeanne-Marie Lanvin tried to make the outfits as romantic and light as possible. So that everyone in her clothes could look feminine, she began to turn to drapery very often. Wearing such dresses, thanks to the delicate ribbed folds, any girl or woman became like a goddess from ancient myths.

Madame Lanvin's favorite color was a beautiful blue palette, which combined not only heavenly shades, but also the beauty of flower fields. Her outfits were decorated with luxurious embroidery and amazing details, for the manufacture of which the fashion designer used beads, metal, pieces of mirrors and glass mosaics.

Over time, as fashion has changed, Lanvin's style has always remained the same. Light flowing dresses continued to be at the top of the fashion Olympus, despite the popularity of the “under the boy” style and the noticeably reduced length of the skirts. The elite considered it an integral tradition to choose dresses from Lanvin for the most chic and pretentious events. Dresses in the style of "robes de style" flashed on the red carpet, and at wedding ceremonies, and even at coronations.

A whole world of lanvin

With the advent of the twenties of the twentieth century, the fashion house "Lanvin" enters its present heyday. It was at this time that the famous artist Paul Irib created the logo that has become famous and recognizable, on which a woman, slightly bowing her head, holds a little girl by the hands.

Jeanne-Marie Lanvin does not stop only at tailoring for the beautiful half of humanity. In 1926, she completes and successfully demonstrates the first collection of fine clothing for men. Here, each wardrobe item is distinguished by high style and uniqueness, emphasizing the status.

Jeanne's active work goes beyond just modeling clothes. She wants to try herself in something completely different. And a year after the success of the men's collection, she impresses everyone with original Lanvin perfumes. Bright exotic flavors immediately become hits.

Madame Lanvin does not forget about other fashion houses and provides them with all possible support. She wants to convey her sense of style to everyone and everyone and teach young fashion designers to create unique products that can surprise connoisseurs of beauty. For his contribution to the development of fashion and participation in in large numbers exhibitions and shows, in 1926 she received the Order of the Legion of Honor as an award and recognition.

Not a single actress or singer could do without luxurious dresses from Lanvin. Each high-ranking person considered it obligatory to have models of this fashion house in her wardrobe. And his mistress continued to conduct a stormy activity and, together with the designer Albert Armand Rato, is developing amazing interiors for theaters and boutiques.

After her mother's death in 1946, her daughter Marie-Blanche Marguerite ran the Lanvin fashion house for another 12 years. And after the departure of Marie, Jeanne's nephew Yves Lanvin took this place. For for long years many talented designers worked with this brand, but they could not keep the former luxury and brilliance of Lanvin.

The new heyday of Lanvin

With the onset of the 21st century, the Lanvin fashion house is headed by the famous designer Alber Elbaz, who has already established himself as a top-class specialist, working with Yves Saint Laurent. He perfectly copes with the task of not forgetting the principles of beauty, bequeathed by Jeanne-Marie Lanvin, and bringing the breath of modern fashion trends. He retained those lightness and femininity, for which the clothes and other products from Madame Lanvin were so loved.

This is currently fashion brand produces a wide range of fashion items that attract with their elegance. Clothes for women have not lost their special French chic, which can also be seen in dresses for women. Everyday life, and in exclusive outfits that are made by hand. The combination of different fabrics and textures, unusual silhouettes - all this makes every woman a goddess. Men's collections, in turn, are designed to emphasize masculinity and style.

The Lanvin fashion house continues to create charming clothes for little fashionistas. Here, as the founder of the brand preferred, there is no pretentiousness and excessive rigor.

In addition, Lanvin does not forget about accessories, producing bags that are unique in beauty and quality. From a wide range of presented models, even the most demanding fashionista will be able to choose an excellent option. Another fashionable element from Lanvin is the indescribably beautiful frames for sunglasses, which even many Hollywood stars preferred.

You can complement the Lanvin style with delightful perfumes (both male and female). These fragrances are truly exquisite and will be remembered forever.

Jeanne-Marie Lanvin created a unique brand that has become forever associated with luxury and splendor. With a rich history, Lanvin does not stop, but continues to develop further.

Website: lanvin.com

Jeanne Lanvin — Jeanne Lanvin (1867-1946), a contemporary of the most prominent fashion designers of the 20th century — Paul Poiret and Coco Chanel — occupies a special place in the history of European costume. At the beginning of the XX century. she dressed conservative members of the French Academy and representatives of artistic bohemia with equal success. After 1908, Lanvin willingly supported Poiret's reform and shared his enthusiasm for folklore and oriental motifs.

She easily caught general trends in fashion, knew the history of art, artistic styles, and costume well. At the same time, she had her own handwriting, which changed little under the influence of external circumstances. She was romantic, delicate, maybe a little conservative; she loved smooth lines, delicate colors - pale pink and lavender. She preferred thin silk embroidery with a small pattern, soft, supple folds, moderate length, feminine neckline.

Things Lanvin enjoyed great success, and in the 20s. she opened her own stores in Madrid, Biarritz, Deauville, Cannes and Buenos Aires. The Parisian House of Lanvin already had departments for men's, children's and sportswear, furs, and perfumes. Her perfume "Agrede" ("Arpeggio"), unobtrusively sweet, went down in history along with "Chanel No. 5", "Madame Rochas" by Marcel Roche and "Shalimar" by Jacques Guerlain.

In 1925, Jeanne Lanvin became chairman of the Organizing Committee of the International Exhibition of Decorative Arts (Exposition Internationale des Arts Decoratifs), the one that gave its name to one of the artistic styles of the 20th century. - art deco (Art Deco). Her work was so highly appreciated that subsequently Lanvin repeatedly headed the directorates of the most prestigious international exhibitions: in 1931 in Brussels, in 1937 in Paris, in 1939 in New York and San Francisco.

In 1946, the House of Lanvin was inherited by her daughter Marie Blanche de Polignac, under whom the artistic direction was entrusted to Castillo and then to Claude Montana.

1913

20s

1951 photograph of Henry Clarke

1937 sequined evening dress

1951

1937 and 1913

1926, silk

1925

Black silk taffeta with metal plaques 1934

1920

1922

1927

20s

Moire treasure (crystals and pearls) of the Chicago Museum "Robe de Style" 1927

The dress belongs to Mrs. Charles S. Dewey

Wedding dress 1927

1938

1960

1925 and 1934

1951

Jeanne Lanvin At the age of 30, her first and only child is born, and from that moment Jeanne Lanvin's career as a couturier begins. She has already worked more than half of her life in the field of fashion: from the age of 13, she, the eldest of eleven brothers and sisters, becomes a messenger, a seamstress, and then a milliner. Since the age of 18, she has been making hats on her own. Prolonged work in solitude taught her to be silent. For many, this acts repulsive, but for many it attracts.

In 1895, she marries the Italian nobleman Emilio di Pietro, and eight years later this marriage breaks up.

Her daughter Marguerite is 6 years old.

Illustrator: Brissaud, Pierre

1915

30s

Ririt, her lovely and musically gifted daughter, who would later become Marie-Blanche de Polignac and play a leading role in the life of Parisian society, fills the life of Jeanne Lanvin with new content and directs her work in a new direction: she creates elegant clothes in joyful colors. These models have nothing to do with the usual children's wardrobe of that time, which was only a reduced copy of clothes for adults. So she creates the first collection of children's clothing, which becomes the basis of her fashion house.

A little later, she introduces models for girls and women and becomes the first fashion designer to take care of women of all ages. Moreover, she develops youth style. Simple cuts, fresh colors, and above all, the famous Lanven blue, make women of any age more feminine and romantic, without being too sexy or frivolous. These dresses, made of soft flowing fabrics with a constant length to the ankles, have entered the history of fashion as "stylish dresses".

Since 1926 Jeanne has been creating fashion for men. The Lanvin house becomes the first in which the whole family can dress up. And this is the only fashion house, which even now, after more than a hundred years, is owned by one family.

French fashion designer. She founded her fashion house Lanvin in Paris in 1890. Gained fame at the beginning of the 20th century by designing elegant clothes for young mothers and their little daughters. The "muse" of the fashion designer was her daughter Marie-Blanche. Later, Lanvin's trademark was the silhouette of a lady leading a girl by the hand - a drawing was made by the famous art deco artist Paul Iribe.

Since 1925, Lanvin perfumes have also been produced.

Lanvin's models used embroidery, folk costume motifs. Until the early 1960s, Lanvin remained among the haute couture houses, then moved on to the production of prêt-à-porter clothing.