2017

In 2017, the Russian furniture and home goods retailer Hoff increased revenue by 43.4% to RUB 26.2 billion. RIA Novosti writes about this with reference to the company’s message. In 2016, the same figure increased by 30% to RUB 18.3 billion.

Sales in comparable stores increased by 13.8% (in 2016 - by 19%). Online trading volumes continued to grow steadily. In 2017, Hoff sold 3.7 billion rubles worth of goods via the Internet, which is more than 1.5 times higher than the same figure in 2016 (2.4 billion rubles). By the way, the year before last the network’s revenue from online sales increased by 2.5 times.

Over the past 2017, the retailer opened 11 new stores. These are seven hypermarkets (two in Moscow, two in St. Petersburg, one each in Tyumen, Orenburg and Sochi), as well as four stores in the Hoff Home format with a reduced retail area (1.5 - 2 thousand sq. m). Three such points opened in Moscow and one in Krasnodar. The total area of ​​new retail facilities exceeded 59 thousand square meters. m.

In total, the retailer currently operates 33 stores in 12 cities of Russia. In addition to Moscow and St. Petersburg, these are Yekaterinburg, Rostov, Krasnodar, Voronezh, Orenburg, Samara, Tyumen, Kazan, Sochi and Novorossiysk. The retail chain also opened online sales in the capital of Crimea, Simferopol. Points of reduced formats Hoff Home and Hoff Mini (1 - 1.5 thousand sq. m) operate in Moscow, Krasnodar and Novorossiysk.

2016

In 2016, furniture and home goods retailer Hoff increased its revenue by 30% to RUB 18.3 billion. At the same time, the company's sales in comparable stores increased by 19%.

The retail chain itself explains the positive trend by the development of alternative sales channels. In particular, the share of revenue from online sales of goods doubled, reaching RUB 2.4 billion. In 2016, the company launched online sales in 55 cities of Russia.

According to the official website, the Hoff chain currently has 23 stores in Russia. They are located in

It stands for “Home o f urnishing”, which literally means “House for creating an interior”.

The Hoff hypermarket chain is one of the largest Russian and dynamically developing furniture chains. This is the only Russian chain of furniture and home accessories operating in a hypermarket format.

Our hypermarkets have a unique Russian market format - "Everything in one place". We offer comprehensive interior solutions based on a wide multi-brand range.

- mini-format of the Hoff hypermarket. Total area of ​​Hoff mini: 1000-1500 m². At Hoff mini you can purchase the most popular furniture models presented in trading floor. If you want to see a wider range, Hoff mini stores have an online ordering area with open access for visitors to the site. Our sales consultants will help you find the furniture you are interested in presented in the sales area on the website. Select, compare and order any product from the Hoff range without leaving Hoff mini!

- reduced format of the Hoff hypermarket. Total area of ​​Hoff Home: 1500-2000 m². Hoff Home offers a wide range of home products that will allow you to create a cozy and modern interior. You can find dishes, textiles, curtains, lighting, carpets, decor and much more in the sales area. If you want to see a wider range, Hoff Home stores have an online ordering area with open access to website visitors. Our sales consultants will help you find the home goods you are interested in, presented in the sales area, and furniture on the website. Select, compare and order any product from the Hoff range without leaving Hoff Home!

Hoff in numbers

Today, the Hoff furniture and household goods hypermarket chain has 41 stores across Russia (Moscow, St. Petersburg, Podolsk, Nizhny Novgorod, Samara, Voronezh, Lipetsk, Belgorod, Rostov-on-Don, Krasnodar, Sochi, Novorossiysk, Yekaterinburg, Kazan, Orenburg, Tyumen and Surgut). Of these, 30 are hypermarkets, 2 Mini format stores and 9 Home format stores. The total area of ​​the network's hypermarkets is more than 300,000 m². The company employs more than 5,000 employees, Hoff hypermarkets are visited by more than 16 million people annually, and website traffic is more than 66 million visitors per year.

Information about the legal entity

Name legal entity: LLC "Home Interior"

INN: 7709770002

OGRN: 1077763747269

Location of the organization:
123290, Moscow, 1st Magistralny proezd, 11, building 1, room. II, floor 2, room. 54

Legal address of the online store:
Moscow, Southern Administrative District, Domodedovo, microdistrict. Northern, st. Logisticheskaya 1, room 14

Good team

Upon dismissal, they calculated the amount as 23,000 instead of the transferring 45,000... That is, they did not pay for the unpaid vacation. the payment was made only for the last month and the month that I still worked for 7 working days was not paid.

19.08.17 20:49 Rostov-on-DonOlga,

White salary, always on time, perspective career growth, excellent working conditions, work schedule, everything according to the Labor Code of the Russian Federation. I came to work at HOff by chance, I was looking for a job not far from home, with a normal schedule and a decent salary. After the interview I was left with a very good impression of the company. Official registration from the first day of work, declared salary also from the first day of work. Friendly...

01.08.17 00:28 in the Moscow regionAnnie,

1) great team, always jokes, often at the end of the working day we can chat about different things, and not only in our service department, everyone communicates with everyone, even outside of work 2) they never delay salary, if the payday falls on a weekend, then they pay earlier (and it’s a weekday), you always know that you’ll get your money (another question is that the salary in Moscow and Moscow Region is generally according to the market...

1) the most important and biggest disadvantage is, of course, the salary, since for the volume of work performed and the specifics they pay very little, even if you look at the market average, in best months(August/December) you get 35-40 thousand (depending on the bonus). There is no question of any indexation, people who have been working there for 3-5 years already have been working for this salary (I specifically clarified), senior management...

05.07.17 17:10MoscowAnonymous,

Yes, I agree, the office in Orenburg is dirty, there are no air conditioners despite the heat of +35. The office desks, like in a call center, are small in lines, they are obviously saving on everything and the salary is lower than the market one. But the worst thing is that informers work there and violate the law on personal data by leaking information to collectors. ------------------- After an interview with this company, a couple of days later the collectors came home and...

05.07.17 17:04OrenburgAnonymous,

after the negative ones there are no more positive ones left

after an interview at this company, a couple of days later, collectors came home and began to demand payment of the debt; the statute of limitations for the claim had long passed, and all because this company has a salary project with Alfa Bank and they leak information to third parties in violation of the law on personal data . Naturally, a conflict arose with collectors and all their demands will now only be through the courts, in...

24.05.17 17:38 MoscowHuman,

The team is uncommunicative, there is a lot of turnover in the office. The salary is low for an office position - 30-40 thousand. Career growth is possible, but not for everyone. The office is terrible, dirty, the kitchen and toilet in particular, there is not enough office space for everyone. The office is an anthill, everyone is running somewhere, looking at your monitor, the offices are something like open space. There are no more impressions left. In six months, many employees...

15.04.17 14:02 MoscowAnonymous,

White Salary

I came to the company and had no choice. Reduction at the previous place, a month before New Year's Eve, mortgage, college. In general, problems arose. But I believed that having vast experience I could grow quickly, no matter that I was 2 steps lower. But... 1. Idiot regulations - there is no opportunity to get promoted if you have not worked in one position, in one place for 6 months. 2. It doesn’t matter if an employee is experienced or not, he doesn’t...

13.04.17 00:26 MoscowOrange,

White salary and timely payments without delays Social package

Society of hypocritical cunts. During the interview they talk about the wonderful, responsive management team, excellent prospects etc. and so on. Perhaps I should have had my doubts here, but I decided that since the company is so well-known, then maybe they really have everything right. Hmm... naivety will ruin me... At first everything seems cool, with aspirations to European standards, but that's at first. You'll smell like...

Working at Hoff means stability and orderliness. Having worked as a sales consultant for more than six months, I have not noticed any significant shortcomings. I made friends with the team easily, the main thing is to clearly understand your task and carry it out efficiently. There is a prospect for career growth by doing high-quality work and offering new ideas; it’s easy to rise through the ranks career ladder. Management is sympathetic to mistakes, especially during training. I like working in Hoffa, I hope I will be able to build here...>>

There are no significant ones for me

2019-04-12 00:00 Nickname:Salesman, Saint Petersburg

YavHoff got a job recently, right before the New Year, and got caught up in the pre-holiday rush. There were a huge number of people in the trading hall, starting with the opening and ending with the last minutes. It was very difficult to work at first. I was lucky that I already had some experience in this field, and the management treated me, as a newcomer, with understanding. But the large flow of buyers had a very good impact on the salary already in the first month of work. Employment, by the way, is completely official, transparent and honest...>>

Everything suits me.

2019-04-10 12:52 Nickname:Salesman, Saint Petersburg

Hoff worked at the store for almost two years as a sales consultant, and now she has started working in her specialty. But when I was studying it was a great job for me, mainly because of the convenient schedule. For two years I didn’t have any problems at work, I went on vacation without problems, but it’s advisable to warn me in advance. I had friendly relations with the team, the work was great and even fun. Of course, you need to be stress-resistant, since you may come across different clients and you need to be ready for everything...>>

I liked everything.

2019-03-19 00:00 Nickname:Shop assistant), Moscow

I like working at Hoff because of the convenient schedule and stable salary. They always pay on time, there are bonuses for completed work, that is, of course, you need to sell a lot and fulfill the plan. I’ve already worked for almost a year and have no plans to leave yet. The management is good, the team is friendly, everyone works well. I only get tired when there are a lot of people.

I'm happy with everything.

2019-03-11 13:07 Nickname:Anonymous, Moscow

I didn’t want to work specifically in Hoffa, or in the furniture industry in general. I was looking for a job in different areas, the main requirement was a white salary and official employment. Therefore, I quickly responded to the call from Hoff and went for an interview. I started working as a sales consultant within 3 days, and started working from the very first day. They didn’t deceive me about my salary, they paid me on time, there were no incomprehensible fines. Six months later, I was released on paid leave.

To get a good salary, you need to fulfill plans, constantly be in contact with customers, and know the product well. The job is suitable for those who are willing to try hard and sell a lot.

2019-02-25 00:00 Nickname:salesman, Moscow

First of all, the big plus is the team. I have never seen such a close-knit and friendly team as this one. They even replaced me if necessary without problems (there was force majeure once). The manager is quite adequate, sets only real tasks and treats his subordinates properly, without unnecessary negativity. Yes, you can get it from him, but only to his share. Concerning wages everything is clear, they never set us up or deceived us, h. they are delaying me for this reason, I mainly work...>>

I'm quite happy with everything.

2019-01-16 00:00 Nickname:Salesman, Moscow

I’ve been working at Hoff for about six months now and I’m extremely happy with it. The work isn’t too stressful, I’ve just been on my feet all day. Although there are plans and strict rules, I have already gotten involved in it quite easily, and I love communicating with people, so my work brings me only pleasure. The salary is fine, they never delay, the schedule is good, you can even combine your studies. The team is ordinary, of course there is competition between sellers, but no one quarrels.

I'm happy with everything.

2019-01-15 12:59 Nickname:F***ing, Moscow

They responded to the resume and invited me very quickly. The meeting time was set, I didn’t wait outside the office, in general we talked for about an hour. But they called back with a positive decision only after five days, I couldn’t find a place for myself, usually I received answers the next day. According to the conditions, Hoff cannot be compared with many other stores, I have experience, I know what I am writing about. There is a decent salary here, good management, no delays in payments.

Introduction

The company "Home Interior" LLC represents the Austrian chain of stores "Hoff" in Russia.

Hoff is a young, dynamically developing chain of furniture and household goods hypermarkets. To date, Hoff hypermarkets have opened in several cities in Russia.

Hoff hypermarkets are different modern trends in interior design, interesting new products and a large selection of goods from leading European and Russian manufacturers at attractive prices. We offer a wide range of high-quality and affordable furniture and household goods.

This work provides a report on practical training at Domashny Interior LLC.

The goals of this practice are to consolidate theoretical knowledge in the disciplines of the past year, the acquisition of practical skills in performing the functions of specialists at primary and mid-level positions in the field of advertising and marketing activities. The objectives of the practice are to study the procedure for performing work in accordance with the main areas of activity of the enterprise

The first chapter of this report contains information characterizing the activities of the Home Interior company ( general information about the enterprise, the main areas of activity are considered). In the second part, the summary economic characteristics of the activities of the Home Interior branch in Krasnodar are reviewed and analyzed. The third part of the report proposes measures to increase the competitiveness of the Home Interior company. The fourth part of the report contains a diary of the internship.

Characteristics of Home Interior LLC (“Hoff”)

General information about the company

“Hoff” is a furniture and household goods hypermarket unique to the Russian market. Under one roof there is everything you need to create a modern home interior - furniture (kitchens, living rooms, bedrooms, bathrooms, home office, garden furniture) and household goods (lights, carpets, curtains, textiles, dishes, toys, decorative accessories).

The Home Interior LLC company began its work in December 2007. During this time, 6 hypermarkets were successfully opened in 5 cities of Russia.

04/23/2009 - opening of the first store in Moscow on Novorizhskoye Shosse, Unimall shopping center.

09.11.2009 - opening of a store in Samara, shopping center "Most".

04/08/2010 - opening of a store in Krasnodar, shopping center "Oz".

08/12/2010 - opening of a store in Rostov-on-Don, shopping center "Horizon".

03/03/2011 - opening of a store in Voronezh, shopping center "Grad".

11/18/2011 - opening of a flagship store in Moscow, at the intersection of the Moscow Ring Road and Leningradskoye Shosse, “Hoff Khimki”.

The Hoff online store was launched in September 2011.

"Hoff" on this moment- This:

Total area of ​​hypermarkets: about 80,000 m2.

Employees: more than 1300 people. Each hypermarket has 150 employees, and the Central Office also employs about 150 people.

Clients: more than 2 million people per year.

Achievements: In 2011, sales growth was 58%; last year they also entered the top five retailers of furniture and household goods in Russia (RBC study “Retail chains selling furniture and furniture shopping centers of Russia-2011”). Hoff plans: 2013 - 2014: opening three more hypermarkets and increasing the area to 100,000 m2. The next opening of a new hypermarket is December 2013 in Yekaterinburg.

The main task: to satisfy the needs of all store visitors by offering products at affordable prices and providing good service.

The main mission of “Hoff” is to change for the better daily life many people. The Hoff management achieves this with the help of its main business idea - to offer a wide range of household goods good quality and design according to such low prices so that as much as possible more people had the opportunity to purchase them. Hence the motto “Нoff” - “More with less means”.

The developers and designers of Hoff furniture, having analyzed the living conditions of most people, show how every centimeter of available space can be rationally used. Studying the realities of life helps developers understand what design will best meet the needs of customers. Analyzing people's living conditions gives the company a better understanding of their daily problems and stimulates them to find functional solutions that can improve their home environment.

Hoff stores are unique in that almost everything is collected here under one roof. necessary goods for the home: from furniture to small details.

The Hoff company also follows the motto: the boss in the store is the buyer.

Hoff Team: (Figure 1)

One of the main keys to a company's success is competent and enthusiastic employees.

"Hoff" is a team of professionals united common goal-- creation best network hypermarkets in the segment of furniture and household goods sales in Russia. Employees are invited a large number of training and educational programs, interesting prospects for professional and career development, both in stores and in the company’s central office.

Figure 1: "Company Employees"

The Hoff company opened its first hypermarket in Russia in April 2009 in Moscow. Today the network has 7 hypermarkets: in Moscow, Samara, Krasnodar, Rostov-on-Don, Voronezh and Yekaterinburg. The total area of ​​the network's hypermarkets is more than 90,000 m2. The company employs more than 1,300 employees, and Hoff hypermarkets are visited by more than 2.5 million people annually.

KIKA hypermarkets, now Hoff, are part of the KIKA/Leiner Group, which includes 66 hypermarkets where you can purchase furniture and household goods, located in countries such as Austria, the Czech Republic, Hungary, as well as Slovakia and Croatia , Romania and Russia. Currently, the company employs more than 8,000 employees. The total area of ​​its stores is more than 1,000,000 square meters. m.. Currently, the KIKA/Leiner group is one of the five largest retail chains, specializing in the sale of furniture and household goods in European countries.

The history of the company begins in 1910, Rudolf Leiner, organized family business, opening the first Leiner store. In the first store, the assortment consisted of mattresses, pillows, and blankets. This was later expanded to make Leiner Austria's first supplier of furniture and accessories (Figure 1.2).

Figure 1.2 - “New name of the hypermarket chain”

In 1973, one of the top managers Herbert Koch, who is now a co-owner of the KIKA company, opened a new direction in the company’s activities by organizing the creation of the first KIKA hypermarket, which implemented a new idea for that time. It consisted in the fact that buyers themselves carried out the selection and assembly of furniture. By taking this idea and adding a new cash and carry format that allowed them to buy the vast majority of goods that the company delivered immediately, KIKA became one of the leaders in the field.

In 2000, the company began promoting into the countries of Central and of Eastern Europe. Today, this is one of the retailers supplying furniture to European countries, which constantly responds to consumer wishes, changing its assortment policy, and offers a larger list of additional services.

KIKA hypermarkets are primarily stores for those customers who value style and design. It is products with these characteristics that are offered in a large assortment in the company’s stores. Hoff hypermarkets in Russia are stores that sell goods in a fundamentally new format. This gives every customer the opportunity to buy goods that will make their home more beautiful and comfortable.

Today, each Hoff hypermarket has an area of ​​10,000 square meters. m., on which there is a large number of goods for the home and interior. Among all the groups of goods that are offered to visitors, we can note furniture, decorative items, lighting, as well as carpets and curtains, which allow you to create comfort in your home. The company also pays great attention to additional services, including delivery and installation. In addition, you can use the services of a design studio that will help make your dream come true and turn your home into an ideal place to live. All this makes Hoff hypermarkets attractive to consumers, so everything larger number customers visit company stores (Figure 1.3).

Figure 1.3 - “Hypermarket”

Organizational structure of Domashny Interior LLC

The Home Interior company (“Hoff”) has a unique corporate culture.

Its traditions, values ​​and priorities create a special feeling - involvement in a common cause. At Hoff, every employee becomes a member of a close-knit team. At Hoff there are no barriers between managers and ordinary employees. Leading by example is the Hoff style. The organizational structure of the company can be seen in Figure 1.2.

Figure 1.2 - " Organizational structure LLC "Home Interior"

Organizational structure of the Hoff store:

Responsibilities:

Department of Human Resources

Informs all employees about the process;

Conducts Conversation training when requested and is mandatory for all new managers;

Schedules conversations in your store;

Supports managers in the process;

Provides all materials in the store: forms, training, etc.;

Provides statistics to central office upon request.

Training coordinator: - provides managers with information on trainings that can be conducted in the store (uses the training catalog and training calendar);

Enters data on conversations conducted and planned trainings;

Completes the Personnel Reserve Form (TBU).

Heads of departments and managers:

Creates a balanced schedule for managers;

Explains to employees how to work with forms;

Initiates conversations with employees;

Conducts conversations about development plans, fills out forms and submits them to the store’s HR department;

Conducts interim conversations throughout the year.

Logistics Department:

Responsibilities:

Chief Logistics Manager for Russia - monitoring the activities of all stores, supervising and supporting logistics activities and the commercial basis of the business;

Head of logistics at the Hoff Krasnodar store - drawing up action plans at the store level;

Manager of the goods movement accounting department (Stock control) - ordering goods, inventory;

Stock control staff - compiling sales reports on a daily basis;

Warehouse manager - responsibility for the activities of the warehouse;

Incoming goods flow manager - responsibility for receiving goods;

Outbound goods flow manager - responsibility for issuing large orders;

Goods pickers - carry out picking of goods and filling retail spaces;

Warehouse employees - removing items from storage areas.